Pakistani TikTokers say not all content on platform ‘indecent’ or ‘cringe’

(L-R) The collage of images shows Pakistani TikTokers Zunaira Mahi, Humna Zahid, Laraib Khalid, and Danial Ahmed. (Photo courtesy: Instagram)
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Updated 11 January 2023
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Pakistani TikTokers say not all content on platform ‘indecent’ or ‘cringe’

  • Courts in Pakistan have banned TikTok multiple times for promoting ‘immoral’ content
  • Pakistani TikTokers say platform offers ‘diverse’ content, empowers creators financially

KARACHI: Popular Pakistani TikTokers have opened up about facing flak when they initially started creating content on the video-sharing app, insisting that not all content on the platform can be classified as “cringe” or “indecent,” adding that it offers diverse content for users. 

TikTok was launched worldwide in 2018 but it started making waves in Pakistan the succeeding year. Over the last two years, it has become one of the most popular video-sharing apps in the country. According to the data analytics website Appfigures, TikTok was downloaded an estimated 1,862,640 times in Pakistan between January 1, 2021, to December 31, 2022. 

The platform allows people from diverse social and economic backgrounds to share content through 60-second-long videos. Owing to the app’s popularity in the country, many TikTokers have shot to fame over the last three to four years, garnering millions of followers. 

However, the platform has repeatedly been caught in controversies for allowing users to upload content that has been deemed by courts in Pakistan as “immoral,” resulting in multiple bans on the app at different times, which were later reversed. 

“The entire community is questioned because of some people and society’s perception of TikTokers is that they have nothing substantial to do and they must be creating indecent content,” Laraib Khalid, 26, who makes content on TikTok, told Arab News on Monday. 




This image shared on September 29, 2021, shows TikToker Laraib Khalid posing for a picture. (Photo courtesy: laraiblk/Instagram)

“There are some TikTokers who are cringe but, at the same time, there are those who are teaching grammar, sharing home remedies, and [uploading] recipes in 60 seconds,” he added. “If there was anything wrong with the content, why would big brands approach TikTokers to promote them?” 

Karachi-based Khalid has an impressive 3.5 million followers on the video-sharing app that he started using in 2018 when TikTok was known as Musical.ly. Khalid told Arab News he engaged viewers with live prank calls, followed by funny videos and recreated memes. 

When he initially created an account on the platform, he was a student. Currently, he is a software engineer by profession, managing a team of over 200 people at his software house. 

 Khalid said he continues making videos for TikTok because he’s passionate about it.

“People respect me now. I know kids are watching our [videos], so I try to keep it positive and avoid endorsing inappropriate content,” he said.

Certified makeup artist Humna Zahid, who has 1.4 million followers on the app, also broke barriers by introducing makeup tutorials on the platform in 2018. Those days, uploading makeup tutorials on social media platforms was not a popular trend. 

Based in Lahore, she recently won the ‘Top Beauty Creator’ title at TikTok’s first Creator Awards in Pakistan, held in December 2022. 

“Nobody used to give work [in 2018] to creators whose work revolved around makeup art but audiences gradually accepted it,” Zahid, 24, told Arab News last week. 




This image shared on November 8, 2022, shows TikTok star Humna Zahid disguised as a comic character called "Poison Ivy".  (Photo courtesy: samosiiii.official/Instagram)

“I got so much hate in the beginning because people didn’t know what I was doing. There was no acceptance among people regarding makeup. I have been able to change people’s mentality to a huge extent, [making them believe] that makeup is an art and it requires skills,” she added. 

A commerce graduate, Zahid comes from a conservative family who even had problems with her uploading a picture on the Internet.

“It was a struggle for me, but gradually, I got acceptance for my work and now I support myself and my family financially.” 

Danial Ahmed, 24, is another exemplary content creator on TikTok who shot to fame on the video-sharing app when he started uploading content that focused on health awareness. Ahmed started producing content in 2020 when the coronavirus pandemic was in full swing. 

He bagged the ‘Top Health Creator’ title at TikTok’s first Creator Awards last month. 

“I realized there was an audience for informative content [on TikTok] too. I molded medical content in a way that was helpful for both medical students as well as a layman,” Ahmed told Arab News. 

“Initially, my family was quite against it, as my father is a CSS officer. There was a common perception around TikTok at that time that it was all about music and dance. And that actually was the case,” he said.




This image shared on December 15, 2022, shows TikTok star Danial Ahmed posing for a picture. (Photo courtesy: danial.ahmed8/Instagram)

 Initially, Ahmed thought he wouldn’t be followed by a lot of people. However, he kept creating content that focused on coronavirus, vaccines, and variants in the form of short informative videos of about 1-1:30 minutes. 

With 1.2 million followers on TikTok, Ahmed has completed his MBBS degree and is currently training at a hospital. He plans to set up a polyclinic in Lahore very soon while expanding his TikTok content to journalism. 

Zunaira Mahi, 26, says she is proud to call herself a “full-time” TikToker, won the ‘Top Creator of 2022’ at last month’s TikTok awards ceremony. She has been creating content ranging from comedy, acting, and entertainment since 2020 and currently has 5.9 million followers on the app. 

“My life has completely changed after rising to fame through TikTok,” Mahi, who is also a commerce graduate and aims to pursue ACCA or MBA soon, told Arab News. 

“I wasn’t financially fit earlier but now I am financially independent. People respect me and I am proud of it. My family also supports me in what I do.” 




Tiktoker Zunaira Mahi poses with the 'Top Creator' award at TikTok’s first Creator Awards in Lahore, Pakistan on December 31, 2022. (Photo courtesy: zunaira_mahi/Instagram)

Regional General Manager at TikTok Middle East, Türkiye, Africa, Pakistan, and South Asia, Tarek Abdalla, called the TikTok community the “driving force” behind the exciting trends of 2022. 

“From sharing innovative ideas to turning their passions into successful careers, the members of our community have shown incredible resilience and creativity,” he shared in a press statement after the Creator Awards 2022. 


REVIEW: ‘Squid Game’ enters a holding pattern 

Updated 03 January 2025
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REVIEW: ‘Squid Game’ enters a holding pattern 

  • Second season of the hit Netflix show feels tentative, ahead of its upcoming finale 

LONDON: The success of “Squid Game” in 2021 made a second season an inevitability, rather than a mere possibility proffered by a hopeful epilogue scene. But because this smash-hit show came out of South Korea, there was also an optimistic air to its steadily approaching release — could this addictively bleak dystopian thriller sidestep a lot of the Hollywood pitfalls and deliver a second season that was at least the equal of the first? 

Although it’s a sidestep of its own, the answer is… we’re not sure yet. And that’s because, although it’s billed as season two, these seven new episodes were shot back-to-back with season three (coming in 2025 and confirmed to be the last). So what you’re essentially getting here is the setup for the big finale still to come. That perhaps explains why, though the first season dropped viewers into the murderous titular competition pretty quickly, the actual ‘game’ of the second season of “Squid Game” doesn’t start until midway through the third episode. Before that, we’re reintroduced to main protagonist Seong Gi-hun (Lee Jung-Jae, still far and away the best thing about the show). Having won the first season’s brutal series of children’s games (for which the losers’ penalty is death), Gi-hun is spending his reward money trying to bring down the organizers of the competition, teaming up with season one detective Hwang Jun-ho (Wi Ha-joon) in an attempt to topple the shady cartel that is pressganging cash-strapped Koreans into murdering each other for money. When his plan to catch the game’s Front Man fails, he instead joins the latest intake, intent on helping the contestants escape with their lives. 

It’s an odd choice to spend so long building up to the competition — and even dallying on whether it can be proved it even exists — when that’s what viewers are here for. Once the games get going, “Squid Game” is as breathless and shocking as ever, and with a new cast of characters, there are fresh backstories to mine and some pretty pointed social commentary on greed, capitalism and social care (Korean commentators have suggested that the subtitles miss a few of the nuances of the script, which may be why some of the satire seems a little on the nose). Perhaps acknowledging what audiences will remember, there’s also a few decent twists that deserve to remain a surprise.  

But while season two of “Squid Game” is still great television, there’s no small amount of bloat here — and a sense of treading water for the final round still to come.  


Incoming: The hottest TV shows set to air in 2025 

Updated 03 January 2025
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Incoming: The hottest TV shows set to air in 2025 

  • From long-awaited returns to emotional send-offs, via some intriguing new material, here are the series we can’t wait to see this year 

‘Severance’ season 2 

Starring: Adam Scott, Zach Cherry, Britt Lower 

The first season of this darkly humorous sci-fi tinged psychological thriller brought deserved critical acclaim for its creator Dan Erickson, and directors Ben Stiller and Aoife McArdle, as well as its brilliant cast. The show focuses on a group of employees at a mysterious corporation who have agreed to undergo a procedure known as “severance,” which divides their memories between their time in and out of work, thus creating two different lives, with distinct personalities, but who begin to question both the ethics of the procedure, and their own reasons for accepting it.  

‘The Last of Us’ season 2 

Starring: Bella Ramsey, Pedro Pascal, Gabriel Luna 

Not just a great video game adaptation, but a great show in general. This post-apocalyptic drama is set a couple of decades into a pandemic in which a fungal infection turns its hosts into zombie-like monsters and centers on a teenage girl (Ellie) who is somehow immune to infection and the smuggler (Joel) who agreed to escort her on a journey across the US and gradually becomes a father figure to her. The chemistry between Ramsey as Ellie and Pascal as Joel is utterly convincing and the series, like the games it is based on, is a quietly devastating work of art. 

‘Stranger Things’ season 5 

Starring: Winona Ryder, David Harbour, Millie Bobby Brown 

One last visit to the Upside Down, and one last visit to Hawkins, Indiana, to catch up with psychokinetic Eleven and her friends as they fight to save the Earth from the aforementioned alternate dimension. Over the last decade, “Stranger Things” has been one of the biggest shows in the world — an irresistible mix of horror, sci-fi, coming-of-age drama, and Eighties nostalgia. Here’s hoping showrunners The Duffer Brothers can stick the landing. 

‘The Bear’ season 4 

Starring: Jeremy Allen White, Ebon Moss-Bachrach, Ayo Edebiri 

After the dizzying heights reached in its first two seasons, the third outing of this hyper-tense kitchen-based drama (it barely seems worth repeating that — despite its Emmy categorization — “The Bear” really isn’t a comedy) was something of a stagnant disappointment. But a disappointing episode of “The Bear” still beats the best efforts of 90 percent of what’s on television, and it wouldn’t be a great surprise if season four is a triumphant return to form for ace chef Carmy Berzatto as he strives to make a success of his family’s titular restaurant. There’s a lot on the line, though, with season three ending just as Carmy starts to read the make-or-break restaurant review that could mean he loses his financial backer.  

‘Zero Day’  

Starring: Robert De Niro, Lizzy Caplan, Jesse Plemons 

A political conspiracy thriller that looks like being one of the most intriguing new shows of 2025. With a stellar cast and some serious pedigree among the creators — showrunner Eric Newman (“Narcos”), former NBC News president Noah Oppenheim, and The New York Times’ Washington correspondent Michael S. Schmidt — this story focuses on a former US president, George Mullen (De Niro), who is called out of retirement to investigate a cyberattack responsible for killing thousands of Americans.  

‘A Knight of the Seven Kingdoms’ 

Starring: Peter Claffey, Dexter Sol Ansell, Finn Bennett 

If “House of the Dragon” isn’t enough “Game of Thrones” universe for you, then here’s another prequel, this time based on George R.R. Martin’s “Tales of Dunk and Egg” novellas — set almost a century before the events of “Game of Thrones. The show will focus on hedge knight Ser Duncan the Tall (Dunk) and his young squire Aegon Targaryen (Egg), who will grow up to become King Aegon V and sit the Iron Throne, and their wanderings across Westeros. Martin has given the show his seal of approval, saying after visiting the set that the cast seemed to have “walked out of the pages of my book.” The approval of the fans may be harder to earn. 

‘Black Mirror’ season 7 

Starring: Awkwafina, Paul Giamatti, Emma Corrin 

Season seven of the acclaimed sci-fi/horror anthology series created by Charlie Brooker is confirmed as returning this year with a run of six episodes, two of which, Brooker told the audience at Netflix’s Geeked Week event in September, are “basically feature-length.” There’s little information about the stories so far, but the little we have is pretty exciting — one will be a sequel to one of the show’s most-loved episodes, the season four opener “USS Callister” (pictured).  


REVIEW: ‘Beast Games’ — the biggest prize in TV history, and a telling snapshot of our times

Updated 03 January 2025
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REVIEW: ‘Beast Games’ — the biggest prize in TV history, and a telling snapshot of our times

DUBAI: It’s a high bar, but “Beast Games” might be the most cynical TV show ever produced. Amazon — owned by Jeff Bezos; estimated net worth $251 billion — throws a reported $100 million at 26-year-old social-media behemoth Jimmy Donaldson (aka MrBeast; estimated net worth $500 million) so he can make a reality competition show that borrows heavily from a hugely successful fictional South Korean show and gives the “largest ever cast” (1,000 participants) the opportunity to win $5 million (the “largest ever single prize”) and a host of other ‘smaller’ (i.e. still huge) prizes along the way.

Why? Probably not because the studio execs — or Bezos himself — are huge MrBeast fans. But think of all the data to be mined when the latter’s 340 million YouTube subscribers sign up to Amazon Prime — that’s the kind of payoff that makes it worthwhile (and $100 million for Amazon is kind of like a regular person’s $5). 

And what do the audience get in return for surrendering their personal info to the rapacious advertiser and retailer? Basically “Squid Game” without any deaths, but with much of that show’s energy and aesthetics. Donaldson and his crew of long-time friends/assistants have built careers out of giving away huge amounts of money to people for completing challenges (or snatching it from them if they fail), and now they’re doing it with higher production values.

The tasks (at least in the first three episodes) are straightforward, childish even (catch a ball; throw a ball into a receptacle…), but the mind games are intense — often, competitors must sacrifice themselves so others can continue. Those that choose to do so look absolutely bereft. If you’re wondering whether anyone involved in “Beast Games” picked up on the fact that “Squid Game” was intended to satirize the spiritual vacuum of late-stage capitalism via the portrayal of the gleeful exploitation of desperate, cash-strapped people for entertainment, we’re guessing the answer’s no.

Still, as a TV show, “Beast Games” is compelling in its way — think “Ultimate Fail” videos crossed with “The Traitors.” It’s slickly packaged and fast-moving (within the first half-hour, half of the contestants are culled), like MrBeast’s YouTube content. The psychology is fascinating — the weird notion so many of the contestants have that they’re “destined” to win a game of mostly chance and not much skill, or that, somehow, “needing” it enough will see them through; or the way that, within a matter of hours, herd mentality and peer pressure make people forget that they’re competing to try and secure life-changing money for their loved ones rather than impress a group of almost-strangers to whom they owe nothing.  

“Beast Games” keeps you engaged, then, but it doesn’t keep you invested. That’s partly because Donaldson and co., who come across as affable and a bit goofy online, haven’t made the jump to “traditional” media comfortably. Particularly Donaldson, who, as a gameshow host, lacks warmth and charisma and spends much of his time shouting dystopian catchphrases (“Everyone has a price!” or, gazing down on the contestants from the wall of Beast City, “They look like ants!”).

It will be an enormous success.


Incoming: The hottest movies set for release before summer 2025

Updated 02 January 2025
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Incoming: The hottest movies set for release before summer 2025

DUBAI: From fortune-making franchises to family-friendly fun, here are some of the biggest films coming out in the next few months.

‘Snow White’ 

Director: Marc Webb 

Starring: Rachel Zegler, Gal Gadot, Andrew Burnap 

The latest in a flurry of live-action remakes of classic Disney animated movies (see also “Lilo & Stitch,” due out in late May) sees Zegler take on one of the most iconic fairytale princesses from the company’s considerable catalogue. Disney has certainly invested wisely in its writers — the musical fantasy was penned by Erin Cressida Wilson (“Secretary”) and Greta Gerwig (“Lady Bird,” “Barbie”) — and with a nostalgia-hungry audience pretty much guaranteed to turn up in theaters, this will likely be one of the year’s biggest hits with families. 

 

‘Paddington in Peru’ 

Director: Dougal Wilson 

Starring: Ben Whishaw, Hugh Bonneville, Emily Mortimer 

This third instalment of the hugely popular franchise based on Michael Bond’s children’s books sees Paddington and his adoptive family, the Browns, head to Paddington’s homeland of Peru, where — they have learned — Paddington’s Aunt Lucy is pining for him. When they arrive, though, Aunt Lucy has gone missing in the jungle, and during their search for her, Paddington and the Browns are separated. 

 

‘Captain America: Brave New World’ 

Director: Julius Onah 

Starring: Anthony Mackie, Danny Ramirez, Shira Haas 

Onah says this fourth installment in the “Captain America” film series will show Sam Wilson (previously The Falcon) “stepping up to be the leader as Captain America” having been handed the iconic shield by Steve Rogers in “Avengers: Endgame.” When Wilson finds himself at the center of an international incident involving the president, he must use everything he’s learned about being a hero to put things right. 

 

‘Mickey 17’  

Director: Bong Joon-ho 

Starring: Robert Pattinson, Mark Ruffalo, Toni Collette 

This long-delayed feature from acclaimed South Korean director Bong Joon-ho (whose 2019 black comedy “Parasite” picked up Best Picture and Best Director Oscars) keeps the dark humor, but shifts to a sci-fi setting. It stars Robert Pattinson as the title character, an ‘expendable’ space traveler sent on a dangerous mission to colonize an ice planet. When one Mickey dies, another is cloned with most of his memories intact. But when the titular 17th iteration accidentally survives, problems naturally arise. 

 

‘Black Bag’ 

Director: Steven Soderbergh 

Starring: Cate Blanchett, Michael Fassbender, Marisa Abela 

Modern indie cinema pioneer Soderbergh has become one of the planet’s finest crime-thriller directors, so giving him actors of the caliber of Blanchett and Fassbender for this spy thriller about a pair of married intelligence agents — George and Kathryn Woodhouse — should pay off handsomely. When Kathryn is accused of betraying her country, George’s loyalties are tested to their limits. 

 

‘The Amateur’ 

Director: James Hawes 

Starring: Rami Malek, Rachel Brosnahan, Caitriona Balfe 

British director Hawes helms this adaptation of Robert Littell’s 1981 novel. It’s a thriller about a CIA cryptographer Charles Heller (Malek) whose wife is killed in a terrorist attack. Realizing that his bosses are paralyzed by conflicting priorities, Heller blackmails them into training him as a field agent, then sets out to exact his revenge on those responsible for his wife’s death. 

 

‘Mission: Impossible — The Final Reckoning’ 

Director: Christopher McQuarrie 

Starring: Tom Cruise, Hayley Atwell, Ving Rhames 

Ethan Hunt and the gang return (and, despite the title, probably not for the last time) in this direct sequel to 2023’s “Dead Reckoning — Part One.” It continues the story of Hunt's battle against the Entity, a rogue AI capable of controlling Earth’s defense and financial networks. Cruise will be hoping that the relatively disappointing box-office performance of “Dead Reckoning” was just a blip in the long-running franchise’s success.  

 

‘A Minecraft Movie’ 

Director: Jared Hess 

Starring: Jack Black, Jason Momoa, Emma Myers 

Given the success of films based on video games or board games in recent years, a movie based on “Minecraft” — the pop-culture phenomenon sandbox game that has sustained its popularity for more than a decade now — was all but inevitable. The resulting adventure comedy centers around a team of misfits who are “pulled through a mysterious portal into the Overworld: a bizarre cubic wonderland that thrives on imagination,” according to a Warner Bros. synopsis. “To get back home, they’ll have to master this world … while embarking on a magical quest with an unexpected, expert crafter.” 


The Year Ahead: Five of the hottest games coming your way in 2025 

Updated 02 January 2025
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The Year Ahead: Five of the hottest games coming your way in 2025 

Dubai: A look at the hottest games coming our way in 2025.

‘Grand Theft Auto VI’ 

Rockstar Games’ open world action-adventure series has become one of those creative works that transcends its medium — so the release of “GTA VI” will likely be gaming’s biggest moment of 2025, as likely to make broadcast news headlines as to whip up a social-media frenzy. Its reveal trailer already smashed YouTube records for non-music videos, racking up 46 million views within 12 hours, and 101 million within two days, and sparked a huge spike in Spotify streams for its featured track, Tom Petty’s “Love Is a Long Road.” The game will feature the series’ first female protagonist in a quarter of a century — Lucia, a Latina woman — and her male partner as they try to evade law enforcement around the fictional state of Leonida (a thinly disguised Florida), including Vice City (a thinly disguised Miami) and visit South America too. Expect the usual blend of amoral/immoral action and pop-culture parodies (social-media influencers are apparently a major theme) along with gameplay that will keep you engaged for weeks. 

 

‘Assassin’s Creed: Shadows’  

The 14th major installment in Ubisoft’s action-adventure franchise takes the action over to 16th-century Japan, towards the end of a long period of civil wars. Considering how big a part stealth plays in all “Assassin’s Creed” games, ninjas seem a natural fit, and indeed, one of the two central figures of “Shadows” is Naoe, a female shinobi (the game’s stealth mechanics have undergone a major and welcome upgrade, too). The other is Yasuke, an African samurai apparently inspired by an historical figure of the same name. Players will once again be embroiled in the millennia-long conflict between the peace-and-freedom-seeking Assassin Brotherhood and the Templar Order, who believe peace can only be attained through control. After a difficult year for the French publisher, there’s a lot riding on this title. 

 

‘Tales of the Shire: A The Lord of the Rings Game’ 

Games based on J.R.R. Tolkien’s “The Lord of the Rings” tend, unsurprisingly, to be foreboding, violent affairs focused on the great battles between good and evil. So this life simulation game from Take-Two Interactive Software will make a refreshing change, allowing you to play a Hobbit without any great responsibility beyond making your idyllic corner of Middle Earth as welcoming and homely as possible — foraging in the forest, fishing in the crystal-clear lakes, gardening, trading with the townsfolk, and cooking for your fellow Hobbits to help build friendships.  

 

‘Death Stranding 2: On the Beach’ 

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Game designer Hideo Kijima is one of the biggest stars in the gamers’ galaxy. He first made a name for himself as the creator of “Metal Gear” at Konami before setting up his own studio, Kojima Productions, and releasing the genre-defying, slow-burn epic “Death Stranding” in 2019, in which the vast majority of the player’s time was spent trekking across post-apocalyptic mountainous landscapes to deliver parcels to isolated communities and attempt to reconnect the shattered chiral network (the internet, basically). Logistical skills were vital. It wasn’t for everyone, but if you bought into it, it was hugely rewarding and surprisingly emotional. Comparisons with some of the isolation felt worldwide during the COVID-19 pandemic, which arrived shortly after the game’s release, were inevitable, and Kijima has reportedly leaned into that for the sequel, which once again has a stellar cast. Norman Reedus and Léa Seydoux return as main protagonist Sam Bridges and his ally Fragile, while Elle Fanning also joins. 

 

‘Like a Dragon: Pirate Yakuza’  

The latest spinoff from the “Like a Dragon” action-adventure series sees fan favorite Goro Majima, a former Yakuza, taking the helm of his own pirate ship — and crew — after losing his memory. He goes in search of a fabled hidden treasure in islands surrounding Hawaii, including Honolulu, where last year’s excellent installment “Infinite Wealth” was set. Naturally, the game includes sea combat as well as the series’ regular beat ’em up combat style, and also sees the return of a few favorite minigames, including karaoke.