How AI technology is changing the beauty industry

1 / 2
L’Oreal technology measures skin aging and offers personalized skincare regimens. (Supplied)
Short Url
Updated 05 April 2025
Follow

How AI technology is changing the beauty industry

  • Algorithms are used to recommend salons to customers in Saudi Arabia
  • Millions of gigabytes of data on hair and skin is being fed into AI engines

RIYADH: Artificial intelligence is increasingly being used in the beauty industry, both in Saudi Arabia and internationally.

Mohamed Hassan, CEO of Saudi-based Glamera, spoke to Arab News about how the company uses AI to recommend services to customers.

“The system analyzes user behavior and preferences to offer personalized service suggestions,” he said.

Founded in Egypt in 2020, where it still covers Cairo and Alexandria, Glamera then relocated to Saudi Arabia, where it covers Riyadh, Jeddah, Dammam, Taif, Qassim, and Madinah.

Another technology implemented by some beauty companies is augmented reality, which allows users to ‘try out’ beauty products using their smartphones. 

L’Oreal uses AI technology for a wide range of features including analyzing customer reviews and evaluating product formulas, Vismay Sharma, president of L’Oreal South Asia Pacific, Middle East, and North Africa, told Arab News.

The company’s Beauty Genius, which provides users with analysis, product recommendations and personalized routines for hair and makeup, is powered by generative AI.

L’Oreal has also created SkinConsultAI, which “measures skin aging” and offers personalized skincare regimens.

Sharma said that the company has collected a vast amount of data on hair and skin — more than 11 million gigabytes — which is fed into the AI engine.

“We have by far the highest amount of data … that is what we are now feeding into all of our AI engines such as LLMs (large language models), which is allowing us to do significant exploration of formula evaluation,” Sharma said.

Stressing how important it is to use technology responsibly, Sharma added that L’Oreal has been transparent about its commitment to not using computer-generated photos of results. 

“We never use GenAI on our models, because that, in a way, is faking results,” he said. “There are very clear ethical rules that we put around the use of technology and I very strongly believe that if technology is in the hands of responsible people, using it responsibly can significantly enhance the quality of experience, the beauty journey of consumers, and the overall efficiency of an organization.”


The female-only wellness spaces in Riyadh that aim to empower women

Wateen Al-Tuwaijri opened Sunsets Yoga, a serene environment dedicated solely to women. (Photos Instagram: @sunsets_yoga)
Updated 25 April 2025
Follow

The female-only wellness spaces in Riyadh that aim to empower women

  • Yoga, Pilates studios provide safe, calm environment
  • ‘I have met some pretty incredible women,’ Australian customer says

RIYADH: A number of female-only wellness spaces in Riyadh are aiming to provide empowering communities for women, driven by the desire for privacy and comfort.

Locations like gyms, pools and even some theme parks have created safe spaces exclusively for women on designated days.

This allows women to dress freely and engage in activities that foster a sense of community.

"Yoga by Sunset", a serene environment dedicated solely to women. (Supplied)

One such place is Sunsets Yoga, a serene studio environment dedicated solely to women.

It offers an array of classes and programs focused on health and wellness and also has an entertainment center where women can unwind and connect.

“Sunsets Yoga was born out of my passion for yoga and my deep desire to help people,” owner Wateen Al-Tuwaijri told Arab News.

Since moving to Saudi I have really noticed the benefits of going to a female-friendly Pilates studio. Not only is it comfortable but I feel confident in my own skin and body. The highlight for me has to be the networking. I have met some pretty incredible women who are not only inspiring but are like-minded.

Emma Shirley

“I opened this space because I believe in the transformative power of yoga — not just for the body, but for the mind and soul as well.

“My goal for Sunsets Yoga is to create a welcoming, peaceful environment where individuals can escape the stresses of daily life, reconnect with themselves and grow both physically and mentally.”

“Yoga is a universal tool for balance and I wanted to ensure that women here have access to a space where they can focus on their health and well-being without any barriers. (Supplied)

Al-Tuwaijri said it was “especially important” to have places in Riyadh that cater exclusively to women.

“Yoga is a universal tool for balance and I wanted to ensure that women here have access to a space where they can focus on their health and well-being without any barriers.

“It’s about supporting their journey of self-discovery and personal growth in a place where they can feel free, strong and inspired.”

The studio offered a range of regular, pre/post-natal and customized private training sessions. (Supplied)

Al-Tuwaijri said she wanted to build “a community that supports, encourages and nurtures” people.

Another prominent female-only space is the reformer Pilates studio Bdn in Al-Rayyan District.

“I’ve been practicing reformer Pilates for over 15 years now and swear by it,” owner Najd Al-Hatlani said.

Another prominent female-only space is "Bdn", a Pilates studio designed specifically for women. (Supplied)

“It has given me impeccable self-awareness regarding my body and how the smallest muscles move to support the larger ones … it has completely changed my perspective regarding all workouts.

She said she opened the studio to serve an untapped market in the east of Riyadh.

“Female-oriented spaces have always been part of our cultural heritage and experience. I think it’s important to continue to offer these safe haven spaces for women in order to maximize their well-being.

“As kind as many people want to be, we as women have shared far too many similar experiences through life which makes it comforting to be in the same room as that unspoken supportive energy.”

The studio offered a range of regular, pre/post-natal and customized private training sessions, Al-Hatlani said.

Emma Shirley, an Australia living in Riyadh, is a regular at Bdn.

“Since moving to Saudi I have really noticed the benefits of going to a female-friendly Pilates studio. My go-to Pilates studio in Riyadh is Bdn. I have been going there for a few months.

“Not only is it comfortable but I feel confident in my own skin and body. The highlight for me has to be the networking. I have met some pretty incredible women who are not only inspiring but are like-minded.”

 

 


Saudi Arabia takes part in European Economic Congress

Updated 25 April 2025
Follow

Saudi Arabia takes part in European Economic Congress

  • The Saudi delegation met with the Poland’s deputy minister of Economic Development and Technology to discuss economic relations between Saudi Arabia and Poland

RIYADH: Saudi Arabia participated in the 17th edition of the European Economic Congress, held in Katowice, Poland, from April 23-25.

The Saudi delegation consisted of Ambassador to Poland Saad bin Saleh Al-Saleh; Undersecretary of the Ministry of Investment for International Relations Sara Al-Sayed; Deputy Governor of the Saudi General Authority of Foreign Trade Abdulaziz Al-Sakran; and representatives from the Federation of Saudi Chambers of Commerce, specifically the Saudi-Polish Business Council.

The Saudi delegation met with the Poland’s deputy minister of Economic Development and Technology to discuss economic relations between Saudi Arabia and Poland and strategies to improve investment and trade exchange, as well as taking part in a dialogue session focused on the same topics and including a review of the economic transformations occurring in the Kingdom in light of Saudi Vision 2030.

The delegation also conducted meetings and workshops with several representatives from companies attending the congress to present investment opportunities in the Kingdom.

 


Royal body offers Saudi traditional bisht-making course

Updated 25 April 2025
Follow

Royal body offers Saudi traditional bisht-making course

  • Wrth plays a leading role in promoting Saudi identity and cultural heritage, both locally and globally

RIYADH: The Royal Institute of Traditional Arts, Wrth, has opened registration for the Al-Bisht Al-Hasawi Apprenticeship Program in Al-Ahsa governorate.

Al-Bisht Al-Hasawi — referring to the traditional male outer-garment dress made in Al-Ahsa — is a culturally significant craft in the Kingdom.

Participants will learn the fundamentals of the craft, including its history, tools, techniques, embroidery, sewing, and the traditional textile industry. (SPA)

The program spans three semesters and aims to equip participants with the knowledge and skills to revive, preserve, and promote this traditional art form.

Participants will learn the fundamentals of the craft, including its history, tools, techniques, embroidery, sewing, and the traditional textile industry.

Instruction will be delivered by seasoned artisans who have inherited and practiced the craft for generations.

Participants will learn the fundamentals of the craft, including its history, tools, techniques, embroidery, sewing, and the traditional textile industry. (SPA)

Following the successful first and second editions in 2023 and 2024, which trained 22 participants, the third edition will run from July 6 to Aug. 5, 2027.

This initiative is a part of Wrth’s broader effort to offer regular training programs that provide the skills and expertise required for specialized handicrafts.

Wrth plays a leading role in promoting Saudi identity and cultural heritage, both locally and globally.

It is committed to supporting emerging national talent, safeguarding intangible heritage, and fostering a deeper appreciation for traditional arts.

Registration is through Wrth’s website: https://wrth.edu.sa/programs/apprenticeship.

 


Jeddah’s Historic District to get new waste management plan

Updated 25 April 2025
Follow

Jeddah’s Historic District to get new waste management plan

  • Ministry of Culture to collaborate with recycling firm on green initiative

JEDDAH: The Ministry of Culture has signed a memorandum of understanding with Saudi Investment Recycling Co. to strengthen cooperation on waste management and recycling in Jeddah’s Historic District.

The initiative is part of the ministry’s efforts to revitalize the area, promote environmental sustainability, support green initiatives and enhance the visitor experience.

The agreement was signed by Wael bin Sami Saim Al-Daher, director general of the General Administration of the Jeddah Historic District Program, which is affiliated to the ministry, and Haitham bin Hassan bin Hamed, CEO of SIRC’s Western Region branch.

It outlines collaboration on implementing best practices and solutions for recycling construction and demolition waste, managing solid waste and converting it into materials such as gravel and fertilizer.

It also includes identifying effective mechanisms for waste collection and transportation and raising environmental awareness among residents and visitors.

The collaboration will contribute to national goals such as reducing carbon emissions, achieving fuel savings and creating jobs.

As part of its ongoing efforts in the Historic District, the ministry has added 120,000 sq. meters of green spaces, while its cleaning and maintenance teams remove 70 tonnes of waste daily.

 


Maldives honors Saudi Arabia’s Islamic affairs minister

Updated 57 min 32 sec ago
Follow

Maldives honors Saudi Arabia’s Islamic affairs minister

  • The honor is in recognition of the minister’s outstanding efforts in consolidating the approach of moderation and balance; spreading the values ​​of tolerance and coexistence; and promoting constructive communication among people

MALÉ: The Ministry of Islamic Affairs in the Maldives has awarded the Kingdom’s Minister of Islamic Affairs, Dawah and Guidance Dr. Abdullatif Al-Asheikh the shield for promoting moderation, tolerance and communication between peoples for 2025.

It was presented by Dr. Mohamed Shahim Ali Saeed, the minister of Islamic affairs of the Maldives, and was received on his behalf by Sheikh Dr. Salah Al-Budair, the imam and khatib of the Prophet’s Mosque.

The ceremony was attended by Adam Sharif Omar, minister of regions; Dr. Ismail Shafi, minister of education; and Sheikh Mohamed Latif Ali, the grand imam of Sultan Mohamed Takrufan Grand Mosque.

The honor is in recognition of the minister’s outstanding efforts in consolidating the approach of moderation and balance; spreading the values ​​of tolerance and coexistence; and promoting constructive communication among people.

He has also been recognized for his continued support of Islamic cooperation and the qualitative initiatives he has provided to serve the Maldivian people in the fields of dawah, education, and community development.

These initiatives form part of the programs that have contributed to enhancing community awareness and consolidating authentic Islamic values.