Tata Motors, India’s leading multinational automobile manufacturer, launched its first automated manual transmission truck, the Tata Prima 4440.S AMT in Saudi Arabia at the Heavy Equipment and Trucks Show in Dammam. Based on its flagship platform, the Prima 4440.S AMT is built with the company’s global expertise to deliver unmatched reliability and performance. Equipped with a powerful drivetrain, robust aggregates and a comfortable cabin, the new truck perfectly blends driver comfort and fuel efficiency to offer higher productivity and profitability to its customers. Additionally, Tata Motors showcased five of its high-performance products at the HEAT Show, which are designed and engineered to suit the country’s requirements and cater to a wide variety of applications.

Unveiling Tata Motors’ HEAT Show pavilion, Anurag Mehrotra, head, international business, Tata Motors Commercial Vehicles, said: “Saudi Arabia is a key region for Tata Motors, where we have proudly established a strong presence and are serving the customers for decades. As the Kingdom undergoes rapid transformation, we remain committed to supporting its evolving mobility needs with our advanced solutions. With a strong focus on innovative technologies, reliability and customer profitability, we are proud to launch our first automated manual transmission truck in the Kingdom. We are confident that its world-class reliability, performance and smart features will aid the country’s ambitious growth aspirations and offer long-term value for our customers.”

Mehrotra further commented on the ongoing development of Tata’s available product lineup within the Kingdom, saying: “We are extremely happy to share that with the launch of the latest Prima truck, we are starting to complete the range of products that will be required to serve the market of Saudi Arabia. Anything that you need from a cargo or passenger mobility standpoint, we have a product for the Kingdom.” He added: “From a product range perspective, whether you look at trucks or buses, the portfolio we offer now is more complete.” 

Commenting on the Tata Group’s strategy in the Kingdom, Mehrotra said: “As a group, we have always approached the country with a sense of service. We are here to ensure that the country realizes its dreams and visions. If it is right for the Kingdom of Saudi Arabia, it will be right for the Tata Group.”

Tata Motors’ range of trucks are complemented by comprehensive value-added services, provided in partnership with its official distributor Mohamed Yousuf Naghi Motors Co. Customers across the Kingdom will benefit from a wide network of service touchpoints, skilled technicians, and easy access to Tata Genuine Parts that maximize vehicle uptime and enhance overall customer satisfaction.

Azeem Khan, managing director, Mohamed Yousuf Naghi Motors Co, said: “Our successful partnership with Tata Motors allows us to bring to our customers reliable products developed as per the evolving needs of the Kingdom. With the introduction of the Prima 4440.S AMT, we remain committed to providing exceptional after-sales support, ensuring seamless operations for our customers. We will continue to deliver the highest level of service, backed by our strong service network and dedicated teams, to keep our customers’ businesses moving forward.”

Ericsson and Mobily, a leading innovator in the telecommunications, media, and technology sector in Saudi Arabia, have successfully completed a trial to explore Ericsson’s artificial intelligence-powered 5G Uplink Interference Optimizer. This initiative will enhance 5G mobile uplink performance, delivering superior connectivity and improved user experiences across Mobily’s network.

Performed with the Uplink Interference Optimizer module, part of the Ericsson Cognitive Software portfolio, the trial demonstrated that the proportion of transmissions conducted under high-quality conditions increased by 80 percent, which results in spectral efficiency and throughput enhancement.

This success can lead to a significant increase in higher-order modulation, better spectral efficiency, and enhanced overall user experience. Mobily’s customers can benefit from faster upload speeds and improved 5G performance on their mobile devices.

Alaa Malki, chief technology officer at Mobily, said: “Partnering with Ericsson in this trial highlights our commitment to leveraging cutting-edge technologies to enhance the customer experience. By embracing AI-driven solutions, we are setting new benchmarks in network performance, ensuring our customers will benefit from faster, more reliable 5G connectivity. This collaboration not only strengthens our service offerings but also contributes to the evolution of the telecommunications landscape in Saudi Arabia.”

Ekow Nelson, vice president at Ericsson Middle East and Africa, said: “Together with Mobily, we are working toward enhancing 5G mobile connectivity for users in Saudi Arabia in line with Saudi Vision 2030’s goals for a developed digital infrastructure. This trial highlights our dedication to delivering innovative solutions that elevate user experience through fast and reliable mobile services while meeting the growing demand for mobile services.”

The success of this trial underscores the potential of Ericsson’s Cognitive Software in driving improvements in 5G network performance. With AI playing an increasingly vital role in network operations, this trial demonstrates how advanced technology can optimize and enhance the user experience, positioning Mobily as a key player in the 5G era. Both Ericsson and Mobily are committed to continuing their collaboration to bring the latest advancements in 5G technology to Saudi Arabia, paving the way for a more connected and efficient future.