Saudi-French business groups see profit in their partnership

Alstom Transport is part of the consortium that won the contract to design, build, supply, and commission three of the six metro lines. (Supplied)
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Updated 13 July 2020
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Saudi-French business groups see profit in their partnership

  • The Franco-Arab Chamber of Commerce and the Saudi-French Business Council aim to increase trade

JEDDAH: The sharing of mutually beneficial interests will lead to broader collaboration and limitless partnerships between Saudi Arabia and France, according to a top business leader.

Dr. Saleh Al-Tayar, secretary-general of the Paris-based Franco-Arab Chamber of Commerce (FACC), said businesspeople were confident that the political agreement between the two countries would pave the way to realizing common ambitions.

Founded in 1970 by France and the Arab League, the FACC has been playing a fundamental role in strengthening, developing, and improving French and Saudi business relations.

Al-Tayar told Arab News that the Saudi-French Business Council, established in 2001 as part of the Saudi Chambers of Commerce and Industry, aimed to increase trade between the two nations, especially at a time when the Kingdom had embarked on its ambitious economic and social reform program, Vision 2030, to diversify its economy, prepare for the post-oil era, and offer youth a better future.

“This institution, made up of varied personalities belonging to the nation’s vital forces, who are actively participating in improving the business climate in Saudi Arabia, is presenting its most promising economic sectors and promoting the development of partnerships and technologies transfer between French and Saudi economic players,” Al-Tayar said.

He added that through the many meetings it organizes, the Franco-Arab Chamber of Commerce worked closely to develop and strengthen mutual cooperation between France and Saudi Arabia at all levels and to increase the capacity for cross-investment.

He pointed out that there could be no trade without trust. “The best way to build this trust is to encourage meetings between economic players and to create a safe space that facilitates rapprochement between them.

“One of the most important roles of the Saudi-French Business Council is precisely to bring the economic actors of the two countries closer together.”

The chamber leader noted that the mission of the council did not stop there, since it also played an important role in presenting certain key sectors of the Kingdom’s development program, opportunities to invest in some of its most promising sectors and, finally, raising the country’s ambitions to acquire certain technologies and know-how in any desired field.

“Moreover, the Franco-Arab Chamber of Commerce is the privileged interlocutor to explain to its French partners the business climate and point Saudi investors to opportunities in certain sectors of the French economy.

“All this work is no small task, and I would like to take this opportunity to thank all the members of this institution for the fabulous work they are doing to develop business between France and Saudi Arabia,” Al-Tayar added.

A delegation of nearly 80 French business leaders representing 60 companies made a two-day visit to Saudi Arabia last January to gather information on the opportunities offered by the Saudi market.

“It has also enabled these companies to establish contacts with high-level public and private decision-makers. This is a concrete example of the work carried out by the Franco-Arab Chamber of Commerce,” he said.

Al-Tayar pointed out that France was Saudi Arabia’s eighth-biggest trading partner with 3 percent of the Saudi market, adding that France was its third-largest foreign investor with nearly $15 billion.

“In addition, 80 French companies were present in 2019 on Saudi territory and 4,000 French companies export to the Kingdom, including 500 new companies in the last two years.”

On trade volume between the countries, Al-Tayar said that it had almost doubled over the last 10 years. “It reached 9.53 billion euros in 2019. French exports to the Kingdom amounted to 3 billion euros and French imports to 6.53 billion euros. And the trade balance of these exchanges showed a positive balance for Saudi Arabia of 3.3 billion euros in 2019 against 3.03 billion euros in 2018.”

He added that all these figures showed that trade between the two countries was growing strongly.

As for the number of Saudi young people working for the 80 French companies in Saudi Arabia, Al-Tayar said that the firms operated in various sectors including transport, construction, energy, distribution, and banking, and employed about 40,000 people, including 10,000 Saudis.

He noted that over many years, France and Saudi Arabia had developed rich cooperative relations in a range of fields, particularly economic, military, and cultural. “Relations between France and the Kingdom, as is well known, go back a long way in time and tirelessly follow in the wake traced by the founder of the Fifth Republic, Gen. (Charles) de Gaulle, and the third son of the father of the Saudi dynasty, King Faisal bin Abdul Aziz, at their historic meeting in Paris in 1967.”

In recent years, the visits of French President Emmanuel Macron to the Kingdom and of Crown Prince Mohammed bin Salman to Paris had helped to “consolidate this relationship, which is a hallmark of a benchmark partnership that opens the way to brilliant prospects that we hope will be even more dynamic and prosperous in the future, especially since the two countries have extraordinarily complementary economies,” Al-Tayar said.

‘In this transformation of Saudi Arabia, France obviously has its full place. It has the assets and strengths that can meet the ambitions of the Kingdom.’

Mohammed Al-Kinani

Meanwhile, Vision 2030 aimed to develop new sources of wealth. “As part of this plan, Saudi Arabia is planning to invest hundreds of billions of dollars over the next 10 years to develop its infrastructure, exploit new sources of energy, improve transport networks and supply in the areas of health, education, training and many more,” he added.

In the entertainment industry alone, he said, nearly $64 billion would be invested, while France was playing a key role in mega-projects such as the development of AlUla as a tourism destination.

“In this transformation of Saudi Arabia, France obviously has its full place. It has the assets and strengths that can meet the ambitions of the Kingdom. And the French players in the fields of luxury, hotels, tourism, events, and entertainment are world leaders and their know-how is recognized.

“Moreover, French expertise is already at work on several projects, including the metro in Riyadh, where Alstom Transport is part of the consortium that won the contract to design, build, supply, and commission three of the six metro lines, the bus network deployed by RATP Dev (public transport company) in several major cities in the country, the management of the AlUla tourism project, and many other projects.

“Thales, Veolia, Airbus, Total, Orange, Suez Environment, Areva, Vinci, Bouygues, and many others, are well-known brands in the Kingdom. All these jewels of French know-how are participating in the development, modernization, and efforts undertaken by the Saudi authorities to enter the economy of the third millennium on equal footing,” said Al-Tayar.

“But today, in the face of competition, the rise in power of emerging countries, the consequences of the health and economic crisis (COVID-19 pandemic), and the challenges of climate and energy change, and all the challenges of the new millennium, we need to strengthen ties to reinvent a new way of cooperating, a new way of creating wealth in a long-term political vision of co-development that, while creating wealth in one country, would also benefit the other,” he added.


KSrelief continues aid work across Middle East

The initiative is part of Saudi Arabia's humanitarian and relief efforts aimed at alleviating the suffering. (SPA)
Updated 6 sec ago
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KSrelief continues aid work across Middle East

  • The initiative is part of Saudi Arabia's projects aimed at ensuring food security

RIYADH: The Kingdom’s aid agency KSrelief has continued to provide support for vulnerable communities across the Middle East, the Saudi Press Agency reported on Wednesday.

Food was sent to 187 families in Yemen’s Al-Dhale governorate, benefiting 1,309 people.

In Syria’s Al-Rastan city aid was sent to 48 families, benefitting 255 people, including bags of flour, winter kits, and personal care items.

The Kingdom also sent 125 tonnes of dates to Jordan, for distribution across various provinces and regions, starting from the Al-Qastal area south of the capital, Amman.

The aid was presented by Saudi Ambassador to Jordan Naif bin Bandar Al-Sudairi to Chief of the Royal Hashemite Court Yousef Issawi.

And 800 cartons of dates were delivered to families in Sudan’s Wad Madani locality of Gezira state, benefiting 5,111 people.


Saudi Cabinet discusses Syria, Lebanon and Kingdom’s success at WEF

Updated 28 January 2025
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Saudi Cabinet discusses Syria, Lebanon and Kingdom’s success at WEF

  • Crown Prince Mohammed bin Salman briefs members on telephone call with US President Donald Trump
  • Foreign Minister Prince Faisal bin Farhan visited Damascus and Beirut last week for talks with the new Syrian ruler and Lebanese president

RIYADH: The Saudi Cabinet on Tuesday discussed the outcomes of Foreign Minister Prince Faisal bin Farhan’s visits to Syria and Lebanon last week.

The prince met newly elected Lebanese President Joseph Aoun in Beirut and the new Syrian ruler, Ahmed Al-Sharaa, in Damascus.

The Cabinet session in Riyadh was chaired by Crown Prince Mohammed bin Salman, who briefed members on his telephone conversation with new US President Donald Trump last Wednesday, and his meeting with Italian Prime Minister Giorgia Meloni on Sunday during her visit to AlUla.

After the session, Minister of Media Salman Al-Dossary said Saudi diplomacy supports Syria and Lebanon, and the efforts to restore their rightful positions within the Arab and international communities.

Cabinet members also praised the work of the Kingdom’s delegation at the annual World Economic Forum summit in Davos last week. Several Saudi ministers and business leaders attended the event, at which the Kingdom hosted a Saudi House pavilion to showcase the nation’s transformation and help forge connections with government and business stakeholders.

The Cabinet said that the announcement by Saudi Arabia that it will regularly host WEF meetings in Riyadh beginning in 2026 reaffirms the country’s leadership role as a global center for international dialogue, the Saudi Press Agency reported.


Layali Maraya spotlights Arab designers’ ingenuity in Riyadh

Updated 28 January 2025
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Layali Maraya spotlights Arab designers’ ingenuity in Riyadh

  • Designers tell Arab News what inspires their creativity
  • Haruss founder says ‘it’s an honor’ to represent the Saudi fashion industry

RIYADH: As part of their mission to empower Arab designers, Layali Maraya is featuring regional designers at the Mansard Hotel in Riyadh until Wednesday.

The three-day event, held under the patronage of Ameera Al-Taweel, Layali Maraya features modern luxury in a collection of Arab brands including Okhtein, an Egyptian label known for its handcrafted handbags with detailed accents that represent the beauty of Egyptian culture.

The products offered by Maraya range from fashion and fragrance to accessories, jewelry and home decor. (AN Photo by Abdulrhman Bin Shalhuob)

Also featured is Lynyer, a Lebanese brand by Leen Abelnour, who finds inspiration in Asian and Middle Eastern jewelry aesthetics and nature to create bold pieces.

“I ended up going for very big statement pieces that go with Middle Eastern women, and make women stand out wherever they are, especially for confident women who want to walk into the room and turn heads,” she said.

HIGHLIGHT

Maraya is the region’s first omni-channel platform with a Riyadh store, an e-commerce platform, and mobile app.

“All the pieces that you see here are nature inspired. They are also very culturally inspired by India, Pakistan, and by Lebanon, which is where I’m from.”

Leen Abelnour, the founder of Lynyer Statement Jewels, is inspired by Asian and Middle Eastern jewelry, blending nature's delicacy into bold pieces. (AN Photo by Abdulrhman Bin Shalhuob)

Growing up in the Kingdom and traveling internationally to pursue her career, Abelnour said that being back in Riyadh was a full-circle moment for her.

“When I launched the brand, I wanted to work with small artisans around the world … I started realizing that growing up in Saudi Arabia has really affected my taste in jewelry,” she said.

Saudi clothing brand Harjuss is designed to meet "basic, essential, human needs," according to its founder Saud Saleh. (AN photos by Abdulrhman Bin Shalhoub)

The founder of Saudi clothing brand Harjuss, Saud Saleh, said the label completes “basic, essential, human needs.”

Harjuss’s ready-to-wear collections are created around the seasons. The winter collection plays with texture and heavy fabrics while the summer line uses linen for breathability.

“It’s a very smart casual, very simple, very classy collection and it’s a 100 percent Saudi brand, founded by young Saudi talents,” Saleh said. “This is an honor to us to be representing the fashion industry of Saudi Arabia to the region and the outside world.”

Layali Maraya also featured Saudi labels 1886, Abadia, Dalal Jewelry, and Nora Alshaikh, among others.

Maraya is the region’s first omni-channel platform with a Riyadh store, an e-commerce platform, and mobile app.

The products offered by Maraya range from fashion and fragrance to accessories, jewelry and home decor.

 


Japanese ambassador visits Japan Cultural Days at Ithra

Japanese Ambassador Morino Yasunari toured various Japan Cultural Days exhibits at Ithra. (Supplied/Ahmed Al-Thani)
Updated 29 January 2025
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Japanese ambassador visits Japan Cultural Days at Ithra

  • Yasunari tours exhibits, drops in on sushi-making workshop
  • Locals, expats and Japanese visitors try tea ceremonies and other activities

DHAHRAN: Japan’s ambassador to Saudi Arabia attended a cultural event in Dhahran on Monday as the two countries celebrate 70 years of diplomatic relations this year.

Ambassador Morino Yasunari toured various Japan Cultural Days exhibits at the King Abdulaziz Center for World Culture (Ithra), where events run until Feb. 8. The envoy even dropped in on a sushi-making workshop where Arab News was in attendance.

Communal tables were set up and a professional sushi chef instructed the 20 participants on how to prepare three kinds of sushi, using select ingredients. The ticketed class allowed sushi-lovers to roll out their own sushi and then eat it.

It is the first time that Japanese culture is truly immersed at Ithra. (Photo by Ahmed Al-Thani)

Those at the table joked that perhaps the ambassador popped in to see their work because he could not resist the delicious aromas coming out of the space.

One of those participants at the class was Danah Al-Harbi. The ambassador happened to visit her session, and she told Arab News that his visit showed his commitment to understanding the similarities between the two countries.

“It was honestly a completely new experience for us in the Eastern Province. It is the first time that Japanese culture is truly immersed at Ithra, and one of the most notable highlights of this event for me was the sushi-making experience.

Saudis that maybe did not go to Japan have a chance to taste the flavor of Japan. I hope to see you next time in Japan but today, you can come to Ithra.

Rieko Ono, Workshop facilitator

“I had to try it and it was truly exceptional. I love eating sushi, but I didn’t know how to make it until today,” Al-Harbi told Arab News. “Now, I can eat it after making it.”

Saudis making sushi at the Japan Cultural Days workshop. (Photo by Ahmed Al-Thani)

Yasunari also visited the Japanese House experience where visitors took part in a traditional tea ceremony, serving and drinking matcha while making wagashi, the delicate, plant-based traditional Japanese confectionary crafted by hand to complement the unsweetened tea.

“The most interesting part is that I find something similar and also something in common between the two countries, Japan and Saudi, I found that the Arabic coffee and tea culture is something very close to each other, and we use this too for friendship and harmony,” Rieko Ono, who flew over from Tokyo to lead some of the workshops, told Arab News.

“I came to Saudi Arabia a few years ago, that was also fun, so it’s my second time and I love this. I’m very happy that Saudi Arabia is open now and so welcoming — I admire this.

“Saudi people love Japanese culture and anime helped us a lot,” she said. “Saudi people that maybe did not go to Japan have a chance to taste the flavor of Japan. I hope to see you next time in Japan but today, you can come to Ithra.”

 


Saudi sustainable fashion leaders honored at Riyadh awards ceremony

Updated 28 January 2025
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Saudi sustainable fashion leaders honored at Riyadh awards ceremony

  • Local brands AMUSED, Darah, and Asteri recognized for their efforts in green fashion
  • Winners will attend a week-long mentoring program in Paris

RIYADH: Leaders in sustainable fashion in Saudi Arabia were honored at an awards ceremony in Riyadh on Monday.

Preowned luxury marketplace AMUSED, upcycling startup Darah, and sustainable makeup brand Asteri were the three winners of the inaugural Middle East Kering Generation Award.

The event was hosted by the French corporation that owns brands including Gucci and Balenciaga, in partnership with the Saudi Fashion Commission.

Rawan Alderaibi, CEO of Darah, spoke to Arab News about how she quit her corporate job to pursue her passion for fashion, before realizing that there was practically no secondhand market in Saudi Arabia.

“After exploring the idea further, I was led to an entrepreneurial incubator, developed the idea even further and came up with the idea of Darah — the circular model, where we start by reselling secondhand items … and upcycle some of the items into something more creative that makes people feel more unique and they only have one piece,” she said.

Darah buys clothing items by the kilogram: items in good conduction are sold as is, and the ones with some damage or issues are upcycled.

This idea has brought the startup some success and they now plan to expand into a recycling and local production factory.

AMUSED is a platform that connects buyers and sellers of previously owned, authenticated luxury items in Saudi Arabia. Mindful that fashion is the second-largest polluting industry in the world, AMUSED aims to create a more circular economy to break away from the make-use-dispose model that has dominated the fashion culture.

Sara Teymoor, co-founder of AMUSED, told Arab News: “It’s been five years of hard work creating this business and to receive the recognition for sustainability to us entrepreneurs is invaluable to our confidence and also to the connections, the mentorship and the opportunity that this award will bring us.

“We have a green field for fashion here in Saudi and we are now able to start with sustainability in mind. That is just priceless for our economy here in fashion and paving the way for our future generations.”

The third winner, Asteri, is one of the fastest growing makeup brands in the Middle East, designed specifically for the Arab woman. The company prides itself on its desert-proof, clean, and vegan products that also have sustainable and refillable packaging, certified by global nonprofit B Lab.

Burak Cakmak, the commission’s CEO, told Arab News: “I think for all of the winners, we’ve identified that there is a component of localized engagement, which is critical because we want to make sure that what is selected is going to succeed in the region.

“All of these three businesses were very much relevant to the Saudi context, and it was somewhat linked to Saudi lifestyle or culture or the environment, but also they were bringing something that doesn’t exist in the region, and different than what we are seeing necessarily in the rest of the world.”

The three winners will take a week-long trip to Paris, where they will have the opportunity to engage in exclusive mentoring sessions with Kering’s Sustainability teams.

Cakmak added: “I think Saudi has proven to the world that it’s the biggest growth opportunity as a market for many sectors when it comes to fashion and creativity.

“It’s also offering a lot of opportunities. We’ve seen in the past few years, as the Fashion Commission, the potential of the industry and the talent that exists, as well as a lot of the startups going into business in the country.

“We are very keen to engage the right partners who can help us in that journey and be able to bring the right perspective and the right support to a growing, prospering economy.”