How heritage sites will make Saudi Arabia a magnet for cultural tourists

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AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Shutterstock)
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Updated 23 September 2022
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How heritage sites will make Saudi Arabia a magnet for cultural tourists

  • Each of the six World Heritage sites shows that Saudi roots run far deeper than many might have imagined
  • Carefully preserved and protected, Diriyah is the jewel in the crown of one of Saudi Arabia’s largest giga-projects

LONDON: Even as Saudi Arabia writes the next chapter in its story, defined by the ambition of its Vision 2030 blueprint for the future, it is rediscovering and embracing a past destined to play a central role as it opens up to the outside world.

Since 2008, Saudi Arabia has had no fewer major six sites of “outstanding universal value” inscribed on UNESCO’s World Heritage list.

There are 10 more on its Tentative List — properties being considered for nomination — including the Hejaz railway, three historic pilgrimage routes and the Al-Faw archaeological area at the northwestern edge of the Empty Quarter, a site of human occupation from prehistoric nomadic times to the growth of a thriving ancient caravan city in the second half of the first millennium B.C.

Certainly, there is no shortage of locations from which to choose for future nominations; there are more than 10,000 historical sites on Saudi Arabia’s National Antiquities Register. 




Diriyah served as the capital of the Emirate of Diriyah under the first Saudi dynasty from 1727 to 1818. (Supplied)

Each of the six World Heritage sites is one piece of a fascinating mosaic that shows not only that Saudi roots run far deeper than many might have imagined, but also that Saudi heritage is a vital component in the broad sweep of human history.

And this is living history. Each site will play — and in some cases is already playing — a crucial role in the opening up of the Kingdom as a destination for cultural tourists from around the world.

One of the most breathtaking of the UNESCO properties is the Hegra archaeological site, centerpiece of plans by the Royal Commission for AlUla to develop sensitively as a major destination more than 22,000 square kilometers of the spectacular landscape of the AlUla region, with its lush oasis valley and towering mountains. 

The jewel in AlUla’s crown is the ancient city of Hegra, the southern capital of the Nabataeans, who also built Petra in modern-day Jordan.




AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Supplied)

Yet the astonishing collection of over 100 hand-carved tombs, many with elaborate facades and inscriptions, cut into sandstone outcrops, is merely the tip of an archaeological iceberg.

There are currently a dozen international archaeology teams exploring the past cultures of AlUla and the nearby Harrat Khaybar volcanic field, from prehistory to the early 20th century. The astonishing volume of the finds they have already documented is prompting a radical rethinking of the prehistory of the Arabian Peninsula.

One team, from the University of Western Australia, has spent the past four years identifying and cataloging all the visible archaeology of AlUla county and the nearby Harrat Khaybar volcanic field. The tens of thousands of structures found, most between 4,000 and 7,000 years old, tell a story of a landscape and a climate that was once lush and temperate. 

In all, the Aerial Archaeology in the Kingdom of Saudi Arabia project has identified 13,000 sites in AlUla and an extraordinary 130,000 in Khaybar county, dating from the Stone Age to the 20th century, with the vast majority from prehistory.

A “core” 3,300 square meter area of AlUla was surveyed separately by UK-based Oxford Archaeology which, working with staff and students of King Saud University in Riyadh, identified in excess of another 16,000 archaeological sites.




A panoramic view of the Dadan District, site of the ancient city of Dadan, a predecessor to Hegra.  (Supplied)

Dr. Hugh Thomas, a senior research fellow at the University of Western Australia, said that in the past archaeologists had concentrated on the Fertile Crescent. “But as we do more and more research, we’re realizing that there was so much more here than small, independent communities living on nothing much and not doing much in an arid area,” he told Arab News. 

“The reality in that in the Neolithic period, these areas were significantly greener, and there would have been really sizeable populations of people and herds of animals moving across these landscapes.”

Among the most intriguing finds cataloged by the AAKSA team are the mysterious mustatils — often huge, rectangular structures, built by an unknown prehistoric people over 8,000 years ago. Possibly unique to the Arabian Peninsula, they are thought to have had some kind of ritualistic purpose.

More than 1,600 are now known to exist across 300,000 square kilometers of northwestern Saudi Arabia, concentrated mainly in the vicinity of AlUla and Khaybar.

More evidence of Saudi Arabia’s prehistoric past can be found in the world’s largest and most impressive collections of Neolithic rock carvings, or petroglyphs, located at two sites 300 kilometers apart in the Hail province, together adopted by UNESCO as a World Heritage site in 2015. 




Camel and oryx images depicted on the vertical surface of Jabal Umm Sinman, in association with several Thamudic inscriptions, are found in Hail region in northern Saudi Arabia. (Supplied)

The first is at Jabal Umm Sinman, a rocky outcrop to the west of the modern town of Jubbah, the origin of which dates back to the dawn of Arab civilization, when the surrounding hills once overlooked a lake, lost beneath the sands of the Nefud desert some 6,000 years ago.

It was on the hills of Umm Sinman, in the words of the UNESCO nomination document, that the ancestors of today’s Saudis “left the marks of their presence, their religions, social, cultural, intellectual and philosophical perspectives of their beliefs about life and death, metaphysical and cosmological ideologies.”

The second site is at Jabal Al-Manjor and Jabal Raat, 220 kilometers southwest of Jubbah, near the village of Shuwaymis. 




The Cultural Rock Arts in Hima Najran consists of rock art images made over millennia ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country. (Supplied)

Together, the twin sites tell the story of over 9,000 years of human history, from the earliest pictorial records of hunting to the development of writing, religion and the domestication of animals including cattle, horses and camels.

The rock art in the Hail region is regarded as one of the world’s most significant collections, “visually stunning expressions of the human creative genius by world standards, comparable to the messages left by doomed civilizations in Mesoamerica or on Easter Island…of highest outstanding universal value.”




The Cultural Rock Arts in Hima Najran consists of rock art images made over millennia ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country. (Supplied)

Saudi Arabia’s other UNESCO sites include the most recently inscribed, the Hima Cultural Area, listed in 2021. It also consists of a substantial collection of rock art images made over 7,000 years ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country.

Historic Jeddah, inscribed by UNESCO in 2014, was established in the seventh century as the major port on the Red Sea and grew rapidly as the gateway for pilgrims to Makkah who arrived by sea. Jeddah, which developed into “a thriving multicultural centre” was “characterized by a distinctive architectural tradition, including tower houses built in the late 19th century by the city’s mercantile elites,” many of which can still be seen today. 




Jeddah's old village of Al Balad, one of the UNESCO world heritage sites in the Kingdom, is host to plenty of old buildings. (Shutterstock photo)

Al-Ahsa, a “serial cultural landscape” in the Eastern Province, is home to the world’s largest, and almost certainly oldest, oasis, a sprawling collection of 12 separate elements and 2.5 million palm trees scattered over a total area of 85 square kilometers.

Listed by UNESCO in 2018 as “an evolving cultural landscape,” Al-Ahsa “preserves material traces representative of all the stages of the oasis history, since its origins in the Neolithic to the present.”

Al-Ahsa, which lies between the rock desert of Al-Ghawar to the west and the sand dunes of the Al-Jafurah desert to the east, is associated with the Dilmun civilization that flourished in the third millennium B.C. in what is now eastern Saudi Arabia. Pottery finds from the Ubaid period, dating back roughly 7,000 years, also suggest the Al-Ahsa region may have been among the first in eastern Arabia to have been settled by humans.




Al-Ahsa governorate in the Eastern Province boasts of the largest date-palm oasis in the world. (Supplied)

Pride of place, in the hearts of Saudis at least, must go to the Turaif district of Diriyah, which is considered the birthplace of the Kingdom and was listed by UNESCO in 2010. 

Nestling in a bend of the Wadi Hanifah, a few kilometers northwest of the modern metropolis of Riyadh, are the preserved remains of a breathtaking collection of mud-brick palaces, houses and mosques, “the pre-eminent example of Najdi architectural style, a significant constructive tradition that developed in central Arabia…and [contributed] to the world’s cultural diversity.”

First settled by the ancestors of the House of Saud in the 15th century, the oasis of Diriyah became the capital of the First Saudi State, established in 1744.

Diriyah was destroyed in 1818 after a six-year campaign by a vengeful Ottoman Empire, alarmed by the challenge posed by the First Saudi State to its grip on Arabia and the Holy cities of Makkah and Madinah.

Ultimately, it was Al-Saud that would prevail, as history relates. In 1902, Abdulaziz bin Abdul Rahman Al-Saud, better known to the wider world as Ibn Saud, famously recaptured Riyadh, going on to unite the kingdoms of Nejd and Hejaz in 1932 as the Kingdom of Saudi Arabia. 




Diriyah, where the first Saudi state was founded 300 years ago, is being developed as an iconic tourist destination. (Supplied)

The Turaif district of nearby Diriyah, left in ruins by the Ottomans, would never be occupied again. Carefully preserved and protected, however, it is now the jewel in the crown of one of Saudi Arabia’s largest giga-projects — the development of the wider area by the Diriyah Gate Development Authority as “one of the most amazing cultural gathering places in the world.”

The $50 billion plan to transform Diriyah into a global historical, cultural and lifestyle destination will create 55,000 job opportunities and attract 27 million visitors every year. They will be able to immerse themselves in the history and culture of a kingdom that, in less than 300 years, has grown from an idea born in a small desert community to become one of the world’s most influential nations.

Awaiting visitors on the site of 7 square kilometers will be museums, galleries, world-class hotels, restaurants, shops, homes and educational and cultural facilities, all created in the traditional Najdi architectural style.

But at its heart will be Turaif, which, like so many of Saudi Arabia’s historic sites, is a priceless piece of the past now helping to shape the Kingdom’s future.


Kingdom arrests 19,328 illegals in one week

Updated 26 April 2025
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Kingdom arrests 19,328 illegals in one week

RIYADH: Saudi authorities arrested 19,328 people in one week for breaching residency, work and border security regulations, the Saudi Press Agency reported on Saturday.

A total of 11,245 people were arrested for violations of residency laws, while 4,297 were held over illegal border crossing attempts, and a further 3,786 for labor-related issues.

The report showed that among the 1,360 people arrested for trying to enter the Kingdom illegally, 54 percent were Ethiopian, 44 percent Yemeni, and 2 percent were of other nationalities.

A further 79 people were caught trying to cross into neighboring countries, and 22 were held for involvement in transporting and harboring violators, the SPA reported.

The Ministry of Interior said that anyone found to be facilitating illegal entry to the Kingdom, including providing transportation and shelter, could face imprisonment for a maximum of 15 years, a fine of up to SR1 million ($260,000), as well as confiscation of vehicles and property.

Suspected violations can be reported on the toll-free number 911 in the Makkah and Riyadh regions, and 999 or 996 in other regions of the Kingdom.


How Saudi forestry supports biodiversity and mitigates the effects of climate change

Updated 26 April 2025
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How Saudi forestry supports biodiversity and mitigates the effects of climate change

  • Despite its arid climate, Saudi Arabia is home to diverse forest types, from mountain woodlands to coastal mangroves
  • The Kingdom is expanding its green cover by planting millions of trees and restoring degraded forest areas

RIYADH: It is easy to think of Saudi Arabia as a land dominated by endless dunes and sun-scorched plains. But beyond the sweeping deserts lies an unexpectedly rich tapestry of ecosystems — forests that climb mountains, shade winding valleys, and line the coastal edges of the Red Sea and Arabian Gulf.

While forests cover just 1.1 percent of the Kingdom’s landmass, they play an outsized role in preserving biodiversity, storing carbon, and improving food security. Their ecological importance — and their fragility — has placed them at the heart of Saudi Arabia’s green transformation.

“The forest area in the Kingdom of Saudi Arabia is estimated to 2.7 million hectares, representing 1.1 percent of the Kingdom’s area,” Najeeb Alsubhi, head of the Valley Forests Department at the National Center for Vegetation Cover Development and Combating Desertification, told Arab News.

“This includes mountain forests spread across the southern and southwestern parts of the Kingdom, distinguished by juniper trees, as well as the atam (wild olive) tree, in addition to groups of acacia trees.”

Mountain forests trace the high ridgelines from Taif down to Jazan, while valley forests — dotted with sidr and acacia — stretch through much of the country’s interior. Along the coastlines, clusters of mangroves thrive in tidal wetlands, providing critical habitat and natural coastal defenses.

Despite their modest footprint, these forests are ecological powerhouses. Globally, forests are known to contribute more than 80 percent of biodiversity, regulate climate, limit desertification, and provide essential products from honey to medicinal plants.

In Saudi Arabia, they are also a buffer against desert creep and climate shocks — an increasingly vital role as the Kingdom confronts environmental challenges.

Among the plant species that are found in the Kingdom's valley forests are Acacia and Sidr trees. (NCVC photo)

To protect and expand this natural wealth, Saudi Arabia has launched a forest conservation and rehabilitation drive, led by the NCVC. The center is planting more than 3.5 million trees and working to protect native species by mapping and restoring perennial tree habitats.

Recognizing the growing threat of wildfires, the NCVC has also established dedicated forest and fire monitoring systems, alongside research centers and public education initiatives aimed at long-term forest sustainability.

Among the most significant of these efforts is a new project to assess the health and changes in forest cover across five key regions: Al-Bahah, Jazan, Asir, Najran, and Taif.

DID YOU KNOW?

• Saudi forests are home to 97 species of tree and cover 2.7 million hectares of the Kingdom’s territory.

• Healthy forests contribute more than 80 percent of the biodiversity found in the natural environment.

• Although predominantly desert, Saudi Arabia also has mountain forests, valley forests, and mangroves.

This initiative, part of the National Forest Inventory Program, is a collaboration between the NCVC and the UN Food and Agriculture Organization. The project is designed to support sustainable forest management while meeting international environmental reporting obligations related to biodiversity, climate change, and land use.

Strategies include data collection, identifying key forest locations, and using precision tools like digital hypsometers to measure tree height and forest structure.

Strategies by NCVC to conserve plantation areas in Saudi Arabia included determining confinement points, collecting data, and using a digital hypsometer to measure the height of trees. (NCVC photo)

Together, these efforts reflect a growing awareness of the vital role Saudi Arabia’s forests play — not only as ecological assets but as symbols of renewal in a land long known for its arid extremes.

As the Kingdom pushes ahead with its broader climate and environmental goals, these green sanctuaries, hidden among the peaks and valleys, may prove to be among its most valuable treasures.
 

 


Saudi Arabia’s Vision 2030 enters final phase with strong momentum

Updated 26 April 2025
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Saudi Arabia’s Vision 2030 enters final phase with strong momentum

  • Kingdom achieves 93 percent of key performance indicators — fully or partially — in nine years

RIYADH: Saudi Arabia’s Vision 2030 initiative has seen remarkable progress, with 93 percent of its key performance indicators either fully or partially met since its launch nine years ago, according to the latest official assessment.

The Vision 2030 program, which aims to diversify the economy, empower citizens, and foster a vibrant environment for both local and international investors, is evaluated through the performance of its Vision Realization Programs and national strategies.

These tools are central to the initiative’s execution and are assessed based on two main criteria: the advancement of initiatives and the performance of measurable indicators.

The latest annual report for 2024 reveals that of the 374 key performance indicators at the third level, 299 were fully achieved, with 257 of these surpassing their original targets. Another 49 indicators came close to full achievement, reaching between 85 and 99 percent of their goals.

Saudi Arabia's King Salman lays the foundation stone at the Qiddiya entertainment park near Riyadh on April 28, 2018. (SPA/File)

This progress demonstrates the effectiveness of long-term planning combined with strategic execution, contributing to transformative changes across the country. The success of Vision 2030’s Level-3 indicators indicates strong alignment between national planning and real-world implementation in various sectors.

Detailed metrics also capture tangible outcomes, such as increased hospital capacity, the rollout of digital services, and the issuance of tourism licenses. To ensure continued success, corrective actions are being taken to adjust both initiatives and performance metrics, with a focus on accelerating implementation and keeping the Vision’s objectives firmly within reach.

Strong delivery across initiatives

This performance aligns with strong delivery across Vision 2030’s portfolio of initiatives. As of 2024, 85 percent of all initiatives were either completed or progressing on track.

Out of 1,502 total initiatives launched under the Vision, 674 were completed and another 596 were advancing as scheduled.

This translates to an unusually high success rate for a transformation effort of this scale and complexity.

Saudi Arabia Formula One Grand Prix at the Jeddah Corniche Circuit on April 19, 2025. (AFP)

Each of these initiatives contributes to larger national priorities, ranging from housing and healthcare to digital innovation, clean energy, and cultural development.

Their successful implementation reflects years of investment in institutional capacity, coordination frameworks, and performance monitoring systems, much of which was built during the vision’s first and second phases.

A decade of economic reforms

These latest achievements are rooted in nearly a decade of groundwork, reforms, and phased rollouts that began in 2016 when Vision 2030 was first unveiled.

The first five years focused on stabilizing the macroeconomic base and introducing structural reforms, while the second phase emphasized scaling and acceleration.

The result is a development model that is now attracting international attention for its consistency and ambition.

The private sector’s role in the economy has also continued to expand. (AFP/File)

Between 2016 and 2024, Saudi Arabia undertook sweeping structural reforms to reduce its oil dependency, boost private sector engagement, and unlock new economic engines.

This included targeted policy interventions in tourism, logistics, mining, and tech — areas now becoming core drivers of non-oil growth.

The private sector’s role in the economy has also continued to expand, with its contribution to GDP reaching 47 percent in 2024, exceeding the year’s target of 46 percent.

In 2024, real non-oil GDP grew by 3.9 percent compared to 2023, driven by continued investment expansion in non-oil sectors, which saw a 4.3 percent increase in activity.

By the fourth quarter of 2024, the unemployment rate among Saudis dropped to 7 percent — meeting the Vision 2030 target six years ahead of schedule. This milestone marks an improvement from 12.3 percent at the end of 2016. At the same time, average annual inflation remained low at 1.7 percent, ranking among the lowest in G20 economies.


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This is a result of the efforts made to achieve an economic policy that balances growth with healthy inflation rates.

Foreign direct investment inflows reached SR77.6 billion in 2024, signaling growing international confidence in the Saudi market.

Optimism in the non-oil private sector was also reflected in the Purchasing Managers’ Index, which stood at 58.1 in the fourth quarter of 2024. This was a result of developments throughout the year and was driven by an increase in new orders.

Global recognition

Global institutions such as the International Monetary Fund, Organization for Economic Co-operation and Development, and World Bank have revised Saudi growth forecasts upward, and all three major credit rating agencies — Moody’s, Fitch, and S&P — affirmed the Kingdom’s sovereign strength with stable outlooks.

The Public Investment Fund has continued to play a central role in financing and driving large-scale development.  

Its assets under management have reached SR3.53 trillion by the end of 2024 — more than tripled since the launch of Vision 2030 — exceeding their annual target.

The fund’s assets have made remarkable progress, growing by more than 390 percent from 2016 to 2024, with a compound annual growth rate of 22 percent, exceeding its annual target. This increase is primarily attributed to the fund’s proactive investment strategy across various sectors.

Detailed metrics also capture tangible outcomes, such as increased hospital capacity, the rollout of digital services, and the issuance of tourism licenses. (SPA)

In parallel, the value of Saudi Arabia’s discovered mineral resources has soared to SR9.4 trillion, a 92 percent increase from 2016 estimates, which stood at SR4.9 trillion.

By the end of 2024, the number of achieved investment opportunities surged to 1,865, surpassing the year’s target of 1,197.

Globally, Saudi Arabia has improved its standing in multiple international benchmarks.

It now ranks 16th in the International Institute for Management Development’s World Competitiveness Index, up 20 places since 2017.

The Kingdom has also made progress in digital governance, climbing 25 positions in the UN E-Government Development Index since 2016 to secure 6th place globally — bringing it within reach of its Vision 2030 goal to be among the top five nations.

These rankings highlight the Kingdom’s efforts to digitize services, modernize institutions, and improve public sector performance.

Social and sectoral progress

Social indicators have also advanced steadily. The homeownership rate climbed to 65.4 percent in 2024, exceeding the target of 64 percent for that year.

As part of the long-term goal to plant 10 billion trees, environmental programs have exceeded expectations. Around 115 million trees were planted as of 2024, while 188,000 hectares of degraded land were successfully rehabilitated.

The number of volunteers exceeded 1.2 million by the end of 2024, surpassing the 2030 target of 1 million.

Pilgrims arriving at Jeddah’s King Abdulaziz Airport for the annual Hajj. (AN photo by Nada Hameed)

The Kingdom’s expanded e-visa systems and upgraded infrastructure helped drive a historic rise in international pilgrim numbers.

Saudi Arabia recorded 16.92 million foreign Umrah pilgrims in 2024 — its highest ever, far exceeding the annual target of 11.3 million.

Adding to the momentum, Saudi Arabia is set to welcome the premier competition of the world’s most popular sport as the official host of the 2034 FIFA World Cup.

Looking ahead

Much of this progress was supported by the evolution of Vision Realization Programs, which were introduced in the early phase of Vision 2030 as medium-term delivery mechanisms.

Over time, these programs enhanced cross-government coordination, accelerated execution, and helped exceed multiple national targets.

Today, there are 10 VRPs operating across strategic sectors such as health, digital transformation, and tourism, as well as financial services and sustainability, each contributing to the delivery of Vision 2030’s core pillars of a vibrant society, a thriving economy, and an ambitious nation.

The next five years will be critical not only in achieving remaining goals but in sustaining the momentum well beyond the 2030 horizon. (SPA)

As the final stretch of Vision 2030 approaches, the Kingdom’s focus remains on institutional resilience, measurable outcomes, and global competitiveness.

While challenges remain in some areas, the combination of high delivery rates, adaptive governance, and strong financial management has positioned Saudi Arabia as a case study in long-term national transformation.

The next five years will be critical not only in achieving remaining goals but in sustaining the momentum well beyond the 2030 horizon.

 


The female-only wellness spaces in Riyadh that aim to empower women

Wateen Al-Tuwaijri opened Sunsets Yoga, a serene environment dedicated solely to women. (Photos Instagram: @sunsets_yoga)
Updated 25 April 2025
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The female-only wellness spaces in Riyadh that aim to empower women

  • Yoga, Pilates studios provide safe, calm environment
  • ‘I have met some pretty incredible women,’ Australian customer says

RIYADH: A number of female-only wellness spaces in Riyadh are aiming to provide empowering communities for women, driven by the desire for privacy and comfort.

Locations like gyms, pools and even some theme parks have created safe spaces exclusively for women on designated days.

This allows women to dress freely and engage in activities that foster a sense of community.

"Yoga by Sunset", a serene environment dedicated solely to women. (Supplied)

One such place is Sunsets Yoga, a serene studio environment dedicated solely to women.

It offers an array of classes and programs focused on health and wellness and also has an entertainment center where women can unwind and connect.

“Sunsets Yoga was born out of my passion for yoga and my deep desire to help people,” owner Wateen Al-Tuwaijri told Arab News.

Since moving to Saudi I have really noticed the benefits of going to a female-friendly Pilates studio. Not only is it comfortable but I feel confident in my own skin and body. The highlight for me has to be the networking. I have met some pretty incredible women who are not only inspiring but are like-minded.

Emma Shirley

“I opened this space because I believe in the transformative power of yoga — not just for the body, but for the mind and soul as well.

“My goal for Sunsets Yoga is to create a welcoming, peaceful environment where individuals can escape the stresses of daily life, reconnect with themselves and grow both physically and mentally.”

“Yoga is a universal tool for balance and I wanted to ensure that women here have access to a space where they can focus on their health and well-being without any barriers. (Supplied)

Al-Tuwaijri said it was “especially important” to have places in Riyadh that cater exclusively to women.

“Yoga is a universal tool for balance and I wanted to ensure that women here have access to a space where they can focus on their health and well-being without any barriers.

“It’s about supporting their journey of self-discovery and personal growth in a place where they can feel free, strong and inspired.”

The studio offered a range of regular, pre/post-natal and customized private training sessions. (Supplied)

Al-Tuwaijri said she wanted to build “a community that supports, encourages and nurtures” people.

Another prominent female-only space is the reformer Pilates studio Bdn in Al-Rayyan District.

“I’ve been practicing reformer Pilates for over 15 years now and swear by it,” owner Najd Al-Hatlani said.

Another prominent female-only space is "Bdn", a Pilates studio designed specifically for women. (Supplied)

“It has given me impeccable self-awareness regarding my body and how the smallest muscles move to support the larger ones … it has completely changed my perspective regarding all workouts.

She said she opened the studio to serve an untapped market in the east of Riyadh.

“Female-oriented spaces have always been part of our cultural heritage and experience. I think it’s important to continue to offer these safe haven spaces for women in order to maximize their well-being.

“As kind as many people want to be, we as women have shared far too many similar experiences through life which makes it comforting to be in the same room as that unspoken supportive energy.”

The studio offered a range of regular, pre/post-natal and customized private training sessions, Al-Hatlani said.

Emma Shirley, an Australia living in Riyadh, is a regular at Bdn.

“Since moving to Saudi I have really noticed the benefits of going to a female-friendly Pilates studio. My go-to Pilates studio in Riyadh is Bdn. I have been going there for a few months.

“Not only is it comfortable but I feel confident in my own skin and body. The highlight for me has to be the networking. I have met some pretty incredible women who are not only inspiring but are like-minded.”

 

 


Saudi Arabia takes part in European Economic Congress

Updated 25 April 2025
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Saudi Arabia takes part in European Economic Congress

  • The Saudi delegation met with the Poland’s deputy minister of Economic Development and Technology to discuss economic relations between Saudi Arabia and Poland

RIYADH: Saudi Arabia participated in the 17th edition of the European Economic Congress, held in Katowice, Poland, from April 23-25.

The Saudi delegation consisted of Ambassador to Poland Saad bin Saleh Al-Saleh; Undersecretary of the Ministry of Investment for International Relations Sara Al-Sayed; Deputy Governor of the Saudi General Authority of Foreign Trade Abdulaziz Al-Sakran; and representatives from the Federation of Saudi Chambers of Commerce, specifically the Saudi-Polish Business Council.

The Saudi delegation met with the Poland’s deputy minister of Economic Development and Technology to discuss economic relations between Saudi Arabia and Poland and strategies to improve investment and trade exchange, as well as taking part in a dialogue session focused on the same topics and including a review of the economic transformations occurring in the Kingdom in light of Saudi Vision 2030.

The delegation also conducted meetings and workshops with several representatives from companies attending the congress to present investment opportunities in the Kingdom.