The Flowerman Festival: Sharing Asir’s culture with the world

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The second edition of the Flowerman Festival offers live music, performances and a laser show to celebrate the local culture and heritage of the floral garlands. (Ministry of Culture)
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The second edition of the Flowerman Festival offers live music, performances and a laser show to celebrate the local culture and heritage of the floral garlands. (Ministry of Culture)
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The second edition of the Flowerman Festival offers live music, performances and a laser show to celebrate the local culture and heritage of the floral garlands. (Ministry of Culture)
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The second edition of the Flowerman Festival offers live music, performances and a laser show to celebrate the local culture and heritage of the floral garlands. (Ministry of Culture)
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Updated 20 September 2021
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The Flowerman Festival: Sharing Asir’s culture with the world

  • Flowerman Festival celebrates the rural traditions in the Asir mountains in the southwestern region of Saudi Arabia

RIYADH: Bright colors, regional flowers and celebrations of heritage are highlights of the second Flowerman Festival, hosted by the Ministry of Culture in the Asir region.

Young and old visitors wear colorful floral garlands and join hands and dance to celebrate this important cultural and historical event.

The Flowerman Festival celebrates the rural traditions in the Asir mountains in the southwestern region of Saudi Arabia from Sept 13 to Sept. 27.

One of the missions of the festival is to share the Flowerman heritage and spread awareness of its cultural diversity with local and international visitors through art, dance and storytelling.

The festival is centered around three features, which focus on the preservation of culture under the theme of “nine years of glory.”

The first feature of the festival depicts the stories of the historical roles of the flowermen in a feature called “FlowerMen and Determination,” showing Rijal Almaa’s timeline through dance and chanting.

The second feature of the festival will celebrate women and the important role they play in preserving the heritage of the Asir region through their colorful artwork.

Some of the local women can be seen around the festival grounds carefully weaving the traditional floral crowns made of marigolds, jasmine and basil.

These floral crowns are the staple of the festival, worn not only the locals in Rijal Almaa village but by all visitors in celebration of its rural heritage. 

Made of freshly cut flowers, these crowns are a historical symbol of power, health and eternity worn by many locals in the Asir and Jazan region. 

The third feature of the festival is “Rijal’s Fort.” This showcases the local architecture — made of colorful stone, delicately stacked — and which also makes use of clay and wood.

Projected on the 60 buildings in the village is a laser show that shares the story of Rijal’s history.

At night these buildings, 14 of which were used as forts, are highlighted with bright colored lights that trace each corner of the structures, creating a bright glow from miles away.

The events are hosted in two locations — the first is the village of Rijal and the second is in Al-Soudah Park.

Al-Soudah Park features a 360-degree main stage where folk performances are held, and where the local colorful thobes and floral crowns have caught the attention of locals and international visitors. 

Located 45 km west of Abha, the hub of the festival Rijal Almaa, the location is in the process of becoming a UNESCO World Heritage Site.

The hub was once the meeting place for merchants and pilgrims traveling to the holy cities of Makkah and Medina. Here merchants traded food, grains, household items, spices and jewelry.

This culturally rich region is home to the Rijal Almaa village, also referred to by international tourists as the gingerbread village because of the bright colors of the stone bricks carefully laid to create its century-old architectural structures.

Rijal Almaa holds a deep historical importance for the Kingdom; it is the location where the Asiri tribes claimed independence over the region and defeated the Ottoman forces in 1825.

The Flowerman Festival is a harmonious celebration of the environment and the rich local heritage of the village people. The festival showcases the connected villages that coexist within the environment, where people harvest flowers to create garlands and live in harmony with nature.

Few places in the world are preserved in the way that the Asir region is, with its historic villages hidden in the mountains.

The second edition of the festival offers live music, horseback riding and an open-air heritage market that sells many handmade crafts created by the local village people of the Asir region.

The first festival in 2019 welcomed more than 30,000 visitors with the theme of the local roses.

The Flowerman Festival will continue as an annual event organized by the Ministry of Culture to attract global visitors.


Saudi FM meets US envoy to discuss developments in Lebanon

Updated 06 January 2025
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Saudi FM meets US envoy to discuss developments in Lebanon

  • Explored collaborative efforts to address challenges facing Lebanese people and in broader region

RIYADH: Saudi foreign minister Prince Faisal bin Farhan met with Amos Hochstein, the US Special Envoy to Lebanon, on Sunday at the Ministry of Foreign Affairs headquarters in Riyadh.

The meeting focused on regional issues, with particular attention given to the situation in Lebanon, the Saudi Press Agency reported. 

Both sides exchanged views on recent developments and explored collaborative efforts to address the challenges facing the Lebanese people and the broader region, SPA added.

Also in attendance was Prince Yazid bin Mohammed bin Fahd Al-Farhan, advisor to the Minister of Foreign Affairs for Lebanese Affairs, who contributed to the discussions.


Saudi leadership offers condolences after death of Jordan’s Princess Majda

Saudi Arabia’s King Salman and Crown Prince Mohammed bin Salman. (File/SPA)
Updated 05 January 2025
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Saudi leadership offers condolences after death of Jordan’s Princess Majda

  • Princess Majda passed away in Amman on Jan. 3, the Royal Hashemite Court said
  • Swedish-born princess was born Margaretha Inga Elisabeth Lind and became known as Princess Majda after her marriage.

RIYADH: Saudi Arabia’s King Salman and Crown Prince Mohammed bin Salman sent cables of condolences to the king of Jordan after the passing of Princess Majda Raad, Saudi Press Agency reported on Sunday.

Jordan’s King Abdullah attended the funeral of Princess Majda, the wife of Prince Raad bin Zeid, at the Royal Cemetery on Friday, The Jordan Times reported.

Princess Majda passed away in Amman on Jan. 3, the Royal Hashemite Court said. The Swedish-born princess was born Margaretha Inga Elisabeth Lind and became known as Princess Majda after her marriage.


New community initiative brings Saudi artisans together for ‘Year of Handicrafts’

Updated 05 January 2025
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New community initiative brings Saudi artisans together for ‘Year of Handicrafts’

  • Workshops held for aspiring artisans and crafters
  • Events will be held throughout the year

RIYADH: The Royal Institute for Traditional Arts launched a new community initiative on Saturday with a packed day of workshops and discussions with inspiring figures in the handicrafts field.

As 2025 kicks off with the Ministry of Culture labeling it the “Year of Handicrafts,” TRITA aims to bring a sense of camaraderie to artisans and aspiring crafters with its “Wrth Community,” which will host several events through the year.  

The Royal Institute for Traditional Arts will bring a sense of camaraderie to artisans and aspiring crafters with Wrth Community. (AN photos by Abdulrhman Bin Shalhoub)

Nermeen Al-Naimi, an artisan at TRITA, told Arab News: “Today, the community of Wrth started, so that’s very good for artisans because we are looking for somewhere we can belong.

“Wrth is the place we belong now with this community, it’s more like a second house for us because we exchange experiences, we exchange techniques and tools and stuff like that. It’s a growing kind of family, so we’re happy that they made this step today, and we’re grateful.”

The Royal Institute for Traditional Arts will bring a sense of camaraderie to artisans and aspiring crafters with Wrth Community.
(AN photos by Abdulrhman Bin Shalhoub)

The six-hour event brought artisans at various levels and from various crafts together for a day of engagement through workshops on traditional crafting with wood, metals, clay, and stones.

Silversmiths Ayat Dhahi and Revan Abdulsabour shared their expertise on sculpting and formation, from design to implementation, while others, such as sculptor Helwa Al-Atawi, shared success stories of turning a passion into a career.

Jewelry Designer Rughad Alhogail chimed in with her entrepreneurial experience of taking local crafts to international markets during a discussion. (Supplied)

Jewelry designer Rughad Al-Hogail weighed in with her entrepreneurial experience of taking local crafts to international markets.

Al-Naimi is an instructor for jewelry manufacture and design, but came to the inaugural Wrth event as a student, signing up for a wood-carving workshop that allows participants to identify the types of traditional engravings in the Najd region, and producing a wooden coaster using the technique with a copper inlay.

The six-hour event brought in artisans at various levels and crafts together for a day of engagement through workshops on traditional crafting with wood, metals, clay, and stones. (Supplied)

“I decided to go back to wood because I did clay before, and I did metals before, so I wanted to incorporate wood in my designs …

“It has metal in it, so, the experience was amazing because I use metal combined with wood, combined with a little bit of this technique.”

Workshops at the Wrth Community event explored traditional engraving modeling methods, their use in the manufacture of innovative products, and employing traditional engravings in contemporary arts. (AN Photo Abdulrhman Bin Shalhuob)

Other workshops explored traditional engraving methods, their use in the manufacture of innovative products, and employing traditional engravings in contemporary art.

Al-Naimi works as a personal branding consultant, and part of her job is to help individuals realize their hopes and connect with ways to energize themselves.

Workshops at the Wrth Community event explored traditional engraving modeling methods, their use in the manufacture of innovative products, and employing traditional engravings in contemporary arts. (AN Photo Abdulrhman Bin Shalhuob)

“One of the things that makes me happy is working with my hands. So working with metal, with wood, it’s all a stress relief. Plus you make something beautiful.”

Al-Naimi joined TRITA about two years ago, working with metals, but quickly found that it was more than just a space to create.

“Here at the Royal Institute, it’s support all the way — for the trainers, for the products; they have an online store now,” she said. Here students’ creations are up for sale at the physical location and online, creating profitable opportunities for aspiring and established artisans.

Wrth Community aims to lead the revival and development handicrafts, linking them to modern design and technology, enhancing the participation of institutions and the local community to highlight the importance of traditional arts in defining cultural identity, while also equipping people with ways to create traditional arts in today’s market.

Wrth Community provides opportunities for artisans to meet, exchange knowledge and enhance personal and professional skills with a focus on education, crafts, entrepreneurship, and dialogue sessions. By creating a supportive environment, TRITA hopes to stimulate talent and creative individuals to learn and practice traditional arts and crafts.

TRITA is a pioneering organization that highlights the national identity and enriches Saudi traditional arts locally and globally, promoting them and recognizing pioneers in the fields of traditional arts. This contributes to the preservation of traditional arts by supporting national capabilities and talents while encouraging those interested in learning, mastering and developing them.

 


KSrelief and UNHCR officials discuss enhanced humanitarian support in Syria

Updated 06 January 2025
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KSrelief and UNHCR officials discuss enhanced humanitarian support in Syria

  • An estimated 6.8 million Syrians remain displaced within the country, while more than 5.5 million have sought refuge in neighboring countries

DAMASCUS: Officials from the King Salman Humanitarian Aid and Relief Center and the UN High Commissioner for Refugees met in Damascus on Sunday to discuss coordinated efforts to assist the Syrian people, the Saudi Press Agency reported.

The meeting, focused on bolstering humanitarian and relief operations in the region, was attended by Abdullah bin Saleh Al-Harees, charge d’affaires of the Saudi Embassy in Syria.

During the discussions, UNHCR officials praised their strategic partnership with KSrelief, highlighting the importance of their joint initiatives to support refugees and displaced persons in Syria.

Both parties also reiterated their commitment to ensuring that vulnerable populations have access to essential resources and services to live with dignity.

The humanitarian crisis in Syria remains one of the most pressing in the world, especially after the fall of Bashar Assad’s regime in December of last year, following over a decade of civil war.

Assad’s ouster came after years of intensified international sanctions and a lightning offensive across key cities by opposition militias, culminating in his government’s collapse.

An estimated 6.8 million Syrians remain displaced within the country, while more than 5.5 million have sought refuge in neighboring countries such as Turkiye, Lebanon, and Jordan.

Humanitarian organizations like KSrelief and UNHCR play a crucial role in addressing these challenges, providing essential aid such as food, shelter, and medical care.

In Syria, UNHCR has been a critical player in responding to the humanitarian crisis, assisting the millions of displaced Syrians and advocating for sustainable solutions to their plight. Its collaboration with partners such as KSrelief has been key to addressing the evolving needs of those affected by the conflict.

On Sunday, Fadi Al-Qasim, the Syrian Minister of Administrative Development in the transitional government, met with the KSrelief team in Damascus in the presence of Al-Harees.

During the meeting, they discussed strategies for delivering relief aid to support the Syrian people and civil society.

Al-Qasim expressed his gratitude to the KSrelief team for their generous assistance and praised the urgent humanitarian aid provided by Saudi Arabia to Syria. 


Saudi minister receives British ambassador to Riyadh

Updated 05 January 2025
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Saudi minister receives British ambassador to Riyadh

  • They discussed bilateral relations and various topics of common interest

RIYADH: Saudi Arabia’s Deputy Minister for Political Affairs Saud Al-Sati received UK Ambassador to the Kingdom Neil Crompton in Riyadh on Sunday.

During the meeting, they discussed bilateral relations and various topics of common interest, the Foreign Ministry wrote on X.

Meanwhile, Pakistan’s Ambassador to the Kingdom Ahmed Farooq signed the condolence book honoring the life and legacy of former US President Jimmy Carter, the Embassy of Pakistan wrote on X on Sunday.