RIYADH: Thrift shopping, long associated with affordable and unique finds, has taken Saudi Arabia by storm.

But what is catching the attention of fashion-conscious Saudis is not just the idea of sustainable fashion, but also the rising price tags attached to these second-hand gems.

While thrift stores globally offer a budget-friendly alternative to fast fashion, in Saudi Arabia, this trend comes with a twist: Items, though pre-loved, can be surprisingly expensive.

As sustainable fashion becomes more mainstream, the appeal of thrift shopping has transcended its traditional boundaries. Saudis now seek out vintage treasures and one-of-a-kind fashion pieces, even if it means paying a premium.

One of the key players in this evolving market is Darah, a textile recycling startup founded by Rawan Al-Deraibi.

Al-Deraibi explained how Darah differentiates itself from traditional recycling methods: “At Darah, we’re redefining textile recycling by transforming discarded clothes into new, exciting creations.

“Unlike traditional methods that focus solely on material recovery, we give textiles a second life as ‘flipped’ fashion items, unique home decor pieces and much more. Our approach emphasizes creativity and sustainability, turning waste into functional and stylish products that tell a story.”

Winning a prestigious innovation award has propelled Darah to the forefront of sustainable fashion in Saudi Arabia, but for Al-Deraibi it is clear that this is only the beginning: “Our vision is to expand our presence in the fashion scene by deepening our collaborations with like-minded designers, sustainable brands and forward-thinking businesses. We’re excited to explore partnerships that push boundaries — whether through joint collections, upcycling workshops, or innovative fashion events that bring attention to the importance of circular fashion.”

For more information, follow Darah on Instagram: @darah.thrift.

On the other side of the spectrum is Thrift and Thrive, a small thrift store started by two friends, Norah and her partner, Alanoud Khaled, who share a passion for sustainable shopping. What makes their store unique is the personal touch they add to each item they sell.

“We’re two girls. We have different personalities and tastes, so, because of that, we had a variety of items — some vintage and some new,” said Norah.

Thrift and Thrive carefully curates its collection to maintain a balance between vintage treasures and modern trends, all while keeping sustainability at the heart of its business. “We listen to what our customers want and try to source what they want.”

Despite the growing trend of thrift shopping in Saudi Arabia, Norah was initially uncertain about how it would be received. “We decided to open a thrift shop knowing there’s almost no thrift site in Saudi: That’s what made us so excited to open one. We saw how people in Saudi felt open and comfortable about the thrifting concept.”

Thrift and Thrive’s popularity has continued to grow, fueled by the increasing interest in sustainable fashion and Norah’s commitment to expanding its impact. “With the rise of sustainability, we focus to grow Thrift and Thrive by inspiring people to embrace eco-friendly fashion. We want to reach more people who love this style and help the community thrive.”

Follow Thrift and Thrive on Instagram: @thriftanthrivee.

The public’s response to thrift shopping in Saudi Arabia reflects this growing trend, but not all experiences have been positive. While some shoppers are thrilled by the unique items they find, others have expressed concerns about the pricing.

Mohanned Saqar found that the prices he encountered in Saudi Arabia were much higher compared to his experiences abroad: “Thrifting is supposed to be cheap, but the prices here are very high, especially considering these are used items. Outside of Saudi Arabia, I’ve found great thrifted pieces at much lower prices. It just doesn’t make sense to pay so much for something that’s pre-owned.”

Nadia Yassin, another passionate thrift shopper, sees thrift shopping as both a creative and economic choice: “The idea that you find a unique piece with a story shared by the person who owned it before is fascinating. Then, matching it with a whole outfit adds to the experience.

“On the other hand, it helps reduce consumption by re-wearing items that are already made. The creative part in restyling the piece is what I find most exciting. Economically, I think it’s a more suitable option than buying new.

“Half of my wardrobe is thrifted, and when people ask about my outfit, I tell them I bought it for a certain amount and that it’s thrifted. A few people around me have been influenced and joined me, making it one of the most enjoyable experiences.”

For Sara Al-Ansari, thrifting is a chance to save money while finding one-of-a-kind items.

“Personally, thrift stores do really offer a unique experience,” she said. “Each piece of clothing carries a story, a history of the person who owned it before.

“When I thrift, I’m not just getting a low price, I’m connecting with those past lives and experiences. It’s like a tangible link to different times and places, allowing me to appreciate the individuality of each item. Plus, there’s something special about giving these clothes a new life, reducing waste and promoting sustainability.”

For those looking for more budget-friendly thrift options, Haraj remains a popular choice. Haraj markets sell everything you could ever think of, mostly used items ranging from furniture to clothing and electronics, often at prices significantly lower than in formal stores. Haraj Bin Qasim in Riyadh operates on a similar model, offering used goods at affordable prices, making it a haven for bargain hunters.

As more Saudis begin to appreciate the environmental and personal value of thrift shopping, the trend is expected to continue growing.

For those eager to explore this growing trend, @saudi.thrift is hosting an event in November 2024, where thrifting enthusiasts can gather and share in this sustainable fashion movement.

For now, thrift stores like Darah and Thrift and Thrive are not only thriving, but also helping to shape a new retail landscape — one where sustainability meets style, and where every item has a story waiting to be rediscovered.