‘Ramadan Lights’: Saudi Arabia launches new phase of its global tourism campaign

Muslim worshippers arrive for prayers at the Al-Masjid an-Nabawi (Prophet's Mosque) in Saudi Arabia's holy city of Medina, on April 4, 2024, during the holy Muslim fasting month of Ramadan. (AFP/ file)
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Updated 17 March 2025
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‘Ramadan Lights’: Saudi Arabia launches new phase of its global tourism campaign

  • While Ramadan days are peaceful and relaxing, the nights come alive with bustling markets, festive stalls, and extended shopping hours in the Kingdom
  • People can explore districts like Jeddah, Al Balad, and Diriyah, visit awe-inspiring mosques, and discover traditional souks filled with unique finds

KARACHI: Saudi Arabia has announced the next phase of its global tourism campaign and named it “Ramadan Lights,” the Saudi Tourism Authority (STA) said on Monday, sharing a range of offerings in the Kingdom.
During Ramadan, Saudi transforms into a vibrant hub where tradition meets celebration. While the days are peaceful and relaxing, the nights come alive with bustling markets, festive stalls, and extended shopping hours, offering visitors a chance to immerse themselves in the country’s rich culture.
People can explore districts like Historic Jeddah, Al Balad, and Diriyah, visit awe-inspiring mosques, and discover traditional souks filled with unique finds. With a lively atmosphere and special Ramadan events, it’s the perfect time to experience the warm, welcoming spirit of Saudi.
“From the crystalline waters of the Saudi Red Sea, lively coastal city of Jeddah, to the heritage-soaked AlUla, and the vibrant capital of Riyadh, visitors venturing to Saudi can experience a land of firsts, and create memories for a lifetime,” the STA said in a statement shared by its Pakistani PR partner firm. 
“From wellness retreats, stargazing, beach horse riding, paddleboarding and kitesurfing there is somethings for every type of interest. History and heritage come to life in Diriyah, near Riyadh, walking through the ancient rock carved tombs near AlUla, or wending your way through the alleys of Historic Jeddah.”
Ramadan is traditionally a time for family and reflection, and the Kingdom truly comes alive as the sun sets.
In Jeddah, visitors are treated to a diverse selection of Ramadan delicacies to suit every taste, or vibrant Ramadan tents filled with surprises and exciting events. For those wanting to celebrate, the Al Falah Square Bazaar offers a distinctive cultural experience that revitalizes authentic Ramadan traditions whilst offering shoppers a different experience through a range of shops and products.
AlUla is the place where Ramadan’s serene ambiance blends harmoniously with the tranquil surroundings, creating the perfect setting for reflection and relaxation while enjoying nature’s beauty. A visit to Bukhoor Road for shopping and tasting coffee is a must or enjoying wonderful Ramadan events at Al-Manishiyah Square.
Riyadh City offers a unique Ramadan ambiance, where iftar and suhoor gatherings bring families together, and special Ramadan events create a distinct atmosphere. Visitors can wonder through the Souk Al Zal, an exceptional market for incense, traditional artifacts and textiles, combining Saudi heritage with a Ramadan atmosphere, or watch the Ghabga, a Ramadan event that offers a unique experience, mixing traditional and modern atmosphere and featuring a range of entertainment and cultural events to enhance the Ramadan experience.
Saudi Arabia is currently boosting its public service sectors such as health, education, infrastructure, recreation and tourism as part of the Vision 2030 framework, which aims to cut the Kingdom’s reliance on oil.
The Ramadan Lights season is part of the Kingdom’s global tourism campaign, “Saudi, Welcome to Arabia,” a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer.
It aims to drive forward the country’s tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys.


Riyadh man faces prosecution for selling counterfeit pharmaceuticals

Updated 08 May 2025
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Riyadh man faces prosecution for selling counterfeit pharmaceuticals

  • SFDA said that violations pose a great risk to the health and safety of consumers
  • SFDA also requested the public’s cooperation by reporting any observable violations

The Saudi Food and Drug Authority has referred the representative of a commercial establishment in Riyadh to the Public Prosecution after he was found to be involved in the sale of a counterfeit pharmaceutical product.

The act is a direct violation of the Pharmaceutical and Herbal Establishments and Products Law in the Kingdom, which mandates a penalty of up to 10 years’ imprisonment and a fine of SR10 million ($2.6 million), the Saudi Press Agency reported.

The SFDA highlighted the importance of strictly adhering to the laws and regulations put in place to ensure the safety and quality of products circulating in the Saudi market.

The authority said that violations pose a great risk to the health and safety of consumers, warranting the enforcement of legal penalties against offenders.

The SFDA also requested the public’s cooperation by reporting any observable violations in establishments under its supervision to the toll-free line 19999, in an effort to strengthen oversight and safeguard public health.


Saudi students display robotic inventions at Robocon 2025

Updated 08 May 2025
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Saudi students display robotic inventions at Robocon 2025

  • Event was attended by student inventors, investors and technology companies
  • Several panel discussions focused on ways in which robotics can affect society

RIYADH: Saudi students displayed their robotic inventions at King Abdulaziz University Robocon 2025, which was held at the university’s King Faisal Convention Center from Tuesday to Thursday, the Saudi Press Agency reported.

Organized by the university’s Deanship of Student Affairs, the event was attended by student inventors, investors and technology companies.

Saudi student Samar Awad Al-Rabi, from the Faculty of Medical Rehabilitation Sciences at King Abdulaziz University, presented a smart temperature-monitoring device, aimed at protecting sensitive environments from sudden thermal changes.

Rania Al-Mukhtar Al-Sheikh, from Taibah University, presented an innovative treatment for dry macular degeneration, an eye disease that affects vision.

The device treats and repairs damaged cells, reduces inflammation, and improves bloodflow without damaging healthy tissues with the hope of restoring or improving vision.

Exhibition activities included a range of qualitative competitions, including the “Saqr” competition, which is the first engineering competition focused on drone technologies.

In another competition — the Robocup —robots battled it out on a miniature football pitch.

The event also featured the launch of the innovtech Hackathon, a coding challenge that will include four main tracks focusing on technology in education, tourism, manufacturing and the financial sector.

Several panel discussions focused on ways in which robotics can affect society — including one titled Turning Point: Transforming Tech Ideas into Successful Projects, which explored how to market technological inventions.

The exhibition offered a range of interactive experiences, including virtual reality exhibits and practical workshops that contributed to the skill development of participants.

An interactive game invited attendees to collect stamps from different attractions to win a prize, and visitors were served Arabic coffee by robots.

The university said that the event reflects its vision of empowering students and building a generation that will lead the future of robotics and smart technologies.


KAUST researchers join Africa marine research expedition

Updated 08 May 2025
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KAUST researchers join Africa marine research expedition

  • Mission began in Moroni, Comoros, with the team sailing south through the Indian Ocean to Cape Town, South Africa
  • Researchers focused on assessing biodiversity at several seamounts — underwater mountain formations

RIYADH: Researchers from King Abdullah University of Science and Technology joined the Saudi non-profit foundation OceanQuest on its first marine expedition around Africa aboard the research vessel OceanXplorer.

The mission began in Moroni, Comoros, with the team sailing south through the Indian Ocean to Cape Town, South Africa.

Researchers focused on assessing biodiversity at several seamounts — underwater mountain formations.

A second phase, designed for early-career oceanographers, proceeded north to Walvis Bay in Namibia before concluding scientific operations in Mindelo, Cabo Verde.

The KAUST research team, comprising two PhD candidates from the Marine Microbiome Lab and one from Earth Science and Engineering, conducted research in biodiversity assessment, seamount studies and chemical analysis.

The team compared seamount formation in the Indian Ocean with similar geological phenomena in Saudi waters.


Ministry of Tourism inspects hospitality facilities ahead of Hajj

Saudi Arabia’s tourism ministry conducted an inspection of Hajj hospitality facilities. (SPA)
Updated 08 May 2025
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Ministry of Tourism inspects hospitality facilities ahead of Hajj

  • Al-Mazyad is assessing whether preparations and procedures of multiple hospitality establishments are following the tourism law and its executive regulations

RIYADH: Deputy Minister of Licensing and Classification at the Ministry of Tourism Abdulmuhsen Al-Mazyad has been conducting field tours of hospitality facilities in Makkah to ensure readiness for receiving pilgrims during the Hajj season.

Al-Mazyad is assessing whether preparations and procedures of multiple hospitality establishments are following the tourism law and its executive regulations.

The deputy minister is especially concerned about whether these establishments have obtained the proper operational licensing from the Ministry of Tourism.

As part of its efforts to grow sustainable partnerships with the tourism sector, the ministry’s delegation has also sat with hospitality investors and operators at the Makkah Chamber of Commerce.

Enhancing the quality of service in Makkah and the rest of the Kingdom, managing hardships faced by investors and operators, and the ministry’s commitment to combating those hardships, have all been discussed during the meetings.


Thunderstorms expected across Saudi Arabia until Sunday

Updated 08 May 2025
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Thunderstorms expected across Saudi Arabia until Sunday

  • Makkah province is expected to see moderate to heavy rainfall with potential flash floods, hail, and dust-stirring winds
  • Riyadh province will also experience light to moderate rainfall, flash floods, hail, and dust-stirring winds

RIYADH: Thunderstorms are expected across most of Saudi Arabia throughout the weekend until Sunday, according to the General Directorate of Civil Defense.

Makkah province is expected to see moderate to heavy rainfall with potential flash floods, hail, and dust-stirring winds, affecting areas like Taif, Maysan, Al-Muwayh, Turbah, Al-Khurmah and Ranyah.

Riyadh province will also experience light to moderate rainfall, flash floods, hail, and dust-stirring winds, affecting areas including Afif, Al-Dawadmi, Al-Quwayiyah, and Shaqra.

Moderate to heavy rainfall is expected in Jazan, Aseer, Al-Baha, and Madinah regions, with moderate rain in Hail and light to moderate rain in Najran and Qassim.

The directorate advised caution, avoiding flood-prone areas such as valleys, and refraining from swimming in them.

It also encouraged staying informed about the latest weather updates through official media channels and social media platforms.