NEOM attracting interest from Japanese investors, tourists

Niall Gibbons, Managing Director of Tourism for NEOM. (ANJ)
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Updated 21 September 2023
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NEOM attracting interest from Japanese investors, tourists

  • Endorsement by Japan’s government, trade bodies bodes well for growth, says Niall Gibbons, tourism MD for the Kingdom’s project
  • Tokyo is latest stop on ‘Discover NEOM’ tour that is marketing the region globally

TOKYO: Saudi Arabia’s NEOM development has attracted significant interest from Japanese firms, according to Niall Gibbons, managing director of tourism for the Kingdom’s project.

“So far, it has been a very productive day here in Tokyo on the third leg of our Asian tour. We have had strong representation from various Japanese companies,” Gibbons told Arab News Japan in an interview conducted in Tokyo.

“It’s about a couple of things really. First, it is about NEOM telling its story in relation to the size and scale and ambition of the project. Also, it is an opportunity for a two-way dialogue. This is part of building relationships and is really, really important, especially relationships for the long term.”

Gibbons was speaking at the Tokyo stop of the “Discover NEOM” tour, which is being held in major cities around the world. Wednesday’s event took place at the Toranomon Hills Forum in the center of Tokyo.

Gibbons said they were pleased with the turnout and to have the opportunity to discuss some of the key regions and sectors of NEOM, including The LINE, education research, sport and tourism.

A reception with an exhibition of The LINE was organized to provide an opportunity for engagement.

“There certainly is a lot (of) interest from Japanese companies. Just talking to people casually during networking meetings over lunch, I think people are really excited about the project, the scale and ambition, and I think when you put it in the context of the Saudi 2030 Vision, including creating a thriving economy and vibrant society, I think NEOM really is part of that and we, the audience, are very happy to be a part of that two-way dialogue,” he said.

Gibbons said a positive sign was the participation of officials from the Japanese government, including representatives from METI, JCCME and JETRO — the Ministry of Economy Trade and Industry, the Japan Cooperation Center for the Middle East, and the Japan External Trade Organization.

“I think it is good to have that level of endorsement, particularly for the audience here and it’s always good to have those strong bilateral ties.”

Gibbons noted “there has been very strong government support,” adding, “I think those relationships are important and today we really got started with the conversation on the business arrangements. And in time, it will be important for these relationships to move onward after today and develop into very strong business ties that make for a vigor essential for the success in the long term.”

Gibbons, who has been living in NEOM for five months, said that with design input from world-leading architects and designers, there is great confidence with regard to future-proofing the project.

Replying to a question on when NEOM will be completed, Gibbons said that it is a long-term project, but the first element of The LINE is due to be completed at the end of 2027. “Our first tourism project, which is Sindalah, which is my area of responsibility, is opening in 2024 and each year from then onwards — 2025, 2026, 2027, 2028, 2029 — there is something coming on stream.”

“The NEOM team is starting out a very ambitious sales and marketing strategy and we are currently representing NEOM at about 16 different trade shows around the world to attract those who seek safe and secure destinations, and like direct air travel and competitive air access is going to be important in the future. I am building relationships in the travel trade, and they are keen to be on board,” he said.


Saudi exporters receive over 31k certificates of origin in June in sign of robust sector

Updated 03 July 2024
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Saudi exporters receive over 31k certificates of origin in June in sign of robust sector

RIYADH: More than 30,000 certificates of origin were issued to Saudi manufacturers for the 14th consecutive month, highlighting the robustness of the Kingdom’s export sector. 

In June, the Ministry of Industry and Mineral Resources granted 31,887 permits to Saudi exporters, supporting operations across industrial, commercial, and individual sectors.

The last time the figure dropped below 30,000 was April 2023, according to information released by the Saudi Press Agency.

This comes as the Kingdom continues to strengthen its local manufacturing base and promote a thriving export sector. 

This initiative is part of the Kingdom’s goal under the Vision 2030 economic transformation plan to increase the share of non-oil exports to Saudi Arabia’s gross domestic product from 16 percent to 50 percent by the decade’s end.  

The document certifies the national origin or acquisition status of products, underscoring the ministry’s commitment to streamline and support services for exporters across various sectors, including industrial establishments, commercial enterprises, and individual businesses such as farmers, fishermen, and artisans. 

The document comprises four distinct modes: one for national products destined for Gulf Cooperation Council countries, another for Arab nations, a preferential origin certificate, and a bilingual version tailored for countries that do not provide preferential treatment. 


Enhanced cooperation unfolds in 4th Arab-African Trade program

Updated 03 July 2024
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Enhanced cooperation unfolds in 4th Arab-African Trade program

RIYADH: Enhanced cooperation between Arab and African countries is set to flourish after officials met for the fourth meeting of the Board of Governors of the Arab-African Trade Bridges Program and the Tunisian-African Business meetings in Tunis. 

Hani Sonbol, CEO of the International Islamic Trade Finance Corp., a member of the Islamic Development Bank Group, highlighted the importance of the event, the Saudi Press Agency reported. 

During the meeting, held on July 1-2, Sonbol emphasized that the gathering marks a significant milestone by strengthening relationships, unlocking economic potential, and paving the way for increased trade, investment, and mutual prosperity.

He noted that the Arab-African Trade Bridges Program aims to enhance economic integration, trade, and investment between regions. 

The program, an initiative of the Islamic Development Bank Group, is designed to develop trade deals between countries in the two regions. 

It aims to strengthen existing partnerships and elevate the level of business exchange through cooperation between trade and investment support institutions. 

Sonbol highlighted that the program seeks to foster economic integration and encourage mutual investment opportunities, which are crucial for the sustained growth and development of both regions. 

This initiative is expected to unlock significant economic potential and contribute to the prosperity of the participating countries. 

The meeting in Tunis served as a platform for officials and business leaders from both areas to discuss strategies and explore avenues for collaboration. 

The discussions focused on identifying key sectors for investment, addressing trade barriers, and leveraging the strengths of each region to boost economic growth. 

The ITFC’s participation underscores its commitment to facilitating commerce and investment between the Arab and African regions. 

The organization plays a pivotal role in supporting trade finance and fostering economic cooperation, essential for developing robust and sustainable trade partnerships. 

The ITFC dedicated $3.8 billion in 2023 to bolster member countries’ energy sectors. 

In its 2023 annual report, the ITFC disclosed that 55 percent of the allocated amount went to the power sector, constituting a significant portion of the total funding approved for various projects throughout the year. 

As the Arab-African Trade Bridges Program continues to gain momentum, it is expected to significantly enhance trade relations and create new business opportunities in both regions. 

The program’s efforts to promote economic integration and investment are aligned with the broader goals of the IsBD Group, which seeks to drive economic growth and development across its member countries. 


Saudi-Turkiye ties in urban development to flourish as officials meet in Istanbul  

Updated 03 July 2024
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Saudi-Turkiye ties in urban development to flourish as officials meet in Istanbul  

RIYADH: Bilateral cooperation between Saudi Arabia and Turkiye is poised to expand in the fields of real estate, infrastructure, and waste management as ministers convene in Istanbul.   

During the three-day official tour running until July 4, Saudi Arabia’s Minister of Municipal, Rural Affairs, and Housing, Majid bin Abdullah Al-Hogail, is scheduled to meet with various officials and companies in Turkiye to explore opportunities for enhancing cooperation and investment in these sectors. 

This comes against the backdrop of active ministerial engagements aimed at boosting cooperation, with Saudi Arabia and Turkiye seeing their bilateral trade surpass SR26 billion ($6.93 billion) in 2023. 

The Saudi real estate market is rapidly advancing with ambitious urban development projects and substantial infrastructure investments, attracting global interest while emphasizing sustainability and innovation. 

On arrival in Istanbul, the minister met with the Turkiye Presidency’s Investment Office Chief, Burak Daglıoglu, to discuss fostering bilateral cooperation.  

Al-Hogail emphasized the deep and strong relations between Saudi Arabia and Turkiye, commending their robust commercial ties and joint investments.   

He underscored the Kingdom’s openness to all companies and expertise in diverse development sectors.   

Highlighting the experience and capabilities of Turkish investment companies in real estate, waste management, and recycling, Al-Hogail noted their suitability for the Saudi market and welcomed their interest in investing in these sectors.  

Furthermore, cooperation between the two countries goes beyond economy as the Saudi Minister of Defense, Prince Khalid bin Salman, met with Turkish President Recep Tayyip Erdogan at the Presidential Palace in Ankara on July 2.  

During the meeting, Prince Khalid and the president reviewed relations between the Kingdom and Turkiye and ways to enhance them. They also discussed regional and international developments and efforts made with regard to them.  

Later on the day, Prince Khalid was received by his Turkish counterpart Yasar Guler at the Ministry of National Defense in Ankara.  

During the meeting, aspects of Saudi-Turkish relations were discussed. Ways to continue strengthening and developing existing and future cooperation paths between the ministries of defense in the two countries were also reviewed.  

Defense cooperation between the two nations was also evident in high-level talks on military capabilities, technology transfer, and scientific research development in January.  

The bilateral committee involving the two countries convened its fourth meeting in Istanbul on Jan. 15, according to the Kingdom’s Ministry of Defense.   

The meeting was attended by Saudi Assistant Minister of Defense Talal bin Abdullah Al-Otaibi, Turkish Deputy Minister of Defense Celal Sami Tufekci, and President of Turkiye’s Defense Industry Agency Haluk Gorgun.    

Saudi Arabia’s Ambassador to Turkiye Fahd bin Asaad Abu Al-Nasr also joined the attendees, along with specialists from the Saudi Ministry of Defense, the General Authority for Military Industries, the General Authority for Defense Development, and Saudi Military Industries — an affiliate of the Public Investment Fund.    

Meanwhile, Al-Otaibi visited Turkiye’s leading drone manufacturer Baykar. He discussed the existing cooperation between his ministry and the Turkish company.    


Abu Dhabi to expand office space as occupancy rates surpass 95% due to hedge funds 

Updated 03 July 2024
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Abu Dhabi to expand office space as occupancy rates surpass 95% due to hedge funds 

RIYADH: Hedge funds flocking to Abu Dhabi have pushed office occupancy rates over 95 percent, prompting a call for an increase in business-centric real estate.

Up from 91.3 percent in the first quarter, tenancy levels at the four towers in Abu Dhabi Global Market, situated on Al-Maryah Island, are now nearly full, according to Bloomberg.

The government plans to expand the free zone’s jurisdiction to neighboring Al-Reem Island in a move that will give it 10 times as much space and make it one of the largest financial districts on a global level, stretching 14.4 million sq. m. 

This move aligns well with the fact that Abu Dhabi’s sovereign wealth funds pose a big draw for hedge fund managers, along with the emirate’s tax-free income and the weather. The time zone also allows workers to trade across Asian, European, and US hours, helping the city attract firms from London, Hong Kong, and Singapore. 

It also fits with ADGM’s aim of attracting diverse businesses, including financial institutions, asset management, and fintech, as well as corporations and professional services firms. 

Furthermore, it sets apart Abu Dhabi from other prominent global cities such as New York, London, and San Francisco, where high office vacancy rates persist due to a significant shift toward remote work following the pandemic.

“With growing demand for companies to locate within ADGM, occupancy rates in Al-Maryah Island have exceeded 95 percent,” a representative for ADGM said in an emailed statement. 

“Consequently, expansion is the next natural and necessary step to better accommodate the increasing demand of companies seeking to establish a presence in the financial hub of Abu Dhabi,” the representative added.


Saudi Arabia’s non-oil private sector PMI at 55, leading the Gulf region – S&P Global

Updated 56 min 37 sec ago
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Saudi Arabia’s non-oil private sector PMI at 55, leading the Gulf region – S&P Global

RIYADH: Saudi Arabia’s non-oil private sector showcased robust growth in June, driven by increased demand, higher output levels, and a rise in employment, according to a report.

The latest S&P Global Purchasing Managers’ Index showed that the Riyad Bank Saudi Arabia PMI stabilized at 55 from 56.4 in May, marking the lowest reading since January 2022. 

Despite the slowdown in new orders, which saw the slowest growth in nearly two and a half years, non-oil businesses reported a substantial rise in output, helping the Kingdom led the region with the strongest expansion figures.

Companies boosted their production levels to support ongoing sales and projects, reflecting a positive business environment.

Naif Al-Ghaith, chief economist at Riyad Bank, said: “The PMI for the non-oil economy recorded at 55.0 in June, marking the slowest pace of expansion since January 2022. The new orders component fell compared to the previous month, suggesting a slight moderation in demand growth.”

He added: “However, the growth in non-oil sectors was supported by a strong increase in output levels. Employment numbers also rose, while suppliers’ delivery times continued to improve.”

The second quarter growth figures indicate a positive outlook for Saudi Arabia’s non-oil gross domestic product, with expected gains exceeding 3 percent.

High output levels, stable supply chains, and moderate job creation point toward a resilient and expanding non-oil economy, contributing to the country’s economic diversification efforts.

Saudi Arabia is actively diversifying its economy under Vision 2030, attracting global investments in technology and tourism through initiatives like NEOM. 

The Kingdom has also opened up its tourism sector with projects such as the Red Sea and Al-Ula, while cultural events and industrial programs like the National Industrial Development and Logistics Program stimulate economic growth. 

Concurrent financial reforms and investments in renewable energy reduce oil dependence. These efforts are complemented by measures to support SMEs and enhance education, preparing the workforce for new economic sectors and underscoring Saudi Arabia’s commitment to transformation.

UAE

The UAE’s non-oil private sector continued to grow in June, though the rate of expansion slowed. The S&P Global UAE PMI fell to 54.6 from 55.3 in May, the lowest point in 16 months. 

The decline was primarily due to sustained competitive pressures, weaker job creation, and an easing in output growth. 

The sector faced challenges with rising input prices, leading to the quickest increase in average prices charged since April 2018. 

Despite these issues, businesses saw a marked increase in new work, with the strongest rise in new orders since March. Export volumes also saw a significant boost, reaching the highest levels since October 2023.

David Owen, senior economist at S&P Global Market Intelligence, noted: “The UAE PMI highlights a slowing growth trend in the non-oil sector throughout 2024 so far. Nevertheless, companies are still enjoying strong customer demand and robust sales pipelines, which are sustaining output expectations and driving purchasing activity.”

Owen added: “On the negative side, input price pressures are at their strongest for nearly two years, causing firms to raise their output prices for the second month in a row.”

The ongoing strength in demand and sales indicated a resilient market despite the external pressures and challenges faced.

In recent months, the UAE has initiated several projects to boost its non-oil sector. For example, the Dubai Industrial Strategy 2030 aims to increase the total output and value-addition of the manufacturing division, and enhance the depth of knowledge and innovation, making Dubai a preferred manufacturing platform for global businesses.

Additionally, Abu Dhabi’s Ghadan 21 program continues to invest in economic infrastructure projects and initiatives that support and transform the emirate’s economy, knowledge ecosystem, and communities. 

Qatar

Qatar’s non-energy private sector witnessed significant growth in June, marking the fastest expansion in nearly two years, according to the latest Purchasing Managers’ Index survey data from the Qatar Financial Centre compiled by S&P Global. 

The PMI, which rose for the fifth time this year, reached a 23-month high, driven by increased activity and a surge in new business.

In June, the PMI hit 55.9, up from 53.6 in May, indicating the most substantial improvement in non-energy private sector conditions since July 2022. 

Output increased at the fastest rate in a year and a half, with notable growth in the manufacturing and construction sectors. 

The level of new incoming work expanded at the quickest rate in 13 months, bolstered by higher customer numbers and effective promotional activities.

Employment growth continued for the sixteenth consecutive month, reflecting the ongoing business expansion and the need for highly skilled staff. 

Despite the rising demand, inflationary pressures remained muted, with only slight increases in input prices since May and a reduction in fees charged for goods and services. 

Companies were optimistic about the 12-month outlook, attributing positive forecasts to the latest branch openings, new customers, and marketing campaigns.

Qatar has boosted its non-oil sector through initiatives such as investing in infrastructure and industrial development, promoting tourism and hospitality, and establishing free zones, all of which aim to diversify the economy away from reliance on oil and gas revenues.

Kuwait

Kuwait’s non-oil private sector displayed solid growth in June, with the S&P Global Kuwait PMI at 51.6, slightly down from 52.4 in May. 

The index remained above the neutral 50 mark for the 17th consecutive month, signaling continued improvement in business conditions. 

Employment in the sector rose at the fastest pace on record, driven by sustained new orders and increased output. Despite sharp rises in input costs, the rate of inflation eased for the third month, allowing firms to limit price increases for customers.

Businesses in Kuwait faced input cost inflation, but the rate of increase in input prices eased from the peaks seen earlier in the year. 

Andrew Harker, economics director at S&P Global Market Intelligence, said: “Sustained inflows of new orders encouraged companies to expand their staffing levels at the sharpest pace on record in June.”

Companies were able to manage these costs better, resulting in moderate price increases for their goods and services. 

“There were more signs of input cost inflation softening, enabling companies to continue their policy of limiting price rises to customers in order to help secure new work. One of the big drivers of rising expenses was spending on advertising, which has often been central to growth in the non-oil private sector in recent months,” Harker added.

Kuwait has been actively working to diversify its economy through initiatives such as the Kuwait National Development Plan, which aims to transform Kuwait into a financial and trade hub regionally and internationally. Recent projects include “Madinat al-Hareer,” or the Silk City, and the expansion of Mubarak Al Kabeer Port.

Global overview

In June, the US PMI for the non-manufacturing sector was at 51.6, indicating moderate growth. China’s Caixin Services PMI stood at 51.2, down from 54 in May.

The HCOB Germany Services PMI Business Activity Index, which is derived from a question on changes in business activity from the previous month, reached 53.1 in June.

This marks the fourth consecutive month above the 50 no-change threshold, indicating a solid expansion rate. 

However, it is a slight decrease from May’s 12-month high of 54.2, marking the first decline in the index since January.

Japan’s services PMI, on the other hand, stood at 49.4 in June from 53.8 in May.

These comparisons underscore the Gulf region’s relatively strong performance, particularly Saudi Arabia’s leading position with a PMI of 55. 

Despite facing some headwinds, the non-oil sectors in these Gulf countries continue to show resilience and robust growth, which bodes well for their economic diversification efforts.

The Purchasing Managers’ Index, produced globally by S&P Global and some local trade associations, is a survey-based economic indicator designed to provide timely insights into business conditions. 

It includes individual measures such as business output, new orders, employment costs, and selling prices, as well as exports, purchasing activity, supplier performance, backlogs of orders, and inventories of both inputs and finished goods. 

By asking respondents to report changes compared to the previous month and their sentiment on future output, the PMI anticipates changing economic trends and can serve as an alternative gauge to official data, which can be delayed or suffer from quality issues. 

Initially focused on manufacturing, its coverage now extends to services, construction, and retail sectors.