CAIRO: The CEO of the General Commission for Audiovisual Media, Esra Assery, stressed the importance of Saudi women to achieving the targets of Saudi Vision 2030, during her participation at the CEO Women conference in Egypt.
Assery stated female participation had led to progress in the labor market, with women now making up 38 percent of the workforce.
Saudi Arabia has also risen on the World Bank’s Women, Business and Law rankings to 80 points out of 100 over the past two years.
During her participation in the conference, which was held under the patronage of Egyptian Prime Minister Mostafa Madbouly, Assery noted that such conferences have an important role in looking for solutions and opportunities, and overcoming challenges that face Arab and African women.
She added that Saudi women hold leadership posts across multiple sectors, and have greatly contributed to the country’s development.
Assery said that Saudi Arabia has also granted women all means of empowerment through enabling policies and regulations, adding: “It is important for us as a commission regulating the (audiovisual media) sector to seek, with our partners, to guarantee the best application of these regulations and measuring the impact, efficiency, continuous development and cooperation … to grant women a bigger opportunity for representation and membership.”
She noted that the commission works with partners in the media sector to improve the image of women through content constraints derived from Saudi Arabia’s media policy, and to find jobs for women at all levels of the media.
Assery suggested exerting more efforts to show women in non-stereotype positions, such as calling on public, private and third sectors to highlight successful images of women working in all fields.
