DUBAI: French Algerian model Loli Bahia graced yet another Yves Saint Laurent Beauty campaign this week, fronting the launch of the brand’s Inks Vinyl Cream lipstick. 

In the video, she is seen applying a vibrant red shade from the collection, showcasing the product’s high shine finish and bold color.

This is not the model’s first collaboration with Yves Saint Laurent Beauty. Named a brand ambassador in January 2023, Bahia has since maintained an ongoing partnership with the brand. 

Earlier this year, she starred in a video campaign that featured Bahia applying two shades of the brand’s Rouge Pur Couture The Slim lipsticks. The orange and nude hues were titled “Fiery Vermillion” and “Scorching Brown.”

Bahia is quickly shaping up to be one of the most in-demand models in the industry, becoming a runway fixture in just a few months after a breakthrough Spring 2022 fashion season, where she walked in 65 shows.

The model, who is signed to Women Management Paris, made her runway debut in 2020 at Louis Vuitton’s Fall 2021 show. She would go on to star in the Parisian luxury house’s advertising campaign for Fall 2021.

Since then, she has walked for a host of prestigious labels, including Chanel, Givenchy, Lanvin and Valentino.

In September, she maintained a busy schedule, walking in both Milan and New York Fashion Weeks.

In New York, she modeled for American designer Tory Burch, wearing a sleek, structured black ensemble from the Spring/Summer 2025 collection. The outfit featured asymmetrical cuts and overlapping panels, offering a modern, deconstructed look. The top had a wrap-like structure with subtle ties at the front, while the skirt featured a high slit, complemented by oversized statement earrings and classic black peep-toe heels.

Following her appearance in New York, Bahia wowed audiences in Milan at a Gucci show. She wore a charcoal grey, tailored zip-up jacket with a prominent, pointed collar and a slightly oversized fit, striking a balance between relaxed and structured aesthetics. The ensemble was paired with matching wide-leg trousers and accessorized with a sleek, metallic choker and white loafers detailed in black.

DUBAI: Spanish jewelry brand PDPAOLA has appointed Saudi influencer Jory Almaiman as a brand ambassador.

The announcement is being marked with the launch of a new campaign featuring the content creator, in which Almaiman shows off key pieces from the label’s Icons Collection.

The collection boasts customizable initials, symbols, and minimalist designs and it is crafted using natural gemstones arranged with handset pavé detailing.

With 110,000 followers on Instagram, Almaiman is often spotted at international fashion industry events and recently attended the Tory Burch show at New York Fashion Week in September.

"As a Saudi woman, being appointed as a regional brand ambassador for an international luxury brand like PDPAOLA is incredibly significant. It symbolizes cultural exchange and collaboration, highlighting the unique identity of Saudi women in the global fashion landscape ... it’s about more than luxury it’s about making a statement and fostering connections across cultures." she told Arab News. 

Earlier this year, PDPAOLA, founded by siblings Paola and Humbert Sasplugas, expanded into Saudi Arabia with the opening of new stores in the Kingdom.

“We feel there is a natural fit with our value and selling proposition in this market,” Humbert previously told Arab News of their decision to target Saudi Arabia. “The key of PDPAOLA is that it constitutes a new jewelry language that blends effortless elegance with contemporary lines to create timeless sophisticated pieces,” he said.

“Our desire and plan is to naturally engage with Saudi women in a fresh yet respectful way,” he added. 

"Saudi women are becoming more empowered and expressive in their fashion choices, aligning perfectly with PDPAOLA’s focus on individuality and elegance," Almaiman said this week, pointing to a "blend of economic growth and cultural evolution (that) makes Saudi Arabia a prime location for PDPAOLA's expansion."

The brand offers rings, earrings, necklaces, and bracelets. It is known for shaping natural gemstones into signature shapes using contemporary techniques and blending them with traditional artistry.

The element of traditional artistry is important to Paola, who told Arab News that she has been passionate about jewelry since she was a young girl.

“I used to hand-make jewelry pieces for myself, intuitively discovering my identity with every creation,” she said.

“Our pieces are designed for modern living, versatile designs with a comfortable fit that transcend occasions and become the ultimate symbol of self-empowerment,” she explained. 

The founders are also planning to expand into key markets in the region, including the UAE, Qatar, Kuwait, Bahrain and Oman.