As part of the Kingdom’s ambitious Vision 2030 and the Health Sector Transformation Program, the healthcare sector is witnessing groundbreaking innovations with the integration of generative AI. PwC Middle East, in partnership with the HSTP, has launched the latest report, “Navigating new frontiers in health: A strategic guide to GenAI in the Kingdom of Saudi Arabia,” which provides a detailed analysis of the current state of healthcare transformation and how AI is poised to reshape the future of healthcare delivery in the Kingdom.

The report gathers insights from PwC Middle East’s 28th CEO Survey — KSA Findings, which revealed that 92 percent of CEOs in Saudi Arabia plan to systematically integrate GenAI into their technology platforms within three years, 88 percent into core business strategy, and 79 percent into new products/services development. For the health sector, the potential applications of GenAI in support of building a “vibrant society” are wide-ranging, including in medical imaging and diagnosis, drug discovery, mobile clinics and predictive, personalized care.

“This report underscores the growing potential of genAI to not only optimize healthcare operations but also to improve patient care and outcomes,” said Tariq Beshtawi, health industries partner, digital health transformation leader, PwC Middle East. “As Saudi Arabia works toward its Vision 2030 goals, the healthcare sector’s adoption of GenAI will play a crucial role in creating a more resilient, efficient, and patient-centric system.”

With the Kingdom facing increasing pressure to manage chronic diseases and improve accessibility in underserved regions, GenAI is proving to be a game-changer in optimizing care delivery and relieving the administrative burden on medical professionals.

Abdulgader Hamdan A Almoeen, Health Sector Transformation Program lead, said: “The Health Sector Transformation Program is driving efforts to create a future of healthcare that is more accessible, efficient, and focused on prevention. Leveraging GenAI and other advanced technologies, we are not just improving outcomes; we are defining a new global standard for the sector.”

As the Kingdom continues to prioritize healthcare in its Vision 2030 strategy, GenAI stands at the forefront of this transformation, offering significant benefits in diagnostics, drug discovery, and patient care. The insights provided in this report further demonstrate the clear potential for GenAI to revolutionize the healthcare system, ensuring that all citizens have access to world-class medical services.

This collaboration between PwC Middle East and the HSTP highlights Saudi Arabia’s readiness to embrace the future of healthcare, ensuring that it remains at the cutting edge of innovation while delivering more accessible, efficient, and personalized care for its population.

LuLu Hypermarket is hosting its much-anticipated “World Food Festival” across its branches in the Kingdom from April 27 to May 10.

This features themed food experiences, vibrant displays, and interactive activities, celebrating a world of flavors and cultures under one roof.

LuLu is also giving away extraordinary prizes — including half a kilo of gold and luxurious stays at The Red Sea destination.

As part of the food festival, LuLu introduces the Happiness Millionaire program, where one lucky winner will receive 1 million Happiness points every single day.

Shoppers can also enjoy up to 5x points multipliers on select categories, plus 10 percent cashback in points and exclusive gifts for Happiness members.

The festival brings together a variety of international celebrity chefs and influencers from around the globe, who engage with customers through live cooking shows, chef battles, tasting sessions, and culinary competitions.

These events focus on creativity, taste, and presentation, offering visitors the chance to learn, participate, and be inspired by unique culinary experiences.

In every participating store, the festival atmosphere is brought to life with interactive zones, chef-led demos, and community-driven activities that turn shopping into an entertaining and educational journey.

Customers are encouraged to take part in challenges, vote for their favorite dishes, and interact with chefs and influencers in-store.

This year’s festival places a special spotlight on premium meat selections through Meety Meat experiences, offering customers the finest cuts and live demonstrations from meat experts.

Likewise, Cheese Academy will highlight a curated journey through global cheese varieties, where certified cheese experts will visit selected LuLu branches to educate, entertain, and engage directly with customers.

In line with growing health-conscious trends, LuLu is also championing nutritious choices under its Healthy Bites concept — spotlighting wholesome products, health-friendly recipes, and wellness tips to inspire better eating habits for families across the Kingdom.

The festival also brings the freshest and juiciest treasures of the season to center stage.

The Saudi Mango Fest highlights the Kingdom’s rich fruit heritage, especially from regions like Jizan, known for producing some of the world’s finest mangoes.

Shoppers will enjoy interactive tasting zones, fun facts, and deals on a wide variety of locally grown mangoes.

Meanwhile, the vibrant Berry Fest is back, celebrating strawberries, blueberries, raspberries, and blackberries through themed displays, limited-time offers, and creative berry-inspired recipes.

And for those seeking something adventurous, LuLu is presenting a curated selection of exotic fruits from around the world, such as dragon fruit, mangosteen, passion fruit, and more, inviting customers to experience bold, international flavors.

Alongside the vibrant events, LuLu Hypermarket is offering exclusive promotions and unbeatable prices across all categories — groceries, fresh produce, frozen foods, health & beauty, household essentials, electronics, and much more.

The goal is to provide customers with exceptional value while celebrating global food culture.

“The World Food Festival is not only a celebration of food, but also of community, creativity, and great value,” said Shehim Mohammed, director of LuLu Saudi Hypermarkets.

“It reflects our commitment to making international experiences accessible to everyone while rewarding our customers with exciting offers and prizes.”

Whether you are visiting for the live shows, tasting something new, or simply shopping for your essentials, the festival promises an unforgettable experience for families, food lovers, and communities across the Kingdom.