‘World Cup dream is becoming reality,’ says Hammad Albalawi, head of Saudi Arabian Football Federation FIFA World Cup 2034 bid unit

Hammad Albalawi, head of the Saudi Arabian Football Association’s FIFA World Cup 2034 bid, delivers a speech. (Supplied)
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Updated 22 September 2024
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‘World Cup dream is becoming reality,’ says Hammad Albalawi, head of Saudi Arabian Football Federation FIFA World Cup 2034 bid unit

1. With 10 years to go, how would you gauge the progress the Kingdom is making toward the FIFA World Cup 2034?

Our dream of hosting the world in 2034 is becoming a reality thanks to the steadfast support from our leadership, our love for the game, our country’s ongoing transformation, and the energy of our young people. Saudi Arabia is already making great strides, driven by our passion for football, and we are incredibly proud of the proposals we’ve put forward to host the FIFA World Cup 2034 in our official bid book to FIFA.

Yet the demand for football in Saudi Arabia is apparent even today, which is why we continue to invest in our Saudi Pro League teams and enable grassroots football with opportunities like never before. We are already well underway with the development of incredible new infrastructure and stadiums that we will be proud to call our football homes.

If we are awarded the honor to host the FIFA World Cup 2034, we are ready to live up to our ambition for the people of Saudi Arabia and the global football community.
2. What were the biggest challenges in making sure Saudi had the best bid?

Saudi Arabia is one of the fastest and most exciting growth stories in world football. It was key that this story — our story — shone through in our bid.

We knew we had to put together a tournament footprint of stadiums, training sites, host cities, accommodation and transportation plans that cater for the needs of the players and fans that would come to Saudi Arabia from all over the world. We had to do justice to our ambition and showcase the best of our ability and our deep-rooted love for hospitality.

3. Did the rise of the Saudi Pro League with Ronaldo and other international superstars play a part in making the bid successful?

We are still in the bidding phase, and it’s important to remember that. We look forward to working with our partners across football in the coming months in the lead-up to the December award announcement.

Our bid is built on the foundations of Saudi’s historic love for football and is a natural step in our journey toward growing the game nationwide. Bringing international football stars to our own professional league catalyzes the development and the success of our clubs. Our Saudi players and fans get to rub shoulders with the world’s best. It brings a global energy and excitement to the millions of fans in Saudi Arabia, and it helps to showcase to the world our country’s true passion for the beautiful game. It’s this passion that is the driving force behind the bid — a passion that has seen our fans follow our national team around the world, including to six different FIFA World Cup tournaments.

4. Going forward, can we expect the Saudi 2034 bid to continue having big-name ambassadors such as Ronaldo, etc.?

We already have millions of bid ambassadors — the people of Saudi Arabia. We are country of football fans, and you can see our love of the game shining through on our journey to bid for the FIFA World Cup. Supporting them are those who have come to Saudi Arabia who can share their positive experiences and reflect on our passion for football, and we invite the world to come to Saudi Arabia to learn more about the Kingdom and experience the remarkable journey we are on.

5. How will Vision 2030 play a part in the 2034 World Cup bid?

Vision 2030 is the driving force behind the bid and is delivering the transformation that makes Saudi Arabia ready to host the FIFA World Cup 2034 thanks to the wise leadership of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al-Saud, and Crown Prince Mohammed bin Salman bin Abdulaziz Al-Saud. The ambitions of Vision 2030 to diversify the Kingdom’s economy and improve quality of life are powering the growth of our sports sector, which has already seen Saudi Arabia host more than 100 international major sporting events, attracting audiences close to three million sports fans.

The giant steps we’ve made in developing our sports sector are thanks to Vision 2030. The Vision provides a clear path forward and hosting the FIFA World Cup 2034 would be the culmination of these efforts, with the entire Kingdom coming together to drive forward our sport’s industry and our wider national infrastructure projects ahead of 2034.

6. When the new stadium for 2034 WC are completed, Saudi will have some of the best venues in the world. How did these unique designs come about?

These stadiums will meet the growing football demand across the Kingdom. We are working with our partners to ensure that they will be used for a variety of purposes — from sports and tourism, to entertainment and live events. Come 2034, yes, they will be used as venues for the World Cup, but we are ensuring all venues have legacy plans in place to ensure high levels of utilization post-tournament.

Each venue has its own unique story, all rooted in the past and the future of the Kingdom. A few examples: The King Salman International Stadium, anchored in King Abdulaziz Park’s masterplan, will contribute to Riyadh’s ongoing transformation and blend into its surroundings, with terrain and natural habitat forming part of the roof; the Aramco Stadium, located in the north of Al-Khobar on the shore of the Arabian Gulf, celebrates the sea’s dynamic nature; and the design of Jeddah Central Stadium echoes the architecture of the historic Al-Balad district.

These are just some examples of the creative thinking behind the design approaches, and we are excited to see these stadia come to life.

7. Beyond the architecture, what can we expect these futuristic stadia to offer the fans in terms of experiences?

As a massive football fan, having seen the best matches whether abroad or on television, I’m very excited about the experiences that these stadia will bring to Saudi Arabia. We recognize there is a long way to go and that development plans for some of the stadiums are still underway, but what I can say is that an immersive and seamless experience for fans is at the heart of our approach. We are committed to delivering an experience that is fitting of our love for the game — this is what drives us.

We will be aiming to host the most digitally connected FIFA World Cup of all time, with our stadiums at the heart of this connected fan experience. The same would be true of our unique FIFA Fan Festival sites; that would be the next best thing to actually being inside the stadium.

We aspire to host the first ever 48-team tournament in a single host country, that allows fans to experience a compact, festival-like atmosphere that brings together more teams and more fans meeting in one place than ever before.

8. What are you hoping will be the tournament’s long-term impact and legacy, both globally and within the Kingdom?

We have a clear vision for our bid: “Growing. Together.”  

This is our bid slogan, and it perfectly encapsulates our vision for the tournament — to develop football for our nation and our people, and for the global football community. We want to host the FIFA World Cup 2034 to help support the growth of the game across the world, and ensure football and its values can be enjoyed by all.

We are focused on ensuring our investments drive the growth of football in the Kingdom to meet the demand. We already have some of the best fans in the world and some of the best players in the world playing week-in and week-out in the SPL. When we have some of the world’s best stadiums and football infrastructure we will be the role model of a top football nation.

Our infrastructure plans will deliver both on and off the pitch. We want to enable strong performances from our national and club teams, but we will also provide opportunities for our young footballers to develop their skills in top-class facilities and celebrate their love for the game. We are focused on our next generation of star players for Saudi Arabia to play and compete on the world stage.

Under Vision 2030, Saudi is making significant investments in infrastructure and services, many of which we have included in our bid proposition. Stadiums, transport, and more, are already being built to keep up with booming demand, and we can use these components as part of our tournament footprint. Saudi Arabia’s approach aims to deliver a lasting legacy of positive change through the delivery of a responsible and respectful tournament.
9. How can Saudis and football fans contribute to this national effort to make the 2034 World Cup the best ever?

We are ready and excited to host — and we feel our bid is very strong. One of the most compelling parts of our bid is just how deep our love for football runs in our society — 80 percent of all Saudis are football fans. We want this genuine love for the game to shine through in our bid.

In the lead-up to host selection, we’re encouraging fans to sign up for our “Join the Squad” initiative, which allows them to showcase their pride for the bid and take part in upcoming activities.

You can learn more about Join the Squad here.
10. What is being done at grass roots and at the clubs to ensure that Saudi has the best possible generation of players ready for 2034?

The growth of grassroots programs is at the heart of our football development plans. They are also one of the central components of the wider Saudi Vision 2030 ambition of working to improving quality of life across the Kingdom.

We’re focusing our efforts at the entry points of football, and we’re already seeing some incredible results. We now have more than 300,000 players in the schools’ leagues (boys and girls), and 64 annual youth competitions — up from just ten last year. Regional training centers are booming as well — we have 23 now, up from nine in 2021.

Kids want to play football, and the entire football sector is working hard to ensure they can by providing more opportunities and improving accessibility. Children are seeing their heroes on the pitch here in the Kingdom — Ronaldo, Neymar, Benzema — and are eager to get involved. It’s our collective responsibility to make sure football is as accessible as possible.
11. Finally. With 10 years to go, should the aim be that Saudi Arabia challenges for the World Cup trophy in 2034?

A lot can happen in ten years. Today, we are focused on growing all aspects of the game we love, including the continued development of our national team. Right now, our national team is working toward its seventh FIFA World Cup qualification, which, if achieved, would make it the Falcons’ seventh appearance out of the past nine editions of the FIFA World Cup. Going for the World Cup trophy in any edition of the tournament is the dream of our nation.


Kuwait’s crown prince meets foreign ministers from Saudi Arabia and other GCC nations

Updated 27 December 2024
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Kuwait’s crown prince meets foreign ministers from Saudi Arabia and other GCC nations

  • Meeting takes place on sidelines of 46th extraordinary meeting of GCC’s Ministerial Council, during which ministers discuss developments in Syria, Lebanon and Gaza

RIYADH: The crown prince of Kuwait, Sheikh Sabah Khaled Al-Hamad Al-Sabah, met the Saudi minister of foreign affairs, Prince Faisal bin Farhan, and the foreign ministers of other Gulf Cooperation Council member states at Bayan Palace in Kuwait City on Thursday

The meeting took place on the sidelines of the 46th extraordinary meeting of the GCC’s Ministerial Council, during which ministers and other officials discussed the latest developments in Syria, Lebanon and Gaza.

They stressed the need to uphold Syria’s sovereignty and territorial integrity in the aftermath of the fall of President Bashar Assad’s regime this month, and condemned Israeli authorities for their attacks against Syria and Lebanon.

They also affirmed the GCC’s support for the Palestinian people and called for a permanent ceasefire in Gaza.


Makkah’s cultural gem offers journey through history and faith 

Updated 27 December 2024
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Makkah’s cultural gem offers journey through history and faith 

  • Hira Cultural District has books, gifts and special cuisine
  • ‘Revelation Exhibition’ focuses on messages to prophets 

MAKKAH: As winter arrives, the Hira Cultural District in Makkah, a landmark destination combining history, knowledge and services for tourists, has emerged as a hub for residents and visitors seeking cultural and recreational experiences. 

At the heart of the district lies the “Revelation Exhibition,” which vividly narrates the story of divine messages to the prophets. It features a section focused on the life of Prophet Muhammad and the significance of Hira Mountain. 

Using cutting-edge audiovisual technology, the exhibition is an immersive and enriching journey through Islamic history, the Saudi Press Agency reported. 

The district’s cultural library offers a treasure trove of information on the history of Makkah and Madinah, the life of the prophet, and the legacy of Hira Mountain and its surrounding areas.

This knowledge can be explored through books, scientific references, and interactive displays. 

Beyond its historical and educational appeal, the cultural district constitutes a vibrant destination for leisure and commerce.

Restaurants and cafes serve a mix of local dishes inspired by Makkah’s heritage alongside international cuisine, while shops offer unique gifts and souvenirs reflecting the district's identity. 

The Saudi Coffee Museum adds a distinctive flavor to the experience. Here guests can savor traditional Saudi coffee while learning about its regional variations and preparation methods. 

For those seeking adventure, the district provides access to the Cave of Hira via a specially paved pathway, allowing visitors to connect with the site’s spiritual and historical significance. 

A visitors’ center provides comprehensive information on the district’s features, services and cultural offerings.


Saudi attorney general holds talks with Turkish counterpart in Makkah

Updated 27 December 2024
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Saudi attorney general holds talks with Turkish counterpart in Makkah

MAKKAH: Saudi Arabia’s attorney general, Sheikh Saud bin Abdullah Al-Mujib, praised the strong relationship between the Kingdom and Turkiye as he welcomed a delegation led by his Turkish counterpart, Muhsin Senturk, to Makkah on Thursday.

The officials discussed legal collaborations between their nations and affirmed their desire to enhance judicial cooperation to serve common interests, the Saudi Press Agency reported.


Indulge in the magical wizarding World of Harry Potter at Riyadh Season

Updated 27 December 2024
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Indulge in the magical wizarding World of Harry Potter at Riyadh Season

  • The pop-up experience offers fans of all ages an immersive opportunity to step into the magical universe of witches, wizards and muggles

RIYADH: Harry Potter: A Riyadh Season Adventure is one of the many enthralling and enchanting experiences on offer at Riyadh Season this year.

The pop-up experience, brought to life by Warner Bros., offers fans of all ages an immersive opportunity to step into the magical universe of witches, wizards and muggles.

Set in the vibrant Boulevard City, the area is designed to showcase some of the most iconic locations from the beloved film series, such as Hogwarts and others.

Interactive technology plays a significant role in the experience. Guests can take part in a Great Hall Sorting Experience, where they find out which Hogwarts house they belong to, and engage in Quidditch activities, as well as practice their Quaffle skills on the pitch.

There is also a zone where visitors can try wands and cast magical words they learned from the film series, like “Expecto Patronum.”

For those looking to take a piece of the magic home, the Wizarding World Shops offer exclusive merchandise, ranging from wands to house scarves, and the Three Broomsticks Food Hall offers refreshing drinks, cupcakes and other desserts.

Costumes are a big part of the fun experience, and there is a dedicated area for shopping, ensuring that everyone can find the perfect outfit to enhance their visit.

Maram Al-Ruwaili, a passionate fan dressed as a Slytherin, shared her excitement: “I’ve been a Potterhead since 2003. Now at 31, I still consider myself a big fan. I’ve tried one Harry Potter experience before, but not in Saudi Arabia.

“This time, sitting in the Great Hall, surrounded by sound effects from the films, made it feel like we were true Hogwarts students. The atmosphere, especially with the Dementors and Christmas sounds, was magical.”

The event has attracted a diverse crowd, including international visitors.

Nanditha Krishnakumar, an enthusiastic attendee from India, expressed her love for the experience: “I’ve adored Harry Potter since childhood, and this is truly amazing. It feels so lifelike and brings my dreams to life. I love Slytherin; it might seem like an evil house, but it’s one of my favorites. I can’t wait to see what else is in store.”

Aisleen de Asis, a nurse who has lived in Saudi Arabia for almost a decade, shared her perspective: “Harry Potter is a significant part of my childhood. I heard about this experience from friends and colleagues who enjoyed it, and I had to check it out myself. Being here brings back so many nostalgic memories.”

The Harry Potter experience at Riyadh Season also celebrates community and shared passion.

Fans from various backgrounds are coming together to relive the magic of their childhood, creating connections through their love for the series.

The excitement is palpable, as visitors share their stories, dress up as their favorite characters, and take part in the interactive activities that bring the magic of the books and films to life.

Whether you are a longtime fan or new to the series, the magical experience is not to be missed.


Misk Foundation celebrates NGO graduates

Updated 26 December 2024
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Misk Foundation celebrates NGO graduates

RIYADH: The Mohammed bin Salman Foundation, also known as Misk, celebrated the graduation of the fourth cohort of the Misk Initiatives Incubator and Impact Accelerator programs at a ceremony held recently at Mohammed bin Salman Nonprofit City in Riyadh.

Minister of Communications and Information Technology Abdullah Al-Swaha and Misk Foundation CEO Badr Al-Badr, along with representatives of government agencies, NGOs and donors, attended the ceremony.

During the event, 11 youth initiatives were transformed into nonprofit organizations with the support of the Misk Initiatives Incubator program. Four NGOs were empowered through the Impact Accelerator program, contributing to achieving the objectives of the nonprofit sector and enhancing the role of young people in development.

Fifteen NGOs took part in the two programs, benefiting 177 people. They were provided with more than 2,000 hours of mentorship and financial grants exceeding SR7 million ($1.86 million) to support the implementation of projects serving young people. The ceremony also featured inspiring success stories, highlighting future projects aimed at amplifying social impact.