Gone are the days when Saudis gave little attention to health and diet.
They are now far more aware of the benefits of a healthy lifestyle, partly evidenced by the growing number of gyms in the Kingdom.
Also on the rise are businesses offering healthy diet options and meal plans with young Saudi entrepreneurs taking full advantage of the internet and mobile apps to run their own online ventures.
Soulful is one such example. The online bakery, cofounded by Saudis Abdulilah Al-Nagadi, Intissar Bakr, Yasser Al-Eitani, and Enas Hashani, offers low-carb, gluten-free, ketogenic and paleo products.
Bakr switched to a ketogenic diet after learning about its benefits and began making low-carb desserts and bread for her family and friends, who encouraged her to launch the enterprise.
Entrepreneur Al-Eitani was introduced to the bakery around a year ago through Al-Nagadi and, impressed with the quality and taste of the products, suggested
turning it from a home-based setup into a full-fledged operation. “We officially launched Soulful in September 2019, but the idea began in January of that year,” Al-Eitani said.
Soulful offers a range of gluten-free and low-carb baked items suitable for different types of diets. “We are still growing and adding more items to our menu to accommodate everybody’s needs with a focus on the health benefits,” he said.
What makes Soulful stand out from other bakeries is the nutritional value of its products. “Some unconventional ingredients provide the necessary nutrients that are usually missed out while dieting,” added Al-Eitani.
“So, if you or your kids have a sweet tooth and are worried about sugar consumption, you do not have to think twice. You can grab a brownie, a cheesecake or any of our desserts without the guilt of eating the typical sugar-filled products.”
Soulful also has options for those who have health conditions with restrictive diets, such as certain types of diabetes or celiac disease.
“Of course, we recommend consulting your doctor before making major dietary changes,” he said.
However, several certified nutrition experts have given their seal of approval to the products after testing them.
“Instead of the typical flour, sugar, and salt being the main ingredients, our bread is made with almond flour and is fused with prebiotics to support useful bacteria in our guts. They are also filling enough to prevent overeating.”
Soulful uses Instagram and WhatsApp to do its business and some items are available in local bakeries. Plans are in the pipeline to expand outside of its current base in Jeddah. Details on Instagram @soulful.ksa.
Startup of the Week: Soulful - Guilt-free food for the health-conscious
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Startup of the Week: Soulful - Guilt-free food for the health-conscious
- Soulful offers a range of gluten-free and low-carb baked items suitable for different types of diets
Steve Wozniak urges Saudi youth to dream, innovate, and conquer the future of AI
- Wozniak shared his insights on artificial intelligence, creativity, and the importance of ethics in technology
- Steve Wozniak: The greatest things happen when you take risks
RIYADH: Steve Wozniak, the co-founder of Apple and a pioneer of the modern computing era, delivered an inspiring talk titled “Me, Myself, and AI” at the Misk Global Forum in Riyadh.
Speaking to a packed audience of young Saudis and global tech enthusiasts, Wozniak shared his insights on artificial intelligence, creativity, and the importance of ethics in technology, emphasizing the unique potential of Saudi youth to lead the next wave of innovation.
The session, part of a larger series focused on innovation, opened with Wozniak reflecting on his journey in shaping the personal computing revolution. He encouraged the audience to embrace risks and challenges as integral to success.
“The greatest things happen when you take risks,” he said. “Even if they fail, we always hear that you learn from your failures. But I think step after step after step, the total number of hours that you have put into doing things, even the risks that don’t come through, they lead up to your own abilities.”
This emphasis on resilience and perseverance resonates with Saudi Arabia’s aspiration to become a global leader in technology and entrepreneurship under Vision 2030.
Addressing the rise of AI and its transformative power, Wozniak highlighted the need for ethical considerations in its development. He explained that while AI can serve as a valuable tool, human oversight remains crucial.
“AI should be like a reporter bringing the information and a human being should be the editor (who) looks at it and decides which of it is important,” he said.
Wozniak also warned about the dangers of misinformation and manipulation in the digital age, calling for greater transparency in AI systems.
He advocated for clear guidelines to ensure that AI-generated content is accurate and trustworthy. “When AI generates information, users should be able to click and see where it came from. Attribution and accuracy are critical for building trust,” he explained.
This call for transparency aligns with Saudi Arabia’s efforts to integrate cutting-edge technologies while ensuring they serve the public good.
Wozniak urged the young audience to approach AI not just as a tool for progress but as a responsibility to humanity, emphasizing the need to create systems that reflect ethical values.
Throughout the session, Wozniak’s advice to Saudi youth centered on embracing creativity and taking ownership of their ideas. He encouraged them to focus on meaningful projects and hands-on learning, which he believes are essential for fostering innovation. “Whether it’s robotics, AI, or another area of technology, young people should focus on building something meaningful,” he said.
Drawing from his experience as a fifth-grade teacher, Wozniak shared how empowering students through project-based learning can unlock their potential. “When students take ownership of a project, they learn skills that go beyond the classroom. They develop critical thinking and creativity, which are key to driving innovation,” he said.
Wozniak also emphasized the importance of creating an environment where students can experiment and explore without fear of failure.
He ended his session on a personal note, sharing his philosophy on life and success. For him, happiness and positivity take precedence over material accomplishments. “My formula for life is not about accomplishment. It’s about happiness,” he said. “Focus on the positive, that’s the optimistic side. Don’t argue with people … always look for constructive solutions.”
As the session ended, he urged young innovators to collaborate across disciplines and respect diverse perspectives. He emphasized the importance of teamwork in creating impactful solutions. “Engineering, marketing, and business must work together to create meaningful solutions. No single discipline can succeed alone,” he added.
As Saudi Arabia continues its journey toward becoming a global innovation leader, Wozniak’s message to its youth is clear: take risks, stay ethical, and build with purpose.
Young voices at heart of Misk forum
- Misk City ‘empowering and investing in youth,’ Misk Foundation CEO says
- Kadi Al-Khathaam: ‘Reading for me is the light out of any darkness or hesitance’
RIYADH: Misk City is poised to be a transformative hub for young people, blending creativity with opportunity, according to the CEO of the Misk Foundation.
“Misk City is not just a place filled with buildings and roads, it is an exceptional place for an exceptional city,” Badr Al-Bader said on the first day of the Misk Global Forum 2024.
The purpose-built destination was committed to fostering talent and innovation, he said.
The eighth Misk Global Forum is showcasing the foundation’s dedication to engaging young minds.
“With over 150,000 visitors and more than 1,000 speakers from 130 countries, this edition was notable for its youthful demographic,” Al-Bader said.
“This is the largest and smallest in terms of average age. We are proud to see so many young voices contributing to the dialogue.”
This year, Misk City welcomed students from Misk Schools and plans to extend its reach to schools across Riyadh and beyond.
“The city mirrors the youth growing alongside them, day by day. Misk has been empowering and investing in youth, making their support its highest priority,” Al-Bader said.
With the “unwavering support” of Crown Prince Mohammed bin Salman, more than 7 million young men and women had benefited from Misk programs, he said.
Kadi Al-Khathaam, the Saudi winner of the 2024 Arab Reading Challenge, was part of the “Leadership in a Future-Led Generation” panel at the forum.
“Reading is a transformation phase and it’s an enlightenment process where I can expand the horizon of my knowledge,” she said.
“Reading for me is the light out of any darkness or hesitance.”
Al-Khathaam said that the ability to communicate effectively allowed individuals to share their insights and experiences with others.
“I read, I discuss, I give the outcome to the world with the best of what I have.”
The crown prince’s advocacy for the education of all Saudi children was a source of inspiration for her, she said.
Saudi Minister of Communication, Information and Technology Abdullah Al-Swaha shared insights on youth-driven leadership and innovation, in line with the forum’s theme of “By Youth For Youth” and commented on Shawn Achor’s book “The Happiness Advantage.”
“We often link happiness with external factors, but we must realize that happiness and ambition are the main drivers of hard work,” he said.
“Let us take it the other way around: If we work with happiness in our hearts, success will follow.”
Al-Swaha shared the story of Dr. Firas Khalil, the first Saudi surgeon to perform heart surgery using AI and robotics.
“This procedure not only reduces recovery times but also saves lives,” he said.
He also spoke about Rayyanah Barnawi, the Kingdom’s first female astronaut.
“Her love and ambition to serve humanity made her the perfect candidate,” he said.
“Nothing is impossible from the Kingdom of Saudi Arabia as the greatest country in the world.”
The forum ends on Tuesday.
Indonesian artist fuses art, technology at Jeddah showcase
JEDDAH: Works by an Indonesian artist who blends creativity with technology have been on show at Hayy Jameel in Jeddah.
The exhibition, by Andry Boy Kurniawan, was organized by the Indonesian Consulate and included a talk by the artist in which he explained how he fuses traditional painting techniques with augmented reality.
Based in Yogyakarta, Kurniawan said he drew inspiration from the larger-than-life characters, both real and imagined, that shape modern culture. His style features bulbous-headed figures with small, beady eyes.
Other common elements include gummies and gemstones that reflect the light and add a dynamic, whimsical quality to his art.
The event reflected the advancements in Indonesia’s contemporary art scene and highlighted Saudi Arabia’s emerging role as a hub for creative exchanges.
The consulate said it hoped it would also help foster greater innovation and collaboration between the two countries.
New museums campaign focuses on Saudi heritage
- To preserve Saudi heritage, the commission announced the development of museums in 11 regions
RIYADH: The Museums Commission launched the “Telling Tomorrow’s Story” campaign on Monday to raise awareness of museums’ role in preserving history, strengthening national identity, and promoting creative expression.
The campaign reflects the commission’s vision, which focuses on innovation, the preservation of cultural treasures, and fostering creativity for future generations.
It features digital content highlighting the commission’s museums and cultural centers, including the National Museum, Al-Masmak Palace Museum, Saudi Arabia Museum of Contemporary Art at Jax, Diriyah Art Futures, and the Tariq Abdulhakim Museum in Jeddah.
It also introduces future museums, such as the Black Gold Museum in Riyadh and the Red Sea Museum in Jeddah, which will enrich the Kingdom’s cultural landscape.
To preserve Saudi heritage, the commission announced the development of museums in 11 regions: Qassim, Jouf, Asir, Tabuk, Hail, Najran, Arar, Dammam, Makkah, Jazan, and Baha.
The regional museums, under the motto “Our Saudi Story,” will celebrate Saudi history, heritage, and identity, weaving a collective narrative of the Kingdom’s diverse cultural tapestry and rich history.
These museums will offer permanent collections, temporary exhibitions, educational programs, and cultural events, becoming inclusive spaces for knowledge, creativity, and community.
Riyadh exhibition to boost Saudi palm sector goals
- The exhibition will feature participation from more than 100 local and international entities
RIYADH: The International Dates Conference and Exhibition is set to take place at the Riyadh Front Exhibition and Conference Center from Nov. 19 to 28 under the theme “World of Dates.”
The event aims to solidify Saudi Arabia’s position as a global leader in the production and export of dates, according to the Saudi Press Agency.
Organized by the National Center for Palms and Dates, the exhibition will feature participation from more than 100 local and international entities.
It will showcase innovative date products and serve as a global platform for knowledge exchange and market expansion, promoting Saudi dates in international markets.
The event seeks to support innovation in the dates industry, enhance the competitiveness of Saudi products, and position the palm and dates sector as a key contributor to economic development, aligning with Saudi Vision 2030.
The exhibition will also include a scientific conference in collaboration with King Faisal University, SPA reported.
The conference will focus on local and international efforts to advance the palm and dates sector in Saudi Arabia by adopting smart solutions to improve agricultural practices, highlighting the health benefits of dates, and encouraging the use of e-commerce.
