How heritage sites will make Saudi Arabia a magnet for cultural tourists

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AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Shutterstock)
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AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Shutterstock)
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Updated 23 September 2022
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How heritage sites will make Saudi Arabia a magnet for cultural tourists

  • Each of the six World Heritage sites shows that Saudi roots run far deeper than many might have imagined
  • Carefully preserved and protected, Diriyah is the jewel in the crown of one of Saudi Arabia’s largest giga-projects

LONDON: Even as Saudi Arabia writes the next chapter in its story, defined by the ambition of its Vision 2030 blueprint for the future, it is rediscovering and embracing a past destined to play a central role as it opens up to the outside world.

Since 2008, Saudi Arabia has had no fewer major six sites of “outstanding universal value” inscribed on UNESCO’s World Heritage list.

There are 10 more on its Tentative List — properties being considered for nomination — including the Hejaz railway, three historic pilgrimage routes and the Al-Faw archaeological area at the northwestern edge of the Empty Quarter, a site of human occupation from prehistoric nomadic times to the growth of a thriving ancient caravan city in the second half of the first millennium B.C.

Certainly, there is no shortage of locations from which to choose for future nominations; there are more than 10,000 historical sites on Saudi Arabia’s National Antiquities Register. 




Diriyah served as the capital of the Emirate of Diriyah under the first Saudi dynasty from 1727 to 1818. (Supplied)

Each of the six World Heritage sites is one piece of a fascinating mosaic that shows not only that Saudi roots run far deeper than many might have imagined, but also that Saudi heritage is a vital component in the broad sweep of human history.

And this is living history. Each site will play — and in some cases is already playing — a crucial role in the opening up of the Kingdom as a destination for cultural tourists from around the world.

One of the most breathtaking of the UNESCO properties is the Hegra archaeological site, centerpiece of plans by the Royal Commission for AlUla to develop sensitively as a major destination more than 22,000 square kilometers of the spectacular landscape of the AlUla region, with its lush oasis valley and towering mountains. 

The jewel in AlUla’s crown is the ancient city of Hegra, the southern capital of the Nabataeans, who also built Petra in modern-day Jordan.




AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Supplied)

Yet the astonishing collection of over 100 hand-carved tombs, many with elaborate facades and inscriptions, cut into sandstone outcrops, is merely the tip of an archaeological iceberg.

There are currently a dozen international archaeology teams exploring the past cultures of AlUla and the nearby Harrat Khaybar volcanic field, from prehistory to the early 20th century. The astonishing volume of the finds they have already documented is prompting a radical rethinking of the prehistory of the Arabian Peninsula.

One team, from the University of Western Australia, has spent the past four years identifying and cataloging all the visible archaeology of AlUla county and the nearby Harrat Khaybar volcanic field. The tens of thousands of structures found, most between 4,000 and 7,000 years old, tell a story of a landscape and a climate that was once lush and temperate. 

In all, the Aerial Archaeology in the Kingdom of Saudi Arabia project has identified 13,000 sites in AlUla and an extraordinary 130,000 in Khaybar county, dating from the Stone Age to the 20th century, with the vast majority from prehistory.

A “core” 3,300 square meter area of AlUla was surveyed separately by UK-based Oxford Archaeology which, working with staff and students of King Saud University in Riyadh, identified in excess of another 16,000 archaeological sites.




A panoramic view of the Dadan District, site of the ancient city of Dadan, a predecessor to Hegra.  (Supplied)

Dr. Hugh Thomas, a senior research fellow at the University of Western Australia, said that in the past archaeologists had concentrated on the Fertile Crescent. “But as we do more and more research, we’re realizing that there was so much more here than small, independent communities living on nothing much and not doing much in an arid area,” he told Arab News. 

“The reality in that in the Neolithic period, these areas were significantly greener, and there would have been really sizeable populations of people and herds of animals moving across these landscapes.”

Among the most intriguing finds cataloged by the AAKSA team are the mysterious mustatils — often huge, rectangular structures, built by an unknown prehistoric people over 8,000 years ago. Possibly unique to the Arabian Peninsula, they are thought to have had some kind of ritualistic purpose.

More than 1,600 are now known to exist across 300,000 square kilometers of northwestern Saudi Arabia, concentrated mainly in the vicinity of AlUla and Khaybar.

More evidence of Saudi Arabia’s prehistoric past can be found in the world’s largest and most impressive collections of Neolithic rock carvings, or petroglyphs, located at two sites 300 kilometers apart in the Hail province, together adopted by UNESCO as a World Heritage site in 2015. 




Camel and oryx images depicted on the vertical surface of Jabal Umm Sinman, in association with several Thamudic inscriptions, are found in Hail region in northern Saudi Arabia. (Supplied)

The first is at Jabal Umm Sinman, a rocky outcrop to the west of the modern town of Jubbah, the origin of which dates back to the dawn of Arab civilization, when the surrounding hills once overlooked a lake, lost beneath the sands of the Nefud desert some 6,000 years ago.

It was on the hills of Umm Sinman, in the words of the UNESCO nomination document, that the ancestors of today’s Saudis “left the marks of their presence, their religions, social, cultural, intellectual and philosophical perspectives of their beliefs about life and death, metaphysical and cosmological ideologies.”

The second site is at Jabal Al-Manjor and Jabal Raat, 220 kilometers southwest of Jubbah, near the village of Shuwaymis. 




The Cultural Rock Arts in Hima Najran consists of rock art images made over millennia ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country. (Supplied)

Together, the twin sites tell the story of over 9,000 years of human history, from the earliest pictorial records of hunting to the development of writing, religion and the domestication of animals including cattle, horses and camels.

The rock art in the Hail region is regarded as one of the world’s most significant collections, “visually stunning expressions of the human creative genius by world standards, comparable to the messages left by doomed civilizations in Mesoamerica or on Easter Island…of highest outstanding universal value.”




The Cultural Rock Arts in Hima Najran consists of rock art images made over millennia ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country. (Supplied)

Saudi Arabia’s other UNESCO sites include the most recently inscribed, the Hima Cultural Area, listed in 2021. It also consists of a substantial collection of rock art images made over 7,000 years ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country.

Historic Jeddah, inscribed by UNESCO in 2014, was established in the seventh century as the major port on the Red Sea and grew rapidly as the gateway for pilgrims to Makkah who arrived by sea. Jeddah, which developed into “a thriving multicultural centre” was “characterized by a distinctive architectural tradition, including tower houses built in the late 19th century by the city’s mercantile elites,” many of which can still be seen today. 




Jeddah's old village of Al Balad, one of the UNESCO world heritage sites in the Kingdom, is host to plenty of old buildings. (Shutterstock photo)

Al-Ahsa, a “serial cultural landscape” in the Eastern Province, is home to the world’s largest, and almost certainly oldest, oasis, a sprawling collection of 12 separate elements and 2.5 million palm trees scattered over a total area of 85 square kilometers.

Listed by UNESCO in 2018 as “an evolving cultural landscape,” Al-Ahsa “preserves material traces representative of all the stages of the oasis history, since its origins in the Neolithic to the present.”

Al-Ahsa, which lies between the rock desert of Al-Ghawar to the west and the sand dunes of the Al-Jafurah desert to the east, is associated with the Dilmun civilization that flourished in the third millennium B.C. in what is now eastern Saudi Arabia. Pottery finds from the Ubaid period, dating back roughly 7,000 years, also suggest the Al-Ahsa region may have been among the first in eastern Arabia to have been settled by humans.




Al-Ahsa governorate in the Eastern Province boasts of the largest date-palm oasis in the world. (Supplied)

Pride of place, in the hearts of Saudis at least, must go to the Turaif district of Diriyah, which is considered the birthplace of the Kingdom and was listed by UNESCO in 2010. 

Nestling in a bend of the Wadi Hanifah, a few kilometers northwest of the modern metropolis of Riyadh, are the preserved remains of a breathtaking collection of mud-brick palaces, houses and mosques, “the pre-eminent example of Najdi architectural style, a significant constructive tradition that developed in central Arabia…and [contributed] to the world’s cultural diversity.”

First settled by the ancestors of the House of Saud in the 15th century, the oasis of Diriyah became the capital of the First Saudi State, established in 1744.

Diriyah was destroyed in 1818 after a six-year campaign by a vengeful Ottoman Empire, alarmed by the challenge posed by the First Saudi State to its grip on Arabia and the Holy cities of Makkah and Madinah.

Ultimately, it was Al-Saud that would prevail, as history relates. In 1902, Abdulaziz bin Abdul Rahman Al-Saud, better known to the wider world as Ibn Saud, famously recaptured Riyadh, going on to unite the kingdoms of Nejd and Hejaz in 1932 as the Kingdom of Saudi Arabia. 




Diriyah, where the first Saudi state was founded 300 years ago, is being developed as an iconic tourist destination. (Supplied)

The Turaif district of nearby Diriyah, left in ruins by the Ottomans, would never be occupied again. Carefully preserved and protected, however, it is now the jewel in the crown of one of Saudi Arabia’s largest giga-projects — the development of the wider area by the Diriyah Gate Development Authority as “one of the most amazing cultural gathering places in the world.”

The $50 billion plan to transform Diriyah into a global historical, cultural and lifestyle destination will create 55,000 job opportunities and attract 27 million visitors every year. They will be able to immerse themselves in the history and culture of a kingdom that, in less than 300 years, has grown from an idea born in a small desert community to become one of the world’s most influential nations.

Awaiting visitors on the site of 7 square kilometers will be museums, galleries, world-class hotels, restaurants, shops, homes and educational and cultural facilities, all created in the traditional Najdi architectural style.

But at its heart will be Turaif, which, like so many of Saudi Arabia’s historic sites, is a priceless piece of the past now helping to shape the Kingdom’s future.


Riyadh Season surpasses new milestone of 16 million visitors

Updated 59 min 27 sec ago
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Riyadh Season surpasses new milestone of 16 million visitors

RIYADH: Riyadh Season 2024 has achieved a historic milestone, surpassing 16 million visitors, according to the General Entertainment Authority (GEA) chief Turki AlalShikh.

Launched in October, the Riyadh Season has captivated audiences with its diverse range of events and newly introduced areas, attracting visitors from the Kingdom and abroad. 

Its exceptional success is attributed to a wide variety of offerings, including boxing and wrestling matches, international concerts, unique dining experiences, scenic gardens, and innovative entertainment zones.

The record-breaking attendance was further bolstered by the mid-term break of the second semester, which featured the unveiling of the "Dunes of Arabia" area, popular among camping and winter atmosphere enthusiasts. 

Additionally, the "Boulevard Runway" area drew aviation enthusiasts, further enhancing the season’s appeal.
 

 


Jazan Winter Season’s Erth Village offers visitors a blend of tradition, art, and culture

Updated 13 January 2025
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Jazan Winter Season’s Erth Village offers visitors a blend of tradition, art, and culture

  • The village combines entertainment with cultural experiences, featuring activities that highlight traditional handicrafts

JAZAN: Erth Village, a key highlight of the Jazan Winter Season, is attracting a significant number of visitors from both within and outside the region, establishing itself as a prominent cultural and tourist destination that showcases the rich diversity of Jazan's heritage.

Located at the southwestern city's waterfront, the village offers a unique experience that seamlessly combines entertainment and culture, with a range of shows and activities that highlight traditional handicrafts. Many of these have been passed down through generations and remain a primary profession for many locals in the region.

Located at the southwestern city's waterfront, the village offers a unique experience that seamlessly combines entertainment and culture. (SPA)

Erth Village also immerses visitors in traditional performances, games, and clothing, providing insight into the lives and heritage of past generations in the region.

Food enthusiasts can indulge in traditional dishes that showcase local ingredients and culinary traditions, enhancing the overall visitor experience. 

Additionally, visitors can also explore the distinctive fragrances of local perfumes and herbs, gaining a deeper appreciation for the rich history and beauty of the Jazan region.

Food enthusiasts can indulge in traditional dishes that showcase local ingredients and culinary traditions. (SPA)

 


Chill out Riyadh: From Wild West thrills to starlit nights

Updated 12 January 2025
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Chill out Riyadh: From Wild West thrills to starlit nights

  • These winter destinations reflect the capital’s evolving cultural, recreational landscape

RIYADH: Riyadh, the beating heart of Saudi Arabia, takes on a magical quality as the cooler months arrive, transforming into a playground of vibrant winter destinations.

Whether you are looking for an immersive Wild West experience, serene luxury surrounded by nature, or retro charm under the stars, the capital offers a diverse tapestry of escapes.

The Groves hosts live performances. (Supplied)

Locals and tourists alike are drawn to Southwest Village, The Groves, Dakkah Winter, and the retro-styled Ammariyah Motel, each providing a distinct blend of entertainment, relaxation, and culture.

On the outskirts of Riyadh lies Southwest Village, a meticulously designed attraction that brings the American Wild West to life. Wooden storefronts reminiscent of 19th-century frontier towns line the streets, while horse-drawn carriages and cowboy-clad performers transport visitors back in time.

Seating options under the starry skies or private tents make Dakkah Winter a perfect spot for cosy gatherings. (AN photo by Waad Hussain)

From families with children to history buffs, the village has something for everyone. The centerpiece of the village is its 6D Cowboy Theater, where interactive shows captivate audiences of all ages.

Guests find themselves immersed in the drama and adventure of the Wild West, with state-of-the-art effects that bring every scene to life. “It’s like being part of a movie,” says Salem Al-Qahtani, a frequent visitor. “The energy, the performances, and the attention to detail are outstanding.”

The Groves hosts live performances. (Supplied)

By night, the village comes alive with the glow of warm lights illuminating its bustling Route 66-inspired street. Visitors can explore food stalls serving hearty barbecue dishes, shop for souvenirs in rustic boutiques, or simply take in the atmosphere.

Children can run through haystack play areas while their parents enjoy an evening of live performances and cowboy-themed music.

It’s like being part of a movie. The energy, the performan- ces, and the attention to detail are outstanding.

Salem Al-Qahtani, Southwest Village visitor

For those seeking a more sophisticated escape, The Groves in Al-Rafiah offers a tranquil yet luxurious retreat. Nestled among lush greenery and centered around the serene Groves Lake, this destination combines fine dining, boutique shopping, and carefully curated entertainment to create a memorable experience.

Malak Hassan and her family gathered in one of Dakkah Winter’s intimate tents. (AN photo by Waad Hussain)

At the heart of The Groves is its iconic bridge, leading visitors to a 360-degree stage that regularly hosts live performances. The soft glow of lights reflected on the lake adds a touch of romance, making it a favorite among couples and families alike.

“We came for the performances, but it’s the atmosphere that keeps us here,” said Rania Banaser, who visited with her family. “Every corner feels like it’s been designed for relaxation and beauty.”

The vibrant retro-styled Ammariyah Motel creates a nostalgic charm with its bold orange tones, inviting visitors to immerse themselves in its unique ambiance. (AN photo by Waad Hussain)

Culinary offerings at The Groves are varied: from Vida Vera’s fusion of Italian and Japanese flavors to Hawanem’s Middle Eastern-inspired dishes, every meal is an experience in itself.

For pet owners, the Luca Park dog area provides a safe space for the animals to play. “It’s rare to find a place that caters to everyone, including pets,” said Banaser.

Sabah Al-Qahtani and her daughter enjoying a cozy evening at Dakkah Winter. (AN photo by Waad Hussain)

Dakkah Winter has quickly become a favorite among families looking for a relaxing yet engaging destination. With its softly lit palm trees, boutique shops, and cozy food stalls, the atmosphere is warm and welcoming.

One of the most praised aspects of Dakkah Winter is the thoughtfully designed seating arrangements. Guests can choose between open-air settings under the starry skies or private tents surrounded by the warmth of fire pits, making it a perfect spot for intimate gatherings.

One of The Groves’ charming venues, glowing warmly under the evening lights, invites guests to indulge in a unique dining and cultural experience. (Supplied)

Families often gather around the crackling firewood, enjoying the serene environment and the crisp winter air.

“I think this place is really nice. I don’t think I’ve ever seen a place like this,” said Malak Hassan. “The price range is really good because it's not a typical spot where you can hang out. You can come with family and friends and it’s such an enjoyable place.”

An illuminated view of Southwest Cowboy Town’s main street at night, showcasing its bustling stalls and shops, where visitors can find unique souvenirs and indulge in delicious treats under a starlit sky. (Supplied)

Parents can unwind over a cup of steaming Arabic coffee while children enjoy the supervised play area, designed to keep them entertained for hours.

Sabah Al-Qahtani, one of the visitors, said: “I was surprised by the location. I liked the entrance and the sitting area and everything is amazing and I will definitely come again.”

The state-of-the-art Padel Me courts nestled against the Ammariyah hillside provide an energetic twist to the relaxing desert escape. (AN photo by Waad Hussain)

For a dose of nostalgia mixed with adventure, Ammariyah Motel is the place to go. With its vibrant orange and red hues and 1950s-inspired decor, the motel offers visitors an engaging escape from the ordinary.

Upon arrival, guests are greeted by retro signage and colorful seating areas, setting the stage for an evening of fun. The activities at Ammariyah Motel cater to both the adventurous and the more relaxed.

Guests can test their skills at paddle tennis, or simply sit back under the stars. Dining is a highlight, with the pizza bar serving freshly baked pizzas and the outdoor grill offering gourmet burgers that draw praise from visitors.

From the immersive Wild West charm of Southwest Village to the upscale elegance of The Groves, the cozy retreat of Dakkah Winter, and the retro-inspired fun at Ammariyah Motel, a unique experience that captures the spirit of the season is offered to those visiting.

 


Revving up history: Saudi Arabia’s Hail festival spotlights classic cars, cultural charm

Meticulously maintained classic cars, including several GMC and Chevrolet models, offer a glimpse into the past. (SPA)
Updated 12 January 2025
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Revving up history: Saudi Arabia’s Hail festival spotlights classic cars, cultural charm

  • Inspired by Saudi Vision 2030 and the designation of 2025 as the “Year of Handicrafts,” the festival celebrated traditional skills, and highlighted their cultural and economic significance

RIYADH: A display of vintage and classic automobiles, some made more than 60 years ago, was a major draw for visitors at the Handicrafts Festival in Hail.

Visitors and car enthusiasts from the Kingdom and abroad gathered to admire the eye-catching vehicles, Saudi Press Agency reported.

Meticulously maintained classic cars, including several GMC and Chevrolet models, offer a glimpse into the past. (SPA)

The meticulously maintained cars, including several GMC and Chevrolet models, are their owners’ prized possessions, and offer a glimpse into the past.

Naif Amim Al-Janfawi, a collector of vintage cars, said: “The festival provided a wonderful opportunity to showcase these treasures.”

A pavilion housing wooden doors and gypsum carvings proved to be a popular attraction that showcased the craftsmanship involved in creating the traditional works. (SPA)

The festival also immersed visitors in the rich heritage of the Hail region, showcasing traditional food, clothing, and customs, while also featuring a variety of cultural performances and folk arts from within and beyond the area.

A pavilion housing wooden doors and gypsum carvings proved to be a popular attraction that showcased the craftsmanship involved in creating the traditional works.

A pavilion housing wooden doors and gypsum carvings proved to be a popular attraction that showcased the craftsmanship involved in creating the traditional works. (SPA)

Inspired by Saudi Vision 2030 and the designation of 2025 as the “Year of Handicrafts,” the festival celebrated traditional skills, and highlighted their cultural and economic significance.

Craftsman Abdullah Al-Khazam said that creating wooden doors and carvings, including those of old Hail houses made from tamarisk and other timbers, demanded exceptional skill and attention to detail.

The pavilion also featured Islamic plaster engravings inspired by the local environment, a hallmark of Najdi architecture used to adorn buildings, entrances, and majlis, or council rooms.

Also on display were drawings and engravings from ancient clay houses, including Qur’anic verses, sayings, decorative patterns, and depictions of trees and plants.

 


Saudi reserve promotes biodiversity in Jouf

Plant seedlings were distributed to fans to encourage environmental conservation. (SPA)
Updated 12 January 2025
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Saudi reserve promotes biodiversity in Jouf

  • The camp offers opportunities, until February, to explore archaeological sites and ancient inscriptions

RIYADH: The King Salman bin Abdulaziz Royal Reserve Development Authority launched an initiative to raise environmental awareness and display the reserve’s biodiversity and achievements, especially to sports enthusiasts.

The initiative includes protecting endangered species, promoting vegetation growth, and fostering environmental sustainability, according to the Saudi Press Agency.

Plant seedlings were distributed to fans to encourage environmental conservation. (SPA)

An awareness booth was set up during the Al-Orobah vs. Al-Hilal match in the Saudi Pro League competition in Jouf, featuring videos about the reserve’s natural and archaeological treasures.

Plant seedlings were also distributed to fans to encourage environmental conservation.

The reserve recently launched Al-Tawil Camp in Jouf, which provides a mix of adventure and tranquility, the SPA reported.

At the camp in the Raf Mountains, visitors can enjoy hiking, camel riding, and recreational games.

The camp also offers opportunities, until February, to explore archaeological sites and ancient inscriptions.