Who’s Who: Mohammed Abuazzah, Saudi brand marketing and stratcom leader
Updated 16 March 2023
Arab News
Mohammed Abuazzah is a brand marketing and strategic communications leader with over 17 years of managerial and advisory experience for government, private and nonprofit organizations in the Kingdom.
Abuazzah is currently the chief public relations officer at Ceer Motors, the first electric vehicle brand in the country, which is a joint venture between the Public Investment Fund and Foxconn.
He served as the executive director of strategic marketing for the Ministry of Investment and Invest Saudi from late 2018 to early 2021.
Prior to that role, Abuazzah was the chief communications officer for the Doyof Al-Rahman Program, a Saudi Vision 2030 initiative. He also worked at the Ministry of Economy and Planning as a senior advisor and chief communications officer on the Saudi Vision 2030 communications team.
In addition to this, he has advised and supported several initiatives and organizations in planning and implementing marketing and communication strategies, including the Misk Foundation, the Royal Commission for Riyadh City, NEOM and the Mohammed Yousef Naghi Group.
Abuazzah has also worked as a senior general manager of marketing and strategic partnerships for Community Jameel at the Abdul Latif Jameel Group.
During his tenure with the Abdul Latif Jameel Group, Abuazzah participated in planning and implementation for the Saudi Professional League, also known as Jameel League.
His body of work with the Abdul Latif Jameel Group was recognized with a series of awards such as the Guinness World Record for the World’s Tallest Flagpole project in Jeddah and the Arab Social Media Influencers 2015 Award for job creation initiatives and influence on social media.
He was also a marketing and corporate communications manager at Knowledge Economic City from 2011 to 2013.
He has managed global campaigns in 10 countries and has led activities on the sidelines of the World Economic Forum in Davos and the UN General Assembly.
Abuazzah holds a master’s degree in marketing from Johns Hopkins University in the US and a bachelor’s degree in management information systems from the University of Business Technology in Jeddah. He has also earned several executive certifications in leadership development, creative transformation, innovation, experience management and filmmaking from Oxford, Stanford, the Massachusetts Institute of Technology and the Manhattan Film Academy.
Riyadh Season surpasses new milestone of 16 million visitors
Updated 13 January 2025
SPA
RIYADH: Riyadh Season 2024 has achieved a historic milestone, surpassing 16 million visitors, according to the General Entertainment Authority (GEA) chief Turki AlalShikh.
Launched in October, the Riyadh Season has captivated audiences with its diverse range of events and newly introduced areas, attracting visitors from the Kingdom and abroad.
Its exceptional success is attributed to a wide variety of offerings, including boxing and wrestling matches, international concerts, unique dining experiences, scenic gardens, and innovative entertainment zones.
The record-breaking attendance was further bolstered by the mid-term break of the second semester, which featured the unveiling of the "Dunes of Arabia" area, popular among camping and winter atmosphere enthusiasts.
Additionally, the "Boulevard Runway" area drew aviation enthusiasts, further enhancing the season’s appeal.
Jazan Winter Season’s Erth Village offers visitors a blend of tradition, art, and culture
The village combines entertainment with cultural experiences, featuring activities that highlight traditional handicrafts
Updated 13 January 2025
SPA
JAZAN: Erth Village, a key highlight of the Jazan Winter Season, is attracting a significant number of visitors from both within and outside the region, establishing itself as a prominent cultural and tourist destination that showcases the rich diversity of Jazan's heritage.
Located at the southwestern city's waterfront, the village offers a unique experience that seamlessly combines entertainment and culture, with a range of shows and activities that highlight traditional handicrafts. Many of these have been passed down through generations and remain a primary profession for many locals in the region.
Located at the southwestern city's waterfront, the village offers a unique experience that seamlessly combines entertainment and culture. (SPA)
Erth Village also immerses visitors in traditional performances, games, and clothing, providing insight into the lives and heritage of past generations in the region.
Food enthusiasts can indulge in traditional dishes that showcase local ingredients and culinary traditions, enhancing the overall visitor experience.
Additionally, visitors can also explore the distinctive fragrances of local perfumes and herbs, gaining a deeper appreciation for the rich history and beauty of the Jazan region.
Food enthusiasts can indulge in traditional dishes that showcase local ingredients and culinary traditions. (SPA)
Chill out Riyadh: From Wild West thrills to starlit nights
These winter destinations reflect the capital’s evolving cultural, recreational landscape
Updated 12 January 2025
Waad Hussain
RIYADH: Riyadh, the beating heart of Saudi Arabia, takes on a magical quality as the cooler months arrive, transforming into a playground of vibrant winter destinations.
Whether you are looking for an immersive Wild West experience, serene luxury surrounded by nature, or retro charm under the stars, the capital offers a diverse tapestry of escapes.
The Groves hosts live performances. (Supplied)
Locals and tourists alike are drawn to Southwest Village, The Groves, Dakkah Winter, and the retro-styled Ammariyah Motel, each providing a distinct blend of entertainment, relaxation, and culture.
On the outskirts of Riyadh lies Southwest Village, a meticulously designed attraction that brings the American Wild West to life. Wooden storefronts reminiscent of 19th-century frontier towns line the streets, while horse-drawn carriages and cowboy-clad performers transport visitors back in time.
Seating options under the starry skies or private tents make Dakkah Winter a perfect spot for cosy gatherings. (AN photo by Waad Hussain)
From families with children to history buffs, the village has something for everyone. The centerpiece of the village is its 6D Cowboy Theater, where interactive shows captivate audiences of all ages.
Guests find themselves immersed in the drama and adventure of the Wild West, with state-of-the-art effects that bring every scene to life. “It’s like being part of a movie,” says Salem Al-Qahtani, a frequent visitor. “The energy, the performances, and the attention to detail are outstanding.”
The Groves hosts live performances. (Supplied)
By night, the village comes alive with the glow of warm lights illuminating its bustling Route 66-inspired street. Visitors can explore food stalls serving hearty barbecue dishes, shop for souvenirs in rustic boutiques, or simply take in the atmosphere.
Children can run through haystack play areas while their parents enjoy an evening of live performances and cowboy-themed music.
It’s like being part of a movie. The energy, the performan- ces, and the attention to detail are outstanding.
Salem Al-Qahtani, Southwest Village visitor
For those seeking a more sophisticated escape, The Groves in Al-Rafiah offers a tranquil yet luxurious retreat. Nestled among lush greenery and centered around the serene Groves Lake, this destination combines fine dining, boutique shopping, and carefully curated entertainment to create a memorable experience.
Malak Hassan and her family gathered in one of Dakkah Winter’s intimate tents. (AN photo by Waad Hussain)
At the heart of The Groves is its iconic bridge, leading visitors to a 360-degree stage that regularly hosts live performances. The soft glow of lights reflected on the lake adds a touch of romance, making it a favorite among couples and families alike.
“We came for the performances, but it’s the atmosphere that keeps us here,” said Rania Banaser, who visited with her family. “Every corner feels like it’s been designed for relaxation and beauty.”
The vibrant retro-styled Ammariyah Motel creates a nostalgic charm with its bold orange tones, inviting visitors to immerse themselves in its unique ambiance. (AN photo by Waad Hussain)
Culinary offerings at The Groves are varied: from Vida Vera’s fusion of Italian and Japanese flavors to Hawanem’s Middle Eastern-inspired dishes, every meal is an experience in itself.
For pet owners, the Luca Park dog area provides a safe space for the animals to play. “It’s rare to find a place that caters to everyone, including pets,” said Banaser.
Sabah Al-Qahtani and her daughter enjoying a cozy evening at Dakkah Winter. (AN photo by Waad Hussain)
Dakkah Winter has quickly become a favorite among families looking for a relaxing yet engaging destination. With its softly lit palm trees, boutique shops, and cozy food stalls, the atmosphere is warm and welcoming.
One of the most praised aspects of Dakkah Winter is the thoughtfully designed seating arrangements. Guests can choose between open-air settings under the starry skies or private tents surrounded by the warmth of fire pits, making it a perfect spot for intimate gatherings.
One of The Groves’ charming venues, glowing warmly under the evening lights, invites guests to indulge in a unique dining and cultural experience. (Supplied)
Families often gather around the crackling firewood, enjoying the serene environment and the crisp winter air.
“I think this place is really nice. I don’t think I’ve ever seen a place like this,” said Malak Hassan. “The price range is really good because it's not a typical spot where you can hang out. You can come with family and friends and it’s such an enjoyable place.”
An illuminated view of Southwest Cowboy Town’s main street at night, showcasing its bustling stalls and shops, where visitors can find unique souvenirs and indulge in delicious treats under a starlit sky. (Supplied)
Parents can unwind over a cup of steaming Arabic coffee while children enjoy the supervised play area, designed to keep them entertained for hours.
Sabah Al-Qahtani, one of the visitors, said: “I was surprised by the location. I liked the entrance and the sitting area and everything is amazing and I will definitely come again.”
The state-of-the-art Padel Me courts nestled against the Ammariyah hillside provide an energetic twist to the relaxing desert escape. (AN photo by Waad Hussain)
For a dose of nostalgia mixed with adventure, Ammariyah Motel is the place to go. With its vibrant orange and red hues and 1950s-inspired decor, the motel offers visitors an engaging escape from the ordinary.
Upon arrival, guests are greeted by retro signage and colorful seating areas, setting the stage for an evening of fun. The activities at Ammariyah Motel cater to both the adventurous and the more relaxed.
Guests can test their skills at paddle tennis, or simply sit back under the stars. Dining is a highlight, with the pizza bar serving freshly baked pizzas and the outdoor grill offering gourmet burgers that draw praise from visitors.
From the immersive Wild West charm of Southwest Village to the upscale elegance of The Groves, the cozy retreat of Dakkah Winter, and the retro-inspired fun at Ammariyah Motel, a unique experience that captures the spirit of the season is offered to those visiting.
Revving up history: Saudi Arabia’s Hail festival spotlights classic cars, cultural charm
Inspired by Saudi Vision 2030 and the designation of 2025 as the “Year of Handicrafts,” the festival celebrated traditional skills, and highlighted their cultural and economic significance
Updated 12 January 2025
Arab News
RIYADH: A display of vintage and classic automobiles, some made more than 60 years ago, was a major draw for visitors at the Handicrafts Festival in Hail.
Visitors and car enthusiasts from the Kingdom and abroad gathered to admire the eye-catching vehicles, Saudi Press Agency reported.
Meticulously maintained classic cars, including several GMC and Chevrolet models, offer a glimpse into the past. (SPA)
The meticulously maintained cars, including several GMC and Chevrolet models, are their owners’ prized possessions, and offer a glimpse into the past.
Naif Amim Al-Janfawi, a collector of vintage cars, said: “The festival provided a wonderful opportunity to showcase these treasures.”
A pavilion housing wooden doors and gypsum carvings proved to be a popular attraction that showcased the craftsmanship involved in creating the traditional works. (SPA)
The festival also immersed visitors in the rich heritage of the Hail region, showcasing traditional food, clothing, and customs, while also featuring a variety of cultural performances and folk arts from within and beyond the area.
A pavilion housing wooden doors and gypsum carvings proved to be a popular attraction that showcased the craftsmanship involved in creating the traditional works.
A pavilion housing wooden doors and gypsum carvings proved to be a popular attraction that showcased the craftsmanship involved in creating the traditional works. (SPA)
Inspired by Saudi Vision 2030 and the designation of 2025 as the “Year of Handicrafts,” the festival celebrated traditional skills, and highlighted their cultural and economic significance.
Craftsman Abdullah Al-Khazam said that creating wooden doors and carvings, including those of old Hail houses made from tamarisk and other timbers, demanded exceptional skill and attention to detail.
The pavilion also featured Islamic plaster engravings inspired by the local environment, a hallmark of Najdi architecture used to adorn buildings, entrances, and majlis, or council rooms.
Also on display were drawings and engravings from ancient clay houses, including Qur’anic verses, sayings, decorative patterns, and depictions of trees and plants.
The camp offers opportunities, until February, to explore archaeological sites and ancient inscriptions
Updated 12 January 2025
Arab News
RIYADH: The King Salman bin Abdulaziz Royal Reserve Development Authority launched an initiative to raise environmental awareness and display the reserve’s biodiversity and achievements, especially to sports enthusiasts.
The initiative includes protecting endangered species, promoting vegetation growth, and fostering environmental sustainability, according to the Saudi Press Agency.
Plant seedlings were distributed to fans to encourage environmental conservation. (SPA)
An awareness booth was set up during the Al-Orobah vs. Al-Hilal match in the Saudi Pro League competition in Jouf, featuring videos about the reserve’s natural and archaeological treasures.
Plant seedlings were also distributed to fans to encourage environmental conservation.
The reserve recently launched Al-Tawil Camp in Jouf, which provides a mix of adventure and tranquility, the SPA reported.
At the camp in the Raf Mountains, visitors can enjoy hiking, camel riding, and recreational games.
The camp also offers opportunities, until February, to explore archaeological sites and ancient inscriptions.
