Saudi Arabia’s logistics and delivery sectors show increase in precision navigation, says what3words CEO

Based in London, What3words is a global address system designed to identify any location with a resolution of about 3 meters. Supplied/What3words
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Updated 01 October 2024
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Saudi Arabia’s logistics and delivery sectors show increase in precision navigation, says what3words CEO

  • What3words began operating in the Kingdom in 2018 and has since been implemented in several sectors
  • The UK-based company has signed agreements in the last year to partner with more Gulf-based companies

LONDON: Saudi Arabia is experiencing increased demand for precision navigation in the logistics sector as it becomes “an ultra-competitive area” where consumer service expectations are very high, according to an expert.

“Precision navigation is becoming a priority, especially for the logistics sector in the region, and if you want to divulge into Saudi Arabia, particularly, as logistics is a very important part of any kind of business at the moment ... what we’re seeing is this trend where precision navigation is becoming a really key theme,” Chris Sheldrick, co-founder and CEO of what3words, told Arab News.

“It’s an ultra-competitive area and service expectations are becoming very high among consumers, people want to reduce calls they’re getting from delivery drivers, and they want to have a really good experience when they order online, and so, I think, especially now in Saudi Arabia, we’re just seeing a huge trend toward how can I become far more precise about that location,” he said.




What3words has been implemented in several sectors in Saudi Arabia, including emergency services, logistics, ride-sharing apps, delivery services, and giga projects. Supplied

What3words, a global address system designed to identify any location with a resolution of about 3 meters, began operating in the Kingdom in 2018.

It has since been implemented in several sectors, including by the Red Crescent for emergency services, along with logistics companies, ride-sharing apps and delivery services, in addition to being used by real estate developer ROSHN, who are rapidly developing and using it for their newly built properties in their communities and filtering out into private companies as well.

“We’re very proud to be part of that change which is happening in Saudi, around precision for navigation for all of these key industries of the on-demand economy and really hoping to thrive over the next few months toward the end of the year and with regards to the rest of the Middle East with the same (approach),” he said.

The UK-based company which was set up in 2013, has recently signed agreements in the last year to partner with more Gulf-based companies, while also enhancing existing cooperation deals and being more used by consumers, who are “getting what3words more ingrained in their daily lives,” Sheldrick added.

As part of the new partnerships, Saudi supermarket chain Tamimi Markets has adopted what3words for precise home delivery of groceries.

UAE-based ZAJEL Courier Services now also accepts what3words in the Emirates and Saudi Arabia to help improve delivery efficiency and enable retailers to offer more precise deliveries to their customers, making it the 23rd logistics company in the region to adopt what3words.

Last week, Kaafmeem, a Saudi fashion retailer specializing in women’s clothing, also partnered with what3words and the option has been added to the checkout page, so that customers can make sure they receive their goods to the correct 3 sq. meter entrance of their house, Sheldrick said.

“It’s a relatively small world around e-commerce, and we’re finding that the logistics companies themselves are recommending to retailers to add what3words on to the checkout page because they know that for themselves as delivery companies, it saves them time and money when they get that 3-meter precision, so I think we’re pretty cemented into the mobility, e-commerce and ecosystems there,” he added.




Chris Sheldrick, co-founder and CEO of what3words, said Saudi Arabia is seeing a trend where precision navigation is becoming a really key theme. Supplied

Sheldrick said the Gulf and Middle East have historically struggled with accurate addresses, but “it feels like now the whole region is uniting around this movement,” from the on-demand economy, ride-hailing, e-commerce, to grocery delivery, and being able to get to the entrances of people’s homes “first time every time,” and he feels that this is being supported by governments, industry and by consumers themselves.

“With some of our existing customers, let’s say (Emirati multinational logistics, courier and package delivery company) Aramex, who are the first delivery company in the Gulf to adopt what3words, there’s always more and more touch points as these companies grow the ways they need to integrate and what3words grows as well.

“At the moment, we are really focused on replicating the household name status that what3words now enjoys in the UK, into the Gulf region and especially in Saudi Arabia.”




What3words is looking to incorporate technologies so the pinpoint addresses are valid on the ground and become part of the aerial life and aspect as well. Supplied

With the Kingdom looking to lead the way in building smart and futuristic cities, developing electric vehicles, self-driving vehicles and drone deliveries, Sheldrick said that what3words is looking to incorporate those technologies so the pinpoint addresses are not only valid on the ground but become part of the aerial life and aspect as well.

“With a lot of the technologies which are coming into the region, there’s now approval for vertical takeoff and landing, let’s say taxis, there’s drone delivery, autonomous cars — now, in each of these cases, the precise location where you’re going to is incredibly important and (it is) incredibly important to be precise and not vague on those locations.

“So, we think that those are ideal places for us to partner, as these new industries effectively are built, what3words wants to be there right at the beginning as the regulations are being signed off that these can now be happening in everyday life as addresses must be more precise, this is a great opportunity for us to be getting established alongside these new technologies taking hold in KSA and the wider region.”


Smart tech aids lifesaving care for Hajj pilgrim

King Abdullah Medical City in Makkah. (SPA)
Updated 07 June 2025
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Smart tech aids lifesaving care for Hajj pilgrim

  • After stabilization, she was equipped with a smartwatch linked to the Seha Virtual Hospital system for remote monitoring, enabling her to complete her pilgrimage safely

MAKKAH: A Moroccan pilgrim who had suffered a “severe” heart attack was admitted to King Abdullah Medical City in Makkah, where she received “urgent care supported by smartwatch technology and continuous virtual monitoring,” the Saudi Press Agency reported on Saturday.

The hospital, part of the Makkah Health Cluster, reported that the patient also suffered from chronic conditions including hypertension and diabetes.

She “underwent cardiac catheterization, during which a drug-eluting stent was placed in the left anterior descending artery,” the SPA reported.

After stabilization, she was equipped with a smartwatch linked to the Seha Virtual Hospital system for remote monitoring, enabling her to complete her pilgrimage safely.

Later, in Mina, the smartwatch detected abnormal readings as the patient experienced chest pain again, triggering an alert. The virtual care team directed her to Mina Al-Jisr Hospital, where she was evaluated and admitted for observation. Once stable, she was discharged with a treatment plan and continued virtual follow-up.

This case “illustrates the strength of Saudi Arabia’s digital health infrastructure during Hajj and reflects the Ministry of Health’s progress toward Vision 2030, prioritizing high-quality, smart healthcare for pilgrims,” the SPA wrote.

 


Nusuk app guides more than 35k pilgrims on Eid Al-Adha

Updated 07 June 2025
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Nusuk app guides more than 35k pilgrims on Eid Al-Adha

  • Available in 10 languages, the app offers more than 120 digital services to support pilgrims’ arrival and rituals

MAKKAH: The Nusuk app — developed by the Ministry of Hajj and Umrah, played a “key role” on the first day of Eid Al-Adha, helping to guide more than 35,000 Hajj pilgrims, according to the Saudi Press Agency.

The app “highlights the ministry’s commitment to using technology for smooth pilgrim movement and effective crowd management at the holy sites, reflecting integrated technical and operational services during Hajj,” the SPA wrote.

Available in 10 languages, the app offers more than 120 digital services to support pilgrims’ arrival and rituals. With direct links to 25 government agencies and 10 private sector entities, Nusuk — a part of the ministry’s digital-transformation drive in line with Vision 2030 — “has become a comprehensive platform for the pilgrim journey,” the SPA reported.

For this year’s Hajj, the ministry added more than 30 new services to the app, including Nusuk AI — a digital assistant that provides guidance and responds to pilgrims’ inquiries via voice and text in multiple languages.

 


Saudi crown prince urges international community to end Israeli aggression in Gaza

Updated 07 June 2025
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Saudi crown prince urges international community to end Israeli aggression in Gaza

  • Prince Mohammed made the comments during a speech to dignitaries and officials marking Eid Al-Adha in Mina

MINA: Saudi Crown Prince Mohammed bin Salman on Saturday reaffirmed “the importance of the international community’s role in ending the disastrous consequences” of Israel’s “aggression” in Gaza.

He made the comments during a speech to dignitaries and officials marking Eid Al-Adha in Mina, the Saudi Press Agency reported.

“The suffering of our brothers in Palestine continues as a result of the ongoing Israeli aggression, he said.

“We reaffirm the importance of the international community’s role in ending the disastrous consequences of this aggression, protecting innocent civilians, and working toward a new reality in which Palestine can enjoy peace in accordance with international legitimacy and relevant resolutions.”

The crown prince was speaking during a meeting with Eid Al-Adha well-wishers at the Royal Court in Mina Palace.

“God Almighty has honored this country with the service of the Two Holy Mosques and their visitors, including pilgrims, Umrah performers and other guests,” he said, emphasizing that Saudi Arabia places this sacred duty at the forefront of its priorities, harnessing all its capabilities to serve the guests of God and ensuring that they are able to perform their rituals with ease and comfort.

The crown prince reiterated the Kingdom’s commitment to fulfilling this responsibility, recognizing both the great honor and the immense trust it entails.

“We ask God Almighty to perpetuate security and stability in our country, in all Muslim countries and across the world,” he said.

“May He accept the Hajj of the pilgrims to the House of God and return them safely to their families.”


MWL chief meets Syria’s Awqaf minister

Updated 07 June 2025
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MWL chief meets Syria’s Awqaf minister

  • They discussed a variety of topics of common interest

RIYADH: Dr. Mohammed bin Abdulkarim Al-Issa, secretary-general of the Muslim World League and chairman of the Organization of Muslim Scholars, met with the Syrian Arab Republic’s Minister of Awqaf Mohammad Abu Al-hair Shukri to discuss “a variety of topics of common interest,” the MWL wrote in a post on X on Saturday.

Meanwhile, Saudi Minister of Islamic Affairs, Dawah and Guidance Dr. Abdullatif Al-Alsheikh recently met with the Malaysian delegation of Islamic leaders participating in the Custodian of the Two Holy Mosques Guests Program for Hajj, Umrah, and Visit, the Saudi Press Agency reported on Saturday.

 

 


Saudi Crown Prince meets Maldivian, Mauritanian presidents to discuss partnership opportunities

Updated 07 June 2025
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Saudi Crown Prince meets Maldivian, Mauritanian presidents to discuss partnership opportunities

  • Two leaders exchanged Eid Al-Adha greetings and discussed ways to strengthen relations

MINA: Crown Prince Mohammed bin Salman met on Saturday with President Mohamed Muizzu of the Maldives at the Royal Court in Mina Palace, the Saudi Press Agency reported.

The two leaders exchanged Eid Al-Adha greetings and discussed ways to strengthen relations and expand cooperation between their countries across various fields, SPA added.

The meeting reflected ongoing efforts to bolster Saudi-Maldivian ties and explore new avenues for partnership.

A number of senior Saudi officials attended the meeting, including Prince Saud bin Mishal bin Abdulaziz, Deputy Governor of Makkah Region; Prince Abdulaziz bin Turki Al-Faisal, Minister of Sports; Prince Abdulaziz bin Saud bin Nayef, Minister of Interior; Prince Khalid bin Salman, Minister of Defense; and Prince Faisal bin Farhan, Minister of Foreign Affairs.

From the Maldivian side, the delegation included several ministers including Foreign Minister Abdulla Khaleel.

The high-level talks come as Saudi Arabia continues to deepen engagement with nations across South Asia, in line with its broader diplomatic and economic outreach initiatives.

Also on Saturday, Prince Mohammed held talks with President of Mauritania Mohamed Ould Ghazouani.

Prince Mohammed held talks with President of Mauritania Mohamed Ould Ghazouani. (SPA)

They also exchanged congratulations on the occasion of Eid Al-Adha, in addition to discussing overall relations and ways to enhance them in various fields, SPA reported.