ME and UAE’s role in showcasing Audi’s automotive innovations

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Updated 12 August 2024
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ME and UAE’s role in showcasing Audi’s automotive innovations

In its third year, the partnership between Audi Middle East and the Museum of the Future continues to thrive, marked by the latest introduction of the final futuristic sphere concept model to the region for the first time. This collaboration not only highlights Audi’s commitment to innovation and advanced technology but also aligns with the UAE’s aspirations for future mobility.  

The Middle East, particularly the UAE, is rapidly emerging as a hub for the future of the automotive industry. The region’s strategic location, robust infrastructure, and forward-thinking policies create an ideal environment for automotive innovation. The UAE’s commitment to sustainability and smart mobility aligns seamlessly with Audi’s vision for the future, making it a prime market for the brand’s cutting-edge electric vehicles.

With the arrival of the grandsphere, Audi has now showcased all four of its sphere concept cars — activesphere, urbansphere, skysphere and grandsphere — in the Middle East, making it the only region in the world to host the complete sphere series. This unique distinction underscores Audi’s commitment to meeting the unique demands of Middle Eastern consumers and highlights the strategic importance of the region for the brand. The presence of these concept cars in the region highlights Audi’s dedication to offering its latest innovations and forward-thinking designs to Middle Eastern consumers, who are known for their appreciation of luxury, technology, and sustainability.

The arrival of the grandsphere concept car stands as a testament to the importance of the Middle East market. With its luxurious design, advanced autonomous features, and sustainable electric mobility, the grandsphere aligns perfectly with the region’s vision for the future. The vehicle’s spacious, first-class lounge interior, combined with its Level 4 automated driving capabilities, offers viewers and visitors a snippet of what the automotive industry is gearing towards — an unparalleled quest for exclusivity and cutting-edge innovation. This luxury electric saloon epitomizes the future of mobility, marking a significant milestone in Audi’s journey towards innovation, sustainability, and advanced automotive technology.


Cyber resilience takes center stage as MENA ISC 2024 kicks off in Riyadh

Updated 10 September 2024
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Cyber resilience takes center stage as MENA ISC 2024 kicks off in Riyadh

As the highly anticipated 12th edition of the MENA Information Security Conference kicks off on Wednesday, cybersecurity experts from around the world are set to converge in Riyadh to discuss and define the future of cyber defense in the Kingdom. Hosted by VirtuPort, this year’s theme “Hyper-Resilient Cyber: Navigating the Evolving Threat Landscape of the Interconnected World of IT, OT, IoT, IIoT and Hybrid Cloud,” shines the event’s focus on the intersection of various critical technologies shaping the modern digital ecosystem in the Kingdom and beyond.

MENA ISC 2024 will be powered by the collaboration of leading local and international cybersecurity firms whose combined market capitalization is over SR375 billion ($100 billion), including Salam, CyberKnight, Cyber Polygon (BI.ZONE) and other sponsors such as Kaspersky, Arcon, Cloudflare and Google Cloud Security, as well as PwC in the role of a knowledge partner. These partners play a crucial role in delivering key industry insights, emerging technologies real-time demonstrations and collaborative opportunities to enhance the Kingdom’s digital resilience.

Also present to boost knowledge sharing at the conference are speakers from various backgrounds, such as the distinguished speaker Craig Jones, former director of cybercrime at INTERPOL, who will lead a plenary session exploring the AI-driven cyber future, focusing on how artificial intelligence is transforming both defensive and offensive cybersecurity strategies. Also delivering a keynote will be Asma Al-Yemeni, who serves as the chief information security officer at the Technical and Vocational Training Corporation, where she is instrumental in developing and implementing robust cybersecurity strategies. With a strong background in information security and risk management, Al-Yemeni focuses on protecting sensitive data and ensuring compliance with regulatory standards. She is dedicated to fostering a culture of security awareness within the organization, empowering staff and students to recognize and mitigate potential threats and is known for her strategic vision and leadership. 

Additionally, another speaker, Reem Alzamil is the CEO of CyberX, where she leads the company in its mission to deliver in cybersecurity awareness solutions. With over a decade of experience in the technology sector, Alzamil has a proven track record of driving growth and fostering a culture of innovation. Her leadership style emphasizes collaboration and inclusivity, allowing diverse perspectives to shape the company’s strategic direction. A recognized thought leader in the Saudi cybersecurity community, she is committed to empowering organizations to navigate the complexities of the digital landscape while safeguarding their assets against evolving threats

Beyond the palette of leading cybersecurity players and insightful individual sessions, MENA ISC 2024 will offer panel discussions, live demonstrations of the latest cybersecurity technologies, and a series of interactive workshops aimed at equipping attendees with actionable insights and skills. This year’s agenda also emphasizes the importance of collaboration between government bodies, private sectors and international institutions to build a unified, hyper-resilient cybersecurity framework for one and all.

With over 3,000 expected attendees, including prominent figures from both regional and international cybersecurity landscapes, the conference is set to be the cornerstone for shaping the future of digital resilience in Saudi Arabia and beyond.


Zain KSA empowers people with disabilities in ICT sector

Updated 09 September 2024
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Zain KSA empowers people with disabilities in ICT sector

Demonstrating its commitment to empowering people with disabilities, Zain KSA has signed a memorandum of understanding with the Ministry of Human Resources and Social Development. Zain KSA will offer specialized training and development programs, along with job opportunities for individuals with disabilities as part of this agreement. Additionally, registered users on the MHRSD platform will receive exclusive offers tailored to their needs.

This collaboration seeks to empower individuals with disabilities and boost their presence in the ICT sector. This initiative demonstrates Zain KSA’s values of diversity, inclusion, and equality. By offering equal opportunities to all, Zain KSA is actively contributing to Saudi Vision 2030’s goal of enhancing social services, particularly for people with disabilities, through training, development, and integration into the workforce.

Commenting on the development, Loluwah Saad Alnowaiser, Zain KSA’s executive vice president of human resources, said: “At Zain KSA, our commitment goes beyond advancing telecommunications and digital services. We are dedicated to nurturing creativity and innovation among young talent throughout the Kingdom. Rooted in our belief that every individual possesses unique potential, we view it as our responsibility as Saudi leaders to cultivate and invest in this talent. This commitment aligns with our broader strategy to foster diversity and inclusivity within the workplace and society at large.

“Since 2018, we have actively pursued initiatives, such as the We Able initiative, to advance these goals. At Zain KSA, we are dedicated to attracting, training, and developing talented individuals with disabilities. We equip them with the scientific and professional skills needed to pursue fulfilling careers aligned with their abilities. Our goal is not just to retain this exceptional talent, but to nurture and empower them, enabling them to play an active role in community development.”

In his statement, MHRSD’s Assistant Undersecretary for Rehabilitation and Social Guidance Ahmed bin Mohammed Al-Hadithia said: “We are committed to creating an inclusive society where individuals with disabilities have equal opportunities to contribute to the nation’s social and economic progress. Our partnership with the private sector is instrumental in achieving seamless integration in this area, aligning with the ambitious goals of Saudi Vision 2030.”

Zain KSA partners with various organizations to empower individuals with disabilities to contribute to Saudi Vision 2030 goals. Most recently, the company partnered with the Authority of People with Disabilities on the Purple Saturday initiative to provide tailored and exclusive benefits to this community.


Bentley to launch new Flying Spur today

Updated 09 September 2024
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Bentley to launch new Flying Spur today

Bentley Saudi Arabia announced that the latest Grand Touring sedan — the new Flying Spur — will be launched on Sept. 10.

Reborn with the company’s new “Ultra Performance Hybrid” powertrain with 782 PS and 1,000 Nm, Bentley’s four-door supercar demonstrates the power of the possible. The new Flying Spur is not only the most powerful and most dynamic, but also the most efficient four-door car in Bentley’s 105-year history, with CO2 below 40 g/km, an e-range more than 45 miles, and total range of more than 500 miles.

The Ultra Performance Hybrid powertrain is Bentley’s future, delivering astonishing flexibility from incredibly accessible supercar performance to silent, effortless electric luxury. To launch the new Flying Spur, Bentley Motors will release a film showcasing the car’s newly-expanded dynamic capabilities — at the hands of racing stars old and new.


Pfizer appoints Elif Aral as regional president

Updated 09 September 2024
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Pfizer appoints Elif Aral as regional president

Pfizer has announced the appointment of Elif Aral as regional president for Middle East, Russia, and Africa to spearhead operations in the region and bring scientific breakthroughs in vaccines, oncology, rare diseases, internal medicine, hospitals, and inflammation and immunology.

In her new role, in addition to overseeing all therapeutic areas within the MERA region, Aral will drive strategic initiatives to improve healthcare access and equity, working closely with regional partners and governments to ensure Pfizer’s leading portfolio and breakthroughs reach those who need them.

Aral said: “I am thrilled to embark on this new chapter with Pfizer and am particularly honored to be the first woman to hold a presidential role at the company in the region.”


Costa Coffee honors Saudi heritage with new offerings

Updated 08 September 2024
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Costa Coffee honors Saudi heritage with new offerings

Costa Coffee, brought to the Kingdom by Alghanim Industries, is deepening its connection with the Saudi market through the introduction of exclusive, locally inspired menu offerings. This initiative reflects Costa Coffee’s commitment to delivering tailored experiences that resonate with the rich cultural heritage of Saudi Arabia.

In collaboration with celebrated Saudi chef Rakan Al-Oraifi, Costa Coffee has unveiled a curated selection of dishes that blend tradition with innovation. Chef Rakan, recognized as Best Saudi Chef in both 2018 and 2019, brings his culinary expertise to this partnership, creating a menu that will be available exclusively at 10 flagship Costa Coffee locations in Riyadh.

“I am thrilled to infuse the authentic taste of Saudi Arabia into the innovative dishes I’ve crafted in collaboration with Costa Coffee,” said Chef Rakan. “The history, depth, and diversity of Saudi flavors are extraordinary, and having the opportunity to present them in select Costa Coffee locations, which are a daily part of any coffee enthusiast’s life in Riyadh, is truly remarkable.”

In addition to these culinary creations, Costa Coffee has introduced new value-driven initiatives tailored to the preferences of its Saudi customers. These include value bundle offers and revised drink sizes, designed to enhance the customer experience with more accessible price points. These offerings have been rolled out across all 50 Costa Coffee locations in Riyadh.

Costa Coffee’s ongoing partnership with Jazean, a distinguished Saudi coffee brand, further enriches this initiative. Building on the success of this collaboration, Costa Coffee is now offering additional Jazean products, including the newly introduced Saudi espresso coffee and Jazean Coffee Crema.

“Our new offerings at Costa Coffee are a testament to our understanding of the Saudi market’s preferences. We are always committed to delivering quality and value while integrating distinctive Saudi-inspired products as we continually enrich the coffee experience across the Kingdom, reinforcing our role in highlighting its rich coffee heritage and supporting the local coffee sector. The successful reception of this initial rollout in Riyadh will pave the way for expanding these thoughtfully localized offerings to other regions across the Kingdom and bringing a uniquely Saudi experience to Costa Coffee’s customers,” said Wejdan Aboljadayel, marketing manager at Costa Coffee Saudi Arabia.