Saudi fashion designer Honayda Serafi on Harrods career breakthrough

Honayda is the first Saudi label to be displayed at Harrods. (Supplied)
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Updated 18 August 2022
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Saudi fashion designer Honayda Serafi on Harrods career breakthrough

DUBAI: From Priyanka Chopra to Lupita Nyong’o and Adriana Lima, Saudi Arabian designer Honayda Serafi has dressed many A-listers around the world. Since founding her label Honayda in 2016, Serafi has captured the attention of some of Saudi’s most stylish women and celebrities with her standout designs in elegant and sophisticated silhouettes. This month, she became the first Saudi designer to showcase her collection at Harrods in London, reaching yet another pinnacle for her label.

“I feel very proud as Honayda is the first female-led Saudi label to be displayed at Harrods. The collaboration had been cooking for about eight months, and it was a pleasure working with their team on this exciting launch of exclusive pieces available only at Harrods. It is an honor to be retailing at one of the world’s oldest and most prestigious department stores — but definitely, the journey is ongoing, and we are not stopping here,” said Serafi.

Not only is this a major milestone for the brand, but it also serves as an inspiration for other emerging labels from the Kingdom. Since founding her brand, Serafi has always aimed to join the international fashion scene, while also aiming to inspire other female Saudi designers into believing in their potential. “I hope this brings inspiration to all talented Saudi designers. The world is full of opportunities, and there is a place for everyone. To the rising designers, I tell them to focus on their goals and to keep pushing themselves harder,” she said.

The Saudi design scene has rapidly evolved in the last few years, with talent from the region being recognized internationally, especially on the red carpet. With the establishment of the Fashion Council and its initiatives like the mentorship and incubation programs, homegrown designers can access the many resources they need to advance in the industry.




Honayda creations at Harrods, London. (Supplied)

“When I first started my brand, the fashion scene in Saudi Arabia was still young. I discovered every aspect of creating from my own experiences — starting from sourcing to tailoring and selling. Since then, I’ve seen amazing growth in the industry. By forging and implementing several programs that aim to promote Saudi fashion locally and internationally, the Fashion Commission has put a great deal into developing the sector in line with the Kingdom’s Vision 2030.”

Proudly wearing her Saudi heritage on her sleeve, Serafi’s mission has always been to empower women through her clothes. “I believe in women empowering women. The brand was nurtured in a way to have a cause and to be one with a voice. Stepping ahead by supporting and lifting each other proves achievable when we join forces. Women know and love Honayda because they relate to it.”

The starting point of every Honayda collection is based on the women who have inspired Serafi and those who have left a mark in history — be it from the past or the modern day. Her fall/winter 22 collection at Harrods is no different. Titled “A Charm from Afghan,” the designs are an ode to the powerful character of Afghan women, their strength and the country’s spectacular architecture.


May Calamawy promotes indie film ‘The Actor’

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May Calamawy promotes indie film ‘The Actor’

DUBAI: Egyptian Palestinian actress May Calamawy took to social media this week to promote her latest film, “The Actor.”

The actress, who previously took on a leading role in Marvel series “Moon Knight,” stars alongside US actor Andre Holland and English actress Gemma Chan in the indie film.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by May Calamawy (@calamawy)

“Had the BEST TIME with everyone on #TheActor, showing in select theatres today  (sic),” Calamawy wrote on Instagram alongside a carousel of behind-the-scenes images from the set of the film.

The movie follows fictional actor Paul Cole who is beaten and left for dead in 1950s era Ohio.  He loses his memory and finds himself stranded in a mysterious small town where he struggles to get back home to New York and reclaim what he has lost.

The film was directed by Duke Johnson, co-produced by “Suits” alum Abigail Spencer and executive produced by Ryan Gosling. The film was scripted by Johnson and Stephen Cooney and is based on the bestselling novel “Memory” by Donald E. Westlake.

Calamawy is known for her roles in US Netflix series “Ramy” and “Moon Knight” (2022), where she plays dual characters Layla El-Faouly  and the Scarlet Scarab.

She made headlines in late 2024 when almost all her scenes were cut from Ridley Scott’s “Gladiator II,” with fans taking to social media to complain.

Her casting in the film was first announced in May 2023.

At the time, Deadline reported that Scott had cast Calamawy after a lengthy search, writing: “While many of the leading roles were straight offers, Scott wanted to do a similar search he did for the (Paul) Mescal part for the role that Calamawy ultimately landed.

“Given the importance of the character to the story, Scott wanted a thorough search, and following multiple auditions Calamawy landed the part,” Deadline added.

However, fans noticed that in the final cut, which hit cinemas in November, Calamawy is only seen in passing and she has no dialogue. Scott did not comment on Calamawy’s removal from the two hour and 28-minute film.


Farjana Salahuddin explores AI, tradition through interactive installation in Qatar

Updated 17 March 2025
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Farjana Salahuddin explores AI, tradition through interactive installation in Qatar

DOHA: Artists from around the world are showcasing their work in Qatar at “Ai or Nay? Artificial vs. Intelligent,” an exhibition running until May 15 at Doha’s Media Majlis Museum at Northwestern University.

The show features more than 20 installations by international artists exploring themes of artificial intelligence, creativity and identity. Among the contributors is Doha-based Bangladeshi artist Farjana Salahuddin, whose interactive installation “Patterned Deserts: Where AI and Traditions Meet” is a key highlight.

The experiential piece invites visitors to run their fingers through sand, encouraging them to reflect on the dynamic relationship between human creativity and technological advancement, Salahuddin said. As they move their fingers, shapes and lines form in response to their touch.

“It’s an interactive, sensory experience where people can connect with the piece and move their fingers through the sand,” Salahuddin told Arab News. “It’s a way to contemplate how much impact we’re really having, or whether technology is taking over all aspects of our lives.”

Inspired by natural elements such as desert roses and shells, the installation blends human-made forms with tech-driven designs. “Sometimes the sand follows your movements, but other times it moves on its own,” Salahuddin said. “This reflects how technology is evolving, sometimes complementing us and other times taking its own course.”

The interactive media artist, who was raised in Doha, drew inspiration from the city’s changing landscapes. “Doha is my home and it is transforming so much. In some places, you'll see that their identity is completely changing, and it’s all steel and glass,” she explained. 

“But then in some other places, we are trying to preserve the meaning in so many different ways, like the National Museum. It is such a contemporary place. So, we can build contemporary things, while keeping our identity in place as well.” 


Ikram Abdi spotted at Moncler show in French ski resort

Updated 16 March 2025
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Ikram Abdi spotted at Moncler show in French ski resort

DUBAI: Swedish Somali model Ikram Abdi attended the Moncler Grenoble Fall/Winter 2025 runway show in Courchevel, France, on Saturday, as Saudi Arabia-based model Georgina Rodriguez hit the snowy catwalk.

Courchevel is a French Alps ski resort located in the Tarentaise Valley. It is a part of Les Trois Vallées, the largest linked ski area in the world.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Moncler (@moncler)

“The energy of winter sports, the warmth and joy of experiences shared on the snow, and the brand’s dedication to dressing all aspects of mountain life, combining high performance and high style, will be celebrated with a memorable brand experience at high altitude,” Moncler said in a statement released in December, before the unusual runway location was unveiled.

Fast forward to March 15 and the luxury label invited the who’s who of Hollywood to the resort’s snow-capped peaks as models walked a landing strip-turned-runway in a flurry of snow.

Abdi was joined by actress Ashley Park, Oscar-winner Adrien Brody, actress Jessica Chastain and South Korean star Lee Jae-wook, among others.

Jessica Chastain at the show. (Getty Images)

While the star-studded audience took in the show, Rodriguez walked the runway in a chunky knitted look complete with knee-high, fur-lined boots.

The model, who is the longtime partner of football icon Cristiano Ronaldo, has modelled for luxury brands before and was recently spotted sitting front row at Lebanese label Elie Saab’s Paris Fashion Week.

Rodriguez walked the runway in a chunky knitted look complete with knee-high, fur-lined boots. (Instagram)

Elie Saab’s Ready-to-Wear Fall/Winter 2025-2026 collection transported the Paris Fashion Week audience to the world’s most exclusive mountain retreats, where relaxed glamour meets alpine allure.

At the show in March, Rodriguez wore a pristine white outfit that was in tune with Saab’s alpine theme. The ensemble featured a luxurious, textured top adorned with delicate feather-like details, adding a touch of avant-garde flair.

Rodriguez also recently joined forces with Lebanese dance group Mayyas, who won the 17th season of “America's Got Talent,” for a new campaign released earlier this month.

They starred in an advertisement for Egyptian real estate company Horizon Egypt Developments, where Rodriguez and the Mayyas promote Saada, a real estate development in New Cairo in Egypt.

For her part, Abdi, who posed for photographs at Moncler’s latest show, made her catwalk debut in 2018 during London Modest Fashion Week. She went on to walk for the likes of Iceberg and Charles Jeffrey and she has fronted campaigns for major international brands, including Burberry and Nike. 


Bella Hadid swaps praise with Donatella Versace after fashion shake up

Updated 16 March 2025
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Bella Hadid swaps praise with Donatella Versace after fashion shake up

DUBAI: US Dutch Palestinian supermodel Bella Hadid shared praise for Italian fashion icon Donatella Versace on Saturday, days after the latter announced she will be stepping down as the creative director of the Italian luxury fashion house founded by her late brother Gianni Versace.

“Donatella era … will live on for infinity,” Hadid posted on Instagram alongside a carousel of images of her various shoots for the storied fashion house.

Bella Hadid shared praise for Italian fashion icon Donatella Versace on Saturday, days after the latter announced she will be stepping down as the creative director of the Italian luxury fashion house founded by her late brother Gianni Versace. (Instagram)

“Our time together will be memories I am buried with. The first time I truly felt beautiful in our industry … thank you for being fashion mother to us all, for making us feel loved, beautiful, unique, sexy, happy,” she added.

Versace replied with her own message for the model, who has starred in campaigns for Versace and has hit the runway for the luxury label on numerous occasions.

“Bella, your words truly mean the world to me. You are beautiful inside and out with a heart made of Versace gold. I love you so, so much. Thank you for always being there for me. With love, Donatella Versace,” she wrote in the comments section.  

Bell Hadid posted a carousel of images of her various shoots for the storied fashion house. (Instagram)

The designer will assume the new role of chief brand ambassador, Versace’s US owner Capri Holdings announced on Thursday.

Versace will be replaced by Dario Vitale, who most recently was design director at the Miu Miu brand owned by the Prada Group. His appointment is effective on April 1, the Associated Press reported.

Versace, 69, welcomed Vitale, emphasizing in a statement that “championing the next generation of designers has always been important to me,'” while Vitale, 41, thanked Versace for "her trust in me.”

Versace was thrust into the role of creative director in 1997 after her brother's murder in Miami, at first tentatively and then with a boldness that led to some big runway and red carpet moments.

The creative shift comes amid speculation that the Prada Group is in talks to buy Versace from Capri Holdings, which paid 2 billion euros (currently $2.2 billion) for the fashion house in 2018. The U.S. group also owns Michael Kors and Jimmy Choo, AP reported.

Miuccia Prada acknowledged interest in the brand on the sidelines of Milan Fashion Week last month, while Versace made no comment at what was to be her last runway show.


Actress Rachel Zegler stuns in Elie Saab gown

Updated 15 March 2025
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Actress Rachel Zegler stuns in Elie Saab gown

DUBAI: Rachel Zegler, star of Disney’s upcoming live-action movie “Snow White,” turned heads at a promotional event in Europe this week when she appeared in a breathtaking creation by Lebanese designer Elie Saab.

Featuring intricate embroidery, delicate beadwork and a regal silhouette, the gown was a testament to Saab’s signature artistry. In soft, ivory-toned fabric, it featured delicate floral appliques and shimmering embellishments, with a structured bodice supported by thin straps. A flowing overskirt cascaded into a train.

The overall aesthetic was of a dreamy, enchanted forest, in line with the Snow White theme.

Featuring intricate embroidery, delicate beadwork and a regal silhouette, the gown was a testament to Saab’s signature artistry. (Getty Images)

The actress carried a red apple-shaped purse, a symbolic nod to the fairytale’s poisoned apple. She also wore silver platform heels and minimal jewelry.

The new “Snow White” is a reimagining of the 1937 animated classic, which was Disney’s first feature-length animated film.

Zegler stars as the titular princess, alongside Gal Gadot as the Evil Queen.

Controversy has plagued the movie since it was first announced. Many activists called for a boycott due to Gadot’s stance over the conflict in Gaza.

An Israeli and former member of the Israel Defense Forces, Gadot has been an outspoken supporter of Israel on social media as well as in a passionate speech on March 4 when she was honored at the Anti-Defamation League’s annual summit in New York City.

“Never did I imagine that on the streets of the United States, and different cities around the world, we would see people not condemning Hamas, but celebrating, justifying and cheering on a massacre of Jews,” she said.

Zegler has repeatedly given interviews and used social media to advocate for a “Free Palestine,” indicating a rift between the two leads.

Meanwhile, some Disney fans have questioned casting Zegler as Snow White as she is a Latina actor. The “West Side Story” star also faced backlash when she called the 1937 original “dated” because the prince “literally stalks Snow White.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

Beyond the world of cinema, Elie Saab has made headlines with the launch of his first eau de parfum for men, called Elie Saab L’Homme.

The woody vetiver scent blends bergamot and pink pepper with a bold heart of vetiver. It deepens with cedarwood, creating a warm long-lasting finish.