AlUla Wellness Festival returns to historic setting

The 16-day festival promises visitors self-discovery and holistic healing guided by experts. (Supplied)
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Updated 28 October 2023
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AlUla Wellness Festival returns to historic setting

  • The festival reflects AlUla’s ambition to become Kingdom’s ‘wellness capital’

ALULA: The third AlUla Wellness Festival, hosted by AlUla Moments and running until Nov. 4, has taken off in a whirlwind of energy, leaving attendees enraptured by its unique blend of ancient wisdom and contemporary wellness practices.

Set against the breathtaking backdrop of AlUla’s natural landscape, this year’s festival has already proved to be a transformative experience curated for the mind, body, and soul.

The 16-day festival promises visitors self-discovery and holistic healing guided by experts.

The festival’s cornerstone, the Five Senses Sanctuary, has returned to tantalize attendees with its immersive sensory-based activities. From yoga and meditation to sound healing and mindfulness sessions, participants engage in activities that not only invigorate their senses but also spark meaningful conversations and inspire positive change.

One of the festival’s unique offerings during the first weekend was the kundalini yoga session On the festival’s first weekend, international wellness mentor Nancy Zabaneh led a kundalini yoga session. She claimed: “By harnessing the dormant energy at the base of the spine, known as ‘kundalini energy,’ one can achieve spiritual enlightenment and self-awareness.”

Of the four Saudi yogis taking part in this year’s festival, Zabaneh said: “I’ve participated in their sessions, and I’ve taken their courses. I’ve built connections with numerous Saudi yogis, and I continue to maintain those connections. It brings me great joy to witness the growth of emerging Saudi yoga enthusiasts.”

For some attendees, the festival offered a much-needed escape from urban life. Rawdah Mufti from Riyadh attended the “Rooh Immersion in the Canyon” event — which included kundalini yoga, breathwork and sound healing — and told Arab News: “It brought a spiritual experience, a soul, mind, and body treatment which I believe we highly need to shut down the chaos of city lifestyle.”

Sana Attasi, a 24-year-old from Jeddah who came with her friend said, “Nothing can be compared to outdoor yoga surrounded by such natural beauty. I am here to disconnect from everyday life and reconnect with myself through the mesmerizing nature of this great place.”

Phillip Jones, the Royal Commission for AlUla’s chief tourism officer, revealed the plans for the future of the Five Senses Sanctuary in an exclusive interview with Arab News.

“We will convert the Five Senses Sanctuary into a year-round hub for wellness,” he said. “So, we’ll have the restaurant, the yoga studio will have pilates, we’ll have mental health therapy, we’ll have the stage, and we’re going to put in a gym so that people can come here and enjoy the setting, but also take advantage of it.”

Jones explained that the commission is investing in training members of the local community so that they become an integral part of the wellness movement. “We want AlUla to be the wellness capital of Saudi Arabia,” he added.

The festival is making full use of AlUla’s many beautiful locations. Visitors can partake in full moon sound baths at the UNESCO World Heritage Site of Hegra, and soothing breathwork classes at Dadan, the ancient kingdom of the Lihyanite civilization.

These activities will allow attendees to immerse themselves in the rich historical tapestry of AlUla while rejuvenating their minds and bodies.


Students explore artificial intelligence in media

Updated 12 sec ago
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Students explore artificial intelligence in media

  • The forum, entitled “Employing Artificial Intelligence in the News Industry,” was held in collaboration with Microsoft

RIYADH: The Saudi Press Agency’s Academy for News Training recently held a forum for media students on the use of artificial intelligence.

The forum, entitled “Employing Artificial Intelligence in the News Industry,” was held in collaboration with Microsoft, the SPA reported.

The participants included 180 male and female students from five universities and was held at the academy’s headquarters in Riyadh.

The forum’s speakers explored the most prominent AI applications within the news industry and compared various programs and technologies. They also demonstrated their practical use for journalists.

During the forum, students engaged with the speakers on the best use of AI technology.

 


Hira winter season gets set to welcome visitors during mid-year school vacation

Updated 51 min 10 sec ago
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Hira winter season gets set to welcome visitors during mid-year school vacation

  • Experience runs until Jan. 10

MAKKAH: The Hira Cultural District in Makkah has launched its Hira Winter Activities to celebrate the mid-year school vacation, offering an enriching experience for visitors until Jan. 10.

The week-long winter season activities feature a range of events, including the Revelation Exhibition on the Holy Qur’an, and a heritage-inspired walk designed to promote Arabic literature, the Saudi Press Agency reported.

Visitors can also partake in horse and camel-riding experiences that simulate ancient travel, reflecting an integral part of the Kingdom’s authentic culture.

The Winter Theater is presenting a variety of dramas and offers engaging entertainment games.

In addition, the Challenge Arena provides a variety of fun and exciting games, encouraging participation from those attending.

The Hira District also features a unique shopping experience, showcasing an array of handicrafts and traditional products.

The Hira District is regarded as a cultural monument and is located near to the renowned Cave of Hira and next to the famous landmark of Makkah, Jabal Al-Nour.

The cultural district, which covers an area of about 67,000 sq. meters, provides a uniquely enriching experience on a cultural, historic and entertaining journey to the worlds of the past.


Saudi Food and Drug Authority joins management committee of the ICH

Updated 03 January 2025
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Saudi Food and Drug Authority joins management committee of the ICH

  • Milestone highlights the organization’s significant contributions

The Saudi Food and Drug Authority has been elected as a member of the management committee of the International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use, The Saudi Press Agency has reported.

The SFDA has become the first entity in the Middle East to achieve the distinction and joins seven international counterparts and eight representatives from global organizations on the prestigious body.

The milestone highlights the SFDA’s significant contributions, with 42 technical experts from its team actively participating in the council’s scientific committees, according to the SPA.

The ICH is the only global council that brings together regulatory authorities and leading pharmaceutical manufacturers to collaboratively address the scientific and technical aspects of pharmaceutical development.

It develops guidelines, establishes technical standards, and provides evidence-based requirements for the registration and production of medicines. Its outputs serve as a fundamental reference for evaluation processes worldwide.

The ICH strives to enhance coordination among stakeholders, promote constructive dialogue on scientific matters, and adapt to the rapid advancements in global drug regulation and manufacturing on a global scale, the SPA added.

The management committee includes the SFDA alongside prominent international organizations such as the World Health Organization, the European Commission, the Japanese Ministry of Health, Labour and Welfare, the Japan Pharmaceuticals and Medical Devices Agency, Health Canada, and the Swiss Agency for Therapeutic Products.


AlUla celebrates citrus harvest with Citrus Season 2025

Updated 03 January 2025
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AlUla celebrates citrus harvest with Citrus Season 2025

  • Such initiatives ‘showcase beauty of agricultural heritage and position AlUla as a premier agritourism destination’ top RCU official tells Arab News

ALULA: The Royal Commission for AlUla launched Citrus Season 2025 on Friday. The event coincides with the peak harvest period, and “underscores the RCU’s commitment to supporting the agricultural sector and establishing AlUla as a premier agritourism destination,” according to a statement.

Rami AlMoallim, the RCU’s vice president of destination management and marketing, told Arab News: “AlUla’s growth as a destination has always been rooted in supporting the local community, with farmers playing a pivotal role in our agritourism endeavor.

“The Citrus Festival is one of several platforms that celebrate AlUla’s farmers, showcasing their expertise and the city’s natural abundance. These farmers, with generations of knowledge and dedication, are also central to our vision for a more sustainable future. Through initiatives such as festivals, marketplaces, training, and ongoing support, we are amplifying their contributions and providing them with broader opportunities to thrive,” he continued.

Underscoring that the changing seasons are fundamental to agriculture, AlMoallim said: “We work closely with farmers to identify the optimal times for events like the Citrus Festival, which harnesses the peak season for the more than 20 citrus variants in AlUla. This thoughtful planning enables us to align complementary events, offering visitors an immersive experience that reflects the rich diversity of AlUla.

“Such initiatives showcase the beauty of our agricultural heritage and position AlUla as a premier agritourism destination in Saudi Arabia, contributing significantly to its economic and cultural development,” he added.

Citrus Season, which runs until Jan. 11, is intended to stimulate economic growth through community-focused initiatives and sustainable development projects. It provides a vital platform for local farmers to market their produce, which yields thousands of tons of fruit annually between November and February, contributing significantly to the region’s agricultural and economic development.

The event showcases the diverse range of citrus fruits cultivated in AlUla, which is home to more than 5,000 farms containing 405,000 trees between them, bearing 29 distinct varieties of fruits including oranges, sweet lemons, bergamot oranges, sugar oranges, mandarins, clementines, grapefruits, and kumquats.

Covering 701 hectares, these farms produce 14,000 tons of citrus fruit annually, accounting for a significant portion of the Kingdom’s total annual production of 160,000 tons.

This demonstrates AlUla’s crucial role in strengthening the national agricultural sector and supporting economic diversification in line with Saudi Vision 2030.

The RCU prioritizes the development of AlUla’s agricultural sector to “expand economic opportunities, increase producer competitiveness, create opportunities for local residents, and offer visitors unique experiences through interactive activities that highlight the importance of agriculture to the region’s present and future,” according to the commission.

This year’s Citrus Season will feature exhibition spaces for local families and farmers, a variety of events for residents and visitors, and a training course on using citrus fruits in cooking.

Along with AlUla’s Dates Season, Citrus Season represents a key economic driver, showcasing AlUla’s rich agricultural heritage. 

Dates and citrus fruits play a vital role in supporting the local economy and advancing the RCU’s sustainable development goals.

 


Saudi Arabia affirms its readiness to participate in Syria’s renaissance

Updated 03 January 2025
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Saudi Arabia affirms its readiness to participate in Syria’s renaissance

RIYADH: Syria's newly appointed foreign minister Asaad Hassan Al-Shibani said in a post on X on Friday that he conveyed on a visit to Saudi Arabia the vision of establishing a government based on partnership and efficiency that includes all Syrian components. 

Al-Shaibani said Saudi Arabia affirmed its readiness to participate in Syria's renaissance and support its unity and territorial integrity.

The minister said Saudi Arabia expressed its support for the Syrian people and the new Syrian administration. 

Prince Faisal reiterated the Kingdom's commitment to supporting Syria's sovereignty, independence, and territorial integrity while emphasizing efforts to achieve security, stability, and prosperity for the Syrian people, the Saudi Press Agency reported.

The discussions also focused on preserving Syrian state institutions, enhancing its capabilities, and facilitating its reintegration into the Arab and Islamic worlds, SPA added.

Senior Saudi officials including Prince Musab bin Mohammed Al-Farhan and ambassadors Saud Al-Sati and Faisal Al-Majfal were also in attendance.

Al-Shibani arrived with a high-level Syrian delegation on Wednesday, including Defense Minister Marahf Abu Qasra and Intelligence Chief Anas Khattab.

They were welcomed at King Khalid International Airport by Saudi Deputy Foreign Minister Waleed Elkhereiji.

This marks Al-Shibani's first foreign trip since the ouster of former Syrian president Bashar Assad on Dec. 8.

The visit comes after Syria’s new leader, Ahmed Al-Sharaa, praised Saudi Arabia's potential role in shaping Syria’s future during an interview with Al Arabiya on Sunday.