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AlUla


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From seamless travel to tailored experiences, AI is transforming Saudi Arabia’s tourism industry

  • The Kingdom has raised it ambition to attract 150 million tourists per year by 2030, with AI at the heart of its tourism strategy
  • From personalized excursions to interactive augmented reality tours, experts say AI is revolutionizing the sector
By Sulafa Alkhunaizi ·
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How a newly classified species of snake was discovered in Saudi Arabia’s ancient AlUla oasis

By Jasmine Bager ·

AlUla forges ahead with prestigious accreditation award

By Arab News ·
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How the Arabian oryx became a symbol of environmental regeneration in Saudi Arabia

By Nada Hameed ·

AlUla’s rise drives economic growth and job creation

By Reem Walid ·

A scent-sational collab: Kerten Hospitality partners with Kayali

By Arab News ·

Saudi artist creates unique lighting fixtures in AlUla

By Arab News ·

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