How the sale of Newcastle United to Saudi Arabia’s PIF transformed the club’s fortunes

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Newcastle players celebrate after winning the EFL Cup final soccer match between Liverpool and Newcastle at Wembley Stadium in London on March 16, 2025. (AP Photo)
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Updated 20 March 2025
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How the sale of Newcastle United to Saudi Arabia’s PIF transformed the club’s fortunes

  • NUFC was purchased by Saudi Arabia’s Public Investment Fund in October 2021, marking the start of a major turnaround for the club
  • Under head coach Eddie Howe, the English football side have avoided relegation and quickly become top Premier League contenders

DUBAI: For the majority of football fans, Jan. 22, 2021, is unlikely to be a date that sticks in their long-term memory. But for supporters of one club in particular, it is one that is laden with significance.

With just 15 minutes left of Newcastle United’s match against Leeds United at Elland Road, the score was 0-0. A miserable Premier League season looked set to continue for Eddie Howe’s team. 




Newcastle's head coach Eddie Howe lifts the trophy after winning the EFL Cup final soccer match between Liverpool and Newcastle at Wembley Stadium in London on March 16, 2025. (AP)

Then up stepped Jonjo Shelvey to give Newcastle a priceless 1-0 victory. It is no exaggeration to say that the win instantly changed the complexion of the team’s season and with it the club’s trajectory.

Going into their 21st match of the league season, Newcastle United had found themselves with just one previous win, leaving them stuck in the relegation zone.

FASTFACTS

• Newcastle is a one-club city.

• Newcastle United’s Carabao Cup win was their first trophy in 55 years.

• Newcastle have won Four League titles and six FA Cups.

After the win at Leeds, however, Newcastle would embark on a run that would see them win five of their next six matches, and nine of the next 13. The team cruised to safety and ended the season in a comfortable 11th place.

Howe had conjured a miracle that barely seemed feasible just a few months earlier when he was tasked with turning around the club’s fortunes following their sale by long-time owner Mike Ashley.

On Sunday, as Howe, his team, and chairman Yasir Al-Rumayyan celebrated with delirious fans at Wembley after Newcastle defeated Liverpool 2-1 in the Carabao Cup final, those memories from just three years earlier must have seemed like a distant bad dream.




NUFC Chairman Yasir Al-Rumayyan celebrates at Wembley after Newcastle defeated Liverpool 2-1 to win the title on March 16, 2025. (AFP)

Newcastle had won their first major trophy in 55 years, justifying the faith that Saudi Arabia’s Public Investment Fund (PIF) had shown in the club and the city when it finally completed a takeover on Oct. 7, 2021.

PIF, alongside Amanda Staveley’s PCP Capital Partners and Reuben Brothers, had been pursuing the club for more than a year. Once the deal with Ashley had been completed, they set about reawakening a sleeping giant — one of England’s and Europe’s biggest clubs.

Newcastle United supporters had had few reasons to celebrate since the mid-1990s when manager Kevin Keegan’s “Entertainers” team had come close to winning the Premier League, only to lose out to Alex Ferguson’s unstoppable Manchester United.




Fans at Newcastle’s St. James’ Park have seen their club transformed in just three years. (AFP)

Now, backed by PIF and its chairman Al-Rumayyan in the boardroom, and with Staveley and husband Mehrdad Ghodoussi initially their public face, this was a club reborn.

The mission was to not only build a successful football team, but to also rejuvenate the local area surrounding St James’ Park in this one-club city.

First up was to hire Howe, a promising young English coach who had performed footballing miracles with Bournemouth FC by taking them from League One to the Premier League.




In this photo taken on October 7, 2021, Newcastle United supporters celebrate outside the club's stadium St James' Park in Newcastle upon Tyne in England after the sale of the football club to a Saudi-led consortium was confirmed. (AFP)

While at the time some supporters had expected a more established European coach, PIF’s decision to give Howe the reins on Nov. 8, 2021, has proved to be inspired.

Next was to assemble and oversee a squad capable of Premier League survival. If and when that was achieved, they would need to go on to challenge the country’s elite clubs at the other end of the table.

Without splurging on superstar names, Howe’s signings were astute. January of 2022 saw the arrival of Kieran Trippier for Atletico Madrid, Chris Wood from Burnley, Matt Targett from Aston Villa, and former Newcastle youth player Dan Burn from Brighton.

But, without a doubt, the jewel in the crown was Bruno Guimaraes from Olympique Lyon. Fans instantly fell in love with their gifted Brazilian midfielder.




Newcastle United's Brazilian midfielder Bruno Guimaraes celebrates on the pitch on March 16, 2025. (AFP) 

Another masterful trick managed by Howe was to rejuvenate players like Joelinton Cassio Apolinario de Lira, Sean Longstaff, and Miguel Almiron, who had stagnated under the reign of previous coach Steve Bruce and owner Ashley.

After relegation was easily avoided with a stunning second half to the 2021-22 Premier League season, the squad was strengthened in the summer transfer window with the signings of goalkeeper Nick Pope from Burney, highly rated Dutch defender Sven Botman from Lille, and the superlative Swedish international Alexander Isak from Real Sociedad.

Newcastle now had a formidable squad that was ready to challenge for trophies and European places. And that is exactly what they did in the 2022-23 season.




This combination of photos taken during the English League Cup final match between Newcastle United and Liverpool shows (clockwise, from top left) NUFC's Alexander Isak scoring their second goal, striker Callum Wilson (#09) fighting for the ball with Liverpool defender #Andrew Robertson, midfielder Harvey Barnes (#11) fighting for the ball with Liverpool's Dominik Szoboszlai, and Liverpool players reacting after Newcastle scored their second goal to win the title. (Reuters & AFP photos) 

At the start of 2023, Howe led the club to its first major cup final since 1998. But, on Feb. 28, the still-developing team found the task of defeating Manchester United a step too far, losing 2-0 at Wembley Stadium.

Despite the cup final defeat, Howe’s first full season as manager ended on a major high as the club finished in fourth place in the Premier League to secure a spot in the following season’s UEFA Champions League.

The following season would prove to be one of consolidation. Despite the signings of Anthony Gordon from Everton, Sandro Tonali from AC Milan, and Harvey Barnes from Leicester City, the team found it hard to balance the challenges of the Premier League and European competition.

 

 

A stunning 4-1 win over Paris Saint-Germain at St James’ Park in October, could not stop Newcastle from exiting the Champions League in the group stages. Their final position of seventh in the Premier League would have disappointed fans hoping for another invite to Europe’s top table.

But that was only a prelude to what will now go down as one of the greatest seasons in Newcastle’s history. There were moments of uncertainty for fans as the team’s Premier League form fluctuated throughout the current campaign. But glory was just around the corner. 

A superb two-legged Carabao Cup semi-final win, which saw a 2-0 victory at the Emirates followed by another at St James Park, gave Newcastle another chance to claim its first trophy in generations. This time it would be against Premier League leaders and England’s most successful club, Liverpool.




Newcastle fans erupt in celebration after Newcastle United's victory at Wembley Stadium on March 16, 2025. (AFP)

Sunday, March 16 would prove a golden day for Newcastle. Their fans, who had taken over central London in the two days leading up to the final, were as remarkable in the stands as their heroes were on the pitch.

Goals by the local hero Burn and talisman Isak either side of half time left supporters in dreamland. Despite a late Liverpool goal, Newcastle were not denied a well deserved 2-1 win.

Cue Bruno’s tears, Al-Rumayyan’s joyous celebrations and pure delirium on the Wembley terraces.

It was a victory 55 years in the making, but one achieved almost in a blink of an eye since the dark days of 2021.
 

 


Postecoglou ‘hopeful’ Son will return for Spurs against Palace

Updated 18 sec ago
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Postecoglou ‘hopeful’ Son will return for Spurs against Palace

  • South Korea international Son, 32, has missed the club’s past seven fixtures with a foot injury
  • “Half hopeful that we get Sonny some minutes tomorrow so he’ll be the only one that sort of can come back in,” Postecoglou said

LONDON: Ange Postecoglou says he is “half hopeful” that captain Son Heung-min will return on Sunday as he makes plans for Tottenham’s showdown with Manchester United in the Europa League final.

South Korea international Son, 32, has missed the club’s past seven fixtures with a foot injury, including both legs of Tottenham’s 5-1 aggregate win against Norwegian champions Bodo/Glimt in the Europa League semifinals.

“Everyone got through OK the other night. Half hopeful that we get Sonny some minutes tomorrow so he’ll be the only one that sort of can come back in,” Spurs boss Postecoglou said on Saturday.

“I think what we do know about Thursday night, playing on an artificial pitch (in Norway) takes a lot out of the players, it’s fair to say they were sore.”

Defenders Cristian Romero, Micky van de Ven and Destiny Udogie are expected to be rested against Palace.

Tottenham are a lowly 16th in the Premier League ahead of their match against Palace — a point and a place below United.

But they reached the semifinals of the League Cup and have a chance to win their first silverware for 17 years in the Europa League.

The Australian will bring up a century of fixtures as Tottenham boss in the Europa League final against United in Bilbao on May 21.

“It’d be a nice little bow there for that 100 and it’s been a really full 100,” he said. “It’s fair to say I’ve experienced just about every emotion in it and hopefully the one main emotion we’re all after will be the joy at the end of it.

“We have had a ridiculous injury-riddled season coupled by the fact we’ve done really well in two competitions and that is 60 games.

“So, it has felt — and certainly for me personally it has felt — like a really, really long season.

“But you just get energy and realize what happened the other night and you’re so close to achieving something special that it all dissipates into the background, so you get the energy you need.”


Yuri Cesar the hero as Shabab Al-Ahli beat Sharjah to take President’s Cup

Shabab Al-Ahli players and officals celebrate winning the President's Cup after beating Sharjah 2-1 in Abu Dhabi (X/@Shabab_AlAh
Updated 10 May 2025
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Yuri Cesar the hero as Shabab Al-Ahli beat Sharjah to take President’s Cup

  • A 2-1 win at Mohammed bin Zayed Stadium secures UAE league, cup double for Paulo Sousa’s men

DUBAI: Brazilian winger Yuri Cesar emerged as the hero for all-conquering Shabab Al-Ahli as his brace of goals secured a come-from-behind 2-1 President’s Cup final victory against Sharjah and the fourth trophy of an unforgettable campaign.

Paulo Sousa’s troops walked out at Mohammed bin Zayed Stadium on Friday fresh from securing ADNOC Pro League glory with three matches remaining, adding to their UAE-Qatar Challenge Shield and Emaar Super Cup triumphs.

But their latest pursuit of glory got off to a tricky start when UAE utility player Marcus Meloni slotted in an early cross for The Kings, led by Cosmin Olaroiu.

Ex-Flamengo youngster Cesar levelled in stunning fashion deep into first-half injury time with a superb free-kick, before a dizzying solo run and precise low strike from the edge of the penalty box proved decisive just past the hour mark.

Sousa told Abu Dhabi Sports: “Myself and my staff decided to come here (last summer) because we felt we had the ambition from the club, then we built it up. We deserve all these treasures; it was amazing.

“It’s a very difficult team to play (Sharjah). They are really mature; without too many things they create lots of difficulties because they are really compact and determined in individual challenges.”

Under the guidance of Sousa — and including the likes of Iran’s superstar Sardar Azmoun and emerging UAE goalkeeper Hamad Al-Meqbaali in their ranks — Shabab Al-Ahli have been this term’s dominant force. They were only denied a clean domestic sweep after suffering a 2-1 defeat against Al-Jazira in last month’s ADIB Cup showpiece.

Shabab Al-Ahli are now the President’s Cup’s most successful team with 11 titles, one more than Sharjah.

Friday’s clash represented another near miss for their opponents, who are on course to finish a distant second in the top flight.


Iraq hire former Australia boss Graham Arnold as head coach

Updated 09 May 2025
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Iraq hire former Australia boss Graham Arnold as head coach

  • Arnold left Australia in September
  • Iraq are third in Group B of Asian qualifying for the 2026 World Cup

BAGHDAD: Iraq hired former Australia boss Graham Arnold as head coach of their national team on Friday.

Arnold left Australia in September after six years in charge during which he took the Socceroos to the last 16 of the 2022 World Cup, where they lost to eventual winners Argentina.

Iraq are third in Group B of Asian qualifying for the 2026 World Cup and Arnold will start with two crucial games against leader South Korea in Basra on June 5 and second-placed Jordan in Amman five days later.

Six points from these two matches would seal Iraq’s place at the tournament for the first time since their 1986 debut.


FIFA Women’s World Cup to be expanded to 48 teams from 2031

Updated 09 May 2025
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FIFA Women’s World Cup to be expanded to 48 teams from 2031

  • The 48-team tournament will adopt a 12-group format, increasing the total number of matches from 64 to 104
  • The 2027 tournament in Brazil will remain at 32 teams

PARIS: The Women’s World Cup will be expanded from 32 to 48 teams, like the men’s competition, starting with the 2031 edition, FIFA announced on Friday.

The FIFA Council unanimously agreed to enlarge the competition “given the remarkable recent strides made by women’s football across the world,” the sport’s governing body said in a statement.

The 48-team tournament will adopt a 12-group format, increasing the total number of matches from 64 to 104 and extending the tournament by one week, FIFA said.
FIFA have still to ratify the 2031 and 2035 hosts.

The 2027 tournament in Brazil will remain at 32 teams.

FIFA President Gianni Infantino said the move followed the success of the 2023 World Cup in Australia won by Spain.

The 2023 tournament was “the first in which teams from all confederations won at least one game and teams from five confederations reached the knockout stage, among many other records, set a new standard for global competitiveness,” said Infantino.

“This decision ensures we are maintaining the momentum in terms of growing women’s football globally.

“This is not just about having 16 more teams playing ... but taking the next steps in relation to the women’s game in general by ensuring that more FIFA Member Associations have the chance to benefit from the tournament to develop their women’s football structures.”

The decision, FIFA said, will broaden representation, offering more nations and players access to elite competition and accelerating investment in women’s football worldwide.

The men’s tournament will be expanded to 48 teams for the World Cup in 2026, to be hosted by the United States, Canada and Mexico.


Liverpool’s Salah voted Football Writers’ Player of the Year

Updated 09 May 2025
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Liverpool’s Salah voted Football Writers’ Player of the Year

  • Salah earned the prize after scoring 28 goals and producing 18 assists for Liverpool
  • The Egypt forward broke the record for the most goal involvements

LONDON: Mohamed Salah won the Football Writers’ Association Player of the Year award for the third time on Friday after inspiring Liverpool’s march to a record-equalling 20th English title.

Salah earned the prize after scoring 28 goals and producing 18 assists for Liverpool in the Premier League this season.

The Egypt forward broke the record for the most goal involvements in a 38-game Premier League campaign as Arne Slot’s side romped to their first title since 2020.

Salah secured almost 90 percent of the football writers’ votes, marking the biggest winning margin this century.

Liverpool center-back Virgil van Dijk came second in the contest, with Newcastle striker Alexander Isak third and Arsenal midfielder Declan Rice fourth.

Salah, who was previously given the award in 2017-18 and 2021-22, is now level with former Arsenal forward Thierry Henry as the only players to win it three times.

The 32-year-old recently ended speculation over his future by signing a new two-year contract to stay at Anfield until 2027.

Salah’s decision to commit to Liverpool will make them favorites to win a record 21st title next season as they look to move ahead of Manchester United as England’s most successful top-flight club.

Alessia Russo became the second Arsenal player to land the women’s award as the striker finished ahead of last year’s winner Khadija Shaw.