Diriyah Company has been awarded two prestigious Mostadam (Ajwad) certifications for sustainability by the Ministry of Municipalities and Housing. The dynamic mixed-use developer was recognized for the Northern Diriyah Area and the Ritz-Carlton Residences development projects. The announcement was made at the Cityscape Global real estate event themed “The Future of Living,” held in Riyadh from Nov. 11-14.

The certification — in line with the Kingdom’s Quality of Life Program — a central aspect of Vision 2030 — is granted to residential buildings and communities based on ratings that measure the sustainability of these projects. This is achieved by applying sustainability and quality of life standards, such as increasing green spaces, providing safe pathways for pedestrians as well as cyclists, and reducing water waste by reusing it for irrigating the gardens and green areas of the project.

The Ajwad initiative has registered 74 projects, with five Diriyah projects included under the program to date, of which two have successfully attained this highly sought-after certification:

• Diriyah North (Masterplan certification — Diamond Level)
• The Ritz Carlton Residences (Asset certification — Gold Level)

The remaining three projects are scheduled for certification next year.

Diriyah North achieved 86 points on the Mostadam certification scale for its masterplan, achieving Diamond level, the highest level of Mostadam certification. This accomplishment underscores Diriyah’s commitment to sustainability and enhancing the community’s quality of life. Additional Diriyah districts will apply for the Mostadam Diamond certification in the coming months. 

Diriyah North’s sustainability achievements include meeting 100 percent of irrigation demand by Treated Sewage Effluent, providing 46 percent shaded walkways for pedestrians, and dedicating 25 percent of the area to parks and open space.

Jerry Inzerillo, group CEO of Diriyah Company, said: “The Diriyah project is fully committed to sustainability. These latest accreditations are a significant endorsement of our dedication to employing the highest standards of environmental protection in construction and design, enabling us to deliver a brand-new concept in urban development with a unique people-first urban regeneration project for everyone to enjoy.”

The latest recognition follows a series of sustainability accolades recently awarded to Diriyah. Diriyah received LEED Platinum certification in 2023, for the first phase of the Diriyah masterplan, becoming the first project in the Middle East to achieve the highest level of certification at masterplan level. Additionally, the Wadi Safar masterplan received the region’s first SITES Gold pre-certification. Moreover, Bujairi Car Park and Samhan Car Park were also awarded Parksmart GOLD pre-certification in 2022 and 2023 respectively, for sustainability best practices.

To celebrate its 27-year presence in the Middle East, GWM organized three major events in Saudi Arabia: GWM DAY at the Jeddah International Motor Show, GWM Partner Day for the Regional Dealer Conference, and GWM Family Day for the opening of its flagship store in Riyadh. 

The events highlighted GWM's strategic position in the region and its commitment to technological innovation, cooperation, and brand development.

GWM has been working with users and partners in the Middle East to build a promising future through diverse strategies and strong products.

On Oct. 29, GWM made a stunning appearance at the Jeddah International Motor Show.

In front of media, dealer partners, and over 200 guests, GWM's International President, Parker, launched the Home Care plan, highlighting GWM's commitment to treating the Middle East as home and prioritizing care and service for local users.

The flagship models — the GWM Tank 700 and the all new HAVAL H9 — gained attention, underscoring GWM's leadership in the off-road market.

Also, GWM set up an outdoor area for rugged off-roading and family outings, drawing many eager spectators and families.

At the Jeddah motor show, GWM held the Middle East and Africa regional Dealer Conference, attracting over 80 partners from the region.

Dealers engaged in in-depth discussions with GWM management about the brand's future development strategy and the importance of parts support and service operations in enhancing market share and brand reputation.

The following day, dealer representatives visited a 11,000-square-meter warehouse in southern Jeddah to learn more about the parts policies.

The warehouse ensures quick repairs and efficient after-sales service while serving as a key pillar of GWM's localized operations, reflecting its strong commitment to users.

Meanwhile, on Oct. 31, 2024, GWM held a grand opening ceremony for its flagship store in Riyadh, covering 6,000 square meters.

This store is GWM's largest in the Middle East and serves as a platform for deep interaction between the brand and its users.

GWM hosted the GWM Family Day at the flagship store, uniting users and guests to share their experiences with the brand.

Influencers from automotive, photography, and outdoor fields shared their journeys with GWM vehicles.

They also engaged users in an interactive quiz about the brand, strengthening the emotional connection with customers.

This event enhanced brand recognition and a sense of belonging, creating unforgettable experiences for users and fans.

Under the slogan "Go with Middle East, Go with More," GWM is building a stronger brand ecosystem.

The Jeddah motor show showcased GWM's robust products, the Dealer Conference advanced regional cooperation, and the opening of the Riyadh flagship store elevated the co-creation experience with users.

GWM looks forward to exploring new possibilities with Middle Eastern customers and sharing exciting journeys together.