Saudi Arabia’s logistics and delivery sectors show increase in precision navigation, says what3words CEO

Based in London, What3words is a global address system designed to identify any location with a resolution of about 3 meters. Supplied/What3words
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Updated 01 October 2024
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Saudi Arabia’s logistics and delivery sectors show increase in precision navigation, says what3words CEO

  • What3words began operating in the Kingdom in 2018 and has since been implemented in several sectors
  • The UK-based company has signed agreements in the last year to partner with more Gulf-based companies

LONDON: Saudi Arabia is experiencing increased demand for precision navigation in the logistics sector as it becomes “an ultra-competitive area” where consumer service expectations are very high, according to an expert.

“Precision navigation is becoming a priority, especially for the logistics sector in the region, and if you want to divulge into Saudi Arabia, particularly, as logistics is a very important part of any kind of business at the moment ... what we’re seeing is this trend where precision navigation is becoming a really key theme,” Chris Sheldrick, co-founder and CEO of what3words, told Arab News.

“It’s an ultra-competitive area and service expectations are becoming very high among consumers, people want to reduce calls they’re getting from delivery drivers, and they want to have a really good experience when they order online, and so, I think, especially now in Saudi Arabia, we’re just seeing a huge trend toward how can I become far more precise about that location,” he said.




What3words has been implemented in several sectors in Saudi Arabia, including emergency services, logistics, ride-sharing apps, delivery services, and giga projects. Supplied

What3words, a global address system designed to identify any location with a resolution of about 3 meters, began operating in the Kingdom in 2018.

It has since been implemented in several sectors, including by the Red Crescent for emergency services, along with logistics companies, ride-sharing apps and delivery services, in addition to being used by real estate developer ROSHN, who are rapidly developing and using it for their newly built properties in their communities and filtering out into private companies as well.

“We’re very proud to be part of that change which is happening in Saudi, around precision for navigation for all of these key industries of the on-demand economy and really hoping to thrive over the next few months toward the end of the year and with regards to the rest of the Middle East with the same (approach),” he said.

The UK-based company which was set up in 2013, has recently signed agreements in the last year to partner with more Gulf-based companies, while also enhancing existing cooperation deals and being more used by consumers, who are “getting what3words more ingrained in their daily lives,” Sheldrick added.

As part of the new partnerships, Saudi supermarket chain Tamimi Markets has adopted what3words for precise home delivery of groceries.

UAE-based ZAJEL Courier Services now also accepts what3words in the Emirates and Saudi Arabia to help improve delivery efficiency and enable retailers to offer more precise deliveries to their customers, making it the 23rd logistics company in the region to adopt what3words.

Last week, Kaafmeem, a Saudi fashion retailer specializing in women’s clothing, also partnered with what3words and the option has been added to the checkout page, so that customers can make sure they receive their goods to the correct 3 sq. meter entrance of their house, Sheldrick said.

“It’s a relatively small world around e-commerce, and we’re finding that the logistics companies themselves are recommending to retailers to add what3words on to the checkout page because they know that for themselves as delivery companies, it saves them time and money when they get that 3-meter precision, so I think we’re pretty cemented into the mobility, e-commerce and ecosystems there,” he added.




Chris Sheldrick, co-founder and CEO of what3words, said Saudi Arabia is seeing a trend where precision navigation is becoming a really key theme. Supplied

Sheldrick said the Gulf and Middle East have historically struggled with accurate addresses, but “it feels like now the whole region is uniting around this movement,” from the on-demand economy, ride-hailing, e-commerce, to grocery delivery, and being able to get to the entrances of people’s homes “first time every time,” and he feels that this is being supported by governments, industry and by consumers themselves.

“With some of our existing customers, let’s say (Emirati multinational logistics, courier and package delivery company) Aramex, who are the first delivery company in the Gulf to adopt what3words, there’s always more and more touch points as these companies grow the ways they need to integrate and what3words grows as well.

“At the moment, we are really focused on replicating the household name status that what3words now enjoys in the UK, into the Gulf region and especially in Saudi Arabia.”




What3words is looking to incorporate technologies so the pinpoint addresses are valid on the ground and become part of the aerial life and aspect as well. Supplied

With the Kingdom looking to lead the way in building smart and futuristic cities, developing electric vehicles, self-driving vehicles and drone deliveries, Sheldrick said that what3words is looking to incorporate those technologies so the pinpoint addresses are not only valid on the ground but become part of the aerial life and aspect as well.

“With a lot of the technologies which are coming into the region, there’s now approval for vertical takeoff and landing, let’s say taxis, there’s drone delivery, autonomous cars — now, in each of these cases, the precise location where you’re going to is incredibly important and (it is) incredibly important to be precise and not vague on those locations.

“So, we think that those are ideal places for us to partner, as these new industries effectively are built, what3words wants to be there right at the beginning as the regulations are being signed off that these can now be happening in everyday life as addresses must be more precise, this is a great opportunity for us to be getting established alongside these new technologies taking hold in KSA and the wider region.”


KSrelief provides food and shelter assistance in three Syrian cities 

Updated 11 January 2025
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KSrelief provides food and shelter assistance in three Syrian cities 

RIYADH: Saudi Arabia provided food, shelter and winter kits to the Syrian people through its aid agency, KSrelief, as part of several humanitarian missions across Syria. 
The agency on Wednesday distributed bags of flour, winter kits and personal care kits to 132 families in the city of Al-Rastan in Homs, benefitting 626 individuals. 
KSrelief also distributed food parcels and health kits to 1,455 families in the Afrin and Azaz regions in Aleppo, benefiting 8,730 individuals. 
KSrelief on Thursday distributed 1,224 bags of flour, food baskets, personal care bags and shelter kits to 306 families in the city of Douma.
The efforts are part of Saudi Arabia’s ongoing commitment to deliver humanitarian assistance aimed at alleviating the suffering of the Syrian people.


KSrelief’s global humanitarian efforts continue

Updated 11 January 2025
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KSrelief’s global humanitarian efforts continue

RIYADH: The King Salman Humanitarian Aid and Relief Center’s (KSrelief) humanitarian efforts continue for distressed families and individuals in need of support from basic food supplies to medical intervention.

In Sudan’s Gedaref State, Saudi Arabia’s aid agency handed out 1,117 boxes of dates to benefit 10,114 individuals displaced by the continuing conflict in the country.

In Mali’s city of Segou, KSrelief distributed 1,000 food parcels benefiting 5,600 individuals from the most vulnerable groups including internally displaced persons, widows, and people with special needs. The initiative is part of agency’s food-security support project in the country and the wider global community.

In Afghanistan’s Nangarhar Province, KSrelief turned over 276 shelter bags and 276 tents as part of the shelter project for returnees from Pakistan and those affected by the 2024 floods.

The ongoing initiative aims to distribute 4,882 various shelter materials such as tents, blankets, plastic mattresses and other basic shelter supplies in several cities in Afghanistan.

In Somalia, the national blood bank in Mogadishu – operated by KSrelief – managed to help 222 individuals in December.

In Jordan, another batch of Syrian refugees graduated from a KSrelief-run training and educational course being run at the Zaatari Refugee Camp. A total of 343 students received training on sewing, embroidery, handicrafts, culinary arts and painting. Remedial lessons were also given to elementary school students in subjects such as mathematics, Arabic and English, as well as a literacy course and Qur’anic studies.


Wild ghee production: Tradition of the Northern Borders region

Updated 40 min 16 sec ago
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Wild ghee production: Tradition of the Northern Borders region

  • Wild ghee production peaks during the winter months due to high local demand
  • Northern women showcase their ghee and other handicrafts at various festivals and national events

ARAR: In the Northern Borders region, women have long excelled in producing wild ghee, a staple rooted in the local culture and closely tied to the region’s abundant livestock, estimated by the Ministry of Environment, Water and Agriculture to exceed seven million cattle and camels.

Wild ghee production peaks during the winter months due to high local demand and is a key ingredient in many popular dishes, including porridge and festive meals.

Wild ghee is stored in leather containers known as “Al-Nahw” or “Al-Dharf.” (SPA)

Umm Nada, a local ghee producer, describes the multi-stage process: Starting with milking, the milk is then heated, boiled, slightly cooled and mixed with a starter culture to transform it into “khathir,” a traditional dairy product of naturally fermented or curdled milk similar to yogurt or kefir.

The mixture is then churned for more than half an hour in a goatskin or sheepskin container called a “samil.” After several days of mixing, the butter is melted over fire, turning into wild ghee, which is then stored in leather containers known as “al-nahw” or “al-dharf.”

Northern women showcase their ghee and other handicrafts at festivals and national events, with the Arar market and the Lavender Hall, which provides training and development for local producers, serving as key venues for these traditional crafts.

Northern Border women showcase their ghee and other handicrafts at various festivals and national events. (SPA)

 


Saudi nature reserve unveils winter retreat near historic Laynah village

Updated 48 min 24 sec ago
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Saudi nature reserve unveils winter retreat near historic Laynah village

  • Laynah Camp, designed for nature lovers and desert enthusiasts, is located adjacent to the Al-Dahna Desert
  • The initiative is part of the Darb Zubaydah Winter festival, which aims to promote sustainable ecotourism

RAFHA: A winter season retreat close to the historic Laynah village in the Northern Borders Region is now open to holidaymakers.

Designed for nature lovers and desert enthusiasts, the wilderness retreat, Laynah Camp, was unveiled this week by the Imam Turki Bin Abdullah Royal Nature Reserve Development Authority as part of the Darb Zubaydah Winter festival, which aims to promote sustainable ecotourism and preserve the region’s cultural and historical heritage.

Laynah Camp “offers a serene atmosphere where wildlife beauty blends with the desert’s charm, providing visitors with inspiring and adventurous moments,” a Saudi Press Agency report said.

The camp extends fully equipped accommodation units created for relaxation and tranquility. (SPA photo)

Set against the backdrop of the Al-Dahna Desert, the fully equipped tent accommodation provides breathtaking views of the natural surroundings. To add to the experience, activities such as exploratory trips and upscale camping are on offer, the report added.

Laynah village itself has its own attractions, particularly its ancient water wells, which makes it one of the most important historical sites in the Kingdom.

In a previous SPA report, researcher and heritage and antiquities expert Abdulrahman bin Mohammed Al-Tuwaijri was quoted as saying Laynah village was known to be one of the oldest settlements in the Arabian Peninsula.

“Located on the ancient trade route between Najd and Iraq, it has throughout history provided traveling caravan convoys with respite from harsh desert conditions,” the report said.


How honeybees drive biodiversity and strengthen ecosystems in Saudi Arabia and beyond

Updated 11 January 2025
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How honeybees drive biodiversity and strengthen ecosystems in Saudi Arabia and beyond

  • By protecting honeybees, the Imam Turki bin Abdullah Royal Reserve provides a boost for the sustainable honey industry
  • This keystone species, essential for sustaining life on Earth, faces threats from climate change, habitat loss, pesticides, and disease

RIYADH: Beyond the manufacture of honey, honeybees are also guardians of biodiversity and strong ecosystems. As a keystone species, they support plant diversity by pollinating wildflowers and provide a welcome boost to agricultural productivity.

Although small in size, without these precious insects, cascading effects could destabilize entire food chains and habitats for countless organisms.

Recognizing their importance, Saudi Arabia has undertaken active conservation efforts, demonstrating the Kingdom’s commitment to sustainable beekeeping and the protection of these industrious insects.

Together with other pollinators such as birds and bats, bees are vital to global agriculture, contributing to 35 percent of the world’s crop production by pollinating 87 of 115 leading food crops, according to the Food and Agriculture Organization. 

Honeybees help to maintain plant diversity by pollinating a wide range of species, preventing any single plant from dominating. This balance is crucial for ecosystem resilience, enabling them to better withstand environmental challenges such as climate change and invasive species.

Wildflowers, which rely heavily on honeybees for reproduction, play a key role in this balance. These flowers provide food and shelter for birds, insects and small mammals, creating a ripple effect that supports a diverse array of species throughout the ecosystem.

Honeybees help to maintain plant diversity by pollinating a wide range of species, preventing any single plant from dominating. (SPA file)

In Saudi Arabia, the Imam Turki bin Abdullah Royal Reserve hosts 25,737 beehives across 256 sites, fostering honeybee populations in a thriving and protected environment.

“The reserve provides a naturally protected environment rich in flowering plants, which serve as a primary source of nectar and pollen,” Abdulmajeed Al-Dhaban, a spokesperson for the reserve’s development authority, told Arab News.

“This ideal ecosystem enables bees to produce large quantities of high-quality honey, as well as other hive products like beeswax and royal jelly, which hold significant nutritional and economic value.”

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Thanks in part to the bees’ services, the reserve plays a vital role in enhancing the Kingdom’s food security.

“In addition to honey production, the reserve’s diverse ecosystem sustains natural pollination cycles,” Al-Dhaban said.

“This contributes to the productivity and quality of nearby cultivated crops and aligns with Saudi Arabia’s national efforts to achieve food security and self-sufficiency.”

Noting that pollination has a critical impact on the global food system, Al-Dhaban said bees are among the most efficient agents for transferring pollen between plants.

“This process not only enhances seed quality and density but also boosts agricultural crop production in terms of both quantity and quality,” he said. “Bee activity contributes directly to the production of honey, a valuable food product with significant health and economic benefits.”

Al-Dhaban also emphasized that honeybees are crucial for supporting food security and ensuring the long-term sustainability of natural resources.

This is particularly important as the reserve’s biodiversity creates an ideal environment for key Saudi crops, including acacia, Sidr trees and caper shrubs.

Almond crops are almost entirely dependent on honeybee pollination. (SPA photo)

These plants benefit directly from bee pollination, which also increases the production of high-quality nectar for honey and other hive products. This natural cycle, Al-Dhaban said, supports local food supplies and strengthens the regional economy. 

“By reducing reliance on imports and promoting local honey production, the reserve positions Saudi Arabia as a leader in sustainable honey sector development,” he said.

However, honeybee populations face serious threats, including climate change, habitat loss, pesticide use and disease.

To tackle this challenge, Mefleh Al-Jabreen, a beekeeper and owner of mobile apiaries at the Imam Turki bin Abdullah Royal Reserve, highlights the importance of selecting bee breeds that balance honey production and reproduction.

At Saudi Arabia's Imam Turki bin Abdullah Royal Nature Reserve, there are more than 25,730 beehives spread across 256 sites in the reserve, according to the Ministry of Environment, Water and Agriculture. (SPA)

He told Arab News that his bees are transported to pastures rich in wild flowering trees, providing them with abundant nectar and pollen.

“We extract a specific amount of honey during gathering periods, leaving enough for the bees to sustain their hives,” he said.

Al-Jabreen explained that these sustainable practices help to maintain healthy honeybee populations while ensuring high-quality production.

Caption

The reserve’s botanical diversity also supports the production of more than seven varieties of wild honey, many of which have earned international recognition for their quality.

Al-Jabreen also noted that the health of a hive largely depends on the queen bee. “A young, active queen laying eggs abundantly forms the foundation of a stable hive,” he said.

DID YOU KNOW?

• Crops, such as almonds and vanilla, are almost entirely dependent on honeybee pollination.

• Honeybee pollination prevents any single plant species from dominating, maintaining ecosystem balance.

• A young, active queen laying eggs abundantly forms the foundation of a stable hive.

He added that it is also crucial to monitor the number of worker bees and ensure the hive remains free of diseases and parasites, which can threaten colony stability and productivity. 

Environmental challenges, such as extreme temperatures and unpredictable weather, pose significant threats to honeybee health, disrupting key hive processes such as honey production and reproduction.

Monitoring the number of worker bees is necessary to ensure the hive remains free of diseases and parasites. (SPA photo)

Al-Jabreen said that several factors must be considered when addressing these challenges: “These strategies include hive insulation, which helps reduce heat stress in extreme temperatures.”

Meanwhile, tree cover and shaded areas protect hives from direct sunlight during hot weather, while relocating hives to coastal regions in winter helps to keep bees active and productive.

“Windbreakers and hive relocation shield honeybees from strong winds and cold climates,” he added.

Al-Jabreen emphasized that plant diversity is essential for the survival of honeybees. “Bees are a vital part of the interconnected ecosystem, and their well-being depends on an abundance of floral and crop resources,” he said.

The Ministry of Environment, Water and Agriculture has said the current target is to raise the Kingdom's honey production to 7,500 tonnes annually. (SPA) 

Recent innovations in beekeeping are helping to protect honeybee populations and enhance hive productivity. Al-Jabreen highlighted several key advances, such as special pollen-collecting boxes and bee breeds adapted to local climates.

He also hailed the growing collaboration between beekeepers and farmers. Organic farming practices, which avoid harmful chemicals, create safer environments for bees to thrive.

“We work with farmers to coordinate pesticide spraying schedules and relocate hives to safer areas,” Al-Jabreen said.

With growing threats to honeybee populations, governments, researchers and communities must prioritize their protection. Safeguarding these vital pollinators is key to ensuring a sustainable future for ecosystems, agriculture, and global food security.