W20 ‘sherpa’ Salma Al-Rashid champions gender equality and female empowerment

“We’re living in an extremely exciting time in Saudi Arabia,” Al-Rashid said. (Supplied)
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Updated 20 October 2020
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W20 ‘sherpa’ Salma Al-Rashid champions gender equality and female empowerment

  • Prominent Saudi social worker relishes the opportunity to bring together diverse voices from across the globe for a common goal
  • The first ever virtual Women 20 Summit will bring together experts and leaders from a variety of disciplines over Oct. 20-21

RIYADH: Salma Al-Rashid has represented Saudi Arabia at the Women 20 (W20) — the official G20 engagement group on women — since 2018, first in Argentina then last year in Japan. Now, as Riyadh prepares to host the 2020 summit in November, Al-Rashid is delighted to have been named this year’s “sherpa” tasked with undertaking preparatory work for the conference.

Since Oct. 2019, Al-Rashid has been the chief advocacy officer of the Alnahda Philanthropic Society for Women, a Saudi charity that champions female empowerment and participation. At the helm of the W20 Riyadh edition, Alnahda will help facilitate discussions among a network of delegates representing non-governmental women’s organizations, female entrepreneurs and think tanks from across the G20 member states.

The aim is to ensure gender considerations are placed firmly on the table and are included in the G20 Leaders’ Declaration as policies and commitments that foster gender equality and women’s economic empowerment.

“I take the task of head of delegation and sherpa very seriously,” Al-Rashid told Arab News in the run-up to the summit. “I have the responsibility to bring forward the voice of Saudi Arabian women in all their shapes, forms and experiences. I serve as the mechanism to project the voices of women of Saudi Arabia in this global forum.”




Salma Al-Rashid has represented Saudi Arabia at the Women 20 (W20) first in Argentina then last year in Japan. (Supplied)

Recalling her long association with Alnahda, Al-Rashid said she had always been passionate about social and development issues. “Throughout my career, I have firmly believed that by building a global and an inclusive culture, where all voices are heard, regardless of age, sex, race, religious beliefs and political affiliation, we can make the world more just and equitable for all,” she said.

Alnahda, which means “the awakening,” was founded in 1962 to help empower Saudi women economically and socially through targeted development projects.

As a sherpa, Al-Rashid is responsible for the operational management of this year’s W20, its advocacy and communications, and for providing overall support to the W20’s Saudi chair, Dr. Thoraya Obaid. She relishes the opportunity to bring together diverse voices from around the globe for a common goal.

“The W20 this year allowed us to create a bridge between global and local conversations that is meaningful, and at times challenging, with the different perspectives of various sectors of the community on what matters most to women and how we can ensure women’s economic empowerment,” Al-Rashid said.

“The W20 has provided us with an opportunity to contribute to the local advancement of Saudi women.”

Al-Rashid started out with Alnahda as a volunteer. She went on to found a volunteer service program and later shifted to managing academic guidance and career-development programs to give young girls from underprivileged backgrounds a leg up on the competition as well as access further education.

“After that, I co-managed a nationwide campaign to enhance civic education among Saudi men and women during the municipal elections of 2015, when women were allowed to run and vote. So that was an exciting point in my career,” she said.




“The W20 has provided us with an opportunity to contribute to the local advancement of Saudi women,” says Al-Rashid. (Supplied)

Al-Rashid’s interest in the development and social issues started at an early age thanks to her mother, who has been an Alnahda member for over 25 years.

“I've had the privilege and experience of listening to the realities and experiences of Saudi women,” she said. “So, I would sit with my mom and just listen to conversations with social workers, beneficiaries, and the leaders and employees of Alnahda.

“I grew up listening to the various experiences, struggles, challenges and obstacles that women face, regardless of their socio-economic backgrounds. I think that’s most probably what sparked my passion.”

With such an impressive background in women’s advocacy work, Al-Rashid seemed like the obvious candidate for the sherpa role, appointed to it in December last year. She is excited to see all the months of planning and discussion come together for the upcoming summit.

“Jointly with our delegates across the G20, we formulate concrete, actionable policy recommendations to further advance gender equality within the G20 negotiations,” she said.




Al-Rashid: We did not ignore this pandemic that hit women the hardest. (Spplied)

“One thing we did this year as W20 Saudi Arabia was an in-house analysis, before January. We wanted to understand how effective the W20 has been in the past five years and how efforts have been reflected at the G20 level, through additionally consulting with international organizations and experts who we call our knowledge partners,” she said.

Based on this analysis, the delegates have settled on this year’s framework. “W20 delegates have agreed that we have three main areas of focus: Women’s financial inclusion, labor inclusion and digital inclusion. And every year a presidency introduces a fourth focus area. We wanted to continue the legacy of past presidencies, and build on their work.”

This year’s presidency proposal was to promote inclusive decision-making, a position jointly agreed by the summit’s 20 delegates. “We need to ensure that women are represented at every level of the decision-making process,” Al-Rashid said.

“If we look across the G20, we have only one female leader among the G20 leaders. We don’t see many women in leadership positions, but W20 goes beyond that. It’s not just women on boards and as CEOs. We recognize that the decision-making process is very complex and there are different stages. We need to ensure that at every stage there is representation of women and that representation is diverse.”

An ongoing challenge the W20 delegation wants to see the G20 address is the lack of women being hired to leadership positions.

“We only recently celebrated the appointment of the first woman CEO at Citigroup. And we know that Wall Street suffers from not having enough women. So, it is a challenge across the globe,” Al-Rashid said.

This is a challenge that Saudi Arabia has risen to meet in recent years, with a raft of new reforms designed to bolster women’s participation and empowerment.




Al-Rashid: We see a lot of reforms and advancement to push for women’s participation in the economic development of Saudi Arabia. (Supplied)

“We’re living in an extremely exciting time in Saudi Arabia,” Al-Rashid said. “We see a lot of reforms and advancement to push for women’s participation in the economic development of Saudi Arabia. One of the goals of Vision 2030 is to accelerate women’s representation in the labor market and in leadership positions.

“We’ve celebrated the appointment of the first Saudi ambassador to the US, Her Royal Highness Princess Reema bint Bandar, and we’ve celebrated a number of appointments of women in both the private and public sector.

“Are we there yet? Are we even close to where we hope to see ourselves? Not yet. It’s a very long journey, but we are on the right track.”

As a result of the global coronavirus disease (COVID-19) pandemic, the G20 Summit and all engagement groups are being held remotely. Al-Rashid says the virus and its consequences have laid bare the economic vulnerabilities of women and the vital role of the W20.

“Despite the difficulties and challenges that we were faced with this year, we are privileged and honored to be able to respond to the question of what we can and have done this year,” she said.

“We did not stay quiet. We did not ignore this pandemic that hit women the hardest. We look at it as an opportunity to build back better.”

Al-Rashid sees an opportunity for world leaders to take concrete action in further advancing women’s economic participation. She puts it this way: “Only through empowering women, and through addressing the impact of COVID-19 on women, will we be able to further advance and sustainably recover from this pandemic.”

Twitter: @LujainBenGassem


KSrelief continues food aid projects globally

Updated 54 min 49 sec ago
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KSrelief continues food aid projects globally

RIYADH: KSrelief, Saudi Arabia’s aid agency, continues to provide food assistance to vulnerable populations in several countries.
KSrelief distributed 500 cartons of dates on Thursday in the Red Sea State of Sudan, benefiting 5,162 individuals from displaced families. 

KSrelief distributes 500 date cartons in Sudan (SPA)

The agency also handed out 175,000 bags of bread to needy families, including Syrians, Palestinians and members of the host community in northern Lebanon.
This initiative benefited 125,000 individuals.
In Pakistan, KSrelief has distributed 2,300 food boxes in flood-affected areas of Punjab and Khyber Pakhtunkhwa provinces, benefiting 14,227 individuals.

KSrelief hands out 2,300 food parcels to flood-affected areas in Pakistan (SPA)

 In Syria’s earthquake-hit regions, KSrelief has distributed 747 food parcels and 747 hygiene kits to affected families in Al-Dana of the Idlib Governorate.
The aid, which benefited 4,482 individuals, is part of a continuing project that supports people affected by the recent earthquake in northern Syria.

KSrelief has distributed 747 food parcels and 747 hygiene kits to affected families in Al-Dana of the Idlib Governorate. (SPA)

 


Border guards thwart drug smuggling attempts

Updated 29 December 2024
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Border guards thwart drug smuggling attempts

RIYADH: Saudi border guards have foiled several attempts to smuggle illegal drugs into the country, state news agency SPA reported.

Border personnel seized 1.3 tonnes of hashish, 1,388,622 narcotic pills and 136 tonnes of qat in separate operations in Jazan, Aseer and Najran and also arrested 959 Ethiopians, 849 Yemenis, three Somalis and Eritreans and 12 nationals suspected of involvement in the smuggling attempt.

Security authorities urge the public to report any information related to drug smuggling or selling by calling 911 in Makkah, Riyadh, and the Eastern regions, and 999 in other regions of the Kingdom.

People may also contact the General Directorate of Narcotics Control at 995 or via email: [email protected]. All reports will be treated with strict confidentiality.


Young Saudi rug makers weave kaleidoscope of dreams

Updated 29 December 2024
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Young Saudi rug makers weave kaleidoscope of dreams

  • Bassam Al-Khalifi, Saud Al-Rasheed master the art of tufting rugs

RIYADH: In the wake of the pandemic Bassam Al-Khalifi and Saud Al-Rasheed transformed their isolation into creativity, leading to the birth of Ghazlah Studio — a hub for unique, hand-tufted rugs.

The Saudi men’s story is not just about artistry but a testament to how challenging times can inspire innovation and passion.

Al-Khalifi’s journey began when he sought to decorate his room. Frustrated by the lack of appealing rugs in the market, he decided to create his own.

Saudi duo Bassam Al-Khalifi and Saud Al-Rasheed’s story is not just about artistry but a testament to how challenging times can inspire innovation and passion. (Supplied)

“I wanted something different, so I ordered the equipment and dedicated a year to learning how to tuft,” he told Arab News. What started as a personal project quickly evolved into a larger vision.

Initially, neither Al-Khalifi, an artist and designer, nor Al-Rasheed, an avid art collector, had any experience in weaving. They faced a steep learning curve but were undeterred.

“We took six months to learn how to conceive designs, source materials, and weave the rugs,” Al-Khalifi explained.  

HIGHLIGHTS

• The journey of Ghazlah Studio began when Bassam Al-Khalifi, frustrated by the lack of appealing rugs in the market, decided to create his own.

• Their debut collection titled ‘Color as a Scene’ evokes a range of emotions, reflecting the complex sentiments many experienced during the pandemic.

They experimented with various techniques, ultimately settling on a “cut and loop” method using 100 percent acrylic yarn. This approach stands in contrast to traditional Arabian carpet-making methods which often utilize wool and time-honored designs.

The duo’s success can also be attributed to their innovative marketing strategies. (Supplied)

Their learning process was filled with challenges, but their determination pushed them forward.

Al-Khalifi pored over tutorials, consulted with experts, and practiced tirelessly. Al-Rasheed, with his keen eye for aesthetics, contributed by curating color palettes and design concepts.  

What started as a hobby soon blossomed into a commercial venture. With their rugs gaining traction, Al-Khalifi and Al-Rasheed launched Ghazlah, featuring a debut collection titled “Color as a Scene.”

The duo’s success can also be attributed to their innovative marketing strategies. (Supplied)

The collection evokes a range of emotions, reflecting the complex sentiments many experienced during the pandemic. “I wanted to splash all these emotions on the piece itself,” Al-Khalifi said. The vibrant tapestries of feelings capture the essence of joy, nostalgia, and hope.

The vibrance of their work makes a statement piece in any room. Each piece is unique, with some featuring Saudi themes that enhance their significance and appeal. The artists also draw inspiration from their heritage, incorporating traditional motifs and modern designs, creating a fusion that resonates with a broad audience.

In Ghazlah’s Riyadh workshop, the atmosphere is filled with creativity and energy. The walls are lined with neatly organized shelves filled with spools of yarn in every imaginable color. There are some of Al-Khalifi’s paintings and rugs still in progress, showcasing their journey.

The duo’s success can also be attributed to their innovative marketing strategies. (Supplied)

Al-Rasheed gestured around the space, saying: “This place is full of rugs that we made but decided not to sell. Why? Because we love them. I’m trying to push Al-Khalifi to sell them, but he won’t.”

Ghazlah Studio has made a notable impact in Riyadh, showcasing creations in three galleries. Their work has garnered attention not just locally but also from international platforms, leading to collaborations with major brands such as Vogue and Sephora.

These partnerships have elevated their profile and allowed them to reach a wider audience with which they can share their artistry and craftsmanship.

The duo’s success can also be attributed to their innovative marketing strategies. They leverage social media to share their creative process, engage with customers, and build a community around their brand.

By showcasing behind-the-scenes footage, they invite their audience into their world, allowing them to witness the transformation of raw materials into stunning art pieces.

As they continue to grow, Al-Khalifi and Al-Rasheed are committed to exploring new design possibilities, as well as looking into creating home decor items. They plan to expand their collections, experimenting with different textures, materials, and techniques.

From a simple idea born during quarantine to a noteworthy business, Ghazlah Studio continues to make waves in the art scene, proving that even in isolation, inspiration can thrive.

As they weave their stories into every rug, Al-Khalifi and Al-Rasheed invite us all to find beauty and meaning in our own creative pursuits.

 


Hail governor inaugurates Middle East’s largest salmon production center

Updated 28 December 2024
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Hail governor inaugurates Middle East’s largest salmon production center

  • The 10,000-square-meter facility features the latest marine technology

HAIL: Prince Abdulaziz bin Saad bin Abdulaziz, the governor of Hail, inaugurated the Excellence Center for Salmon Production on Saturday, the largest facility of its kind in the Middle East.

A collaboration between the Ministry of Environment, Water, and Agriculture and King Abdulaziz University, the center aims to produce 100,000 tons of salmon annually, bolstering Saudi Arabia’s food security and aquaculture sector, the Saudi Press Agency reported.

The 10,000-square-meter facility features the latest marine technology, including recirculating aquaculture systems and aquaponics units, which integrate fish and vegetable production.

It is designed to reduce the Kingdom’s reliance on salmon imports, currently at 23,000 tons per year.

Prince Abdulaziz hailed the project as a cornerstone of Vision 2030, promoting sustainable development and economic diversification, while attending officials highlighted its potential to enhance innovation, create jobs, and serve as a model for sustainable aquaculture in the region, SPA added.


Islamic minister highlights Saudi Arabia’s role in promoting peace

The group, comprising 250 European pilgrims, participated in various cultural and entertainment activities. (SPA)
Updated 28 December 2024
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Islamic minister highlights Saudi Arabia’s role in promoting peace

  • European guests praise Saudi Arabia’s hospitality, cultural outreach efforts

JEDDAH: Saudi Arabia’s Ministry of Islamic Affairs hosted a cultural event for the second group of Guests of the Custodian of the Two Holy Mosques’ Program for Umrah and Visit, featuring various cultural and entertainment activities.

The group comprised 250 pilgrims from 14 European countries, the Saudi Press Agency reported.

Sheikh Abdullatif Al-Asheikh, Minister of Islamic Affairs

They expressed their gratitude to the leadership and the ministry for hosting them, allowing them to perform Umrah rituals and visit historic sites in Madinah and Makkah.

Minister of Islamic Affairs Sheikh Abdullatif Al-Asheikh said Saudi Arabia, under the leadership of King Salman and Crown Prince Mohammed bin Salman, was committed to being a beacon of goodness and moderation.

HIGHLIGHT

The minister also highlighted the Kingdom’s commitment to providing humanitarian aid to those in need around the world, in line with Islam’s core values of promoting compassion and support.

During a reception for the guests, he said the Kingdom would continue to serve Islam and Muslims, and promote tolerance, coexistence and understanding worldwide.

Al-Asheikh, who is also the general supervisor of the program, met the guests, conveyed the greetings of the Saudi leadership and along with members of the program’s working committees reviewed the services provided and received a briefing on their work.

Under its leadership, the Kingdom strove to offer top-tier services to the visitors of the Two Holy Mosques from around the world, he said.

The guests commended the Kingdom on its efforts to promote Islam’s message of tolerance and foster appreciation for its historical and spiritual legacy. They also praised the new projects and expansions at the holy mosques and sites, which align with Saudi Vision 2030.

Al-Khamar Al-Baqari, head of imams in the Netherlands, expressed his gratitude to Saudi Arabia, its government and its people for their hospitality.

Sheikh Ali Al-Zughaibi, the program’s executive director, said that since its launch in 2014 it had provided the opportunity for 4,500 men and women from around the world to perform Umrah and visit the Prophet’s Mosque.

Al-Asheikh also highlighted the Kingdom’s unwavering commitment to providing humanitarian aid to those in need around the world, in line with Islam’s core values of promoting compassion and support.