NEOM’s media hub on a mission to nurture Saudi talent

The $153 million movie ‘Desert Warrior’ is one of 20 productions hosted at NEOM. (Photo by Neom)
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Updated 19 September 2022
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NEOM’s media hub on a mission to nurture Saudi talent

  • Executive Wayne Borg says facility will compete with world’s best creative centers
  • Hub will ‘provide every opportunity for young Saudis,’ he says

CANNES: The NEOM media hub is set to become a hotbed for the Kingdom’s creative talent as well as a major contributor to the nation’s economy, according to one its senior executives.

“For all of the great infrastructure we will have and for all of the great companies we will attract, fundamentally the success of this proposition will rest on our ability to develop that talent pool,” Wayne Borg, managing director for media and entertainment at NEOM, told Arab News.

Although still in its early days, the media hub is a key element of the NEOM smart city, and one of its missions is to compete with the world’s elite creative centers by driving local workforce development.




Twelve young Saudi trainees contributed to the ‘Desert Warrior’ film production in different departments. (Photo by Neom)

“Initially we will bring talent in, we want knowledge transfer, we want the young people to learn from the best at a global standard. We need to develop that talent pool here,” Borg said.

The hub aims to educate and empower young people across the Kingdom by giving them hands-on experience with world-renowned filmmakers and producers.

FASTFACTS

• Although still in its early days, the media hub is a key element of the NEOM smart city, and one of its missions is to compete with the world’s elite creative centers by driving local workforce development.

• The hub aims to educate and empower young people across the Kingdom by giving them hands-on experience with world-renowned filmmakers and producers.

“We should be there to provide every opportunity for young Saudis who want to pursue their careers who may not have had the opportunity in the past or would have had to go overseas. Now they can stay here and do it in the Kingdom and work with the world’s best,” Borg said.

“For a long time young people were nervous to pursue their passion in the industry here because there wasn’t an industry here so they couldn’t see career pathways and secure employment.

“We are changing that and we are showing that through this pipeline of productions you can develop your career, you can work in a global industry, you can work with the best people and learn and pursue your passion and have a successful career.”

In accordance with Saudi Vision 2030, the media hub will serve as a focal point for the film production, gaming and digital publishing sectors.

Since Crown Prince Mohammed bin Salman announced the plans for The Line development in NEOM there has been a lot of buzz around the smart city.

The media hub aims to contribute to the Saudi film industry through international collaborations and the promotion of local productions. It also seeks to create initiatives in industry learning and opportunities for Saudis through various partnerships.

One of those is with the National Film and Television school in the UK. NEOM also offers entry-level certificate courses in multiple disciplines for those who want to try their hand at different formats.

“Once they have received the certificates we are attaching those students to the productions so that they start to gain credible experience with world-renowned production crews and hopefully they can start to build up their portfolio and their CV,” Borg said.

He said the hub also offered a two-year master’s program for those who wanted to pursue specialist areas in film.

It has also established the NEOM Digital Academy which supports students who are interested in content creation using smartphones and other small devices. It has already made programs with the Saudi Broadcast Authority and Rotana.

“This stuff is priceless in terms of its value to young people,” Borg said. “We are currently working to develop programs in secured areas of on-screen production and gaming.”

One of the highlights of the media hub is its work in nurturing talent in the gaming industry.

“Gaming is obviously a huge focus right now in the Kingdom … (and) a huge focus for us,” Borg said.

“We have to be driven by what the industry needs first and foremost. There is no point in us driving it. We will facilitate it, we will develop the programs and we want to work across the Kingdom with all of the stakeholders to help develop that talent pool because that’s important for us.”

As a result of its investment in new talent, the media hub is contributing to job creation and the Kingdom’s economic growth.

“The media industry all around the world now is a real driver for economic growth and has an incredible impact not just from an entertainment perspective or from an information perspective. It’s about that direct impact,” Borg said.

He added that in some countries the media sector accounted for as much as 4 percent of GDP.

“It’s a priority sector now and it’s a sector that progressive economies pursue,” he said.

The $153 million movie “Desert Warrior” is one of 20 productions hosted at NEOM.

“In practical terms ‘Desert Warrior’ generated over 80,000 hotel nights,” Borg told Arab News.

“When you think about a $150 million production, if you strip out the post piece you will come to $100 million being injected in six months into the local economy.

“From caterers, drivers, electricians, carpenters, hotel rooms, cleaners, how it radiates out and amplifies. We have horse trainers, people looking out for animals. It has such a direct impact on the economy,” he said.

The film had four months of pre-production and a five-month shoot with over 450 people on set daily.

“We were able to bring a lot of young Saudis on to the project as extras … which was fantastic,” Borg said.

Through the media hub, the film also enlisted 12 Saudi trainees, who worked in different jobs such as camera assistants and in general production.

“For a lot of them this was their first time on a feature film set anywhere in the world,” Borg said. “And to be able to do that in their home country in NEOM is a fantastic achievement and the start of an emerging development program.”

 

 


Soul searching: How astrology and crystals are captivating younger generations

Mawadda’s serene collection of crystals and spiritual tools, offering moments of peace and introspection in a fast-paced world.
Updated 16 November 2024
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Soul searching: How astrology and crystals are captivating younger generations

  • Younger generations are more open to exploring unconventional topics, says astrology enthusiast

RIYADH: In recent years, young Saudis have been increasingly drawn to astrology and crystals.

Arab News spoke to several Saudis who explained how this trend reflects a deeper desire for self-exploration and healing, particularly among the younger generation, who are navigating an era of rapid change and seeking guidance beyond traditional frameworks.

Young Saudis say that astrology — a system linking the position of planets to personality traits — as well as crystals, which some believe aid in personal healing, have provided avenues for them to explore their identities, face their anxieties and find meaning.

Wedad Bughararah says her whimsical workspace decor creates a peaceful and inspiring atmosphere. (Supplied)

Mawadda Al-Surehi, owner of AGAPE & Co., a store in Saudi Arabia, described her journey as a response to a society that she believes often overlooks the well-being of the soul.

“We’re in an era where people are becoming more materialistic, focusing on possessions and forgetting their souls,” she said.

Al-Surehi’s products purportedly support meditation, inner peace and calmness. “Crystals are often underrated and seen only as pretty or aesthetic, but they actually carry a lot of energy and frequency,” she said. “I believe they’re part of our spiritual journey and have been for centuries.”

HIGHLIGHTS

• In a time of rapid change, uncertainty and global challenges, astrology and crystals promise young Saudis a sense of control, comfort and connection.

• Mawadda Al-Surehi predicts that crystals will become a staple in the lives of many Saudis, and are not just a passing trend.

“Crystals work like lemon and honey for the flu,” Al-Surehi said. “They’re for healing the spiritual side of you.”

Kyanite. (Supplied)

She predicted that crystals will become a staple in the lives of many Saudis, and are not just a passing trend.

Salsabil Al-Shajiri spoke about how her initial interest in astrology stemmed from curiosity. “I was interested in learning how these practices had captivated so many people,” she said. While she does not view astrology as an absolute truth, Salsabil appreciates its potential to help people reflect on their characteristics and tendencies, providing insight into relationships and behaviors.

She believes that the popularity of astrology among young Saudis is largely due to a desire for self-exploration. “They seek a way to discover their true selves,” she said, explaining how studying astrology has improved her mental health and perspective on life, helping her progress through personal development with a more positive outlook.

We’re in an era where people are becoming more materialistic, focusing on possessions and forgetting their souls.

Mawadda Al-Surehi, AGAPE & Co. owner

Abeer Ahmed shares a similar sentiment. “At the age of 27, astrology fits naturally and intuitively into my life,” she said. For Ahmed, astrology provides insight into daily life, although she approaches it with a balanced perspective. “I’ve learned through the years to take everything with a grain of salt,” she added, highlighting how she views astrology as a supportive tool rather than a definitive guide.

Labradorite. (Supplied)

Ahmed believes that young Saudis are drawn to astrology because of its fun and mysterious nature. “The idea that we each have a birth chart, unique to us, and can gain insight through studying constellations — that’s so fun,” she said. Younger generations, Abeer said, are more open to exploring unconventional topics. At various points in her life, astrology has provided her with confidence and a sense of direction. However, she cautioned against allowing it to dominate one’s life, highlighting that nothing should replace one’s own inner compass.

For Jomanah Nawaf, an interest in astrology and crystals began in 2018 when she discovered her placement — an aspect of astrology that attributes personality characteristics related to the time of a person’s birth.

Her particular placement of Sagittarius and Jupiter is said to represent a drive for personal freedom, truth and understanding — qualities that Jomanah found “ironically fitting.”

Lapis lazuli. (Supplied)

What started as a casual interest on social media quickly became a daily ritual. “Not a day goes by where I don’t use my astrology knowledge for personal reasons,” Nawaf said, adding that she incorporates astrology into everything from salon appointments to medical decisions.

Nawaf said that social media played a significant role in spreading these practices, especially during the COVID-19 pandemic when people spent more time online. She likens astrology to a personality test that offers labels to help people understand their experiences. “Astrology helps you understand what’s going on in your life and brings some relief,” she said. For Jomanah, astrology provides a sense of clarity and control in an unpredictable world, helping her navigate challenges with a calm perspective.

Wedad Bughararah was initially drawn to crystals because of their beauty, not necessarily because she believed they held energy. “Just having them around brought a sense of calm,” she said. This sense of peace led her to explore spirituality more deeply, discovering a world that felt both comforting and enlightening.

Bughararah commented on the generational draw to age-old practices. “Most of generation Z is struggling with depression because we don’t see a lot of hope for the future,” she said, adding that these practices provide a beacon of hope in an otherwise unpredictable life.

For some, like Al-Surehi, spirituality is a holistic journey that encompasses mind, body and soul. For others, like Ahmed and Nawaf, astrology serves as a tool for navigating life’s complexities.

In a time of rapid change, uncertainty and global challenges, astrology and crystals promise young Saudis a sense of control, comfort and connection. As Al-Surehi, eloquently puts it: “At the end of the day, you’re a soul inside a body.”

For this generation, spirituality presents itself as both a medicine for the soul and a guide to navigating the complexities of modern life.

 


Artifacts on display at Makkah exhibition

The Hira Cultural District is a cultural and tourism destination which is committed to enriching the visitor experience. (SPA)
Updated 16 November 2024
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Artifacts on display at Makkah exhibition

  • A highlight of the exhibition is an immersive recreation of the Cave of Hira, where the Prophet Muhammad is said to have received his first revelation

RIYADH: The Hira Cultural District in Makkah is currently hosting the Revelation Exhibition, drawing visitors from all walks of life.

The exhibition provides a unique opportunity to delve into the stories of the prophets, from Adam to Muhammad.

A highlight of the exhibition is an immersive recreation of the Cave of Hira, where the Prophet Muhammad is said to have received his first revelation.

Visitors can go back in time to experience the historic moment through state-of-the-art technology and interactive displays.

The exhibition also features a range of artifacts, including a photographed copy of the Qur’an that belonged to the esteemed companion Uthman ibn Affan, and ancient stone inscriptions bearing verses from the Qur’an.

The Hira Cultural District is a cultural and tourism destination which is committed to enriching the visitor experience.

Its Autumn Vacation series of events offers a diverse range of experiences, including equestrian skills demonstrations, a display of traditional caravans, and engaging challenges.

 


Tunisian president hosts Saudi investment minister for talks

Updated 53 min 28 sec ago
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Tunisian president hosts Saudi investment minister for talks

  • Parties discuss enhancing economic collaboration, exploring opportunities

TUNIS: Tunisian President Kais Saied received Saudi Minister of Investment Khalid Al-Falih and his delegation on Saturday at the Presidential Palace of Carthage.

The minister passed on greetings from King Salman and Crown Prince Mohammed bin Salman to Saied, along with their well wishes for Tunisia’s ongoing progress, stability and growth, the Saudi Press Agency reported.

Saied thanked Saudi Arabia for its leadership in the Arab and Islamic world, emphasizing the Kingdom’s vital role in fostering regional unity and development, the SPA added.

The meeting, which was also attended by Saudi Ambassador to Tunisia Abdulaziz bin Ali Al-Saqr, focused on strengthening cooperation between the two countries in the investment sector.

The parties discussed enhancing economic collaboration and exploring potential opportunities to align their aspirations in various investment sectors.

An agreement to formalize a memorandum of understanding aimed at encouraging and expanding mutual investments was also discussed.

Saied backed the move and emphasized that the agreement represented a significant step forward in cementing economic ties and fostering shared development initiatives between Tunisia and Saudi Arabia.


Royal Saudi Air Force commander meets US Air Force official

Kelli Seybolt receives Lt. Gen. Turki bin Bandar bin Abdulaziz. (Supplied)
Updated 16 November 2024
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Royal Saudi Air Force commander meets US Air Force official

  • The parties reviewed current and future programs and projects of the Royal Saudi Air Force

RIYADH: Lt. Gen. Turki bin Bandar bin Abdulaziz, the commander of the Royal Saudi Air Force, met the Deputy Undersecretary of the US Air Force for International Affairs Kelli Seybolt, the Defense Ministry wrote on X on Saturday.

The parties reviewed current and future programs and projects of the Royal Saudi Air Force, in the presence of program directors and the accompanying Saudi delegation.

Meanwhile, the Saudi Minister of Investment Khalid Al-Falih recently met the French Minister for Europe and Foreign Affairs Jean-Noel Barrot, in Paris.

Barrot hosted a reception for Saudi and French companies, the Saudi minister wrote on X on Saturday.

Al-Falih also held a meeting with CEOs from a number of French companies to help stimulate and develop joint investments.

 


Saudi Arabia arrests 20,124 illegals in one week

Saudi police have arrested hundreds of illegals breaching country’s labor law. (SPA)
Updated 16 November 2024
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Saudi Arabia arrests 20,124 illegals in one week

  • The report showed that among the 1,401 people arrested for trying to enter the Kingdom illegally, 60 percent were Ethiopian, 39 percent Yemeni, and 1 percent were of other nationalities

RIYADH: Saudi authorities arrested 20,124 people in one week for breaching residency, work and border security regulations, the Saudi Press Agency reported on Saturday.

According to an official report, a total of 11,607 people were arrested for violations of residency laws, while 5,285 were held over illegal border crossing attempts, and a further 3,232 for labor-related issues.

The report showed that among the 1,401 people arrested for trying to enter the Kingdom illegally, 60 percent were Ethiopian, 39 percent Yemeni, and 1 percent were of other nationalities.

A further 98 people were caught trying to cross into neighboring countries, and six were held for involvement in transporting and harboring violators.

The Ministry of Interior said that anyone found to be facilitating illegal entry to the Kingdom, including providing transportation and shelter, could face imprisonment for a maximum of 15 years, a fine of up to SR1 million ($260,000), as well as confiscation of vehicles and property.

Suspected violations can be reported on the toll-free number 911 in the Makkah and Riyadh regions, and 999 or 996 in other regions of the Kingdom.