Spanish Super Cup in Riyadh was ‘amazing,’ says Atletico Madrid chief

Atletico Madrid coach Diego Simeone arrives in Riyadh ahead of the Spanish Super Cup tournament in January. (Supplied)
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Updated 15 May 2024
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Spanish Super Cup in Riyadh was ‘amazing,’ says Atletico Madrid chief

  • Andoni Moreno spoke to Arab News about Saudi Arabia hosting Supercopa de Espana, promoting the club’s brand in the region and Atletico’s famed academy

MADRID: In the bowels of Estadio Civitas Metropolitano, home of La Liga giants Atletico Madrid, adorning the wall of one of the club’s many conference rooms, is a poster of a player that many present-day followers of the club would struggle to name.

The Moroccan Larbi Benbarek — who represented his country of birth as well as France internationally — was not just one of the first players from an Arab or African background to became a successful professional in Europe, but arguably one of the most important figures during a golden period for the Madrid club.

From 1948 to 1953, the “Black Pearl” was one of Atletico’s finest players and, alongside legendary coach Helenio Herrera, played a pivotal role in landing consecutive La Liga titles in 1949-50 and 1950-51.

Andoni Moreno, the club’s commercial director, smiles as he points to Benbarek’s black-and-white photo, and says that these days the club’s links to the Middle East are far more widespread — from taking part in the Spanish Super Cup in the Saudi capital and a partnership with Riyadh Air, to Atletico jerseys being worn around the Kingdom and academy prospects from Morocco following in Benbarek’s footsteps.

“It (Spanish Super Cup) was amazing. I mean, when you see a full stadium following a national title, it was impressive to see the environment, the atmosphere, it was like a real derby, but in Saudi, so it was a great experience,” Moreno said. “And I think we had a great show, real competition match between Real Madrid and Atletico. Unfortunately, we didn’t win, but we were very close and the show for the fans, I think, was amazing, on site, on TV.”

Atletico lost 5-3 to Real Madrid in the first semifinal at Al-Awwal Park Stadium, before the recently crowned La Liga champions went on to lift the Super Cup with a 4-1 win over Barcelona.

“We were close but we couldn’t win, but I think the most important thing was that the experience for the fans was fantastic, was real. And I think it is one of the best ways to keep growing internationally, increasing our fan base,” Moreno said.

La Liga is working closely with clubs to push its brand name in Saudi Arabia and the Middle East, but just as importantly, to ensure that individual clubs are establishing their own identities across the region as well.

“We started to see Atletico jerseys in Saudi, and it was something that was almost impossible 10 years ago,” Moreno said. “So now you see the potential of the brand, with great activations on site, plenty of fans there, we had jerseys on site in Nike stores.

“We work very close with (La Liga), it’s part of the expansion plan. These kinds of activations, on site, watch parties, playing games, having your stars there. We did many activations with our main partner, which is Riyadh Air, so we visit the office, we visit touristic places, with legends like David Villa. This is part of ambitious strategy to develop our brand and to become bigger in the region.”

Such developments have been accelerated in no small part by the remarkable success Atletico has enjoyed under Diego Simeone, at a time when Real Madrid and Barcelona continue to be arguably the world’s two most popular clubs.

“The last decade or 12 years, I would say, it’s been incredible how the club has been able to keep growing, competing against these two big clubs in the same league, and also in a European international competitions,” Moreno said. “And it’s not easy, because we must be much more efficient. That’s the key, on the pitch and off the pitch, because the size in terms of followers, in terms of incomes, is more than double, but we have found the balance. Obviously the sport side is crucial, it’s the key, keep performing at that level, always qualify for Champions League (by being) third, even second or first, in La Liga.”

While Simeone’s team has many international stars, Moreno says an important factor in the team’s recent success is the club’s academy and intelligent scouting.

“One of our key pillars is the academy,” he said. “If you see our (first team) squad, we have currently four players from our academy. And then if you see some of the main clubs in Europe, there are many players coming from the Atletico Academy. This is one very important pillar. Of course, we go to the market, we see international players, and we have some stars. But this balance, this efficiency is very important for us. If you see our current squad, most of our players have been with us for a long period. So we try to keep them in order to have the sustainability on the pitch. Also our manager (has had) the longest period for a manager in Europe, I would say. It’s part of the success of the club.”

These days, there may not be a Benbarek — yet — at the club, but Atletico’s scouting department has maintained a link with players from North Africa, as it does with the rest of the world, over the years.

“We have done it for a long time,” Moreno said. “We have brought players from all countries to our academy. Thomas Partey, who’s playing in Arsenal, the Hernandez brothers (Lucas and Theo), they come from France, so we have had historically players from other countries. And now that we are getting more global, it’s important to have scouts everywhere, trying to find talent at the proper age.

“Our structure in the academy is huge, it’s one of the biggest academies in the world. We have more than 70 teams here in Madrid, so we have to manage a lot of boys and girls. We try to bring talent from everywhere,” Moreno said.

The 20-year-old Moroccan Abde Raihani recently made his debut for the first team, replacing Stefan Savic in the 2-0 loss to Deportivo Alaves. Another Moroccan, Salim El Jebari, 20, is also on the club’s books.

“(On April 21) we had a new player from the academy (Raihani) with an Arab connection, family. The Arab world is getting more and more powerful within the football industry. So obviously, it’s one of the key regions, markets, for players.”

Off the pitch, Atletico Madrid are also keen to strengthen their brand interests in the region, and in particular Saudi Arabia.

“We are trying to find the best global companies in each sector,” Moreno said. “Obviously, Riyadh Air, within the airline sector, for the coming future is going to be one of the key players, and we are very proud and happy to be their first sports partner. But of course we are very interested to keep growing in the region through companies, because for us it’s very important to have really relevant companies in different industries, because they are our speakers globally and in the region.”

Despite the recent defeat in the semifinals of the UEFA Champions League, Atletico Madrid have secured qualification for the first expanded FIFA Club World Cup next year, Mundial de Clubes FIFA 25, thanks to their record in the Europe’s top competition over the past four years. Moreno called being the only La Liga club, alongside Real Madrid, at the tournament in the US, a “milestone” and highlighted that Atletico could well face Arab teams there, including Saudi’s Al-Hilal, Egypt’s Al-Ahly, Morocco’s Wydad Casablanca and Tunisia’s Esperance.

Atletico will also have a stake in the 2030 FIFA World Cup being co-hosted by Spain, Portugal and Morocco.

“Our stadium is going to be one of the main stadiums in the World Cup,” Moreno said. “We have a very big project around the stadium for not only football, but sport and entertainment; it is going to be probably one of the best destinations for international fans. They want to come to Madrid, enjoy the city, enjoy all their activities apart from football, and also watch a World Cup match. For us it is very important, this World Cup, for the team (Spain) but also for the venue.”


Man City and Chelsea both draw in Premier League after late goals

Updated 15 January 2025
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Man City and Chelsea both draw in Premier League after late goals

  • City conceded in the 82nd minute and again two minutes into stoppage time in a 2-2 draw

MANCHESTER: Manchester City showed more fallibility in squandering a two-goal lead to draw at Brentford in the Premier League on Tuesday as Chelsea's slump deepened despite a last-gasp equalizer.
City conceded in the 82nd minute and again two minutes into stoppage time in a 2-2 draw after Phil Foden scored twice for the struggling champions, who are battling to simply qualify for the Champions League this season.
Chelsea salvaged a 2-2 draw at home to Bournemouth thanks to Reece James' free kick in the fifth minute of stoppage time but saw their winless run in the league extend to five games.
West Ham beat Fulham 3-2 for a first win under new manager Graham Potter.
First-place Liverpool were playing third-place Nottingham Forest in the late game.


Pressure builds on Dortmund boss Sahin after loss at Kiel

Updated 14 January 2025
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Pressure builds on Dortmund boss Sahin after loss at Kiel

  • Dortmund were heavily favored against their promoted opponents
  • Kiel have now won two of their last three to boost their chances of avoiding a direct relegation

KIEL, Germany: Borussia Dortmund’s struggles in the league continued with a 4-2 loss at Holstein Kiel on Tuesday, raising the heat on under-fire coach Nuri Sahin.
Dortmund were heavily favored against their promoted opponents, who sit second-last in the table, but were overrun as Kiel scored three goals in 22 first-half minutes.
Shuto Machino, Phil Harres and Alexander Bernhardsson found the net to have Kiel up by three at half-time.
Dortmund’s Gio Reyna and Jamie Gittens scored in the second half but the visitors could not pull off an unlikely comeback, with Jann-Fiete Arp scoring Kiel’s fourth in stoppage time.
Kiel have now won two of their last three to boost their chances of avoiding a direct relegation.
With half the season played, Dortmund sit eighth, 14 points behind league leaders Bayern Munich.
Questions will continue to be asked of coach Sahin, who replaced Edin Terzic in the summer, despite the latter taking Dortmund to the Champions League final in June.
With want-away forward Donyell Malen joining Aston Villa just an hour before kick-off, Sahin handed teenage forward Julien Duranville a starting XI debut.
In cold, foggy conditions on Germany’s northern coast, Dortmund dominated possession for much of the first half-hour, but were unable to break through the dogged hosts.
With 27 minutes gone, Kiel forced Julian Brandt into an error near his own penalty box, Bernhardsson then found Machino who blasted in the opener.
Harres, a fourth-division player this time last season, doubled Kiel’s lead with a clever header on the counter shortly afterwards.
Kiel hit a third just before half-time, Bernhardsson tapping in a Harres cross to have Dortmund reeling.
Sahin made four attacking changes in the opening 15 minutes of the second half as Dortmund pursued an unlikely comeback.
But despite goals by Reyna and Gittens, the visitors were unable to find a third, with local boy Arp scoring in the dying moments to seal a famous Kiel win.
Later on Tuesday, champions Bayer Leverkusen can close the gap on league leaders Bayern Munich with a victory at home against fifth-placed Mainz.


Arsenal forward Gabriel Jesus to undergo surgery for ACL injury

Updated 14 January 2025
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Arsenal forward Gabriel Jesus to undergo surgery for ACL injury

  • “Gabby will undergo surgery in the coming days and will soon begin his recovery,” Arsenal said
  • He is expected to miss the rest of the season

LONDON: Arsenal forward Gabriel Jesus will undergo surgery for an ACL injury sustained in the team’s FA Cup loss to Manchester United on Sunday.
The Premier League club on Tuesday confirmed the Brazil international’s injury after completing scans of his left knee.
“Gabby will undergo surgery in the coming days and will soon begin his recovery and rehabilitation program,” Arsenal said in a team statement.
He is expected to miss the rest of the season, though no timetable was specified.
Arsenal manager Mikel Arteta had earlier warned that the forward’s injury was “not looking good at all.”
Second-place Arsenal, which host Tottenham on Wednesday, are already without Bukayo Saka due to a hamstring injury.
The team are “actively looking in the market to improve the squad” during the January transfer window, Arteta added.
“It would be naive not to do that because it is always an opportunity to evolve the team and improve the squad, especially with the circumstances,” he said.
“So yes, we are looking and we are trying and let’s see what we are able to do.”


Jurgen Klopp says fans of Red Bull clubs ‘deserve good football’ as he defends new role

Updated 14 January 2025
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Jurgen Klopp says fans of Red Bull clubs ‘deserve good football’ as he defends new role

  • “I thought, do they not deserve good football?” Klopp asked, referring to the Leipzig supporters
  • Watzke said he remained friends with Klopp, but that they would no longer be able talk about Dortmund

SALZBURG: Jürgen Klopp’s charm offensive as Red Bull’s head of global soccer began in Salzburg, Austria on Tuesday when the former Liverpool manager was officially presented in his new role and hit back at critics of the move.
Klopp’s decision to join the energy drinks giant to develop its branded soccer clubs around the world has confounded fans of his previous clubs – particularly in Germany, where as coach he led Mainz to Bundesliga promotion in 2004, then Borussia Dortmund to Bundesliga titles in 2011 and 2012.
On Sunday, Klopp was in Leipzig to see the Red Bull-backed team reclaim fourth place with a 4-2 win over Werder Bremen.
“I thought, do they not deserve good football?” Klopp asked, referring to the Leipzig supporters. “I really felt they deserve it. And it’s not only there, it’s in Salzburg, the football fans in New York deserve it if they want to be part of that journey, in Japan, in Brazil, they deserve support, improvement, all these kind of things. That’s why I want to do it. I love football.”
But Klopp is joining an organization that’s seen by many soccer fans in Germany as the antithesis of everything they love about the game.
Supporters in Mainz responded with protests when Red Bull announced Klopp’s signing in October.
“Have you forgotten everything we gave you?” asked one banner during a match against Leipzig, referring to Klopp’s tearful farewell speech when he left the club after 18 years as a player and coach in 2008.
Klopp’s decision also stung in Dortmund.
“Jürgen knows full well he could have almost picked his job at Borussia Dortmund,” the club’s chief executive Hans-Joachim Watzke told Sport Bild last month.
Watzke said he remained friends with Klopp, but that they would no longer be able talk about Dortmund. Watzke had previously said that Leipzig only existed as a marketing campaign.
“Football is played there to get a drinks can to perform,” Watzke said in 2016.
The Red Bull website pays tribute to co-founder Dietrich Mateschitz for developing “not only a new product but also a unique marketing concept” when he launched the drink in 1987.
Red Bull, which announced record turnover of 10.5 billion euros in 2023, started locally when it began investing in extreme sports in Austria in 1988. It branched into motorsport in the following year by sponsoring Austrian Formula 1 driver Gerhard Berger, and went international in 1994 by sponsoring windsurfers Robby Naish and Björn Dunkerbeck.
The company’s foray into soccer started in 2005 when it bought SV Austria Salzburg and rebranded the club with its own livery. Despite opposition from the club’s supporters, violet was discarded in favor of Red Bull’s red and white, and the club was renamed Red Bull Salzburg.
The company repeated the feat in Germany in 2009 when it purchased the playing license of fifth-tier SSV Markranstädt, and rebranded the club as it had Salzburg. The club was named Rasenballsport (lawn-ball-sport) Leipzig as the company was prohibited from using its name for the club. But it financed the team’s steady ascent to the Bundesliga, which it reached in 2016.
Klopp will oversee a stable of Red Bull-backed clubs around the world that also includes New York Red Bulls, Bragantino in Brazil and Omiya Ardija in Japan. The company also has a minority stake in second-tier English club Leeds, and is set to become a minority stakeholder in French second-division club Paris FC, which Klopp observed in action on Saturday.
“I think if you want to understand you can understand, if you don’t want to understand, you will not. That’s how it is,” Klopp said of the criticism.


Ex-Tottenham player Bentaleb back training with Lille after cardiac arrest

Updated 14 January 2025
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Ex-Tottenham player Bentaleb back training with Lille after cardiac arrest

  • Coach of the Ligue 1 side, Bruno Genesio, said Bentaleb resumed individual training a few days ago
  • Bentaleb collapsed on June 18 while playing a five-a-side match with friends, French media reported at the time

LILLE: Nabil Bentaleb, the former Tottenham and Algeria midfielder who suffered a cardiorespiratory arrest less than seven months ago, is back training with his club Lille.
Coach of the Ligue 1 side, Bruno Genesio, said Bentaleb resumed individual training a few days ago with a physical trainer and started practicing with the ball on Monday.
“I’ve seen him, and spoken to him for the past two or three days. He’s in good spirits, he’s motivated,” Genesio said.
Bentaleb collapsed on June 18 while playing a five-a-side match with friends, French media reported at the time. At Lille University Hospital, he was put into an artificial coma before being fitted with a pacemaker-defibrillator days later.
The 30-year-old Bentaleb is hopeful he will be able to resume his career, following in the footsteps of Christian Eriksen. The Danish playmaker, who collapsed because of cardiac arrest during a European Championship game in June 2021 and had a type of pacemaker fitted, has made a full recovery and plays in the Premier League with Manchester United.
Bentaleb joined Lille in 2023, returning to the club where he honed his skills as a youngster. He was born in the northern French city and trained at the club academy after his talent was spotted when he was just 10 years old.
After being released, he started his senior career in the Premier League with Tottenham, where he made more than 60 appearances, then joined German side Schalke. Bentaleb also played for Newcastle and Angers.