CheckRewards expands cash-back services in Saudi Arabia

Artem Ostapenko says his firm intends to popularize the cash-back concept in the Kingdom and to establish CheckRewards as a smart shopping partner. (Supplied)
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Updated 03 February 2024
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CheckRewards expands cash-back services in Saudi Arabia

  • UAE firm’s expansion aimed at enhancing Kingdom’s shopping sector

CAIRO: Saudi Arabia is establishing itself as a regional business hub, drawing startups from various sectors and enhancing its commercial stature. 

The Kingdom’s development has captivated technology entrepreneurs, aiming to streamline the experiences of professionals and trade. 

One of the startups recently drawn to Saudi Arabia is the UAE-based CheckRewards, which has initiated an aggressive expansion plan aimed at enhancing the shopping sector in the Kingdom. 

Founded in 2023 by Artem Ostapenko, CheckRewards leverages machine learning to offer a cash-back service, supported by a $1.2 million investment from the global holding firm, Mitgo Group. 

The inception of the company came about when Ostapenko identified a market gap in the UAE – the absence of cash-back services. This realization led him to develop and launch a minimum viable product, which quickly garnered attention, attracting over 100,000 users within its first month. 

In an interview with Arab News, Ostapenko discussed the company’s ambition to popularize the cash-back concept in the Kingdom and to establish CheckRewards as a smart shopping partner.

Multiplying the benefits 

“We’re planning to launch in the Saudi market by the second quarter of this year, run tests, get initial results and draw conclusions. We are expecting even a bigger cash-back boom in Saudi Arabia than in the UAE, as the market is almost four times bigger and hungry for new technology,” Ostapenko said. 

He further expressed optimism about the potential growth of the Saudi market, stating that the company is currently aligning its goals and strategies to cater to the unique characteristics of the market. 

“In terms of client reach, our projections for CheckRewards’ growth and market share within the Saudi market over the next few years are ambitious. We anticipate a substantial expansion in our user base within the Saudi market, aiming for a two to threefold increase compared to the UAE market,” Ostapenko added.

The company has already started talks and negotiations with two players in the global fintech space, aiming to close strategic partnerships soon.

Strategic growth 

Since its product launch in November, CheckRewards has made a significant presence on both the App Store and Google Play, Ostapenko stated.  

Now, the company is strategically focused on expanding its user base, with a goal to attract a broad and diverse audience. 

We’re planning to launch in the Saudi market by the second quarter of this year, run tests, get initial results and draw conclusions. We are expecting even a bigger cash-back boom in Saudi Arabia than in the UAE.

Artem Ostapenko, CheckRewards

Concurrently, CheckRewards is actively engaged in establishing partnerships with retailers, brands, and restaurants to offer users compelling incentives and promotions. The key pillars of the company’s strategy revolve around three essential metrics, user acquisition, partnership development, and market expansion.  

“To achieve these objectives, the company is preparing for an extensive marketing campaign that includes influencer marketing, precision-targeted advertising, and strategic public relations efforts. Particular attention is being given to attracting Gen Z, women, and expatriates as target demographics, ensuring a comprehensive approach to serving a diverse user base,” Ostapenko explained.

A grander vision 

Currently, CheckRewards aims to establish a robust cash-back category that serves as an additional marketing channel.  

The company views the emergence of new competitors positively, seeing them as contributors to their primary mission of expanding the market within the Middle East and North Africa region, Ostapenko said. 

“Ultimately, CheckRewards aspires to lead the cash-back market in MENA, drawing inspiration from the model’s success as a major traffic source in affiliate marketing in markets such as the US, UK, and some European countries, where it has been implemented for over two decades,” he added. 

However, introducing the cash-back model in a new market presents its own set of challenges, primarily involving the education of both customers and retailers about its value and how to effectively utilize it, he further explained. 

Ostapenko elaborates that that initial skepticism is common, stating: “Customers often doubt the authenticity of receiving money back into their banking account after each purchase, while advertisers unfamiliar with the cash-back model may not immediately grasp its benefits and the potential profit it could bring.”  

Once the market understands and accepts the cash-back concept, Ostapneko explains, CheckRewards plans to innovate further by developing different modifications and new mechanics of the cash-back model, based on ideas the team currently envisions for the future. 

“I believe we stand as one of the pioneers of cash-back in the region, with one of our primary goals being to raise awareness of the model. We aim to educate people about what cash-back is and highlight its potential benefits for them,” he added. 

“Speaking of the MENA market, I think cash-back is a great fit here, there are a lot of expats, who came from other countries where the cash-back mechanic is already popular and people in the region who would like the idea of getting some of their money back from purchases both offline and online,” he said. 

“We aim to be the go-to platform where they can find the best deals every day. The main challenge lies in the fact that the category, along with the term ‘cash-back’ itself, is not as widely recognized in the MENA region compared to other markets,” he added.

Business fundamentals 

CheckRewards leverages machine learning to streamline the cash-back process, using algorithms to verify receipts, ensuring accuracy and preventing duplicates.  

This approach simplifies the user experience and enriches advertiser engagement by offering immediate cash-back and valuable customer interactions.  

“Advertisers benefit from quick onboarding without technical integration and a cost-per-sale payment model, paying only for verified purchases. CheckRewards also provides detailed reports and audience insights, aiding partners in targeting the right customers, boosting sales, and effectively promoting their products,” Ostapenko explained. 

The majority of the company’s revenue stems from its cost-per-sale model, where partners or advertisers incur charges only when users complete purchases via the app. Additionally, CheckRewards enhances its revenue streams through media advertising and lead generation services. 

Ostapenko indicated that the company is well on its way to achieving profitability by next year, with expectations of substantial returns.


Red Sea Global secures $1.5bn for AMAALA infrastructure project

Updated 13 sec ago
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Red Sea Global secures $1.5bn for AMAALA infrastructure project

JEDDAH: Red Sea Global has announced the financial closing of a multi-utility infrastructure development project for the AMAALA destination, totaling around $1.5 billion.

The initiative, led by a consortium including Electricite de France or the EDF Group and Abu Dhabi Future Energy Co., or Masdar, alongside their partners Korea East-West Power Co., or EWP, and SUEZ, is set to position AMAALA as a luxury wellness destination on the Red Sea coast of Saudi Arabia. It is expected to welcome its first guests in 2025.

The financial close was achieved with the support of local and international financial institutions, including First Abu Dhabi Bank, Emirates NBD, and Riyad Bank, as well as Saudi National Bank and Alinma Bank, according to a statement from RSG, adding that the milestone highlights the consortium’s dedication to realizing AMAALA’s promise of unparalleled luxury, sustainability, and cultural enrichment.

Group CEO of RSG, John Pagano, said that they have demonstrated that large-scale tourism destinations can be powered using 100 percent renewable energy while providing luxury experiences for guests and strong financial returns for partners.

“This agreement with EDF, Masdar, EWP, and SUEZ means that we are on track to making AMAALA our second destination powered by sunlight, day and night.”

This achievement comes after the awarding of a 25-year multi-utility concession agreement with RSG in September 2023, which includes an option for extension. The deal encompasses the financing, engineering, and development, as well as construction, operation, maintenance, and eventual transfer of a multi-utilities infrastructure facility to support the AMAALA destination, RSG clarified.

The facility includes a fully optimized and decarbonized off-grid renewable energy system designed to generate electricity from a 250-megawatt solar photovoltaic park, 700MWh battery energy storage, and transmission and distribution lines. Additionally, it features a desalination plant with a capacity of 37 million liters of drinking water per day and wastewater treatment plants to secure the necessary base load.

The project is expected to prevent nearly 350,000 tonnes of CO2e emissions annually compared to typical infrastructures of this nature. It will also serve as a pioneering infrastructure initiative, ushering in a new era of eco-friendly luxury tourism.

Masdar CEO Mohamed Jameel Al-Ramahi highlighted the project’s innovative solutions, including solar power, energy storage, and desalination systems.

Beatrice Buffon, vice president, international division, and chairwoman and CEO of EDF Renewables, described the financial close as a significant achievement enabled by RSG’s support and the dedication of their team and partners.

She added that this initiative sets new standards for the EDF Group and should be replicable in other geographies. She also highlighted that the off-grid project will supply 65,000 people with carbon-free electricity and uninterrupted water access.

Commenting on the announcement, Kim Young-Moon, CEO of EWP said: “We are excited to announce the financial close of our renewable energy project in Saudi Arabia, a significant step in our commitment to a sustainable future.”

Young-Moon added that the project will reduce carbon emissions, improve air quality, and create jobs, boosting local economic growth.

“As we aim to lead the global energy transition, this project is a key milestone, driving innovation in the renewable energy sector and advancing our ambitious goals,” the executive said.

Pierre Pauliac, chief operating officer and executive vice president at SUEZ, said: “We are delighted to contribute to this strategic project for the development of Saudi Arabia. SUEZ will be part of the construction of all the water utilities equipment. In addition, the group will operate during the 25 years the state-of-the-art desalination plant to secure AMALAA’s access to drinking water, as well as the water networks.”

AMAALA will go beyond sustainability to have a regenerative impact on the environment. By 2040, the project plans to achieve a 30 percent net conservation benefit for local ecosystems. 

This will be accomplished by enhancing biologically diverse habitats such as mangroves, seagrass, corals, and land vegetation, promoting biodiversity while contributing to carbon sequestration, according to the statement.

Upon completion, the luxury destination will feature over 4,000 hotel rooms across 30 hotels, and 1,200 high-end residential villas, apartments, and estate homes. It will also host a vibrant community of more than 15,000 residents and workers, creating a dynamic and sustainable living environment.


Saudi-US bilateral accords ‘not that connected’ to Israel normalization

Updated 31 min 35 sec ago
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Saudi-US bilateral accords ‘not that connected’ to Israel normalization

  • Saudi FM rejects possibility of Kingdom recognizing Israel without establishment of Palestinian state
  • Region's security as a whole is at risk if we do not address the rights of Palestinians, says Saudi FM

RIYADH: Saudi Arabia’s foreign minister said on Thursday that some of the bilateral agreements the kingdom has been negotiating with Washington are “not that tied” to the normalization of Saudi relations with Israel and are “moving ahead.”

He noted that potential US-Saudi agreements on trade and artificial intelligence are “not tied to any third parties” and “can progress probably quite quickly.”

“Some of the more significant defense cooperation agreements are much more complicated. We would certainly welcome the opportunity to finalize them before the end of the Biden administration's term, but that’s reliant on factors outside of our control,” he said.

“The other work streams are not that connected, and some of them are progressing quite quickly, and we hope to see movement forward.”

Ruling out the possibility of Saudi Arabia recognizing Israel without the establishment of a Palestinian state, Prince Faisal stated that this remains the only viable solution, regardless of Israel’s acceptance.

Speaking at the Future Investment Initiative summit in Riyadh, he emphasized that the creation of a Palestinian state is rooted in international law and UN resolutions.

“In reality, the establishment of a Palestinian state is not tied to whether or not Israel accepts it; it’s tied to the principles of international law,” he said. “The UN resolutions that led to the establishment of the state of Israel clearly envisioned a Palestinian state as well, so we need to make that happen.”

Prince Faisal asserted that normalization of Saudi-Israeli ties is “off the table” until there is a resolution regarding Palestinian statehood. He further highlighted the broader implications, stating, “The security of the region as a whole is at risk if we do not address the rights of the Palestinians.”

Addressing the ongoing crisis in Gaza, he called for a cease-fire, emphasizing the dangers of an Israeli overreaction following the events of October 7th. “We have seen the reality that Israel’s reaction and its continuing military assault have led to a humanitarian catastrophe,” he remarked. He described the situation in northern Gaza as dire, with blockades and no safe zones for civilians, stating, “That can only be described as a form of genocide. It is certainly against humanitarian law, and that is feeding a continuing cycle of violence.”

On the prospects of an immediate cease-fire, Prince Faisal expressed caution, saying, “I hope it’s the case that we can see a cease-fire in the immediate hours, in the immediate short term. I’m not sure that that’s the case. I don’t have the details.”

He acknowledged US efforts to facilitate negotiations, adding, “We are not part of the direct negotiations, but we certainly support the efforts that the US has undertaken to find a pathway to a ceasefire. I hope it comes to fruition.”

He noted that previous attempts at cease-fire negotiations had failed due to new demands from Israel. “In most of those instances where the talks collapsed, it has been because new requirements or demands were added on the part of Israel,” he explained.

Prince Faisal also addressed Saudi Arabia’s position on Lebanon, emphasizing a hands-off approach. “We have never fully disengaged. But we believe it’s up to the Lebanese politicians to seek a direction that puts Lebanon on the right track,” he stated.

He added: “It’s not up to any outside influence, any outside countries, or any outside powers to tell the Lebanese what to do or to influence the political process in Lebanon. That is our opinion.”

Regarding relations with Iran, Prince Faisal indicated that recent discussions focused on regional de-escalation. “I hope that Iran, like us, is working toward regional de-escalation on all fronts, not just in Lebanon. That’s very much the focus of my conversations with my Iranian counterpart,” he said. While he could not be “confident of anything that is in the control of other parties,” he emphasized the importance of avoiding further escalation.

“I have made it clear to our Iranian counterparts that it is important to avoid any further escalation. My sense is that they realize the risks of escalation and would prefer to avoid it. But, of course, they have their own strategic calculations.”


‘Blue tech’ needs private sector boost, says RSG official

Updated 31 October 2024
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‘Blue tech’ needs private sector boost, says RSG official

RIYADH: Private sector firms need to lead the way and invest in so-called blue tech in order to protect the world’s oceans, according to a leading official at Red Sea Global.

Speaking to Arab News during the Future Investment Initiative in Riyadh, Raed Al-Basseet, environment and sustainability officer at the company, called on businesses to adopt innovative approaches that contribute to environmental preservation. 

This includes blue tech — which refers to refers to any innovation made for the sea.

Al-Basseet also reaffirmed RSG’s commitment to sustainability — and how this reflects on the project’s return on investment. 

He called on the private sector to take “the first steps” and invest in “cutting edge approaches to preserving the environment,” adding: “Enhancing the environment and … conservation is the right thing to do for the private sector, but also when we realize the first benefits out of that, and out of these initiatives, we will also have real return on investment as a developer, as a private sector, from that investment.” 

Al-Basseet was keen to emphasis RSG’s focus on environmentalism, saying the company has “sustainability at its DNA.”

He added: “And that actually, from a practical sense, means that (in) all of our activities, master planning and development, design, construction, delivering on these projects, as well as operating these projects, sustainability is at the core of everything that we do.” 

He emphasized that the long-term success of the projects relies on preserving natural assets, making sustainability integral to achieving favorable outcomes. 

Highlighting key initiatives, Al-Basseet pointed out the company’s significant investment in blue tech, adding: “The investment in technology does require the support of a multitude of stakeholders. Private sector does have a role. Red Sea Global is very proud that they have in the 

Al-Basseet also spoke about the company’s efforts in coral conservation, including supporting research that is happening now within the Red Sea.


Saudi-US bilateral accords ‘not that connected’ to Israel normalization

Updated 31 October 2024
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Saudi-US bilateral accords ‘not that connected’ to Israel normalization

RIYADH: Saudi Arabia’s foreign minister said on Thursday that some of the bilateral agreements the kingdom has been negotiating with Washington are “not that tied” to the normalization of Saudi relations with Israel and are “moving ahead.”

He noted that potential US-Saudi agreements on trade and artificial intelligence are “not tied to any third parties” and “can progress probably quite quickly.”

“Some of the more significant defense cooperation agreements are much more complicated. We would certainly welcome the opportunity to finalize them before the end of the Biden administration's term, but that’s reliant on factors outside of our control,” he said.

“The other work streams are not that connected, and some of them are progressing quite quickly, and we hope to see movement forward.”

Ruling out the possibility of Saudi Arabia recognizing Israel without the establishment of a Palestinian state, Prince Faisal stated that this remains the only viable solution, regardless of Israel’s acceptance.

Speaking at the Future Investment Initiative summit in Riyadh, he emphasized that the creation of a Palestinian state is rooted in international law and UN resolutions.

“In reality, the establishment of a Palestinian state is not tied to whether or not Israel accepts it; it’s tied to the principles of international law,” he said. “The UN resolutions that led to the establishment of the state of Israel clearly envisioned a Palestinian state as well, so we need to make that happen.”

Prince Faisal asserted that normalization of Saudi-Israeli ties is “off the table” until there is a resolution regarding Palestinian statehood. He further highlighted the broader implications, stating, “The security of the region as a whole is at risk if we do not address the rights of the Palestinians.”

Addressing the ongoing crisis in Gaza, he called for a cease-fire, emphasizing the dangers of an Israeli overreaction following the events of October 7th. “We have seen the reality that Israel’s reaction and its continuing military assault have led to a humanitarian catastrophe,” he remarked. He described the situation in northern Gaza as dire, with blockades and no safe zones for civilians, stating, “That can only be described as a form of genocide. It is certainly against humanitarian law, and that is feeding a continuing cycle of violence.”

On the prospects of an immediate cease-fire, Prince Faisal expressed caution, saying, “I hope it’s the case that we can see a cease-fire in the immediate hours, in the immediate short term. I’m not sure that that’s the case. I don’t have the details.”

He acknowledged US efforts to facilitate negotiations, adding, “We are not part of the direct negotiations, but we certainly support the efforts that the US has undertaken to find a pathway to a ceasefire. I hope it comes to fruition.”

He noted that previous attempts at cease-fire negotiations had failed due to new demands from Israel. “In most of those instances where the talks collapsed, it has been because new requirements or demands were added on the part of Israel,” he explained.

Prince Faisal also addressed Saudi Arabia’s position on Lebanon, emphasizing a hands-off approach. “We have never fully disengaged. But we believe it’s up to the Lebanese politicians to seek a direction that puts Lebanon on the right track,” he stated.

He added: “It’s not up to any outside influence, any outside countries, or any outside powers to tell the Lebanese what to do or to influence the political process in Lebanon. That is our opinion.”

Regarding relations with Iran, Prince Faisal indicated that recent discussions focused on regional de-escalation. “I hope that Iran, like us, is working toward regional de-escalation on all fronts, not just in Lebanon. That’s very much the focus of my conversations with my Iranian counterpart,” he said. While he could not be “confident of anything that is in the control of other parties,” he emphasized the importance of avoiding further escalation.

“I have made it clear to our Iranian counterparts that it is important to avoid any further escalation. My sense is that they realize the risks of escalation and would prefer to avoid it. But, of course, they have their own strategic calculations.”


NBK eyes partnerships in Saudi Arabia to tap Vision 2030 opportunities across diverse sectors

Updated 56 min 4 sec ago
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NBK eyes partnerships in Saudi Arabia to tap Vision 2030 opportunities across diverse sectors

  • NBK has developed strong connections with key players, including other financial institutions
  • NBK signed four agreements worth $1.6 billion, underscoring the growing demand for sophisticated financial solutions within Saudi Arabia’s evolving market

RIYADH: The National Bank of Kuwait is looking to partner with different companies in Saudi Arabia as the Kingdom’s Vision 2030 opens opportunities for financial partnerships, a senior executive said. 

Speaking to Arab News on the sidelines of the Future Investment Initiative in Riyadh, the General Manager of the National Bank of Kuwait in Saudi Arabia, Anas Al-Ubaid, highlighted that NBK has developed strong connections with key players, including other financial institutions.

“We have a good partnership with a lot of government bodies, corporates, and even private banking or high net worth individuals,” Al-Ubaid said.

He added: “We’re here on the market since 2006. We’re serving the market. We partnered up with the majority of the names in that market, even with banks. Once the opportunities arise, definitely we could partner up with them.”

Al-Ubaid also explained how the bank’s approach goes beyond traditional lending to provide customized financial solutions that meet specific client needs and support their business growth.

“The way we look at it here at NBK, it’s not just about lending. It’s about providing tailored financial solutions for our clients, serving their needs, and also helping them to grow their businesses,” he said.

Al-Ubaid continued: “There is no definite sector that we’re looking at. We’re looking at all areas that we could help with and help our partners in the markets.”

He added: “Our expertise is in tailoring solutions for clients, whether corporates or individuals,” highlighting NBK’s focus on customized financial services that support Vision 2030.

He further underlined that the Saudi market offers significant growth potential for banks, particularly as demand rises for customized financial solutions.

“I would say there’s a lot of opportunities in the markets for banks and financial institutions to grow in that area. Definitely. The market is eager to see more tailored solutions for clients, especially now the clients in Saudi,” Al-Ubaid said.

On the first day of the event, NBK signed four agreements worth $1.6 billion, underscoring the growing demand for sophisticated financial solutions within Saudi Arabia’s evolving market.

One agreement was inked with ACWA Power – worth SR2.6 billion ($690 million) – to support the company’s expansion in energy and water resource sectors across the Middle East and North Africa.

Additionally, NBK established an SR1.8 billion credit facility with Al Gihaz Contracting Co., helping fund the Kingdom’s largest energy storage project.

Agreements were also signed with Pan-Kingdom Holding Group and Alyusr Leasing to further their operational goals, with the deals valued at SR1 billion and SR750 million, respectively.