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Spotify launches ‘ICON’ program to promote Pakistan’s legacy artists among younger audiences

  • Spotify to promote curated playlists, on-platform promotions of Pakistan’s iconic musicians from 1950s to 2000s
  • Pakistani celebrities hail project which allows them to play timeless, classical music at the “click of a button” online
By BURAQ SHABBIR ·

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Spotify launches ‘ICON’ program to promote Pakistan’s legacy artists among younger audiences

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