MG Motor expands EV offering with new regional launch

MG4 Electric, a state-of-the-art electric model, is set to redefine the electric vehicle ownership experience in the Middle East with its innovative technology and impressive performance.
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Updated 19 August 2024
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MG Motor expands EV offering with new regional launch

MG Motor Middle East has announced the launch of the new MG4 Electric, marking a significant milestone in the brand’s journey toward a sustainable automotive future and further diversifying its lineup in the region. With a starting price of $26,150 (excluding VAT), MG4 Electric, a state-of-the-art electric model, is set to redefine the electric vehicle ownership experience in the Middle East with its innovative technology, impressive performance, striking design, and affordability.

The Middle East will see three variants of the MG4 Electric — COM, LUX and XPOWER — as the model provides flexibility to meet diverse customer preferences. The COM model offers a range of up to 465 km WLTP with a 51 kWh battery, while the LUX variant extends the range to 530 km WLTP with a 64 kWh battery. The top-of-the-line LUX version boasts an impressive range of 530 km WLTP with a 77 kWh battery, ensuring that drivers can go the distance without compromise. Finally, the XPOWER performance model would cover up to 400 km WLTP.

The MG4 Electric has already earned multiple awards and titles worldwide by well-known motoring experts from around the globe. The model was named “Bargain of the Year” during the Top Gear Awards, as well as the “Best Value Electric Car,” “Car of the Year,” and “Reader’s Favorite Electric Car” by the DrivingElectric magazine. Additionally, the MG4 Electric has earned the titles of “Best Small Family Car,” “Best Value Car” and “Electrifying.com Overall Car of the Year” by Electrifying.com.

The exterior of the MG4 Electric features an array of sophisticated design elements, including a carbon fiber effect diffuser, “Twin Aero” rear spoiler, and high-tech U-shaped headlights. The aerodynamic design not only enhances the vehicle’s aesthetic appeal but also improves its overall performance and stability. The MG4 Electric is available in a variety of vibrant colors, including a special green exterior exclusive to the XPOWER version.

Inside, the MG4 Electric offers a minimalist and spacious cabin, featuring a floating console with integrated technology. The interior design emphasizes simplicity and user-friendliness, with high-tech features such as a wireless phone charger, hi-tech shift selector, and a 12.3-inch infotainment screen. The “Less is More” design philosophy ensures a pure and open cabin space, enhancing the overall driving experience.

The MG4 Electric is derived from the brand’s new 100 percent Electric Modular Scalable Platform, delivering a unique combination of agility and energy efficiency. The vehicle’s design concept, “Energetic Agile,” integrates trendy elements with cutting-edge technology to provide a dynamic and vibrant impression. With its high levels of refinement and user-friendliness, the MG4 Electric stands out as an economical, practical, intelligent, and stylish choice for discerning drivers.

The MG4 Electric also boasts a robust set of safety configurations, including the DP EPS Electronic Steering System, One Box Brake System, and Zero Thermal Runaway Battery Protection. Its high-strength body and advanced MG Pilot System ensure maximum safety for all occupants.

The MG4 Electric also features a suite of intelligent technologies, including a 10.25-inch floating infotainment screen, digital instrument cluster, and comprehensive advanced driver assistance systems.

Tom Lee, managing director of MG Motor Middle East, said: “The Middle East is adapting quickly for a future of sustainable mobility, and as we always aim to be at the forefront of automotive advancements, the all-new MG4 Electric is another element that ticks multiple boxes for MG, our customers, and the Middle East. Not only are we offering customers an affordable, economical, high-value-for-money model, we are also helping the customers in the region adapt to the changing automotive landscape whilst also diversifying our product portfolio further.”


Tree launches Saudi Arabia’s first pet insurance

Updated 11 September 2024
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Tree launches Saudi Arabia’s first pet insurance

Tree Digital Insurance Agency has announced the official launch of the Kingdom’s first pet insurance, a groundbreaking product designed to meet the growing needs of pet owners in Riyadh and beyond. This innovative product is part of Tree’s broader strategy to expand its digital insurance offerings, in line with Saudi Arabia’s Vision 2030 goals of enhancing the Kingdom’s digital infrastructure and improving the quality of life for its residents.

As the only insurance product of its kind licensed by the Insurance Authority in Saudi Arabia, Tree’s pet insurance provides comprehensive coverage for cats and dogs, offering financial protection for pet owners against the costs of veterinary care, surgeries, medications, and more. This product launch represents a significant milestone in Tree’s mission to fill market gaps with innovative, customer-centric solutions.

“Today’s launch of pet insurance marks a pivotal moment in the evolution of Saudi Arabia’s insurance sector,” said Preeti Mundhra, a member of Tree’s executive management. “As the first digital insurance agency in the Kingdom, we are committed to driving digital transformation and bringing innovative products to the market that address the unique needs of our customers. This product not only protects pets but also enhances the overall support system available to pet owners, contributing to the quality of life improvements envisioned in Vision 2030.”

Bader Alhathal, another member of Tree’s executive management, added: “This product is more than just insurance; it’s a commitment to the well-being of our pets and the peace of mind of their owners. By offering pet insurance, we are taking a significant step toward providing comprehensive, accessible, and digitally driven solutions that cater to the modern lifestyle of our customers.”

The launch of pet insurance comes at a time when Saudi Arabia is witnessing rapid growth in pet ownership, particularly in urban centers like Riyadh. With this new offering, Tree aims to support this growing community by providing a reliable and accessible insurance solution that ensures pets receive the care they need while also providing peace of mind to their owners.

The Insurance Authority has played a crucial role in enabling Tree to bring this product to the market. By lifting regulatory restrictions and granting Tree a perpetual license earlier this year, the IA has demonstrated its commitment to fostering a vibrant, diversified private sector, in alignment with the objectives of Vision 2030.

“We are grateful for the continued support of the Insurance Authority, which has been instrumental in our journey to becoming a leader in digital insurance,” added Mundhra. “Their commitment to innovation and public-private collaboration has been key to our success.”

Tree is Saudi Arabia’s first digital insurance agency. Since its inception in 2022, Tree has aimed to transform the insurance sector through digital innovation, offering a range of products that include motor insurance, travel insurance, and now pet insurance.


Badael opens second manufacturing facility in Jeddah to address rising demand

Updated 11 September 2024
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Badael opens second manufacturing facility in Jeddah to address rising demand

Badael, a PIF company, inaugurated its new manufacturing facility at MODON — Saudi Authority for Industrial Cities and Technologies Zones — Asfan, in Jeddah.

The new manufacturing site consists of an extensive nicotine powder mixing facility, an R&D lab, a dedicated test line, a QC lab, and a second high-speed manufacturing line, which is installed to ramp up the supply of DZRT tobacco-free pouches to meet the surge in demand that the market has seen over the past year.

Badael Company’s Chief Executive Officer Tolga Sezer said: “We are committed to our mission to help 1 million smokers quit smoking by 2028. The inauguration of our new manufacturing site and the line in Jeddah is a testament to Badael’s steadfast dedication to meeting the demand for our Saudi-made product, DZRT.

“Our new facility will leverage state-of-the-art manufacturing processes that utilize global standards in nicotine pouch production under world-class quality standards and sustainable environmental practices.”

The inauguration of the MODON facility will further enable Badael to deliver on its vision and mission by supporting economic diversification, creating local opportunities, enabling healthcare savings, and driving sustainability.


AQAR marks 10 years of success as Saudi Arabia’s leading real estate platform

Updated 11 September 2024
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AQAR marks 10 years of success as Saudi Arabia’s leading real estate platform

With over 10 years of experience in the real estate technology industry, AQAR has established itself as the ultimate destination for comprehensive real estate solutions in Saudi Arabia. Available as both a website and a mobile app on iOS and Android, AQAR provides a seamless platform for property seekers and advertisers alike.

AQAR simplifies the search process for those looking to buy or rent properties across all cities and regions of the Kingdom. Beyond just listings, AQAR offers a range of services, including financing, leasing, real estate data analysis, and marketing. These services aim to meet the diverse needs of customers while contributing to the regulation of the Saudi real estate market. AQAR is committed to achieving the highest user satisfaction by maintaining top-quality standards and fostering strong connections between buyers, sellers, real estate seekers, and both government and private entities.

A decade of success

AQAR’s journey began over a decade ago, building a robust experience with its clients to become the leading name in innovative real estate solutions. AQAR leads the prop-tech market in Saudi Arabia. Some of the key metrics are: 233 billion documented values of properties listed on the platform, 400 million monthly searches conducted on the platform, 35 million monthly listings views, 12 million app downloads on iOS and Android, and 2 million active users per month.

What does AQAR offer?

AQAR offers a comprehensive suite of services catering to diverse segments of the real estate market. For general services, the platform provides a vast database of real estate listings for both sale and rent, a detailed property map showcasing all residential projects, a streamlined process for obtaining real estate advertising licenses, efficient leasing services, and a robust property management system. Additionally, AQAR generates comprehensive data reports to analyze market trends and user interactions across different regions. For developers, AQAR offers project showcasing on its map with detailed unit information and project features, targeted messaging to verified users, and effective digital marketing strategies to reach potential buyers. Finally, AQAR provides flexible real estate office plans designed to assist real estate offices and brokers in managing their listings efficiently.

The ‘Dufaat’ rent now, pay later service

AQAR has introduced the “Dufaat” service, which allows tenants to convert annual rental payments into monthly installments. This system also ensures landlords receive full and secure payments, making the leasing process simpler and more efficient on the AQAR platform.

Future aspirations

AQAR is dedicated to continuously providing innovative services in the real estate market, enhancing partnerships with financial institutions, and improving the user experience to attract new target audiences and foster sustainable growth.


BSF-AstroLabs program boosts Saudi fintech talent

Updated 10 September 2024
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BSF-AstroLabs program boosts Saudi fintech talent

Bank Saudi Fransi and AstroLabs, a business expansion platform in the Gulf, have announced the successful conclusion of the second cohort of their flagship “Banker Technologist” program, which seeks to expand Saudi Arabia’s fintech talent pool, thereby contributing to the advancement of the broader fintech sector.

As Saudi Arabia is rapidly evolving into a global financial technology and innovation hub, the program plays a pivotal role in generating employment in fintech. This is in line with Vision 2030’s objectives to increase the number of fintech companies to at least 525 by 2030, up from 200 in 2023 to create 18,000 job opportunities.

This six-month program is uniquely designed to shift the emphasis from theoretical concepts to practical skill acquisition through a learning environment created to simulate actual workplace scenarios.

During the initial stages, the 10 selected participants took part in group classes held at AstroLabs’ premises in Riyadh, covering core development topics such as web development, databases, security, cloud and digital services, integration and programming, along with soft skills and personal competencies.

Afterward, the participants got the opportunity to partake in mentorship sessions moderated by more than 10 subject matter experts including established bankers and CEOs as well as members from the AstroLabs’ network, among other stakeholders. This immersive experience has equipped participants with the necessary technological tools, personalized support and unrivaled networking opportunities, including a visit to the LEAP conference held in Riyadh last May.

Reema Siyam, head of learning and talent management at Banque Saudi Fransi Academy, said: “As BSF takes strides toward its mission to become the most modern, innovative, and experience-focused bank in the region, we continue to focus on attracting, developing, and retaining top talent in the Kingdom to achieve that mission. Our ‘Banker Technologist’ program focuses on the skills needed to accelerate digital transformation at the bank and on empowering our employees to take charge of their development.”

At the end of the program, the participants started to work within the bank’s verticals and were offered the opportunity to gather insights from senior leaders, industry experts and specialized mentors from AstroLabs’ wider network through weekly sessions.

Fouad Fattal, vice president of key accounts and programs at AstroLabs, said: “We are delighted to be completing the second cohort of the ‘Banker Technologist’ program, which represents a cornerstone of our commitment as a company to foster fintech talents amid a rapid uptake in digital banking as a key pillar of the fintech industry in Saudi Arabia.”


Carrier opens regional office in Saudi Arabia

Updated 10 September 2024
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Carrier opens regional office in Saudi Arabia

Carrier Global Corporation, a global leader in intelligent climate and energy solutions, has announced the opening of its regional office in Riyadh. This strategic move underscores Carrier’s commitment to enhancing its operations in the Middle East, aligning with the region’s growth and development ambitions.

“Establishing our regional office in Riyadh is a strategic decision that aligns with our vision to be closer to our customers and partners in this rapidly growing region. Saudi Arabia’s Vision 2030 and its focus on sustainability and innovation make Riyadh an ideal location for our regional headquarters.” said Didier Genois, vice president and general manager, Carrier CHVAC Europe, Middle East, and Africa. “This move will allow us to better serve the needs of our customers and accelerate the deployment of our cutting-edge intelligent climate and energy solutions across the region.”

Tony Jabbour, managing director of CHVAC Middle East, added: “The establishment of our regional headquarters in Saudi Arabia underscores our commitment to the region and reflects our confidence in its future growth. We are enthusiastic about the opportunities this move creates for both Carrier and our customers.”

Carrier is committed to creating solutions that matter for people and the planet for generations to come. The company leads in inventing new technologies and entirely new industries, boasting a world-class, diverse workforce that puts the customer at the center of everything it does.