Basem Alsallom, CEO and managing director of Sure Global Tech

Basem Alsallom
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Updated 22 May 2020
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Basem Alsallom, CEO and managing director of Sure Global Tech

Basem Alsallom, the former assistant president of marketing and corporate communications at the General Authority of Civil Aviation, is now the CEO and managing director of Sure Global Tech, a technology solutions provider.

Alsallom graduated from Imam Muhammad ibn Saud University in Riyadh in 2007 with a bachelor’s degree in English literature, and received an MA in information technology consultancy from the University of Kent in the UK in 2009. Nine years later he gained an EMBA – PLD from Harvard Business School.

Alsallom started work in sales and marketing at the Advanced Electronics Co. in 2007. A year later, he became the IT project manager for the Education Ministry’s cultural mission in Kuala Lumpur.

In 2010, Alsallom joined The Centennial Fund as a partner and business development manager before moving to the NUMU, part of the Saudi Research and Marketing Group, as managing director a year later.

He quickly moved on to Mobily, where he worked as the executive manager of the digital marketing communications department until 2015, when he transferred to GACA, where he was appointed assistant president for marketing and corporate communications. In July 2017, he moved to the General Investment Authority (SAGIA).  

Alsallom is a member of the Young Presidents Organization (YPO) and an executive committee member of the national committee for ICT at the Council of Saudi Chambers. He is also a board member of the Malath Insurance company and Ben Yaala Exchange Co.

Alsallom’s Twitter handle is @BasemAlsallom.


Saudi minister of defense meets Jordan’s King Abdullah

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Saudi minister of defense meets Jordan’s King Abdullah

  • Prince Khalid delivers greetings from King Salman, Crown Prince Mohammed bin Salman

RIYADH: Prince Khalid bin Salman, the Saudi minister of defense, met King Abdullah II of Jordan at Al-Husseiniya Palace in Amman on Sunday.

Prince Khalid delivered greetings from King Salman and Crown Prince Mohammed bin Salman to King Abdullah, and forwarded their wishes for more progress and prosperity in Jordan.

Prince Khalid and King Abdullah discussed relations between Saudi Arabia and Jordan and ways to achieve security and stability in the region, the Saudi Press Agency reported.

Nayef bin Bandar Al-Sudairi, the ambassador to Jordan and Palestine, and Hisham bin Abdulaziz bin Saif, the director general of the Minister of Defense’s office, attended the meeting from the Saudi side.

Alaa Batayneh, the director of King Abdullah’s office, and Moaz Abdulrahman Al-Zabi, director of the political affairs department at the Royal Hashemite Court, were also present at the meeting.


Saudi commission showcases heritage at Cairo exhibition

Updated 15 December 2024
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Saudi commission showcases heritage at Cairo exhibition

RIYADH: The Saudi Heritage Commission is participating in the “Our Heritage” exhibition, held in Cairo, Egypt, until Dec. 21, with a pavilion showcasing a diverse range of handcrafted products that reflect Saudi cultural identity.

Saudi artists from various regions are also presenting live demonstrations of their crafts, the Saudi Press Agency reported.

Egyptian Prime Minister Mostafa Madbouly inaugurated the exhibition on Dec. 12 and visited the different pavilions, including that of the Heritage Commission, where officials presented an overview of the activities and products offered by Saudi artisans.

Madbouly said that the exhibition is an important platform for displaying and marketing unique artisanal products and highlighting the cultural heritage of participating countries.


Noor Riyadh light festival shines with 2 new Guinness World Records

Updated 15 December 2024
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Noor Riyadh light festival shines with 2 new Guinness World Records

RIYADH: The Noor Riyadh light festival has set new Guinness World Records for the fourth consecutive year, bringing the total to 16 record-breaking achievements, the Saudi Press Agency reported on Sunday.

One of the two new records is for the Longest Distance Covered by a Laser Light in a Laser Show. UK artist Chris Levine’s Higher Power set the record with a 1 kW laser projected from the 267-meter Al-Faisaliah Tower.

The installation featured four beams extending across Riyadh, visible even against the city lights. The laser encoded “Salaam” (meaning “peace” in Arabic) in Morse code, reflecting Levine’s philosophy of light as a medium for spiritual connection, unity and reflection.

Levine, known for his work with light and sound, has exhibited at institutions like MoMA in New York City. His immersive installations, including Light is Love at this year’s festival, merge technology with emotional and sensory experiences, redefining light’s role in contemporary art.

The other record was for the Largest Illuminated Recyclable Material Sculpture of a Pyramid.

The Fifth Pyramid, by Saudi artist Rashed Al-Shashai, set the record with a 28-meter-high structure made from sustainable materials, including scaffolding and green petrochemical shipping pallets.

The pyramid features a striking fuchsia-lit central walkway, symbolizing Saudi Arabia’s transformation into a hub of creativity and innovation.

Al-Shashai’s work often reimagines everyday objects to explore cultural and societal themes. With more than two decades of experience as an artist and educator, his work has been showcased internationally, including at the Giza pyramid complex and Art Dubai, solidifying his place in contemporary Saudi art.

Architect Khalid Al-Hazani, director of the Riyadh Art program, said: “Achieving two more Guinness World Records at Noor Riyadh is a testament to the transformative power of art and creativity. We are proud to see Noor Riyadh continuing to inspire and unite people through the universal language of light.”

Festival director Nouf Al-Moneef said: “The scale and creativity of this festival are unparalleled, and these records underscore its global significance as a landmark event in the world of contemporary art. This achievement highlights Riyadh’s position as a global cultural hub and reflects the incredible talent and dedication of the artists and curators who brought this vision to life.”

Curated by Effat Abdullah Fadag and Alfredo Cramerotti, Noor Riyadh took place at three hubs this year: King Abdulaziz Historical Center, JAX District and Wadi Hanifah, from Nov. 28 to Dec. 14.

The fourth edition featured more than 60 artworks by over 60 artists from 18 countries, transforming the city into a vibrant, open-air gallery that attracted millions of visitors.


Saudi project clears 1,654 Houthi mines in Yemen

Updated 15 December 2024
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Saudi project clears 1,654 Houthi mines in Yemen

RIYADH: Members of Saudi Arabia’s Project Masam removed 1,654 explosive devices from various regions of Yemen last week.

The total included seven anti-personnel mines, 104 anti-tank mines, 1,534 unexploded ordnances and nine explosive devices, according to a recent report.

Ousama Al-Gosaibi, the initiative’s managing director, said a total of 472,688 mines had been cleared since its inception in 2018.

The explosives were planted indiscriminately and posed a threat to civilians, including children, women and the elderly.

The demining operations took place in Marib, Aden, Jouf, Shabwa, Taiz, Hodeidah, Lahij, Sanaa, Al-Bayda, Al-Dhale and Saada.

The initiative trains local demining engineers and provides them with modern equipment. It also offers support to Yemenis injured by the devices.

Teams are tasked with clearing villages, roads and schools to facilitate safe movement for civilians and the delivery of humanitarian aid.

About 5 million people have been forced to flee their homes since the start of the conflict in Yemen, many of them displaced by the presence of land mines.


Riyadh Metro’s Red and Green lines open to public

Updated 15 December 2024
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Riyadh Metro’s Red and Green lines open to public

  • Network to be fully operational with Orange Line launch on Jan. 5, 2025

RIYADH: The Royal Commission for Riyadh City announced the roll-out of two additional lines —Red: King Abdullah Road and Green: King Abdulaziz Road — of the Riyadh Metro on Sunday.

Passengers have access to stations on the two lines from 6 a.m. to midnight, the Saudi Press Agency reported.

Riyadh Metro, a key pillar of Saudi Vision 2030, is a crucial step toward reducing traffic congestion in the capital and improving the quality of life for the city’s residents.

With this addition, five out of the six metro lines are now operational.

The Red Line is 25.1 km long and runs from east to west along King Abdullah Road, connecting King Fahd Sports City to King Saud University across 15 stations, including the Riyadh International Convention and Exhibition Center.

It intersects with the Blue Line at the STC Station, with the Green Line at the Ministry of Education Station, and with the Purple Line at Al-Hamra Station.

The Green Line, along King Abdulaziz Road, is 13.3 km long and runs from King Abdullah Road, past the Ministry of Education, all the way to the National Museum.

Its 12 stations serve several government entities, including the Ministry of Defense, the Ministry of Finance, and the Ministry of Commerce, as well as numerous commercial, service, and residential facilities.

All stations on the line were open to the public on Sunday, except for the Ministry of Finance and National Museum stations, which will become operational at a later date.

The Green Line intersects with the Red Line at the Ministry of Education Station and with the Blue Line at the National Museum Station.

According to the previously announced roll-out plan, the Orange Line, which covers Madinah Road, will open on Jan. 5, 2025, completing the Riyadh Metro network and making it fully operational.

Passengers can identify destinations and purchase tickets using the Darb mobile application or at Riyadh Metro stations.

The first phase of the Riyadh Metro began on Dec. 1 with three lines: the Blue Line, connecting Olaya Street to Al Batʼha; the Yellow Line, running along King Khalid International Airport Road; and the Purple Line, covering Abdul Rahman bin Awf Road and Al-Shaikh Hassan Bin Hussain Street.

The total length of Riyadh Metro’s six lines spans 176 km and includes 85 stations.