How Saudi startup Braincell is optimizing decision-making and automation through AI

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Updated 21 June 2024
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How Saudi startup Braincell is optimizing decision-making and automation through AI

  • AI solutions designed to solve specific business problems are having a profound impact on how firms operate
  • Braincell leverages AI to enhance processes, from logistics and healthcare to banking and smart cities

RIYADH: Automated decision-making allows businesses to make faster, more accurate and more consistent decisions by analyzing large datasets without the risk of human error. That is why, as Saudi Arabia expands its digital economy, such tools are becoming more widely used in the Kingdom.

One firm that is leading the charge in this area is the Saudi startup Braincell, which helps businesses streamline processes and enhance decision-making through automation and artificial intelligence integration.

“Braincell has created a data governance platform and data workflow platform that enables AI solutions to be connected at ease, making it a one-stop shop for data needs,” Abdulhameed Khairaldeen, Braincell’s business development director, told Arab News.

AI solutions, which leverage AI techniques and technologies to solve specific business problems, are poised to have a profound impact on how firms operate. Already, large language models like ChatGPT are taking on rudimentary tasks in a range of industries.

“Braincell clients can choose to work on their own LLMs and on-premises models or even connect to the likes of OpenAI’s ChatGPT,” said Khairaldeen.




Braincell is just one of the many new Saudi companies utilizing AI to optimize technologies. (Supplied)

With the Kingdom’s mission to become a global leader among data-driven economies, new AI startups are emerging every day with the goal of contributing to the fast-growing sector. Braincell is just one of the many new Saudi companies utilizing AI to optimize technologies.

Since its establishment, Braincell has focused on empowering businesses through technology, data and interconnected systems with the mission of enhancing efficiency in business flow regardless of the sector.

In particular, Braincell is connecting leaders, executives, organizations and governments to systems that will allow faster and more effective decision-making.




Braincell leverages AI-powered decision-making to enhance operations. (Supplied)

Asked how Braincell helps firms improve their employee productivity, the company’s senior data consultant, Shatha bin Shaalan, said: “We use AI and automation in our platform to automate the repetitive tasks that we do every day, ensuring that our clients get the benefit of maximum efficiency while reducing human errors and manual efforts.”

Braincell is leveraging AI-powered decision-making to enhance operations across sectors including healthcare, data, banking, supply chains, manufacturing, and smart buildings and cities.

In healthcare, Braincell’s technology fosters an environment for improved patient outcomes by working with clients to build metric-driven healthcare systems, creating scalable digital health ecosystems that reduce errors through automation.

DID YOUKNOW?

• In healthcare, Braincell improves patient outcomes through metric-driven systems that reduce errors.

• In banking, it performs real-time monitoring, streamlines processes, detects fraud, and monitors risk.

• In smart buildings, it collects data on energy consumption, air quality, and occupancy to improve efficiency.

Some of its services include comprehensive insights into personalized care and streamlined clinical processes.

In banking, Braincell is utilizing AI to enhance the customer experience by streamlining and organizing processes that in turn will reduce manual errors.




Shutterstock illustration image

Through Braincell’s banking command center, real-time monitoring also detects fraud, monitors risk management and enhances strategic decision-making.

Applied to smart buildings and cities, Braincell offers new ways to improve the experience of residents. One example is the firm’s data integration and sensor deployment that collects data on energy consumption, air quality, occupancy levels and other relevant parameters.

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Braincell’s use of automation in smart buildings and cities also improves energy efficiency by using advanced AI algorithms to control smart lighting and heating, ventilation, and air conditioning systems that adjust settings based on occupancy and environmental conditions.

The company has more than 100 active users, and boasts the ability to process 120 billion records in a matter of seconds using AI.

It aims to help businesses make reliable decisions by connecting data sources and consolidating them in a comprehensive way that is easier for clients to access, resulting in higher quality, accuracy and consistency through the use of AI automation.

“The data platform is highly customizable with a very simple setup,” said Bin Shaalan, the firm’s senior data consultant. “It’s dynamic and fits all needs as it integrates with many systems adopted here in the Kingdom.”

Braincell has signed memorandums of understanding with multiple partners including the Ministry of Health, the Public Investment Fund, the National Unified Procurement Company and supply chain specialist XPL Solutions.

The firm has also created a data governance and data workflow platform to help companies comply with National Data Management Office regulations in the Kingdom.
 

 


Saudi king, crown prince offer condolences to king of Morocco

Saudi Arabia's King Salman and Crown Prince Mohammed bin Salman. (SPA)
Updated 30 June 2024
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Saudi king, crown prince offer condolences to king of Morocco

RIYADH: Saudi Arabia’s King Salman and Crown Prince Mohammed bin Salman sent cables of condolences to the king of Mohammed VI of the Kingdom of Morocco on the death of his mother, the Saudi Press Agency reported on Sunday.

In a cable to King Mohammed VI of Morocco, King Salman expressed deepest and sincere condolences on the death of Princess Lalla Latifa.

Crown Prince Mohammed bin Salman expressed 'my warmest and most sincere condolences' in a separate cable, the SPA said.

 


Saudi embassy in Lebanon urges citizens to leave country immediately

Updated 29 June 2024
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Saudi embassy in Lebanon urges citizens to leave country immediately

  • Embassy stressed previous call to all Saudi citizens to avoid travel to Lebanon

BEIRUT: The Embassy of Saudi Arabia in Lebanon said on Saturday it was closely following the developments of the current events in southern Lebanon, Saudi Press Agency reported. 

It stressed its previous call to all Saudi citizens to avoid travel to Lebanon, and urged citizens there to leave Lebanese territory immediately.

The embassy said should they need to, citizens must contact it in the event of any emergency.

The warning came as Iran on Saturday warned that “all Resistance Fronts,” a grouping of Iran and its regional allies, would confront Israel if it attacked Lebanon.

The comment from Iran’s mission to New York came with fears of a wider regional war involving Israel and Lebanon’s Iran-backed Hezbollah movement.

The two sides have engaged in near-daily exchanges of fire since the war in Gaza began.


UNESCO-inscribed oral tradition of Alheda’a reflects enduring bond between Arabs and camels

Updated 29 June 2024
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UNESCO-inscribed oral tradition of Alheda’a reflects enduring bond between Arabs and camels

  • Historical accounts credit Mudar bin Nizar with having invented Alheda’a. After a fall from his camel, he kept crying “Waidah! Waidah!” (Oh, my hand!). The camels began moving, thus beginning the tradition of using vocal cues to guide camels

RIYADH: Alheda’a, a folk art passed down through generations across Arabian societies, embodies the deep connection between camels and locals.

Camel herders use Alheda’a — a combination of sounds, gestures, and sometimes musical instruments — to communicate with their camels. These rhythmic expressions, inspired by poetry, form a unique vocabulary that camels seem to understand and obey.

According to a report by the Saudi Press Agency published on June 29, herders use Alheda’a to guide their camels through the desert, find pastures for grazing, and prepare them for watering, milking, and riding. It also allows them to quickly gather the herd together in case of sandstorms.

Historical accounts credit Mudar bin Nizar with having invented Alheda’a. After a fall from his camel, he kept crying “Waidah! Waidah!” (Oh, my hand!). The camels began moving, thus beginning the tradition of using vocal cues to guide camels.

Early Alheda’a mimicked natural camel noises — herders would urge their animals along with sounds including “Heh,” “Doh,” and “Dah.” These vocalizations, along with rajaz (short, improvised poems), are still used today, but their use varies depending on the environment.

Over time, Alheda’a has evolved into a more poetic artform, with distinct styles and vocabulary. It has incorporated deeper meanings, sung verses, and balanced rhythms.

Saudi folk heritage researcher Ibrahim Al-Khaldi told the SPA that Alheda’a was “essential” for nomadic caravans. It typically involved two people reciting simple rhyming verses in unison, a practice that helped encourage the camels while extracting water from wells. For larger water-extraction tasks, where gathering distant camels was crucial, up to four people might recite Alheda’a. Their voices, carried in the quiet of the desert night or dawn, would travel a great distance.

The chairman of the Saudi Society for Camel Studies, Dr. Mohammed Al-Otaibi, told the SPA that Alheda’a existed in pre-Islamic times. The short, impactful chants helped gather camels, guide their movements, and direct them back to their resting places.

Inscribed in 2022 on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, Alheda’a has various specific chants — for departure, travel, watering, gathering, and drawing water from wells.

Camels hold a unique place in Arab society. Recognizing this rich cultural heritage, the Camel Club was established in Saudi Arabia under the directives of King Salman in 2017.

The Ministry of Culture even declared 2024 “Year of the Camel,” in honor of an animal seen as a cultural treasure, a pillar of national identity, and a valuable part of Arab heritage.

 


Saudi culture, landscape in the spotlight at Riyadh showcase

Updated 29 June 2024
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Saudi culture, landscape in the spotlight at Riyadh showcase

  • 15 local, global artists present work inspired by fusion of visual arts, fashion

RIYADH: The open studio at the second Intermix Residency offers entry into a realm of creative exploration in which artists from across the globe put the Kingdom’s natural landscapes and cultural elements at the center of their work.

Some 15 creators worked together over 10 weeks to develop their own artistic vision inspired by the fusion of visual arts and fashion, and centered around themes of transformation, innovation, and sustainability.

Kuwaiti artist Maha Alasaker uses her own body as a loom for weaving as she contemplates the complex relationship between body and land. (AN photos)

Italian visual artist Ivo Cotani told Arab News: “The residency (has) pushed me forward a lot. I’ve seen (it) not just in my productions, but (by) being myself in my art. I feel more mature and comfortable with what I’m doing.”

His artwork “I Am Nature” is a combination of various mediums and is inspired by local flora and fauna. His studio showcases small ceramic sculptures of oryxes, camels, eagles and other animals, abstract floral paintings, and animal-like flower masks made with the help of two artisans.

HIGHLIGHT

The Intermix Residency program is fully funded and initiated by Saudi Arabia’s Visual Arts Commission in collaboration with the Fashion Commission, and hosted in JAX District within Diriyah.

He added: “Whenever I work, I’m always relating to the land in some way. I have been looking at nature and the desert, and I also visited AlUla and saw the tombs and eagles there. From there I started creating and studying the animals of the desert. I was thinking of embodying nature in some way, and then I thought of masks.”

Egyptian fashion designer Somaia Abolezz’s abstract wearable installations demonstrate elements of the caravan journey from Egypt to Makkah. (AN photo)

The open studio’s artworks delve into the intricacies of human experience, exploring how individuals embody memories, emotions, and interpretive codes that shape relationships between oneself, daily life, and the natural world, producing an archive of experiments, research, and possibilities.

Saudi visual artist Maram Alsuliman’s “Fragments of the Missing” reflects her background and interest in tradition. She investigates the why, how, and impact of forgotten, discontinued traditions, which are only temporarily preserved through oral transmission.

Egyptian fashion designer Somaia Abolezz’s abstract wearable installations demonstrate elements of the caravan journey from Egypt to Makkah. (AN photo)

She told Arab News: “My family’s from Najran but I was born and raised in Jeddah, so I’ve always had this curiosity to know more about Najran. While it’s even difficult for me to learn about it, though my parents are from there, how will others learn? I’ve felt like it’s my responsibility to document and tell people about it through my art.”

Mirroring the residency’s sustainability theme, she uses objects that are discarded, like date seeds and broken coffee cups, to create abstract shapes that are then screen printed onto bags. The natural black dye is made from broken-down date seeds.

Egyptian fashion designer Somaia Abolezz’s abstract wearable installations demonstrate elements of the caravan journey from Egypt to Makkah. (AN photo)

Alsuliman added: “My dad used to bring dates back from Najran in these plastic bags. For him he was carrying food, but I wanted to use them to carry my traditions.”

Alla Alsahli, a Syrian Palestinian designer born and raised in the US, incorporates material manipulation and repetition to tell stories that are rooted in culture and space.

Egyptian fashion designer Somaia Abolezz’s abstract wearable installations demonstrate elements of the caravan journey from Egypt to Makkah. (AN photo)

Her Intermix project explores the idea of preservation through architecture in Riyadh and beyond. Inspired by the triangular geometrical patterns of Najdi traditional mud buildings, Alsahli creates fashion pieces out of clay, rope and fabric.

Her first ensemble joins each handmade ceramic piece with thread to hold it together. The other is constructed using the throw-away muslin fabric, which is used as a prototype by most designers, linked together by rope. The process of connecting each element to the other symbolizes a hope of preservation.

As architecture goes through phases, construction followed by deconstruction, so the art mirrors the process.

She told Arab News: “The reconstruction phase — which is when people are trying to revive and bring that space back to life — we see that a lot here in Riyadh with Diriyah and Al-Bujairi where a lot of people want to hold on to that culture and style because it's so significant to Najd. I wanted to translate that into fashion to showcase the idea of reconstruction.

“When I started the project, I was thinking about Saudi Arabia a lot, but I felt bad for not relating it to myself and my identity. When I started thinking about myself more, I thought about Syria and Palestine and that’s where the idea of ruins and preservation came from.”

The program's mission is to foster a shared visual language that celebrates the expressive potential of both visual arts and fashion design.

Kuwaiti artist Maha Alasaker focuses on the relationship between nature and culture, with a particular emphasis on the natural colors that can be extracted from the land. This led her to investigate herbal medicines and their historic use in pain management for women.

She presents a live ongoing performance using her own body as a loom for weaving as she contemplates the complex relationship between body and land.

While Egyptian fashion designer Somaia Abolezz’s abstract wearable installations demonstrate elements of the caravan journey from Egypt to Makkah, Saudi artist Um Kalthoom Al-Alawi’s “Images of Memory” investigates what lies hidden and what is revealed through printed patterns on fabric.

The Intermix Residency program is fully funded and initiated by Saudi Arabia’s Visual Arts Commission in collaboration with the Fashion Commission, and hosted in JAX District within Diriyah.

It aims to provide emerging and mid-career Saudi nationals, residents, and international visual artists, fashion designers, and curators with a platform to innovate, experiment, and collaborate in a supportive creative environment.

 


Saudi minister meets US Secretary of Commerce in Washington

Updated 29 June 2024
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Saudi minister meets US Secretary of Commerce in Washington

  • Saudi Arabia’s Ambassador to the US Princess Reema bint Bandar was also present at the meeting

WASHINGTON: Saudi Minister of Communications and Information Technology Abdullah Al-Swaha on Saturday met US Secretary of Commerce Gina Raimondo in Washington.

The two sides discussed strengthening the strategic partnership between their countries to support the growth of the digital economy in the region, the Saudi Press Agency reported.

The Kingdom’s Ambassador to the US Princess Reema bint Bandar was also present at the meeting.