Alliance Francaise opens new center at Jeddah’s Hayy Jameel

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Patrick Maisonnave, the French Ambassador to Saudi Arabia, and Zahir Al-Monajed, president of Alliance Française, unveil the commemorative plate marking the inauguration of the center. (AN Photo/Hashim Nadeem)
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Patrick Maisonnave, the French Ambassador to Saudi Arabia, and Zahir Al-Monajed, president of Alliance Française, unveil the commemorative plate marking the inauguration of the center. (AN Photo/Hashim Nadeem)
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From left: Mohammed Nehad, the French consul general; Zahir Al-Monajed; president of Alliance Française; Fady Jameel, chairman and founder of Art Jameel; Larry Lamartiniere, managing director of Alliance Française; and Patrick Maisonnave, the French ambassador to Saudi Arabia. (AN Photo/Hashim Nadeem)
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Larry Lamartiniere, managing director of the Jeddah branch of Alliance Française. (AN Photo/Hashim Nadeem)
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Fady Jameel, chairman and founder of Art Jameel giving his opening speech. (AN Photo/Hashim Nadeem)
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Updated 04 November 2024
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Alliance Francaise opens new center at Jeddah’s Hayy Jameel

  • Learning language ‘builds understanding,’ French ambassador to Kingdom says
  • New facility joins others in Riyadh and Alkhobar

JEDDAH: Alliance Francaise, the international institute and cultural center for the French language, on Sunday celebrated the grand opening of its new branch in Hayy Jameel, Jeddah.

The event was attended by various personalities and diplomats and included speeches from French Ambassador to Saudi Arabia Patrick Maisonnave, French Consul General Mohammed Nehad, Art Jameel founder Fady Jameel and Alliance Francaise President Zahir Al-Monajed.

“Learning a language, especially in today’s world, demonstrates a genuine curiosity and openness to other cultures. It fosters dialogue, builds understanding and ultimately contributes to a more peaceful global dynamic,” Maisonnave told Arab News.

“Through centers like Alliance Francaise, we can create partnerships beyond language such as in business, art and beyond to show the world that the French language is both accessible and enriching.”

Maisonnave said Alliance Francaise now operated in more than 150 countries and that its goal was to foster interest in the French language as a cultural bridge to connect societies.

Jameel said: “We are delighted that Alliance Francaise is joining Hayy Jameel to make a significant contribution to the cultural community here. In recent years, we have witnessed and proudly supported the growth of Saudi-French cultural ties.

“Our French partners have been instrumental in enhancing the Saudi art scene in the Kingdom and we look forward to further developing this relationship.”

Nehad said: “We chose Hayy Jameel as our new home because it’s a vibrant and cultural hub, which makes it an ideal place to reach more Saudi students and expand our activities.

“Our mission here in Jeddah is, first and foremost, to teach French to both Saudi and international students and to foster a creative atmosphere with activities in art, cinema and drawing.”

He described Alliance Francaise as “our cultural partner” and said several new initiatives were being considered, including a 48-hour film challenge and collaborative digital art projects.

“As the cooler season approaches, we view this as an ideal opportunity to roll out a variety of creative activities, from cinema and music to collaborations with French artists in Saudi Arabia,” he said.

Larry Lamartiniere, managing director of the Jeddah branch of Alliance Francaise said: “This is not just a language center, we aim to ensure that culture plays a significant role in our promotion of the French language. Relocating to Hayy Jameel was an ideal decision.”

The new location would allow the organization to screen French films at the independent Hayy Cinema and engage in art and culinary collaborations, he said.

Lamartiniere also noted the center’s close ties with the French Embassy and Consulate.

“Every cultural initiative organized by the officials includes Alliance Francaise as a partner,” he said.

The center currently has about 80 students per session and offers classes for various ages and proficiency levels, as well as weekly cultural workshops, storytelling and craft projects for children.

Lamartiniere said that a new session of classes would start later this month covering language, digital art, music and painting.

“Now that many people are fluent in English, they’re turning their curiosity to other languages. French remains one of the top languages globally and many Saudis want to learn it before traveling to France,” he said.


Health campaign promotes quality care in Saudi Arabia

Updated 04 November 2024
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Health campaign promotes quality care in Saudi Arabia

RIYADH: The Ministry of Health has launched a campaign to promote health by enhancing access to and the quality and efficiency of health services and raising awareness of health risks, the Saudi Press Agency reported Monday.

The campaign “A Vibrant, Healthy Nation” introduces a modern healthcare model, offering integrated, individual-centered services aligned with Vision 2030’s goal of fostering a healthy society.

The ministry is committed to “enhancing public health, improving quality of life, and raising the Kingdom’s global healthcare standing.”

The campaign highlights the health transformation initiative’s positive impacts and informs citizens about its main features, aiming to engage all segments of society, SPA reported.

It emphasizes a shift from treating illness to prevention, involving primary care doctors and early detection programs.


Saudi environment ministry launches program to develop green tech

Updated 04 November 2024
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Saudi environment ministry launches program to develop green tech

  • Scheme seeks new ways to repurpose wastewater, looks at impact of microplastics

RIYADH: The Ministry of Environment, Water and Agriculture has opened applications for a new program to find ways to develop sustainable technologies in Saudi Arabia.

The Sustainable Innovation Fellowship Program aims to find ways to repurpose by-products from water treatment for the benefit of the environment; develop sustainable technologies for recycling membranes used in water treatment; and explore methods to reuse treated wastewater in desert and arid regions.

Supported by the Environment Fund and the Research, Development and Innovation Authority, the fellowship program will also assess the environmental impact of microplastics in water treatment plants, sewage, and wastewater.

In line with Saudi Vision 2030, the Ministry of Environment, Water and Agriculture is also introducing new e-services in accordance with international standards.


Industry meets creativity at Athar festival in Riyadh

Updated 04 November 2024
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Industry meets creativity at Athar festival in Riyadh

  • With workshops, discussions, and awards, the festival aims to drive growth in Saudi Arabia’s creative sectors

The second Athar Saudi Festival of Creativity will take place in Riyadh from Nov. 5 to 6.

Hosted by UAE-based Motivate Media Group and communications consultancy TRACCS, the festival will gather over 1,500 professionals and leaders from the creative marketing industry, featuring 100 regional and international speakers.

Ian Fairservice, managing partner and group editor in chief of Motivate Media Group, will chair the event, alongside Vice Chairman Mohammed Al-Ayed, CEO of TRACCS.

Pre-festival activities began on Nov. 3 with the Young Talent Academies, including the Student Creative Academy (in partnership with the Middle East Communications Network), the Student Marketers Academy, the NextGen Creative Academy, and the NextGen Marketers Academy.

These academies, featuring keynote sessions from industry experts, workshops, and a 24-hour hackathon, are open to full-time university students aged 18 to 25 and professionals under 30 in creative communications, marketing, or advertising.

The festival will continue on Tuesday and Wednesday with panel discussions, presentations, and fireside chats focused on redefining and growing the creative landscape in Saudi Arabia, the Middle East, and beyond, covering various sectors such as sports, entertainment, and tourism.

The event will conclude with the Athar Awards ceremony on the evening of Nov. 6.

Notable speakers include Sir Martin Sorrell, founder and executive chairman of S4 Capital PLC; Matt McKie, director of marketing for Manchester United; Waseem Kashan, executive director of marketing at ROSHN Group; Yahya Hamidaddin, vice president of corporate communications at ACWA Power; and Houda Tohme, CEO of Havas Media Middle East.

Sessions and keynotes will explore themes such as purpose-driven marketing, brand growth strategies, artificial intelligence, technology, cross-sector innovation, and unlocking creative potential.


Saudi Arabia and Iraq sign MoU on military cooperation

Updated 04 November 2024
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Saudi Arabia and Iraq sign MoU on military cooperation

  • Two defense ministers reviewed longstanding relations between their countries, focusing on ways to enhance defense ties

RIYADH: Saudi Defense Minister Prince Khalid bin Salman and his Iraqi counterpart Thabet Al-Abbasi signed a memorandum of understanding on Monday aimed at strengthening cooperation in the military field.

The agreement, signed during a high-level meeting in Riyadh, represents a significant step forward in defense collaboration between the Kingdom and Iraq, Saudi Press Agency reported.

During their discussions, the two ministers reviewed the longstanding relations between their countries, focusing on ways to enhance defense ties.

They emphasized the importance of continued cooperation to foster regional security and stability, particularly amid ongoing regional tensions.

Both ministers discussed recent developments and shared efforts aimed at de-escalating conflicts, prioritizing actions that support peace and security in the region.

The MoU establishes a framework for increased collaboration on military matters, allowing Saudi Arabia and Iraq to address shared security challenges more effectively and pursue mutual goals in defense, SPA added. 


Saudi Islamic affairs minister receives Chinese envoy

Updated 04 November 2024
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Saudi Islamic affairs minister receives Chinese envoy

Saudi Minister of Islamic Affairs, Dawah and Guidance Dr. Abdullatif Al-Asheikh received Chinese Ambassador to the Kingdom Chang Hua in Riyadh on Monday.

During the meeting, they exchanged cordial talks and discussed issues of common interest, particularly those related to Islamic work and promoting moderation and peaceful coexistence, the Saudi Press Agency reported.

Riyadh Gov. Prince Faisal bin Bandar received Ambassador of Iran to the Kingdom Alireza Enayati in Riyadh on Monday. They discussed bilateral relations and other topics of common interest.