Noor Riyadh festival to light up Kingdom’s arts & culture scene

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Charles Sandison, The Garden of Light, 2022. Image courtesy the artist. Photo © Noor Riyadh 2022, a Riyadh Art program
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Grimanesa Amoros, Amplexus, 2022. Image courtesy the artist. Photo © Noor Riyadh 2022, a Riyadh Art program
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Huda Al-Aithan, Numinous Najd, 2022. Image courtesy the artist. Photo © Noor Riyadh 2022, a Riyadh Art program
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Muhannad Shono, I See You Brightest in the Dark, 2022. Image courtesy the artist. Photo © Noor Riyadh 2022, a Riyadh Art program
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Updated 09 November 2022
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Noor Riyadh festival to light up Kingdom’s arts & culture scene

Noor Riyadh, one of the most exciting and ambitious festivals of light and art in the world, is all set to illuminate Saudi Arabia’s arts and culture scene with more than 190 artworks and over 500 activities.

To be held under the theme “We Dream of New Horizons,” the citywide artworks will light up Riyadh from November 3 to 19 across 40 locations and five main hubs:: The Diplomatic Quarter, King Abdullah Financial District, Salam Park, JAX District — a new creative zone in the capital city — and King Abdullah Park. In addition, the exhibition “From Spark to Spirit,” to be held at the JAX 03, will open on November 3 and run until February4, 2023.

Part of the Riyadh Art program, Noor Riyadh 2022 features inspirational work from more than 130 artists from 40 countries. The festival aims at nurturing local talent and inspiring youth to drive Saudi Arabia’s creative economy. Therefore, more than a third of artists taking part in Noor Riyadh are from Saudi Arabia.

Architect Khalid Al-Hazani, Riyadh Art program director, said: “Noor Riyadh is a big part of the plans to creatively transform the Kingdom’s capital into a vibrant, cosmopolitan global city through arts and culture. Supported by Riyadh Art, Noor Riyadh’s parent body, the ambition is to turn the city into ‘a gallery without walls,’ featuring public artworks and diverse community activities, aimed at artists and the people of the city.”

This year, Noor Riyadh is larger in scale and scope, increasing not only the number of participating artists and artworks, but also the list of community activities.

Monumental and site-specific artworks

Among the highlights of Noor Riyadh are the selection of artworks that will be presented for the duration of the festival. At least 90 artworks are new commissions, meaning they have been specifically created for this edition. These unique artworks include The Garden of Light by Charles Sandison, a video projection in the Diplomatic Quarter hub that investigates the virtual horizon created between history and the digital world. On view just around the corner is Amplexus by Grimanesa Amorós, a light sculpture that radiates light through the air, enveloping and embracing the architecture, space and the viewer.

Another fascinating piece is Daan Roosegaarde’s Waterlicht installation that turns water into light. The work at Salam Park encompasses a dream landscape about the power and poetry of water with an ecological message.

Elsewhere at Salam Park, Cupid’s Koi Garden, the world’s first inflatable fountain, is a fantastical artwork by art company Eness that draws inspiration from formal civic fountains and classical statues.

At KAFD, Asaad Badawi’s Chasing the Sun showcases brightly colored fiberglass shapes that conjure planetary motions. On a similar theme of ingenuity, multidisciplinary artist Zahra Bundakji creates a sound portrait of women who have shaped and supported dance floors in Saudi Arabia, supported by the universal symbol of dance culture, the disco ball. The work, titled The Voice of Listening, will be on view at the JAX District.

Spectacular artist-led presentations

Spectacular is but one of many applicable superlatives for Pulse of Light, a nightly laser show being performed in central Riyadh that unites Kingdom Tower, Faisaliyah Tower and Majdoul Tower. Created by Yann Kersalé in collaboration with show designer Martin Arnaud, Pulse of Light is accompanied by music from Grammy award-winning artist Zedd.

Marc Brickman’s drone show at King Abdullah Park will also be truly spectacular. For this year’s edition of Noor Riyadh, Brickman, artist in residence at the Empire State Building, brings two aerial light installations — the first titled “The order of chaos: Chaos in order,” featuring a swarm of 2,000 drones. The second drone show, “K A L E I D O S C O P E,” explores the absurdity of human constriction through technology, and features an interactive element in its choreography.

Public program

The comprehensive public program of more than 500 events at Noor Riyadh ranges from tours to talks, workshops, family activities, volunteering programs, and live music.

Full details of the Noor Riyadh experiences that are ready to be showcased across the city will be released in due course. The festival is curated by Hervé Mikaeloff, Dorothy Di Stefano and Jumana Ghouth. The exhibition From Spark to Spirit, which will explore the history of light art as a medium, is curated by Neville Wakefield from the UK and Gaida Al-Mogren from Saudi Arabia.

Online charity auction

Noor Riyadh also has a charity auction bringing together four major Saudi artists — Ahmed Mater, Moath Alofi, Rashed Al-Shashai and Saad Al-Howede — in collaboration with the charities Aleradah Org, Saudi Alzheimer’s Disease Association, Alnahda, and International Rehabilitation Team. All are working together to produce pieces that will be displayed and eventually put up for auction to benefit the charities’ art programs. The artworks will go on sale through the Saudi-based art market platform Atrum from Nov. 14-15.

Tickets and attendance at Noor Riyadh

Most of the outdoor citywide artworks for Noor Riyadh are non-ticketed and open to all. However, some artworks require prior booking. Special activities such as workshops and talks may be ticketed with a nominal charge. Noor Riyadh aims to donate all the funds raised through ticket sales to charitable causes. The full program and ticketing details will be available soon on Noor Riyadh’s app and website www.noorriyadh.sa.


Wego reveals top winter destinations for Saudi travelers

Updated 06 January 2025
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Wego reveals top winter destinations for Saudi travelers

Wego, the largest online travel marketplace in the Middle East and North Africa, has unveiled the latest insights into the travel trends of Saudi travelers this winter. The data illustrates a significant increase in travel activity among Saudi travelers, reflecting a robust appetite for both regional and international destinations.

According to Wego’s comprehensive data, international flight searches from Saudi Arabia have surged by 33.58 percent compared to last winter. This growth is paired with an encouraging decrease in average costs.

Wego’s analysis also reveals that flying this winter is 25.47 percent cheaper compared to the summer 2024 peak season. However, year-over-year airfares remain stable, with a modest three percent decrease compared to last year.

Preferred winter destinations

According to Wego’s latest search data, Egypt, Pakistan, and India have emerged as the top destinations for Saudi travelers this season, with Türkiye and the UAE following closely behind. This pattern underscores a significant trend among Saudi residents, many of whom are expatriates, opting to travel to their home countries for year-end holidays. These destinations offer the perfect opportunity for reconnecting with family and friends, celebrating cultural traditions, and immersing in familiar surroundings during the festive season.

Additionally, the popularity of Türkiye and the UAE reflects their appeal as versatile destinations that combine cultural familiarity with leisure attractions, excellent hospitality, and accessibility. Türkiye continues to attract Saudi travelers with its blend of rich history, scenic landscapes, and diverse culinary offerings, while the UAE’s proximity, luxury experiences, and family-friendly attractions make it a perennial favorite for quick getaways.

The data indicates that year-end travel among Saudi residents is not only about leisure but also about creating meaningful connections and celebrating shared cultural experiences, making these destinations top choices for the festive season.

Wego also observed a growing interest among Saudi travelers in exploring distant destinations this winter. In Southeast Asia, Thailand, Indonesia, and Philippines are top picks, while over in Europe, the UK, Azerbaijan, and Italy pop up as the most popular destinations.

Saudi nationals benefit from visa exemptions or simplified visa procedures in many of these countries. Thailand, Indonesia, the UAE, the Philippines, and Türkiye offer visa-free entry for Saudi passport holders, while countries like Pakistan, India, Azerbaijan, and the UK require only an e-visa or electronic travel authorization, making it easier for travelers to plan international trips.

Mamoun Hmidan, chief business officer at Wego, said: “The data shows a clear preference for both regional trips to family and culturally significant destinations, and international journeys that offer new experiences. With the rising interest in long-haul travel and easier visa processes, we anticipate continued growth in travel activity for the remainder of the season. Wego is committed to providing the best travel options and experiences for its users.”


PepsiCo wins Bupa Arabia’s ‘Live Right’ challenge

Updated 06 January 2025
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PepsiCo wins Bupa Arabia’s ‘Live Right’ challenge

PepsiCo has emerged as the winner of Bupa Arabia’s “Live Right” Ultimate Challenge, held at Nox Camp in Riyadh. PepsiCo triumphed against more than 25 teams by winning the majority of the 14 diverse challenges, which tested both physical endurance and mental agility.

The “Live Right” Ultimate Challenge, part of Bupa Arabia’s commitment to promoting health and well-being, served as a platform to inspire participants to embrace healthier lifestyles, while also encouraging team spirit, resilience, and collaboration. PepsiCo’s team displayed outstanding performance throughout the event, earning the top spot with consistent excellence in endurance, strategy, and teamwork.

With a variety of physical and mental challenges, the competition was fierce. Each team of five members faced endurance tests, strength challenges, and strategic thinking tasks, with their performance evaluated based on points. PepsiCo’s team demonstrated their strength and collaboration throughout the day, earning them the top position in this year’s challenge.

In addition to the challenges, the event featured numerous recreational activities such as tug-of-war, volleyball, padel, go-karting, and archery. These activities allowed participants and visitors to unwind and enjoy the festive atmosphere. Nox Camp, spanning 120,000 square meters, offered a luxurious experience with breathtaking views, and ample facilities.

The “Live Right” Ultimate Challenge is part of Bupa Arabia’s broader initiative to promote health and well-being across the Kingdom. Launched in 2022, the program raises awareness about the importance of an active lifestyle and mental health. Through events like the Ultimate Challenge, Bupa Arabia encourages people to adopt healthy habits and engage in physical and recreational activities.

Amin Shaibi, director — segment and trade management of marketing, Bupa Arabia, said: “The ‘Live Right’ Ultimate Challenge is more than just a sports event; it reflects Bupa Arabia’s commitment to enhancing public health and mental well-being in the Kingdom. This year, we are proud to congratulate PepsiCo on their well-deserved victory. Their performance exemplified teamwork, resilience, and a commitment to a balanced, healthy lifestyle — values that our ‘Live Right’ program stands for. We hope that this event continues to inspire individuals to adopt an active lifestyle and recognize the importance of both physical and mental health.”

The success of the “Live Right” Ultimate Challenge has reinforced Bupa Arabia’s commitment to fostering a culture of health and wellness in the Kingdom.


Radisson hotels offer gateway to Antananarivo’s charm

Updated 06 January 2025
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Radisson hotels offer gateway to Antananarivo’s charm

Antananarivo, the capital of Madagascar, blends rich history, cultural diversity, and modernization. Known for its hills adorned with traditional Malagasy houses and colorful market stalls, the city’s charm is captivating. Among its most dynamic areas is the Tana Waterfront District, a centerpiece of the city’s evolution, combining commerce, entertainment and luxury living along the serene Lake Masay.

In this vibrant district stand the Radisson Blu and Radisson Tamboho Hotel Antananarivo Waterfront. Owned by local stakeholders Feride and Eric Hassanaly of Talys Group and managed under the prestigious Radisson brand, these hotels epitomize modern sophistication and Malagasy hospitality. They offer a gateway to explore both the cultural richness of Antananarivo and the cosmopolitan vibrancy of the Tana Waterfront, making them ideal for explorers and business travelers alike.

Located near the Ankorondrano business district, Radisson Blu Antananarivo Waterfront is a serene retreat for professionals and leisure travelers. Combining contemporary design with comfort, it offers stylish rooms and thoughtful amenities, ensuring productivity and relaxation. The hotel features a range of accommodations, from standard rooms to the opulent presidential suite, each thoughtfully decorated with modern sophistication. Guests enjoy seamless service, making the Radisson Blu a perfect blend of luxury and practicality.

Beyond its rooms, the hotel offers inviting spaces for work and connection, excellent dining options, and attentive service, creating an environment where guests can recharge, connect, and thrive.The signature restaurant Firelake is a grill house and seafood haven that invites diners on a captivating sensory journey. Located on the eighth floor, it offers stunning views and a warm, vibrant atmosphere. Guests enjoy a variety of grilled meats and fresh seafood, prepared by skilled chefs who celebrate authenticity and depth of flavor. The open kitchen adds to the dining experience, showcasing culinary artistry, while the rooftop pool enhances the ambiance. Firelake transforms from a bright, inviting space during the day to a cozy, vibrant setting at night, making it a top destination for culinary exploration.

For those seeking comfort, The Larder offers a continental culinary escape, celebrating homely tastes and diverse cuisines. Guests can enjoy a sumptuous buffet in a relaxed setting, either indoors or on the charming balcony. Perfect for any occasion, The Larder provides a warm atmosphere and a delightful blend of familiar and new flavors. The Firelake Bar, also on the eighth floor, is a cozy retreat offering an exceptional selection of signature beverages. With soft lighting, inviting décor, and stunning city views, it provides the perfect backdrop for unwinding or celebrating. The Lobby Bar offers a tranquil escape with comforting drinks and warm beverages. Its inviting terrace and live piano music create a relaxing oasis, perfect for quiet reflection or meaningful conversations.

Wellness is a priority at Radisson Blu Antananarivo Waterfront. The eighth-floor fitness center features state-of-the-art equipment with panoramic city views, while the rooftop pool offers a refreshing escape. On-request massage services provide an additional layer of relaxation, making it easy for guests to recharge during their stay.

With more than 30 years of experience, Cluster Executive Chef Jérôme Daniel Martens brings a love for gastronomy to Radisson Blu Madagascar. His commitment to using 100 percent local ingredients ensures each dish reflects the essence of Madagascar, creating memorable dining experiences that celebrate both tradition and innovation. Cluster General Manager François van Rens oversees three Radisson properties in Madagascar. With extensive experience in the hospitality industry, van Rens is dedicated to excellence and actively contributes to the development of Madagascar’s tourism sector through his work with local organizations.


Samaco-Volkswagen supports sports with Al-Ittihad sponsorship

Updated 05 January 2025
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Samaco-Volkswagen supports sports with Al-Ittihad sponsorship

Samaco-Volkswagen announced a two-season sponsorship agreement with the renowned Al-Ittihad Football Club. This partnership is set to captivate football and car enthusiasts alike, aligning with efforts to support sports and football in Saudi Arabia.

The men’s team of Al-Ittihad will don their iconic yellow-and-black striped jerseys prominently featuring the Volkswagen logo on the front, while the women’s team will showcase the logo on their shoulders. Additionally, Samaco-Volkswagen will provide players with the latest Volkswagen models, including the new Touareg, Teramont, and the youth-favorite T-Roc, throughout the sponsorship period.

The sponsorship agreement signing ceremony was held at the club’s headquarters, attended by Loay Mashabi, chairman of Al-Ittihad, and Mohammed Rafah, CEO of Samaco Automotive. Also present were Alaa Tamraz, deputy CEO of shared services and chief financial officer of Samaco; Mohamed Mousa, general manager of Volkswagen; and Ahmed Al-Naniah, marketing manager for Samaco-Volkswagen, along with several other officials from both sides. 

Mohammed Rafah, CEO of Samaco Automotive

Rafah said: “We are honored to sponsor a prominent club like Al-Ittihad, known for its distinguished local, continental, and global presence and its passionate, active fanbase. Volkswagen is a globally renowned automotive brand with a legacy spanning nearly 90 years, well-known for its support of sports worldwide. Today, we reinforce this message through our partnership with a major club, contributing to sports and youth activities in the Kingdom. This aligns with Vision 2030’s emphasis on empowering the nation’s youth and sports sectors. We are thrilled to sponsor both the men’s and women’s teams and look forward to celebrating new achievements together this season.”

Mashabi said: “Our club’s success in attracting exceptional companies to leverage its vast outreach is evident through the exposure it provides to brands not only on official team jerseys but also across the club’s highly engaged social media platforms. 

“This includes significant local and international media coverage of all club events. Today, we are pleased to welcome a distinguished automotive brand renowned for its exceptional design, performance, and driving pleasure. I am confident this sponsorship will achieve its goals, given Al-Ittihad’s significant resources and enormous fan base. As we’ve witnessed over the past weeks with the influx of new sponsorships, our work to attract more partners continues.

“The success of our commercial operations reflects the collective efforts of all departments to elevate the club both athletically and organizationally, ensuring we maintain a position befitting this historic club and its loyal fans.”


SRC inks SR1bn mortgage portfolio deal with Bidaya Finance

Updated 05 January 2025
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SRC inks SR1bn mortgage portfolio deal with Bidaya Finance

The Saudi Real Estate Refinance Company, a Public Investment Fund company, has signed an agreement to acquire a SR1 billion ($266.6 million) mortgage portfolio from Bidaya Finance. The signing ceremony took place in the presence of Minister of Municipalities and Housing and Chairman of SRC Majid bin Abdullah Al-Hogail and Chairman of Bidaya Finance Abdulaziz bin Saleh Al-Omair.

The agreement, signed by SRC CEO Majeed bin Fahad Al-Abduljabbar and Bidaya Finance CEO Mahmoud Dahdouli, marks a continuation of SRC’s ongoing efforts to bolster the residential real estate finance market in the Kingdom and expand refinancing opportunities. 

This portfolio, the largest among mortgage companies, underscores the commitment of both parties to deliver innovative mortgage solutions to citizens and to contribute to the goals of the Housing Program, a key initiative of Saudi Vision 2030, which aims to increase homeownership among citizens.

Al-Abduljabbar said the agreement is part of an expanded partnership with Bidaya Finance, to inject additional liquidity and boost stability in the Kingdom’s real estate finance market. “The agreement is a significant step toward achieving the strategic objectives of the Housing Program by offering flexible financing solutions to Saudi families,” he added.

“It is a key step in our efforts to forge strategic partnerships with leading financial institutions, aimed at developing an active secondary market for residential real estate financing in the Kingdom.”

Dahdouli, meanwhile, said: “This agreement with SRC represents a strategic milestone in strengthening our role in providing innovative financing solutions that contribute to the development of the securities market through mortgage portfolios.

“It also aligns with our vision to empower a brighter financial future for our clients to achieve their aspirations and meet their needs, aligning with the objectives of the Housing Program under the Kingdom’s Vision 2030 to increase homeownership among citizens.”

The SRC was established by the PIF in 2017 to develop the Kingdom’s real estate finance market. Licensed by the Saudi Central Bank to operate in the field of real estate refinancing, SRC plays a pivotal role in achieving the objectives of the Housing Program under Saudi Vision 2030, which seeks to increase homeownership rates among Saudi citizens. This is accomplished by providing liquidity to financiers, enabling them to offer affordable housing finance to individuals, and working closely with partners to support the Kingdom’s housing ecosystem.