DUBAI: US actress Kerry Washington showed off a gown by Elie Saab in Hollywood this week, while Jennifer Lopez opted for a look by Lebanese designer Zuhair Murad.

Washington and Lopez attended the 2024 Governors Awards in Los Angeles in their chosen Lebanese designs, with the former opting for an off-white gown from Saab’s Spring/ Summer 2024 Couture line and the latter showing off a beaded number from Murad’s Fall/Winter 2024 Couture collection.

Lopez accessorized with a Tyler Ellis bag, while Washington went for jewelry by British label Anabela Chan to complement the gem-encrusted neckline of her gown.

Lopez made the red carpet appearance fresh off a stint in Riyadh, where she performed at Elie Saab’s 45th anniversary show.

The songstress hit the stage in Saudi Arabia on Nov. 13 alongside Celine Dion, Halle Berry, Camila Cabello, Nancy Ajram and Amr Diab.

Opening the show was none other than Hollywood actress Berry wearing the same Elie Saab gown she wore when she won her first Oscar in 2002, making her the first Black woman to win the award for Best Actress.

Prior to the show, Berry was seen on the red carpet talking about how this was her first time meeting Saab in person, “That was the highlight of this trip for me to finally meet this man who I have been inextricably connected to for 22 years, and to give him a hug and tell him thank you.”

Celebrity stylist Law Roach, known for styling Hollywood A-listers like Zendaya, Anya Taylor Joy, Bella Hadid, and Celine Dion, talked to Arab News about Elie Saab’s ability to transcend eras.

“Elie Saab is one of the few couturiers whose clothes can be passed down to generations and generations and be reinterpreted.”

“Maybe someone got married in it (a dress), and maybe generations down the granddaughter of someone gets married in the same dress, it has that possibility of just being timeless and forever,” he said.

The evening was attended by more than 1,000 guests, including Egyptian actress Youssra; Italian star Monica Bellucci; British models Rosie Huntington-Whiteley, Poppy Delevingne and Jourdan Dunn; supermodels Adriana Lima, Candice Swanepoel and Helena Christensen; and Arab actresses Nadine Njeim, Cyrine Abdel Nour, and Tara Emad.

DUBAI: Skincare and makeup brand Flormar is planning to triple the number of its stores in Saudi Arabia over the next four to five years to meet the demand of a burgeoning and increasingly competitive market.

Established in Milan, Italy, in the late 1950s, the company is now headquartered in Turkiye. Arab News spoke to CEO Matthieu Gomart about why he is so keen to increase the brand’s presence — currently 25 outlets — in the Kingdom.

“The beauty market in the Middle East — and specifically in Saudi Arabia — is quite dynamic,” he explained. “They have double-digit growth, making it one of our most exciting markets.”

Flormar has undergone something of a transformation in recent years, refining its product lines and formulations to appeal to a broader, more discerning audience. 

Gomart said the brand’s approach has evolved to focus “on high-quality makeup at affordable prices” that aligned with skincare and ethical beauty trends. 

The company’s clean and vegan products, designed to enhance skin health, have been particularly well-received among Saudi consumers, he added, noting an increasing appetite for natural ingredients and skin-friendly formulations. 

It is a trend highlighted by panelists at Riyadh’s Hia Hub beauty conference in October. Industry insiders, such as Chalhoub Group president Patrick Chalhoub, told Arab News the under-30 demographic “use skincare products more frequently and are willing to experiment with innovative products, even with brands that are not necessarily very popular.”

With an entire conference dedicated to growing the Kingdom’s skincare market, it is no wonder Flormar has identified it as a target segment.

Gomart said Saudi consumers were also embracing innovations such as “skinification” — adding skincare benefits to makeup products.

To meet this demand, Flormar is adapting its offerings to include sun protection and hydration in its makeup line.

“Saudis have a strong appetite for those nutrients,” he said.

Flormar’s growth includes partnerships with local retailers, distribution through pharmacy chains, and plans to expand its e-commerce footprint.

“We are happy to be contributing to the rise of self-expression in Saudi Arabia,” Gomart added.