Six Saudi Arabia-based content creators recently embarked on a week-long journey to Indonesia, immersing themselves in the country’s vibrant cultural heritage and stunning natural beauty. Organized by the Indonesian Consulate General in Jeddah, the trip took place from Nov. 30 to Dec. 6, and spotlighted the diverse attractions of Jakarta, Bogor, and Bali.

The group featured social media content creators, including Muath Alamri, Abdalhadi Alkhodari, Hussein Huraibi, Ibrahim Hakami, Yaser Taher and Jawad Mohammed. Their participation was part of a cultural and tourism initiative aimed at leveraging social media to strengthen ties between Saudi Arabia and Indonesia while also promoting Indonesia’s rich traditions and diverse attractions to audiences in the Kingdom.

The journey began in Jakarta, where the content creators participated in the city’s lively Car Free Day. This weekly event transforms the bustling streets of Jakarta into vibrant hubs for jogging, cycling, and various sports activities on Sunday morning.

The group then delved into Indonesia’s UNESCO-recognized cultural heritage. They attended a jamu workshop, where they learned to craft the traditional herbal drink celebrated for its health benefits. Additionally, they experienced the intricate artistry of batik, Indonesia’s iconic fabric, and wayang, the traditional art of shadow puppetry, and also toured the historic Batavia Old Town.

Their journey continued in Bogor, where the lush greenery of Taman Safari Indonesia offered a thrilling wildlife adventure. There, the group enjoyed a safari tour and interacted closely with exotic animals. This experience showcased Indonesia’s commitment to wildlife conservation and ecotourism.

The content creators concluded the journey in Bali, Indonesia’s most famous destination. The group visited the picturesque landscapes of Nusa Penida, a one-day trip destination from Bali’s mainland known for its pristine beach and dramatic cliffs. They also enjoyed adrenaline-fueled activities such as ATV riding and river rafting in Ubud. The combination of serene natural beauty and exhilarating adventures provided a memorable end to their journey.

This initiative underscores Indonesia’s innovative approach to promoting its cultural and tourism sector by leveraging the power of social media content creators to share the country’s diverse attractions and beauty with their audiences, inspiring more people to explore its captivating landscapes and vibrant culture.

The collaboration between the Indonesian Consulate in Jeddah and these Saudi Arabia-based content creators showcased Indonesia as a must-visit destination, further strengthening cultural and tourism ties between the two nations.

Kohler Co., a global leader in kitchen and bath design and innovation, has opened its new regional headquarters in Riyadh. Led by David Kohler, chair and chief executive, this strategic move highlights Kohler’s commitment to supporting Saudi Arabia’s development and further advancing the Middle East market.

Kohler’s expansion to Riyadh headquarters exemplifies the company’s dedication to fostering growth in Saudi Arabia, with a focus on providing exceptional products and services to its customers — developers, architects, designers and end consumers. Through increased and extensive training programs, Kohler is committed to building a skilled workforce within the region, in alignment with Saudi Arabia’s Vision 2030. 

David Kohler commented on the expansion, saying, “Opening our new regional headquarters in Riyadh is a significant step forward in our commitment to Saudi Arabia and the Middle East. We’re investing not only in the infrastructure to serve our partners and customers better, but also in local talent, resources, and innovative product solutions that align with the region’s ambitions and our company’s growth strategy.” David Kohler serves as Chair and CEO and represents the fourth generation of Kohler family leadership.

This expansion will support Kohler’s strategy to introduce more innovations — such as smart toilets and showers, captivating PVD faucet finishes, colors and new materials — across Saudi Arabia and the Middle East. Kohler has brought numerous advanced products to the Middle East, many of which combine technology with wellness. These solutions, designed to create multi-sensory experiences, incorporate controls for water, steam, sound, and light, elevating the home and hospitality environments. 

About Kohler Co.

For more than 150 years, Kohler Co. has been a global leader in design and innovation, dedicated to providing gracious living through kitchen and bath products; luxury cabinetry, tile and lighting; distributed energy solutions and luxury hospitality experiences and major championship golf. Privately held Kohler Co. was founded in 1873 and is headquartered in Kohler, Wisconsin. The company also develops solutions to address pressing issues, such as clean water and sanitation, for underserved communities around the world to enhance the quality of life for current and future generations.