Neom and AlUla: A tale of two cities

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Emirati artist Mohammed Ahmed Ibrahim’s installation called ‘Falling Stones Garden’ on display at the first edition of Desert X AlUla exhibition. (Supplied)
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The Lyihyan Bin Kuza (AlFarid) tomb carved into rose-coloured sandstone can be seen in Hegra (Madain Saleh), a UNESCO World Heritage site, near Saudi Arabia’s town of AlUla. (File/AFP)
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Updated 21 June 2020
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Neom and AlUla: A tale of two cities

  • How Vision 2030 is reviving the past while building the future

LONDON: Separated by 300 km and 4,000 years of history, Saudi Arabia’s oldest and newest cities may seem to have little in common beyond the mutual heritage of the land they share.

In fact, the story of the ancient settlement of Hegra in AlUla and the vast embryonic megacity of Neom is an inspiring tale of two cities that encapsulates the ambition of Saudi Arabia’s Vision 2030, the “bold yet achievable blueprint for an ambitious nation” conceived by Crown Prince Mohammed bin Salman.

Hewn from the rocks of the Hijaz in the Kingdom’s northwest two millennia ago by the Nabateans, the mysterious forebears of today’s Saudis, Hegra was the nerve center of a commercial empire that dominated trade throughout the ancient Middle East.

Neom, launched by the crown prince in 2017, is destined to transform over 26,500 sq. km in Saudi Arabia’s northwestern Tabuk region, including 468 km of Red Sea waterfront. More than 30 times the size of New York City, it is, as the government has declared, nothing less than “the world’s most ambitious project.”

Both cities are centerpieces of the crown prince’s determination to grow and diversify the nation’s economy away from reliance on fossil fuels, and living examples of how the great strategic plan is focused not only on building the nation’s future, but also on safeguarding its past.

Nowhere in the Kingdom is that past more dramatically represented than at Hegra, an archaeological wonderland that in 2008 became the first site in Saudi Arabia to be inscribed on UNESCO’s World Heritage List.

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Hegra is surrounded by spectacular monumental tombs, carved from the rocks over 2,000 years ago. Many are decorated with carved images of monsters, animals, human faces and Nabatean inscriptions, offering a unique insight into the lives of the people who lived there.

Once at the heart of a dynamic kingdom that attracted traders, travelers and invaders from the four corners of the Middle East and beyond, today the ancient city is the centerpiece of the 22,000 sq. km AlUla region, an area roughly the size of Belgium.

Home to more than 23,000 sites of archaeological interest, and the focus of fast-moving plans to transform its dramatic landscape and heritage into one of the world’s great cultural tourism destinations, AlUla is a cornerstone of Vision 2030.

The Royal Commission for AlUla (RCU) is working to transform an area that throughout history has served as a meeting place for caravans, merchants and pilgrims into a major global destination, a “living, open museum” complete with museums, archaeological sites, luxury hotels and entertainment offerings.

“People from across the world will be touched by the transcendental beauty of AlUla,” RCU CEO Amr Al-Madani said last year. “It is truly a humbling destination. When you visit, you immediately understand why civilization after civilization chose to make this magnificent place their home.”

Tourists will be able to visit soon. This month it was announced that the archaeological sites and other cultural and heritage attractions of AlUla will reopen to the public in October. From then on they will be accessible all year round, adding to the other attractions at AlUla such as the 11-week annual Winter at Tantora cultural festival, which since 2018 has attracted a wide range of international music stars.

Other projects in the pipeline, including the Sharaan Resort and Nature Reserve, due to open in 2023, will boost AlUla’s profile as a must-visit international destination. For those who call AlUla home today, a project that by 2035 is predicted to see 2 million visitors per year will also massively boost the local economy, generating 35,000 jobs and contributing an estimated SR120 billion ($32 billion) to the Kingdom’s gross domestic product.

The project has already had an impact on local lives, demonstrating on a micro scale the massive potential of Vision 2030 to transform the Kingdom’s economic future. Last year, Arab News reported that in under three years Al-Ula, a once-neglected region with few prospects for its residents, had achieved a “negative” unemployment rate of 2 percent.

Many more jobs are on the way. The RCU is running the Hammayah program to train 2,500 residents as advocates for AlUla’s heritage. A scholarship program will also see 1,000 students from AlUla sent overseas to study subjects vital to the region’s development as a cultural tourism destination.

If the ancient city of Hegra dominated the cultural and commercial landscape of its time, 300 km to the northwest a megacity is emerging which, in the words of the crown prince, “will drive the future of human civilization.” Neom, vast and being developed with its own rules and regulations independent of the Kingdom’s existing governmental framework, is perhaps best described as a city-state in the making.

At its launch in October 2017, the crown prince said Neom would “focus on nine specialized investment sectors and living conditions that will drive the future of human civilization — energy and water, mobility, biotech, food, technological and digital sciences, advanced manufacturing, media and entertainment, with livability as its foundation.”

Funded initially to the tune of $500 billion by Saudi Arabia’s Public Investment Fund (PIF), which the crown prince chairs, Neom is expected to attract regional and international investment as its potential becomes apparent.

Without doubt it will be an attractive place to live, work and visit — and a dramatic symbol of Saudi Arabia’s determination to meet the challenges of climate change head-on by diversifying its economy away from reliance on fossil fuels.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Situated in a part of the Kingdom blessed with breezes and mild temperatures, the development of what will be some of the world’s largest wind and solar farms means Neom will be powered solely by renewable energy.

Future technologies of all kinds, said the crown prince, will “form the cornerstone for Neom’s development,” from automated vehicles, passenger drones and free high-speed wireless internet access, to new ways of growing and processing food, and free world-class continuous online education.

Despite the 4,000-year gulf between them, in many ways the two cities, ancient and modern, are twinned.

Located within eight hours’ flying time of 70 percent of the world’s population, Neom is, in the words of Gavin van Tonder, head of its water sector, “an opportunity to create a template for what the world needs to be in the future.” The clue, after all, is in the name. Neom is derived from neo, the Latin word for new, and M, the first letter of the Arabic word mostaqbal (future).

Hegra, a self-contained city-state positioned at the junction of Arabia’s key trading routes, was the Neom of its day. Now, emerging from the past as part of the cultural reawakening of the AlUla region, it has a key role to play in the building of that new future.


Salsola, the camels’ favorite food, plays a big role in fighting desertification

Updated 03 January 2025
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Salsola, the camels’ favorite food, plays a big role in fighting desertification

ARAR: Saudi Arabia’s Northern Borders region is characterized by an abundance of seasonal and annual pastoral plants which helps to fight desertification, increase vegetation cover and biodiversity, and stabilize soil.

 

Estimated at 104,000 sq. km, the region has many species of trees, shrubs and pastoral plants, most notably the evergreen shrub Salsola, which is eaten predominantly by camels, the Saudi Press Agency reported recently.

 

Nasser Rashid Al-Majlad, president of the Aman Environmental Society in the Northern Borders region, said the region is classified as a pastoral area and has many multi-purpose plants.

 

Its topography has contributed to the diversity of its plants and trees, of which the most famous is Salsola, also known as Caroxylon imbricatum.

 

This evergreen shrub is a summer plant of the Salsola vermiculata genus, which grows in the Arabian Peninsula as well as in the deserts and arid regions of southwestern Asia and North Africa.

 

It grows over a meter tall, and its leaves contain an unpleasantly smelling sap. It is one of the preferred pastoral plants for camels in particular.

 

In some places, it has been a tradition to use Salsola for treating skin disorders.

 

Nature reserves and the Saudi Green Initiative have contributed to afforestation and land reclamation, as well as to the restoration of native plants to their habitats.


Czech president begins official visit to Saudi Arabia

Updated 03 January 2025
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Czech president begins official visit to Saudi Arabia

JEDDAH: Czech President Petr Pavel arrived in Jeddah on Thursday as part of his official visit to the Kingdom. The leader was welcomed at King Abdulaziz International Airport by Prince Saud bin Mishaal bin Abdulaziz, deputy governor of Makkah province. The welcoming committee also included Ali bin Mohammed Al-Qarni, deputy secretary of Jeddah governorate; Maj. Gen. Suleiman bin Omar Al-Tuwaireb, director of Jeddah Police, and Ahmed Abdullah bin Dhafer, director-general of the Royal Protocol Office in Makkah.


Traditional Al-Sadu pattern forms integral part of the Saudi Arabia’s cultural fabric

Updated 03 January 2025
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Traditional Al-Sadu pattern forms integral part of the Saudi Arabia’s cultural fabric

  • Council of Ministers designate 2025 as Year of Handicrafts 

RIYADH: The craft of Al-Sadu is alive across the Kingdom — not only in the depths of the Badia, where the art originated, but also in cities, houses, festivals, exhibitions, events, and art and creative galleries.

Al-Sadu is a popular cultural and civilizational symbol that embodies the distinction of the people of the Kingdom and the Arabian Peninsula.

The “traditional weaving of Al-Sadu” was included in 2020 on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. A new logo inspired by Al-Sadu has been launched for the Riyadh Expo 2030.

The Saudi Council of Ministers designated 2025 as the Year of Handicrafts, in order to highlight traditional Saudi crafts and craftsmen.

The raw materials used in Al-Sadu are abundantly found in the Kingdom’s desert. They include goat hair, wool from sheep, and camel fuzz. 

Bedouin women mastered the craft, and it was utilized in building Bedouin tents and meeting the needs of families with furnishings such as bedspreads and covers.

The Al-Sadu process goes through several phases. It starts with cutting the wool, sorting it, and then washing it using certain substances, such as soap or ash, to rid it of any plant matter or thorns.

The material is then dried, spun into yarn, and then dyed in natural colors extracted from plants and trees’ peels and roots, such as saffron and henna. Traditional Al-Sadu colors are black, white, red, and brown.

The pieces are then decorated with embroidery, ornaments, and creative art paintings of geometric patterns such as rectangles, circles, triangles and other distinctive forms, many of which symbolize details and connotations associated with the Bedouin.

To knit the threads and weave these unique pieces, craftswomen use the spindle, the loom, and wooden equipment such as the menfash, which is a nail-padded wooden weaving tool used to tease the wool after collecting, washing and drying it. This step is followed by the spinning process, which turns the wool into the spun yarn used in the remaining weaving stages.

The Al-Sadu weaving craft enjoys great significance in various regions of the Kingdom, including Jouf, where many artisans and productive families make unique Al-Sadu products.

Al-Sadu artisans are supported by the Jouf Municipality and governmental and non-governmental sectors, including the Maghazil Al-Sadu Association, which organizes many training programs for craftswomen, as well as exhibitions and programs aimed at marketing and familiarizing people with the art.

Dr. Hiam bint Mubarak Al-Buhairan, the association’s chairperson on the board of directors, said: “Al-Sadu is a symbol of Jouf and the Kingdom, and a national and international resource.

“The association works on protecting, developing, documenting and achieving the sustainability of Al-Sadu, for present and future generations.”

Al-Buhairan said that the association’s goals included providing professional opportunities for talent; raising awareness in the fashion industry; advising those interested in fashion; providing educational and training opportunities; supporting researchers; and contributing to the development of the sector.

The King Abdulaziz Women’s Society for Social Development in Jouf provides Al-Sadu craftswomen with support and training as part of the Made in Saudi project.


Saudi Arabia, Pakistan to enhance maritime partnership at AMAN-25

Updated 02 January 2025
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Saudi Arabia, Pakistan to enhance maritime partnership at AMAN-25

  • Pakistan Navy chief Adm. Naveed Ashraf highlights the strong bond between Royal Saudi Naval Forces and the Pakistan Navy

JEDDAH: Saudi Arabia and Pakistan are united in their commitment to safeguard regional and global waters, using decades of naval collaboration to confront threats and foster stability.

This enduring partnership will take center stage at AMAN-2025, a multinational exercise in Karachi aimed at promoting peace and enhancing cooperation among regional and global navies.

With the participation of Saudi Arabia, the event is scheduled to take place from Feb. 7 to 11 in the capital of Sindh province on the Arabian Sea coast with the aim to also present a united front against terrorism and maritime crimes.

Speaking to Arab News, Pakistan’s Chief of the Naval Staff Adm. Naveed Ashraf highlighted the strong bond between the Royal Saudi Naval Forces and the Pakistan Navy, describing it as an “enduring maritime brotherhood.”

“The two navies have several forums for mutual interaction on issues ranging from training to information sharing and logistics. We regularly conduct exercises at sea — foremost being the Naseem Al-Bahr — seminars and training of personnel to enhance the RSNF’s potential to remain a formidable force in the Arabian Gulf and beyond,” Ashraf said.

The admiral underscored the evolution of the AMAN series since its inception in 2007, noting the exponential growth in the level and number of participants, which makes the upcoming edition distinct.

“In the last edition of 2023, Pakistan hosted 50 nations, and this time we expect even more participation from navies across the globe,” he said, adding that the former International Maritime Conference, previously an adjunct to AMAN, has now evolved into the AMAN Dialogue to allow more pragmatic, practitioner-focused discussions between naval leaders from regional and extra-regional navies on maritime security issues.

Ashraf explained how the Pakistan Navy aligns naval strategies and operational practices during such exercises, especially with increasing international participation.

“One of AMAN’s key objectives is to improve interoperability with regional and global navies. For that, we use an operational language that all participants can understand,” he said. “Collective understanding of naval strategies and operational practices is developed during planning phases and conferences held prior to the exercise.”

Emphasizing the role of AMAN-25 in fostering maritime security and stability in the Indian Ocean, he said: “Key objectives of AMAN are to foster regional and extra-regional cooperation to maintain good order at sea, enhance interoperability, act as a bridge between regions, share experiences, understand each other, and exhibit united resolve against terrorism and maritime crimes.”

Ashraf said that the understanding developed during these exercises helps organize collaborative efforts to ensure maritime security.

“In my plain view, AMAN offers a platform to showcase one’s concerns, capabilities, and willingness to cooperate,” he said.

Commenting on the effectiveness of AMAN in addressing piracy, terrorism, and other maritime crimes, Ashraf said that the AMAN Dialogue provides a forum for sharing awareness, experiences, and strategies to counter such threats.

“A significant number of harbor and sea exercises provide opportunities to improve the capacity of participating nations’ teams to combat maritime crimes effectively,” he said.

Discussing the inaugural AMAN Dialogue and its anticipated outcomes, Ashraf noted that the event has evolved from the International Maritime Conference into a practitioner-focused exchange of views.

“The dialogue seeks to promote shared understanding of maritime security issues, challenges confronting the region, and their linkages to the blue economy. It also deliberates on the efficacy of existing mechanisms for maritime cooperation and the need for innovative solutions to address evolving challenges at sea,” he said.

With maritime threats continuing to evolve, the Pakistan Navy employs technological advances to enhance interoperability with regional and extra-regional navies. Ashraf highlighted the transformative effect of technological innovation on naval warfare.

“We are paying focused attention to leveraging technology to achieve better combat readiness. That is the only way to remain effective against evolving threats. Regarding interoperability, we maintain operational linkages and information-sharing mechanisms with many countries through bilateral and multilateral arrangements, such as the Joint Maritime Information Coordination Center,” he said.

Addressing concerns about maritime pollution and climate change, the admiral said that AMAN-25 would prioritize sustainable practices at sea.

“Climate change and maritime pollution are areas of critical concern. These two issues will receive focused attention during AMAN Dialogue discussions,” he said.

On Pakistan Navy’s bilateral and multilateral agreements beyond the exercise, Ashraf said the force has a long history of cooperation with countries worldwide, even before AMAN’s inception in 2007.

“We have bilateral engagements with many navies through expert-level staff talks, training from basic to advanced levels, and exchange visits of key leadership. We became part of the Combined Maritime Forces in 2004 and have significantly contributed to collaborative security at sea,” he said.

Speaking of his vision for future maritime security amid emerging challenges such as cyber threats and artificial intelligence in warfare, Ashraf warned of the risks posed by disruptive technologies falling into the hands of non-state actors.

“I assess that threats at sea will range from ‘low-cost, high-impact’ technology to conventional weapons coupled with significant cyberattacks. That is why I say that future maritime security will greatly depend on collaborative efforts, where early warning will become a decisive factor,” he said.

Ashraf reiterated the Pakistan Navy’s commitment to maintaining deterrent capabilities against traditional and non-traditional threats. “Pakistan Navy, envisioned as a technologically adaptive military, will maintain its deterrent capability while also participating in regional and international efforts to maintain stability at sea.”

Highlighting AMAN-25’s focus on securing sea lines of communication, Ashraf emphasized the critical role of the Pakistan Navy in safeguarding these economic lifelines. Recognizing the Indian Ocean as a vital artery for global trade, including energy shipments, he said AMAN provides a platform for practical exercises, professional exchanges, and intellectual discourse on maritime security challenges in the region.

“The significance of sea lines of communication is part of the discussions during AMAN, as we alone depend 95 percent on the sea for our commerce. Regional maritime security patrols and participation in CMF’s task forces signify our role in safeguarding these economic lifelines,” he concluded.

Under the theme “Secure Seas — Prosperous Future,” this year’s AMAN Dialogue will address security challenges in the Indian Ocean, including strategic competition, regional conflicts, and piracy, as well as narco-trafficking, and the use of force by non-state actors.

The exploitation of ocean resources, climate change, and emerging technologies such as AI and unmanned systems are transforming the security landscape, posing risks to global trade and economic development.

The dialogue will focus on key themes such as maritime security in the Indian Ocean, perspectives on maritime security and cooperation, the blue economy, as well as the challenges and opportunities presented by emerging technologies.

These discussions will emphasize the need for collaboration to ensure a stable and prosperous maritime future.


How AI is driving innovation in event management and urban development in Saudi Arabia

Updated 02 January 2025
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How AI is driving innovation in event management and urban development in Saudi Arabia

  • AI technologies are central to the Kingdom’s mega-projects, enhancing personalized services, transport, and entertainment
  • From autonomous transport to real-time event coordination, AI communication tools are enhancing efficiency and user engagement

RIYADH: Artificial intelligence is poised to play a transformative role in Saudi Arabia’s urban development, event management and visitor experiences, particularly as the Kingdom prepares to host major global events like the FIFA World Cup 2034.

AI technologies are already central to the Kingdom’s megaprojects, including NEOM and Qiddiya, and are positioning Saudi Arabia as a global leader in innovation and smart city development.

From autonomous transport systems to real-time event coordination platforms, AI-driven communication tools are enhancing efficiency and user engagement in many sectors, particularly sports and entertainment.

“The Saudi Pro League has implemented AI-powered tools like OptaVision to enhance on-field analysis and deepen fan and sponsor engagement,” Amsal Kapetanovic, country manager at Infobip KSA, a communication platform specializing in AI solutions, told Arab News.

“The Saudi Company for Artificial Intelligence has also launched SportNative, an AI-driven sports product suite that optimizes operations and harnesses the full potential of the current sports ecosystem.”

The impact of AI was evident in Riyadh on Dec. 21 when the boxing rematch between Oleksandr Usyk and Tyson Fury featured an experimental fourth judge powered by AI, designed to eliminate bias and human error in scoring.

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Beyond enhancing sports, AI is being used to manage large crowds at events, reduce queuing times, and improve navigation, enhancing experiences for visitors.

“AI-powered systems can provide personalized recommendations, real-time translations, and seamless navigation for international visitors,” Kapetanovic said.

In Saudi Arabia's northwest, the NEOM smart city project is incorporating AI to redefine urban living. (Supplied)

“The Saudi Tourism Authority’s virtual travel companion, SARA, demonstrates how AI delivers real-time insights and information about attractions and events.”

NEOM, Saudi Arabia’s $500 billion smart city project on the Kingdom’s northwest coast, is incorporating AI to redefine urban living. The technology is expected to play a pivotal role in personalizing services, optimizing transport, and enhancing hospitality.

“AI will revolutionize communication technologies in projects like NEOM by facilitating intelligent, scalable, and seamless interactions,” Kapetanovic said. “In NEOM’s envisioned smart city ecosystem, AI-powered platforms could enable real-time collaboration, multilingual translation, and predictive analytics.”

DID YOUKNOW?

• AI technologies are central to Saudi Arabia’s megaprojects, enhancing personalized services, transport, and entertainment experiences.

• AI-powered tools, such as SportNative and OptaVision, optimize sports operations, on-field analysis, and fan engagement in the Kingdom.

• AI systems like SARA provide personalized recommendations, real-time translations, and seamless navigation.

AI is also expected to enhance travel and logistics in NEOM, enabling real-time route planning, efficient cargo management, and predictive maintenance of transport networks. 

“These tools have the potential to empower residents, visitors and businesses through dynamic, efficient communication and logistical systems,” Kapetanovic said. “By leveraging AI, NEOM aspires to become a global benchmark for interconnected and sustainable living.”

The influence of AI extends beyond infrastructure to retail and entertainment, where conversational AI is reshaping customer interactions. Data from Infobip revealed a 26 percent increase in customer interactions during Black Friday, reflecting the growing adoption of AI in consumer communications.

AI is now being used to manage large crowds at events, reduce queuing times, and improve navigation, enhancing experiences for visitors. (Supplied)

“This surge in digital communication aligns perfectly with the smart city vision of projects like NEOM,” Kapetanovic said.

Qiddiya, meanwhile, another megaproject taking shape near Riyadh, is expected to redefine leisure, entertainment and events through advanced AI applications.

In November, software development company Globant and the Qiddiya Investment Company‎ signed an agreement to develop Qiddiya’s “PLAY LIFE Connected Experience,” an AI-powered platform offering personalized itineraries, event bookings, and community engagement.

AN AI rendering of the Qiddiya project in Riyadh. (Supplied)

“The platform will allow visitors to book events, manage their itineraries, discover new adventures, and engage with the community through a real-time interface,” Kapetanovic said.

AI is also critical to Saudi Arabia’s Vision 2030 goals, which prioritize sustainable development and quality of life. From predictive maintenance to efficient resource allocation, AI-driven infrastructure advancements are minimizing costs while accelerating progress.

“When it comes to infrastructure, AI could drive predictive maintenance and efficient resource allocation,” Kapetanovic said. “These advancements align with Vision 2030 by fostering innovation, enabling sustainable development, and elevating the quality of life.”