MDLBEAST opens HQ in Diriyah, reveals findings of socio-economic impact study

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MDLBEAST inaugurates its headquarters in Diriyah, announces findings of its socio-economic impact study. (Supplied)
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Ramadan Alharatani, CEO of MDLBEAST, said that there is a reciprocal operation to promote MDLBEAST globally within the music capitals around the world. (Supplied)
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Updated 30 August 2023
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MDLBEAST opens HQ in Diriyah, reveals findings of socio-economic impact study

  • Saudi music and entertainment company MDLBEAST has opened its new headquarters in the JAX district of Diriyah, in Riyadh

RIYADH: Saudi music and entertainment company MDLBEAST has opened its new headquarters in the JAX district of Diriyah, in Riyadh.

During an official inauguration ceremony on Tuesday, officials revealed the results of a study highlighting the firm’s socio-economic impact in Saudi Arabia over the course of 2022.

Operating from its new location, MDLBEAST supports the music industry as an enabler to the Kingdom’s creative economy. It will foster local talent and aid businesses, while also aiming to improve quality of life and the global ranking of Saudi cities.

Ramadan Alharatani, CEO of MDLBEAST, said: “Our headquarters’ location at the heart of Saudi cultural heritage and creativity, positions us at the epicenter of the cultural, social, and economic developments happening in Riyadh.

“As a Saudi company, our contribution to creativity and music makes the Saudi people feel proud. It also cements our leadership in the music sector and our capacity to interact with local and global talents, introducing Saudi music to the world.

“Moreover, this new locale will bolster MDLBEAST’s presence at crucial regional events,” he added.

The study’s finding showed that 63 percent of MDLBEAST’s spending had been dedicated to support Saudi businesses, artists, and employees, and that in 2022 it created 18,000 direct and indirect job opportunities.

The survey also revealed that 83 percent of people questioned considered a career in music and entertainment a viable option, 85 percent felt the diverse offerings made the Kingdom an attractive job market, and 82 percent of respondents noted the role of the activities in prompting broader women’s participation in the workforce.

Alharatani said: “This study emphasizes MDLBEAST’s broad, positive impact extending beyond the music industry economically and socially, presenting sustainable development and growth opportunities.

“Our ability to generate such a positive impact within and beyond the Kingdom reaffirms our fundamental aim to address a pressing demand within the Saudi audience, successfully establishing a steadily increasing customer and partner base.”

According to the study, in addition to a wide base of visitors from neighboring countries, MDLBEAST events attracted 10,000 tourists from further afield, with around 35 percent of that number from Europe, and 30 percent from the Americas.

Of those quizzed, 77 percent considered MDLBEAST festivals instrumental in reinforcing Saudi Arabia as a tourist destination.

“The event that we offer is the only event locally that has an economic impact similar to major events, such as F1, and promoting the event is done by attracting the target audience from countries that have easy access to visas, nearby and neighboring countries, and musical capitals in the world, and it is known that its audience travels and discovers music festivals.

“We aspire to meet international music venues and begin to introduce local talents to global talents. We have an ongoing process of talent coming here and learning about our culture and our music.

“We carried out a reciprocal operation this summer in Spain, in Ibiza, Tomorrowland (music festival) in Belgium, and in America, in Berlin, and we sell tickets in international forums. We hope that the global audience knows about us, buys a ticket, and visits us in Saudi Arabia,” Alharatani added.

MDLBEAST collaborates with relevant Saudi entities to support the country’s music sector through education, production, performance, distribution, licensing, and intellectual property rights protections.

The company has hosted musical events in tandem with major Saudi occasions, such as Formula 1 and Formula E.

More than 750,000 people attended the Soundstorm Festival, a special event which involved at least 200 local and international music stars.


Saudi interior minister arrives in Egypt on official visit

Updated 07 September 2024
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Saudi interior minister arrives in Egypt on official visit

CAIRO: Saudi Arabia’s interior minister Prince Abdulaziz bin Saud bin Naif arrived in Egypt on Saturday evening on an official visit.

His trip is being made on the directives of the Kingdom’s leadership, Saudi Press Agency reported.

Prince Abdulaziz was received at Cairo International Airport by his Egyptian counterpart Major General Mahmoud Tawfiq and the Saudi ambassador to Egypt Saleh bin Eid Al-Hussaini.


Young Saudi paves way in tech, artificial intelligence

Abdullah Hakeem embodies the spirit of a new generation of young Saudis supported by the nurturing ecosystem of Vision 2030.
Updated 07 September 2024
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Young Saudi paves way in tech, artificial intelligence

  • Abdullah Hakeem is pursuing his dream to advance AI in the Kingdom
  • His journey has led to his involvement in the upcoming Global AI Summit

RIYADH: As the Kingdom forges ahead in the tech industry, young Saudis like Abdullah Hakeem are playing a crucial role in shaping its future while inspiring others to follow in their footsteps.

The King Fahd University of Petroleum and Minerals graduate, 25, is tapping into the power of technology to bridge gaps, enhance communication, and empower communities.

Hakeem’s story began during his studies at KFUPM, where he quickly became a well-known figure among students for his inventive spirit. His first major project was a WhatsApp bot designed to enhance the platform’s functionality.

Abdullah Hakeem, SDAIA strategic competitiveness specialist

“It was a learning tool for me,” Hakeem told Arab News. “I applied new skills and implemented user-suggested features, evolving it based on feedback.”

The bot garnered over 1,000 users, primarily students at the university.

One notable challenge was maintaining the bot’s efficiency amid numerous simultaneous requests. “I overcame this by employing various technical solutions and continuously refining them over time,” he explained.

Understanding the value of community-building, he founded around 30 WhatsApp groups that fostered connections among students interested in development and skill enhancement.

Contributing to the success of my country is a key goal for me.

Abdullah Hakeem, SDAIA strategic competitiveness specialist

Hakeem also organized competitions to encourage peers to challenge themselves and learn. “Bringing people together to learn and grow has always been my passion,” he added.

This commitment to community engagement facilitated a collaborative environment in which students could share knowledge and support one another.

His internship at Takamul Technologies in 2022 marked a pivotal moment in his career. Tasked with resolving a critical issue on the company’s website, he reduced the load time of the 3D section from a cumbersome 70MB to a lightning-fast 100KB.

“This impressive feat earned me a part-time job offer from the CEO, a rare opportunity for an intern,” he said. “It was a confidence boost (to have) my abilities recognized in a professional setting.”

This experience fueled his desire to tackle complex challenges in the tech industry. His innovative spirit culminated in a series of competitions, notably the KFUPM Innovation Hackathon last year, in which he led his team to victory in both web and mobile development tracks.

The hackathon provided a platform for students to showcase their skills and creativity. It honed Hakeem’s leadership skills and also reinforced the importance of collaboration in achieving common goals.

“I adapted my approach to motivate each team member according to their needs,” he said. “Being closely involved in every task allowed me to guide the project effectively.”

Hakeem’s graduation project won first place at the KFUPM Graduation Expo in May last year. The project involved integrating with Foodics, the largest point-of-sale system in the Middle East.

He said: “One of our major challenges was securing a partnership with a restaurant to facilitate the integration process. We designated one team member to manage communications with Foodics and the sponsorship, allowing the rest of us to focus on development.”

This strategic division of responsibilities proved crucial in overcoming obstacles and delivering the project.

Recognition followed, especially through social media. Hakeem and his team shared their journey on X, attracting almost 400,000 views. This exposure led to an invitation from the MISK Foundation to join the prestigious MISK Launchpad program in 2023, where they secured a grant to bring their product to market.

“The experience taught me to build real products, not just software solutions,” he said.

The program provided valuable insights into the product development process, shaping Hakeem’s perspective on the importance of creating meaningful solutions that address real-world problems.

His talents caught the eye of major players in the tech industry. During the Metathon competition toward the end of 2023, he impressed judges, including Rehab Alarfaj from the Saudi Data and AI Authority, who offered him a position on her team.

“Joining SDAIA (this year) was a dream come true,” he added. “It’s a sought-after opportunity in the tech community … my goal is to secure recognition for Saudi Arabia in global AI rankings.”

In his current role within the General Management of Partnership and Competitiveness, Hakeem is committed to advancing artificial intelligence in the Kingdom.

He is currently involved in organizing the Global AI Summit, which is set to take place between Sept. 10-12. This event will showcase the Kingdom’s advances in AI and foster collaboration among international experts.

“Contributing to the success of my country is a key goal for me,” Hakeem said.

As Hakeem continues to contribute and innovate, he embodies the spirit of a new generation of young Saudis supported by the nurturing ecosystem of Vision 2030, and dedicated to paving the way and leaving a mark on the tech industry and beyond.

 


KSA highlights film projects at Toronto festival

Updated 07 September 2024
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KSA highlights film projects at Toronto festival

  • The commission aims to attract global interest in Saudi stories and productions while fostering connections with filmmakers worldwide

RIYADH: Saudi Arabia’s Film Commission is participating in Canada’s 2024 Toronto International Film Festival, which runs until Sept. 15.

One of the world’s top film festivals, it attracts filmmakers, critics and audiences from around the globe, serving as a key platform for the genre.

The commission is this year showcasing a pavilion which features major Saudi film projects and initiatives, offering visitors a chance to explore the Kingdom’s creative film industry.

A delegation from the commission is representing the diverse talent of the Kingdom’s film community, along with some Saudi filmmakers.

The pavilion also highlights the commission’s commitment to advancing Saudi Arabia’s film industry, showcasing recent achievements and opportunities for international collaboration.

The commission aims to attract global interest in Saudi stories and productions while fostering connections with filmmakers worldwide.

Its participation aligns with its strategy to promote Saudi cinema internationally, support local talent, and contribute to the film industry on a global level.

 


Riyadh to host National Cultural Awards on Monday

King Fahd Cultural Center in Riyadh. (Twitter @KFCC2000)
Updated 07 September 2024
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Riyadh to host National Cultural Awards on Monday

  • Sixteen awards will be presented, including Cultural Pioneer of the Year, Youth Culture Award, International Cultural Excellence Award, and awards for film, fashion, heritage, music, literature, and theater

RIYADH: Saudi Arabia’s Ministry of Culture will host the National Cultural Awards at Riyadh’s King Fahd Cultural Center on Monday.

The awards, which are being held for the fourth time, will honor cultural pioneers from various fields, the Saudi Press Agency reported on Saturday.

The awards recognize individuals, groups, and institutions for their cultural achievements and artistic talent and “aim to promote excellence across 16 cultural sectors, offering financial and moral support, media exposure, and opportunities to represent the sectors at domestic and international events,” the SPA stated.

Sixteen awards will be presented, including Cultural Pioneer of the Year, Youth Culture Award, International Cultural Excellence Award, and awards for film, fashion, heritage, music, literature, and theater.

Minister of Culture Prince Badr bin Abdullah bin Farhan thanked Crown Prince Mohammed bin Salman for his patronage of the awards, which he said highlights “the leadership’s commitment to supporting creativity in the cultural sector.”

 


Saudi Arabia set to host International AI Olympiad

Updated 07 September 2024
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Saudi Arabia set to host International AI Olympiad

  • Representatives from 25 countries scheduled to take part

RIYADH: A global edition of the International AI Olympiad gets underway in Riyadh on Sunday, with teams from 25 countries expected to take part.

The event, which will run until Thursday, is being organized by the Saudi Data and Artificial Intelligence Authority in collaboration with UNESCO, the International Center for AI Research and Ethics, and the International Research Center on Artificial Intelligence, in Slovenia.

The SDAIA hopes the olympiad will serve as a platform for AI competitions, and nurture talent while fostering skills development, the Saudi Press Agency reported.

The event will be a forum for scientists and enthusiasts from around the world to compete and also exchange ideas, enhance capabilities, and explore the latest advances in the field, the SPA added.

The SDAIA has prepared for the event over the past five weeks by holding a series of virtual lectures on AI designed to qualify international teams for the competition and empower students from various countries to expand their knowledge in the sector.

The lectures covered topics such as the social impact of AI and working with data.