AlUla Citrus Festival displays delectable diversity

At the AlUla Citrus Festival, local farmers will display 29 types of citrus fruit produced this season. The participants will also offer local and international citrus fruit recipes and dishes. (Photos/Supplied)
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Updated 10 January 2023
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AlUla Citrus Festival displays delectable diversity

  • 15k tons produced annually, 30% of Kingdom’s total
  • 29 fruit types also used for juice, cosmetics, oils

JEDDAH: With the harvest season kicking off, the Royal Commission for AlUla’s second citrus festival is showcasing a variety of local produce and attracting domestic and international visitors.

AlUla produces an estimated 15,000 tons annually, which represents 30 percent of the Kingdom’s total production. The governorate has 4,700 farms with more than 200,000 trees spread over 800 hectares.




AlUla’s citrus fruits are used for cooking and medicinal purposes. (Supplied)

The AlUla Citrus Festival, which kicked off on Friday and runs until Jan. 21, features fresh local agricultural produce that has provided significant economic benefits for the region.

The festival also provides a marketing window for citrus-based goods including jams, juices, baked products, sweets, perfumes, detergents and cosmetics. The fruits are also used for their valuable medicinal properties, essential oils and aromatic scents.

(The festival) will lead to the spread, growth, and (an) increase in returns for the farmers.

Badr Al-Mutairi, Saudi agricultural consultant

Badr Al-Mutairi, a Saudi agricultural consultant, told Arab News that with tourists attracted to the ancient landmarks in AlUla, there is also an opportunity for the region to showcase its citrus products globally.

“Once visitors try and taste these fruits, I am sure they will recommend them (because of their quality), which will lead to the spread, growth, and (an) increase in returns for the farmers. This will accordingly lead to an increase in the agricultural area of this crop.”




With 29 types of citrus fruits are displayed in the festival among the diverse group of citrus fruits that thrive in the fertile soil of the oases. Oranges are the most common, representing a percentage of 70 to 80 percent of the citrus produced in AlUla. (Twitter @RCU_SA)

Al-Mutairi opposes the selling of low-quality products that could have a negative impact on the experiences of visitors.

Diversity and dishes

Twenty-nine types of citrus fruit, grown from AlUla’s fertile soil, are displayed at the festival, with oranges accounting for between 70 to 80 percent of the produce.

Many local varieties are also grown including Jaffa oranges, sometimes known by their Arabic name, “Shamouti.” They are sweet, with few seeds and tough skin.




AlUla Citrus Festival represents its agrarian variety. (SPA)

The sweet or “Sukkari” orange is yellowish and known for being juicy, while the navel orange offers a richer and more acidic flavor.

“Baladi” oranges have a darker tone of orange and are considered perfect for making juices.

HIGHLIGHTS

• Local farmers will display the season’s freshest and juiciest produce at the AlUla Citrus Festival until Jan. 21. AlUla’s rich, fertile soil grows 29 types of citrus fruit.

• Oranges are the pride of AlUla, accounting for about 70-80% of the produce. Among these are the following varieties of oranges: Jaffa, Sukkari, Baladi (great for juicing), mandarins, clementines, and more.

• The Royal Commission for AlUla conducted a feasibility study for the establishment of a farmers’ services center. The center aims to enhance the skills of farmers and associated industry professionals with training courses and workshops. A training course was held over the weekend with 40 farmers and operators in the field.

Mandarins, clementines and tangerines are popular among the locals of AlUla.

Different types of lemons are also on display including “Bin Zuhair,” which is a well-known type of sweet lime, and “Adalia” lemons.




AlUla Citrus Festival represents its agrarian variety. (SPA)

As for grapefruit, the dark red star ruby variety is popular with AlUla residents, and the seedless marsh variety also grows in the area. Pomelo and kumquat, known locally as “Royal,” can also be found at the festival.

The festival’s participants add further value to their produce by offering local and international recipes and dishes with citrus fruit.

NUMBER

15k

tons of citrus fruits are produced in AlUla every year.

There are several live cooking shows with well-known chefs, which included France’s Michelin-starred William Ledeuil preparing special meals over the first weekend of the festival.




AlUla Citrus Festival represents its agrarian variety. (SPA)

The upcoming weekend will feature Japanese chef Keiko Nagae, who has worked in some of Europe’s and Japan's best restaurants, and others including Pierre Gagnaire, Yannick Alleno and Michel Troisgros.

Citrus cultivation

AlUla has been an agricultural bastion for thousands of years. Citron, for example, is considered one of the ancient varieties cultivated in the area. It features a thick yellow-green peel, with a fragrant aroma, but is bitter with little to no juice and pulp. It was used in the past for cooking, jam, perfumes, and medicinal products.

Agriculturally speaking, citron is a hybrid mixture of lemon and pomelo, its trees are still famous in the region today, and farmers take pride in showing them to visitors.




The festival aims to shed light domestically and internationally on AlUla's distinguished citrus products to support and market AlUla’s citrus fruits. (Twitter @RCU_SA)

Al-Mutairi is an inspector certified with the Saudi Organic and Regulation Standards organization, the US’ National Organic Program, and the European and Japanese agricultural standards bodies.

He said several factors need to be taken into consideration in farming the fruit, which includes the “ideal land (in) well-drained soil rich in organic components, with a hydrogen ratio (PH) of 6.5 to 7,” which is found in AlUla.

Al-Mutairi said that fertilization, protection and pruning are important to “be able to supply the produce with the nutrients it lacks and to obtain a good product in shape, color, taste and quantity.”




AlUla's citrus crop is estimated at 15,000 tons annually, which represents 30% of the Kingdom's total citrus production. (Twitter @RCU_SA)

There is also a need to control pests and counter diseases that can affect the crop during the growing phase, to ensure quality and quantity, and prevent financial losses for farmers.

Pruning is also essential and has to take place at the right time using the correct methods. “Its importance lies in offering ventilation for trees from the inside and it offers an entry for sunlight as well.” The removal of unnecessary branches allows the fruit-bearing areas to receive the most nutrition, Al-Mutairi said.

The commission has continued to improve cultivation in AlUla, with the recent launch of the High-Quality Citrus Project, which supports research and development. Its ultimate goal is to increase farmers’ profit margins by 50 percent.




The festival aims to shed light domestically and internationally on AlUla's distinguished citrus products to support and market AlUla’s citrus fruits. (Twitter @RCU_SA)

More than 20 new citrus varieties are currently being introduced and cultivated on a commercial scale to achieve diversity and increase production.

The commission has recently completed a feasibility study that would see the establishment of a farmers’ services center, which aims to improve the quality of citrus fruits and provide refrigerated storage units and manufacturing units.

The center aims to enhance the skills of farmers and associated industry professionals with training courses and workshops. A training course was held over the weekend with 40 farmers and operators in the field.

The Royal Commission for AlUla has also launched the Farmers’ Field Schools and Model Fields Project, which is currently establishing three pilot projects, with the plan to increase it to 15 in various parts of the governorate.

In line with the Kingdom’s Vision 2030 plan, AlUla’s citrus and dates festivals are important contributors to the region’s economy.

 

 


Walaa Al-Jundi sings at Ithra for two nights

Updated 5 sec ago
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Walaa Al-Jundi sings at Ithra for two nights

DHAHRAN: Acclaimed 30-year-old Lebanese musician and vocalist Walaa Al-Jundi graced the King Abdulaziz Center’s Ithra Theater for her two-night gig starting on Thursday.

Wearing a glittery black dress, she dazzled the crowd with her performance on opening night.

“I’m happy to be here with you and my hope is that we will perform the best songs for you,” said Al-Jundi.

She sang a mix of original songs and classics, and several members of the audience joined her in song, swaying in their seats and creating an impromptu karaoke-like atmosphere.

Al-Jundi became a household name nearly a decade ago when she participated in the Arabic version of the singing competition, “The Voice,” in 2015. Although she did not win in that third season of the show, she captivated audiences and advanced through multiple rounds.

Known for her rich, soulful voice, Al-Jundi seamlessly weaves together elements of classical Arabic music and contemporary pop. Her distinct style has earned her recognition across the Middle East.

At Ithra, the ensemble consisted of Al-Jundi, Bahaa Daoud as maestro, Moayad Saleh, and Ahmad Ghorbel and Eslam Gamal on the violin. They were accompanied by Maichel Fouad on the qanoun, Hany Bedair and Mohamad Arafa on percussion, Karim Kotb on bass, Anas Moukhtar on ney, and Anis Waja on cello.

“Journey through the golden era of Arabic music, showcasing the timeless music of the Middle East with a selection of songs originally performed by iconic singers such as Umm Kulthum, Fairuz, Souad Mohamad, Mohamad AbdelWahab, Sabah and others,” the booklet that was handed out at the entrance described the show. “Walaa will bring her unique vocal power and interpretation to these classics, bridging tradition and modernity.”


Awareness event promotes early detection of breast cancer

Updated 6 min 38 sec ago
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Awareness event promotes early detection of breast cancer

JEDDAH: An event to highlight the need for early detection of breast cancer was held in Jeddah.

Dr. Mayada Mohammad Samkari, family medicine consultant and a champion of the breast cancer screening pathway at the Second Jeddah Health Cluster, said picking up the disease early was a critical factor in saving lives.

“As a speaker at this event, my key message is that early detection and awareness of breast cancer can save lives. Breast cancer is the most commonly diagnosed cancer among women, but when caught early, the survival rate is significantly higher — over 90 percent for localized cases,” she said.

Samkari also underlined how important it was for women to be proactive in advocating for their health and highlighted advancements in breast cancer screening.

The event, hosted by the Hotel Galleria Jeddah, Curio Collection by Hilton, was part of Breast Cancer Awareness Month. It attracted 100-150 attendees including healthcare professionals, industry experts, and volunteers.

Sessions were held in collaboration with organizations such as King Abdul Aziz University, King Saud University, the Ministry of Health, the Blood Bank Center, the Jeddah Second Health Cluster, and the Tuwaiq Volunteers Group.

Attendees had the opportunity to engage with experts and participate in discussions focused on topics such as preventive measures, early examinations and practical steps that could be taken to safeguard health. The event also included a blood donation drive.

“Breast self-examination has historically played a role in breast health awareness, but it should not be relied upon as the primary screening method. Instead, regular mammograms and clinical evaluations have proven to be more effective in reducing mortality rates,” Samkari said, explaining the important of educating women about breast health and fostering open communication with healthcare providers.

“By focusing on evidence-based screening practices, we can empower women to take charge of their health in a way that is both informed and effective.”

Tulin Yilmaz, general manager of Hotel Galleria said: “We are motivated to host a breast cancer awareness event as part of our commitment to community health and well-being. By supporting breast cancer awareness, we aim to empower individuals with knowledge and encourage early detection, which can significantly improve outcomes.”

The event also emphasized the psychological aspects of breast cancer care, with psychiatrist consultant Amina Al-Khateeb emphasizing the need for comprehensive support.

“I participated to highlight two key aspects — the importance of early detection and screening for breast cancer, and the critical role of psychological support for patients. Providing emotional and mental support can improve prognosis, reduce mortality, and lower the chance of recurrence.”

Amal Al-Balawi, of Public Health at King Abdullah Medical Complex Jeddah, said it was important to empower women to access screening services.

“We are here for breast cancer awareness and to empower women to get their mammograms and schedule appointments with us. Our program encourages all women aged 40 and above to take advantage of free mammogram appointments available at hospitals across Jeddah. We are actively educating women about mammograms, explaining how they work, and sharing important facts to help them understand the process and its significance.”


Global fashion leaders compete for foothold in thriving Saudi market

Updated 13 min 35 sec ago
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Global fashion leaders compete for foothold in thriving Saudi market

  • Saudi Fashion Commission projects growth rates of 48% in retail sales of apparel, footwear by 2025

RIYADH: As Saudi Arabia continues its remarkable journey toward economic diversification and modernization under Vision 2030, the Kingdom’s fashion and sportswear markets have become increasingly significant.

With the Saudi Fashion Commission projecting growth rates of 48 percent in apparel and footwear retail sales by 2025, international fashion brands are now competing for a foothold in the rapidly expanding market.

This trend was evident at the Saudi Lifestyle Week held recently at the Riyadh International Convention and Exhibition Center. The event attracted global fashion leaders from Italy, Portugal, Germany and Spain, all seeking to explore opportunities in the Kingdom’s booming fashion industry.

With Saudi Arabia’s non-oil economy experiencing 4.6 percent growth in 2023, sectors such as fashion and retail are expected to flourish.

According to the event’s organizers, the Kingdom’s retail space is growing, with 962,000 sq. meters of new retail development anticipated this year.

This expansion — coupled with a young, tech-savvy population increasingly drawn to e-commerce — offers fertile ground for international brands to enter and thrive in the Saudi market.

Alberto Scaccioni, CEO of Ente Moda Italia, shared his insights on the potential of the Saudi market, especially for Italian fashion brands.

He said: “Italian fashion brands are looking to engage with Saudi consumers by offering unique designs that appeal to the younger generation, who are increasingly setting the trends in this region.”

For countries like Portugal, renowned for its footwear industry, Saudi Arabia represents a key target for expansion.

The Portuguese Footwear Association has been closely monitoring the evolution of the Saudi market, especially the rise in demand for high-quality, durable products.

Joao Maia, general manager of the association, said: “Saudi Arabia plays a crucial role in our global strategy as it presents a growing demand for premium footwear, particularly among younger consumers seeking style and comfort.”

Similarly, Koray Suce from Expotim, representing Turkish brands, said that Turkish companies were increasingly focusing on Saudi Arabia as a market ripe with potential.

Suce said: “Growth opportunities for Turkish fashion brands in Saudi Arabia are significant, especially with the Kingdom’s Vision 2030 initiative, which is driving consumers toward more diverse and global fashion choices.”

The growth of e-commerce has also shifted the landscape for international fashion brands in Saudi Arabia.

The Kingdom is seeing a steady increase in online apparel stores, with more than 5,000 launched in 2024, according to the event’s organizers.

This trend aligns with the global shift toward online shopping, especially among younger consumers who value convenience and a broader selection of products.

Marlene Oliveira, head of the international unit at Centro de Inteligencia Textil, also known as CENIT, said: “Saudi consumers are increasingly shifting toward online shopping for both apparel and accessories.

“This presents a unique opportunity for brands to expand their digital presence and engage with consumers in a more personalized way.”

One of the main draws for international brands is Saudi Arabia’s growing interest in luxury goods.

The value of luxury fashion purchases across the Gulf reached $9.7 billion in 2021, with Saudi Arabia leading the growth at 19 percent, according to the Fashion Commission.

Rocio Minguez, secretary-general of the Spanish Fur Association, highlighted Spain’s role in meeting this demand.

Minguez said: “Spanish fashion and fur brands are implementing strategies to capture the attention of Saudi consumers by offering high-quality, luxury items that resonate with the Kingdom’s growing appetite for premium products.”

Germany is also looking to expand its footprint in the Saudi market, particularly in the footwear sector.

Manfred Junkert, CEO of the German Footwear Association, spoke about Germany’s interest in the Saudi market.

He said: “We see the Saudi consumer as sophisticated and increasingly drawn to well-made, sustainable products. German footwear brands are planning to capitalize on this by introducing more eco-friendly collections tailored to this market.”

Saudi Arabia’s commitment to diversifying its economy through Vision 2030 has paved the way for substantial growth in the fashion and retail sectors.

The Ministry of Culture’s Fashion Commission is playing a key role in guiding the expansion of the industry, with initiatives like Riyadh Fashion Week garnering international attention.

The commission’s focus on supporting local designers while attracting international brands is transforming Saudi Arabia into a fashion hub.

Federica Dottori, head of international promotion at Sistema Moda Italia, said: “The future of Italian textiles and fashion in Saudi Arabia looks promising, especially with the growing interest in high-quality fabrics and unique designs.

“We are excited to be part of this journey as the Saudi market continues to grow and evolve.”


Prince Mohammed bin Salman Award for Cultural Cooperation opens for nominations

Updated 18 October 2024
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Prince Mohammed bin Salman Award for Cultural Cooperation opens for nominations

  • The awards will recognize individuals and academic or cultural institutions that have contributed to cultural collaborations between Saudi Arabia and China
  • Main categories are: Research and Studies in Cultural Fields; Artistic and Creative Works; Translation Between Arabic and Chinese; and Cultural Personality of the Year

RIYADH: Nominations opened on Thursday for the inaugural Prince Mohammed bin Salman Award for Cultural Cooperation between Saudi Arabia and China. They will be accepted at the website www.pmsa.org.sa until the end of February.

The secretary-general of the awards, Abdul Mohsen Al-Aqili, invited academic and cultural institutions in both countries to suggest nominees in four main categories: Research and Studies in Cultural Fields; Artistic and Creative Works; Translation Between Arabic and Chinese; and Cultural Personality of the Year.

Other than the personality of the year category, which is open to individuals, the nominees can be cultural or academic institutions or individuals, and they can nominate themselves.

“The Award is governed by general conditions, the most important of which is that the nominee must be a Saudi or Chinese,” said Al-Aqili.

Nominated work must “achieve the main goal of the awards, which is to contribute to strengthening cultural communication in general, and between the Arab and Chinese cultures in particular.”

The awards are based on the values of cultural openness and communication between peoples, and they will be governed by the principles of objectivity, integrity, transparency and intellectual property rights, he added.

The scheme will place a particular focus on the youth of both countries, with the aim of investing in their technical and artistic skills to help enhance cultural communication, Al-Aqili said.
 


Rare sand cat spotted in Saudi Arabia’s Northern Borders region

Updated 18 October 2024
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Rare sand cat spotted in Saudi Arabia’s Northern Borders region

  • The sand cat is a small-sized nocturnal animal that only comes out after dark in search of food
  • It became almost extinct due to poaching and natural habitat destruction

RIYADH: A rare species of an endangered cat was recently spotted in the east of Arar in the Northern Borders region.

The sand cat is a small-sized nocturnal animal that only comes out after dark in search of food. 

The cat, which became almost extinct due to poaching and natural habitat destruction, is now reappearing in nature due to the spread of natural reserves and the establishment of ecosystems that preserve it and contribute to its reproduction.

According to the Saudi Press Agency, the cat stays in burrows during the day to avoid high temperatures, and to stay hydrated and satiated. 

It lives in sandy and stony desert areas, away from people, in rugged terrain that abounds with plants. 

Nasser Al-Majlad, president of the Aman Environmental Association in the Northern Borders region, said that the area was abundant with many wild animals of different categories, species and types, due to the different surrounding conditions, such as the diversity of the terrain; mountains, plateaus, plains, valleys and reefs, in addition to the spread of different kinds of annual and seasonal plants.

He said that the sand cat feeds on small rodents, lizards and snakes, hunts its prey at night when it has the ability to see fully in the dark, and can survive without water as it receives all hydration from its prey. 

The female gives birth in burrows or among rocks, once and sometimes twice a year after a gestation period of between 59 to 68 days. It gives birth to a litter of three to four kittens, which are unable to see for ten days, but begin to be self-reliant in hunting prey after three or four months.  

Al-Majlad said that the sand cat has a sandy to pale yellow-orange coat, with light-colored markings on the top of its body. Its front legs had two black rings and its tail feature two to five black rings with buff bands. 

It has a white belly, a broad flattened head and large, black-tipped and triangular ears, and sharp hearing. The thick hair spread between its fingers and feet protects its paws from the heat of the earth in the summer, and provides the stability to walk on sand dunes.

Al-Majlad said that currently the sand cat only faced threat from hunting by humans. As for its natural enemies, it could protect itself well by quickly running away or hiding in burrows that it dug under perennial trees.