Saudi cross stitcher shares her love for threads and needles on social media

Alaa Al-Sawwaf’s favorite project is ‘Al-Shaikhah,’ a portrait of a woman dressed in traditional Bedouin attire. It took Al-Sawwaf two years to finish it. (Supplied)
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Updated 25 February 2022
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Saudi cross stitcher shares her love for threads and needles on social media

  • Alaa Al-Sawwaf advises passionate cross stitchers to take care of their hands, neck, back and eyes regularly to prevent injuries

JEDDAH: A thin needle, a thread, an Aida cloth and one’s imagination can create hundreds of picture-like projects for cross stitchers like Jeddah’s Alaa Al-Sawwaf, a stay-at-home mother who has been practicing the craft for more than 20 years.

These embroidery tools are familiar to her family, as she picked up the hobby from her grandmother when she was only 10 years old.

“It all started when I was 10 years old when I used to sit next to Fini, my Austrian grandmother who used to do a lot of handcrafts like knitting, crochet and needlepoint. It was very exciting for me just to be next to her and watch her knit,” Al-Sawwaf told Arab News.

“She got me my first needlepoint and knitting kit, and she started teaching me and correcting me when I would do anything wrong. My grandmother is the main reason behind my passion for needles and threads,” she added.

Recalling that time, the cross stitcher said that the Kingdom did not have shops that sold needlepoint tools, and that she purchased a counted cross stitching kit by accident while abroad. That brought Al-Sawwaf to a hobby that she greatly identifies with.

“We used to get it from Austria, the UK or the US. I remember once when we were in New York in summer and I was shopping for my needlepoint kits, I bought a kit thinking it was needlepoint, but I didn’t open it until we came back to Jeddah. Once I opened it I didn’t understand what was going on, I started reading all the instructions carefully and it was love at first stitch,” she said.

“What made me fall in love with counted cross stitching even more is that while stitching, I don’t know what I’m stitching. I look at it from afar, and then I see the whole picture. My heart always skips a beat from the beauty that my hands just stitched,” she added.

FASTFACT

A small project can take three to six weeks, while larger and more complicated ones can take 11 months or up to two years.

@lulusstitches is Al-Sawwaf’s handle on both Instagram and Tiktok. She said she receives great support on social media, especially on Instagram.

“I found my community there, and it’s a big one. They are mostly from abroad. I learned so much from them and they gave me such great support,” she said.

Al-Sawwaf’s favorite project is “Al-Shaikhah.” To create it, she used about 78 colors and it took her two years to finish. It is a portrait of a woman dressed in traditional bedouin wear, an image credited to another artist on Instagram, @ahmadart86.




A close up of one of Alaa Al-Sawwaf’s cross stitch project.

“I found myself stitching her. I knew my style and what I like to do through stitching her. It’s an amazing feeling when you think that you are just stitching another project, but then it becomes the piece that you saw your style and yourself in,” she said.

Al-Sawwaf highlighted the importance of cross stitchers taking care of their hands, neck, back and eyes regularly, in order to prevent injuries or strains.

“We stitchers need to take care of not only our hands but our necks, backs and eyes too. Before stitching, it’s better to try to stretch your hands and wrists. It’s very important not to stress the hand by holding the hoop or the needle too firmly. It’s a joyful hobby — relax your hand and enjoy your stitches and try to move your hands from time to time,” she added.

“Your neck and back should be straight while working on your project — choose the right chair with pillows to support your hands, back and shoulders. The eyes are the most important, in my opinion. You need enough light and the perfect glasses or reading glasses. Don’t overuse your eyes. Once they get tired and teary, stop.”

What made me fall in love with counted cross stitching even more is that while stitching, I don’t know what I’m stitching. I look at it from afar, and then I see the whole picture clearly. My heart always skips a beat from the beauty that my hands just stitched.

Alaa Al-Sawwaf

Al-Sawwaf said that the time needed to finish a project depends on its size. A small project can take three to six weeks, while larger and more complicated ones can take 11 months or up to two years.

The cross stitcher is currently being treated for Fuchs’ dystrophy, a buildup of fluid in the cornea of the eye.

“This disease leads to eventually losing your sight over time, and the only way to save it is to do a cornea transplant,” she said.

Her passion for her hobby is driving her persistence and determination to recover from the illness.

“With Fuch’s disease, you lose your sight and go blind. I’m left with two choices — either lose my sight and adjust to this new life or go ahead with surgery. I chose to see and decided to go through it all just to be able to see and keep doing what I love most — stitching,” she said.

 

 


MoU signed to establish Saudi-Brazilian Coordination Council in Rio de Janeiro

Saudi Foreign Minister Prince Faisal bin Farhan and Brazilian Foreign Minister Mauro Vieira sign the MoU in Rio de Janeiro.
Updated 19 November 2024
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MoU signed to establish Saudi-Brazilian Coordination Council in Rio de Janeiro

  • Kingdom’s foreign minister visited Brazil to attend the G20 Summit that ended on Tuesday
  • Prince Faisal and Vieira reviewed relations between their countries and ways to develop them

RIYADH: A memorandum of understanding to establish the Saudi-Brazilian Coordination Council was signed by the foreign ministers of both countries in Rio de Janeiro on Tuesday, Saudi Press Agency reported.

The agreement was signed during a meeting between Brazilian Foreign Minister Mauro Vieira and Saudi Foreign Minister Prince Faisal bin Farhan.

It is a “continuation of what was agreed upon between the leaderships of the two countries during the visit of the President of Brazil Luiz Inacio Lula da Silva to the Kingdom on November 30, 2023,” SPA said.

The Kingdom’s foreign minister visited Brazil to attend the G20 Summit that ended on Tuesday.

Prince Faisal and Vieira reviewed relations between their countries and ways to develop them. They also discussed regional and international developments and efforts made in this regard.


Saudi entrepreneurs present expertise at Misk forum in Riyadh

Updated 19 November 2024
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Saudi entrepreneurs present expertise at Misk forum in Riyadh

  • Passion alone won’t build a business, says Prepline CEO Essa Behbehani

RIYADH: “If you don’t channel your passion for executing a business, then you simply have a hobby,” Essa Behbehani said at the Misk Global Forum on Tuesday.

The CEO of Prepline, a food and beverage investment and development company, made the statement during the panel discussion “Dream, Do, Dare: The Entrepreneur’s Cookbook,” which discussed core business skills, provided guidance on overcoming common startup challenges, and offered essential advice on scaling enterprises through funding.

"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

“Passion is one of the main elements you need to build a business on, but it is not the main element,” Behbehani said.

He outlined the four key roles in business success, saying: “You are either an investor, manager, developer, or craftsman. Each one needs the other element to succeed.”

HIGHLIGHTS

• The eighth Misk Global Forum, designed to encourage dialogue and exchange of ideas, is showcasing Misk Foundation’s dedication to engaging young minds.

• On Tuesday, Essa Behbehani and Abdullah Al-Saleem discussed core business skills, provided guidance on overcoming common startup challenges, and offered essential advice on scaling enterprises through funding.

Reflecting on the evolution of business fundamentals over two decades, Behbehani noted a significant shift, and added: “Back then, (around) 2003 to 2004, the most important elements in a business were the product, resistance, and community approval.”

"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

Behbehani noted that at that time, entrepreneurs like himself lacked marketing knowledge and did not have modern tools like social media to promote their businesses.

However, today’s business landscape demands different priorities, and he said: “These skill sets that you have need to be transferred into three main elements: You need to have a mindset, speed, and quality of product.

"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

“Mindset nowadays is everything — without a mindset, you can never grow a business.”

He cautioned current entrepreneurs about the limitations of focusing solely on product excellence, asking: “What are you going to do with an amazing product without the right mindset and the right speed to execute it?”

"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

During the same session, Abdullah Al-Saleem, the CEO and co-founder of Mushtari, a platform for business acquisition, shared valuable insights on when and how entrepreneurs should seek guidance for their ventures.

“Every time is the right time to seek help,” Al-Saleem said, highlighting the importance of continuous learning and consultation in business development.

He advocated for a two-pronged approach to seeking advice, distinguishing between general business consultants and industry-specific experts.

He added: “There are two people you have to seek help from: People that know generally about the industry, and people that know specifically about the industry.”

Using the restaurant business as an example, Al-Saleem described how he would consult general business experts for fundamentals like “hiring, culture, (and) cash flow,” while seeking industry-specific guidance for specialized operations.

However, gathering advice, he said, was just the first step. He noted that it was crucial to ensure team involvement in implementing recommendations.

He said: “When I take all these ideas or all these bits of advice, I brainstorm it with the team.”

This collaborative approach ensured that potential solutions were thoroughly evaluated before implementation, he said.

Al-Saleem further emphasized the importance of practical application through trial and error, and he always involved his team in the process.

He added: “They are the engine of the business and without the team, there is no business.”

 


Saudi Arabia, China, Iran meet to advance Beijing Agreement

Updated 19 November 2024
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Saudi Arabia, China, Iran meet to advance Beijing Agreement

  • Efforts focus on regional stability, economic collaboration

RIYADH: The second meeting of the Saudi-Chinese-Iranian Joint Tripartite Committee to follow up on the Beijing Agreement was held in Riyadh on Tuesday, the Saudi Press Agency reported.

Saudi Deputy Foreign Minister Waleed bin Abdulkarim Elkhereiji chaired the meeting, with Vice Foreign Minister of China Deng Li and Iran’s Deputy Foreign Minister for Political Affairs Majid Takht Ravanchi present.

The Saudi and Iranian representatives reaffirmed their commitment to fully implementing the Beijing Agreement and strengthening neighborly relations through adherence to the UN Charter, the Charter of the Organization of Islamic Cooperation, and international law, emphasizing respect for sovereignty, independence, and security.

Saudi Arabia and Iran also welcomed China’s ongoing positive role and emphasized the importance of its support in following up on the Beijing Agreement’s implementation. China reiterated its readiness to encourage further steps by both nations to enhance their relationship in various fields.

The three countries praised the progress in Saudi-Iranian relations, highlighting the significance of direct communication at all levels and the opportunities for mutual cooperation amid regional tensions that threatened global and regional security.

They noted the progress in consular services, enabling over 87,000 Iranian pilgrims to perform Hajj and more than 52,000 to perform Umrah securely in 2024.

They also welcomed the first meeting of the Saudi-Iranian Joint Media Committee and the signing of a memorandum of understanding between the Prince Saud Al-Faisal Institute for Diplomatic Studies and Iran’s Institute for Political and International Studies.

Saudi Arabia and Iran expressed their readiness to sign a double taxation avoidance agreement and, along with China, looked forward to expanding economic and political cooperation.

The three nations called for an immediate end to Israeli aggression in Palestine and Lebanon, and condemned violations of Iran’s sovereignty and territorial integrity.

They stressed the need for uninterrupted humanitarian aid to Palestine and Lebanon and warned that continued violence posed serious threats to regional and global security, including maritime safety.

They also reaffirmed their support for a comprehensive political solution in Yemen, in line with internationally recognized principles under UN auspices.


Saudi Arabia foreign minister urges a balanced energy transition at G20 Summit session

Updated 19 November 2024
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Saudi Arabia foreign minister urges a balanced energy transition at G20 Summit session

  • Prince Faisal outlined three pillars for effective energy transition during a discussion at the G20 Summit

RIO DE JANEIRO: Saudi Arabia’s foreign minister highlighted the importance of a balanced, inclusive approach to energy transition while ensuring global energy security and sustainable development at a Group of 20 session on Tuesday, Saudi Press Agency reported.

Prince Faisal was leading the Kingdom’s delegation during a session titled “Sustainable Development and Energy Transition,” SPA added.

Energy security represented a global challenge and an obstacle to development and poverty eradication, the minister said, calling for energy plans that considered each country’s circumstances and development needs.

Prince Faisal outlined three pillars for effective energy transition: Ensuring energy security, maintaining access to affordable energy, and achieving environmental sustainability.

He said that the transition required significant investment and time to maintain market stability while ensuring fairness and inclusivity.

Prince Faisal also highlighted the role of technological innovation in managing emissions and environmental impacts.

He said that Saudi Arabia’s investments in innovative technologies had resulted in one of the world’s lowest emissions intensity rates in oil and gas operations, adding that the Kingdom was also advancing its renewable energy goals, aiming for 50 percent of electricity generation from renewables by 2030.

Prince Faisal added that the Kingdom was also expanding its clean hydrogen production and implementing the circular carbon economy framework to repurpose emissions into valuable products.

During his address, the prince also outlined Saudi Arabia’s commitment to global sustainability through its flagship initiatives, the Saudi Green and Middle East Green programs, which are tailored to the country’s development needs.

He called for enhanced international cooperation to ensure energy transitions were equitable, inclusive and supportive of global development goals.

Prince Faisal expressed Saudi Arabia’s appreciation for Brazil’s leadership of the G20 in 2024 and extended well wishes to South Africa as it assumes the presidency in 2025, SPA reported.


Multi-billion global AI spending transforming business efficiency, SDAIA official tells Riyadh conference

Updated 19 November 2024
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Multi-billion global AI spending transforming business efficiency, SDAIA official tells Riyadh conference

  • Esam bin Abdullah Al-Wagait highlighted these figures during his keynote address at the 9th National Quality Conference

RIYADH: Global spending on artificial intelligence to improve operational efficiency exceeded $120 billion in 2023, with over 72 percent of organizations integrating AI into at least one area of their business, according to data cited by the director of the National Information Center at the Saudi Data and AI Authority.

Esam bin Abdullah Al-Wagait highlighted these figures during his keynote address at the 9th National Quality Conference, held on Tuesday at the Ritz-Carlton Hotel in Riyadh, the Saudi Press Agency reported.

Al-Wagait emphasized the growing role of AI in enhancing leadership capabilities, referencing a study from the 2024 Gartner IT Symposium/Xpo, which found that 97 percent of CEOs believe AI has improved their performance, reduced administrative burdens, and strengthened their ability to lead effectively, SPA added.

Al-Wagait told the conference that AI’s integration across various industries reflected its transformative potential and cited the number of industrial robots deployed in manufacturing operations exceeding 4 million globally in 2023, as reported by the International Federation of Robotics, further underlining AI’s role in operational excellence.

“AI is now a trusted partner for organizational leaders, offering accurate analytics and predictions that enable impactful decision-making,” he said. This trend, he explained, aligned with the concept of AI-augmented leadership, which is reshaping organizational strategies worldwide.

The conference session, themed “Role of Advanced Technologies in Ensuring the Quality of Services and Products,” brought together industry leaders and experts to discuss the role of AI and advanced technologies in improving quality assurance and operational outcomes.