Saudi Arabia’s FIFA 2034 blitz: top-tier upgrades and luxury unveiled

Saudi Arabia is taking significant steps to expand its hospitality infrastructure. (Supplied)
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Updated 22 September 2024
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Saudi Arabia’s FIFA 2034 blitz: top-tier upgrades and luxury unveiled

  • The endeavor is closely aligned with the broader Vision 2030 strategy
  • Saudi Arabia prepares for influx of tourists through rapid expansion of its hospitality infrastructure

RIYADH: As Saudi Arabia prepares to host the FIFA World Cup 2034 potentially, the Kingdom is undertaking an extensive, multifaceted effort to accommodate the anticipated influx of millions of tourists.

Central to this initiative is the expansion and enhancement of its hospitality sector and infrastructure. This endeavor is closely aligned with the broader Vision 2030 strategy, which aims to diversify the economy and bolster the Kingdom’s global profile.

Expanding capacity

One of the most significant steps Saudi Arabia is taking to prepare for the influx of tourists is the rapid expansion of its hospitality infrastructure. The Kingdom has launched an ambitious plan to increase the number of hotel rooms nationwide.

This includes adding thousands of new rooms in major cities like Riyadh, Jeddah, and Dammam, as well as developing luxury resorts in emerging tourist hotspots such as AlUla and the Red Sea Project. Reports suggest that by 2030, Saudi Arabia aims to offer over 500,000 hotel rooms, a substantial rise from its current capacity. Major international hotel brands like Hilton, Marriott, and Accor are expanding their presence in the Kingdom.

Emphasizing the importance of this expansion, Ramine Behnam, vice president of development at Minor Hotels EMEA, told Arab News: “Already there are a significant number of hotels and resorts announced by many well-known international brands; this needs to include a variety of offerings from uber-luxury through upscale and mid-market.”

This diverse range of accommodations will be crucial for meeting the varied needs of World Cup visitors. Alongside increasing the number of rooms, Saudi Arabia is investing heavily in training and developing a skilled workforce to ensure top-notch service standards.




Saudi Arabia is taking significant steps to expand its hospitality infrastructure.(Supplied)

Taking to Arab News, David Vely, vice president of development & asset Middle East and Africa at Club Med, said:“Providing opportunities for career advancement, personalized training programs, and fostering a supportive work environment is essential for cultivating a skilled and motivated workforce.”

Infrastructure upgrades

To accommodate the surge in tourism, Saudi Arabia is making substantial investments in its transportation infrastructure. The Kingdom is expanding airports, enhancing public transit, and improving road networks to facilitate easy navigation. A major project is the expansion of King Abdulaziz International Airport in Jeddah, set to handle up to 80 million passengers annually upon completion. Likewise, King Khalid International Airport in Riyadh is undergoing significant upgrades to boost capacity and enhance the passenger experience. These improvements are essential for managing the anticipated influx of international visitors during the World Cup.

Commenting on these developments, Behnam said: “Infrastructure must be well developed allowing easy access for the local market and overseas tourists flying into the destinations.”

Developing attractions

Beyond infrastructure, Saudi Arabia is focused on creating captivating tourist attractions for the World Cup and beyond. Key projects include the Red Sea Project, NEOM, and Diriyah Gate, offering a blend of luxury, heritage, and adventure.

The Red Sea Project aims to be a major luxury tourism destination with plans for 50 resorts across 22 islands, adding 8,000 hotel rooms to the Kingdom’s inventory, featuring ultra-luxury and eco-friendly accommodations.




Saudi Arabia is taking significant steps to expand its hospitality infrastructure. (Supplied)

Stefano Lopez, tourism project director at Baheej Group, told Arab News: “These new lifestyle and leisure offerings are accessible to a broader audience. Let’s not forget that destinations are not only built, they are also discovered. There are a lot of hidden gems in Saudi Arabia yet to be discovered, and we are here to enable them to become the destinations of tomorrow.”

Similarly, the historic Diriyah Gate project aims to transform the birthplace of the Saudi state into a cultural and heritage destination, offering visitors a unique glimpse into the Kingdom’s rich history. These attractions are not only designed to draw in tourists but also leave a lasting impression, encouraging repeat visits and longer stays.

Technology and innovation

Saudi Arabia is also leveraging technology and innovation to enhance the visitor experience. The Kingdom is integrating smart city technologies into new developments like NEOM, which is slated to host World Cup matches. This will offer visitors seamless digital services, covering everything from transportation to accommodations.

Shahbaz Tufail, executive vice president at DAR Engineering, highlighted the need to align with global standards in hospitality and travel. He noted: “To appeal to a broader audience, providers must align with international trends such as ecotourism, wellness, smart hotels, sustainability, and AI.”

The Saudi eVisa system has been streamlined to facilitate easier entry for international tourists. Already issued to millions, the eVisa will be crucial in managing the high visitor volume expected for the World Cup. Additionally, digital platforms are being developed to offer real-time information on accommodations, events, and attractions, helping tourists plan their visits more effectively and fully experience what Saudi Arabia has to offer.

Sustainability at the core

Sustainability is a key focus in Saudi Arabia’s preparations for the World Cup. The Kingdom is committed to ensuring that its tourism development is environmentally responsible. Projects such as the Red Sea Project and NEOM are being developed with strict sustainability guidelines, including the use of renewable energy, conservation of marine ecosystems, and minimizing carbon footprints.

Behnam emphasized this commitment, stating, “Ensuring sustainable initiatives are in place will be crucial, along with offering exceptional guest services, iconic design, and cultural integration.” By prioritizing sustainable practices, Saudi Arabia aims not only to protect its natural resources but also to attract eco-conscious travelers.

As Saudi Arabia prepares to host the FIFA World Cup 2034, the Kingdom is demonstrating its readiness through extensive preparations that extend beyond the football pitch. From expanding hospitality capacity to upgrading infrastructure and developing world-class tourist attractions, Saudi Arabia is laying the groundwork to welcome millions of visitors.

These efforts, as highlighted by industry experts in conversations with Arab News, underscore the Kingdom’s ambition to become a global tourism powerhouse, aligning with its Vision 2030 objectives. By the time the first match kicks off in 2034, Saudi Arabia seeks not only to host a world-class sporting event but also to establish itself as a premier destination for international tourists.


Czech president begins official visit to Saudi Arabia

Updated 03 January 2025
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Czech president begins official visit to Saudi Arabia

JEDDAH: Czech President Petr Pavel arrived in Jeddah on Thursday as part of his official visit to the Kingdom. The leader was welcomed at King Abdulaziz International Airport by Prince Saud bin Mishaal bin Abdulaziz, deputy governor of Makkah province. The welcoming committee also included Ali bin Mohammed Al-Qarni, deputy secretary of Jeddah governorate; Maj. Gen. Suleiman bin Omar Al-Tuwaireb, director of Jeddah Police, and Ahmed Abdullah bin Dhafer, director-general of the Royal Protocol Office in Makkah.


Traditional Al-Sadu pattern forms integral part of the Saudi Arabia’s cultural fabric

Updated 03 January 2025
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Traditional Al-Sadu pattern forms integral part of the Saudi Arabia’s cultural fabric

  • Council of Ministers designate 2025 as Year of Handicrafts 

RIYADH: The craft of Al-Sadu is alive across the Kingdom — not only in the depths of the Badia, where the art originated, but also in cities, houses, festivals, exhibitions, events, and art and creative galleries.

Al-Sadu is a popular cultural and civilizational symbol that embodies the distinction of the people of the Kingdom and the Arabian Peninsula.

The “traditional weaving of Al-Sadu” was included in 2020 on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. A new logo inspired by Al-Sadu has been launched for the Riyadh Expo 2030.

The Saudi Council of Ministers designated 2025 as the Year of Handicrafts, in order to highlight traditional Saudi crafts and craftsmen.

The raw materials used in Al-Sadu are abundantly found in the Kingdom’s desert. They include goat hair, wool from sheep, and camel fuzz. 

Bedouin women mastered the craft, and it was utilized in building Bedouin tents and meeting the needs of families with furnishings such as bedspreads and covers.

The Al-Sadu process goes through several phases. It starts with cutting the wool, sorting it, and then washing it using certain substances, such as soap or ash, to rid it of any plant matter or thorns.

The material is then dried, spun into yarn, and then dyed in natural colors extracted from plants and trees’ peels and roots, such as saffron and henna. Traditional Al-Sadu colors are black, white, red, and brown.

The pieces are then decorated with embroidery, ornaments, and creative art paintings of geometric patterns such as rectangles, circles, triangles and other distinctive forms, many of which symbolize details and connotations associated with the Bedouin.

To knit the threads and weave these unique pieces, craftswomen use the spindle, the loom, and wooden equipment such as the menfash, which is a nail-padded wooden weaving tool used to tease the wool after collecting, washing and drying it. This step is followed by the spinning process, which turns the wool into the spun yarn used in the remaining weaving stages.

The Al-Sadu weaving craft enjoys great significance in various regions of the Kingdom, including Jouf, where many artisans and productive families make unique Al-Sadu products.

Al-Sadu artisans are supported by the Jouf Municipality and governmental and non-governmental sectors, including the Maghazil Al-Sadu Association, which organizes many training programs for craftswomen, as well as exhibitions and programs aimed at marketing and familiarizing people with the art.

Dr. Hiam bint Mubarak Al-Buhairan, the association’s chairperson on the board of directors, said: “Al-Sadu is a symbol of Jouf and the Kingdom, and a national and international resource.

“The association works on protecting, developing, documenting and achieving the sustainability of Al-Sadu, for present and future generations.”

Al-Buhairan said that the association’s goals included providing professional opportunities for talent; raising awareness in the fashion industry; advising those interested in fashion; providing educational and training opportunities; supporting researchers; and contributing to the development of the sector.

The King Abdulaziz Women’s Society for Social Development in Jouf provides Al-Sadu craftswomen with support and training as part of the Made in Saudi project.


Saudi Arabia, Pakistan to enhance maritime partnership at AMAN-25

Updated 02 January 2025
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Saudi Arabia, Pakistan to enhance maritime partnership at AMAN-25

  • Pakistan Navy chief Adm. Naveed Ashraf highlights the strong bond between Royal Saudi Naval Forces and the Pakistan Navy

JEDDAH: Saudi Arabia and Pakistan are united in their commitment to safeguard regional and global waters, using decades of naval collaboration to confront threats and foster stability.

This enduring partnership will take center stage at AMAN-2025, a multinational exercise in Karachi aimed at promoting peace and enhancing cooperation among regional and global navies.

With the participation of Saudi Arabia, the event is scheduled to take place from Feb. 7 to 11 in the capital of Sindh province on the Arabian Sea coast with the aim to also present a united front against terrorism and maritime crimes.

Speaking to Arab News, Pakistan’s Chief of the Naval Staff Adm. Naveed Ashraf highlighted the strong bond between the Royal Saudi Naval Forces and the Pakistan Navy, describing it as an “enduring maritime brotherhood.”

“The two navies have several forums for mutual interaction on issues ranging from training to information sharing and logistics. We regularly conduct exercises at sea — foremost being the Naseem Al-Bahr — seminars and training of personnel to enhance the RSNF’s potential to remain a formidable force in the Arabian Gulf and beyond,” Ashraf said.

The admiral underscored the evolution of the AMAN series since its inception in 2007, noting the exponential growth in the level and number of participants, which makes the upcoming edition distinct.

“In the last edition of 2023, Pakistan hosted 50 nations, and this time we expect even more participation from navies across the globe,” he said, adding that the former International Maritime Conference, previously an adjunct to AMAN, has now evolved into the AMAN Dialogue to allow more pragmatic, practitioner-focused discussions between naval leaders from regional and extra-regional navies on maritime security issues.

Ashraf explained how the Pakistan Navy aligns naval strategies and operational practices during such exercises, especially with increasing international participation.

“One of AMAN’s key objectives is to improve interoperability with regional and global navies. For that, we use an operational language that all participants can understand,” he said. “Collective understanding of naval strategies and operational practices is developed during planning phases and conferences held prior to the exercise.”

Emphasizing the role of AMAN-25 in fostering maritime security and stability in the Indian Ocean, he said: “Key objectives of AMAN are to foster regional and extra-regional cooperation to maintain good order at sea, enhance interoperability, act as a bridge between regions, share experiences, understand each other, and exhibit united resolve against terrorism and maritime crimes.”

Ashraf said that the understanding developed during these exercises helps organize collaborative efforts to ensure maritime security.

“In my plain view, AMAN offers a platform to showcase one’s concerns, capabilities, and willingness to cooperate,” he said.

Commenting on the effectiveness of AMAN in addressing piracy, terrorism, and other maritime crimes, Ashraf said that the AMAN Dialogue provides a forum for sharing awareness, experiences, and strategies to counter such threats.

“A significant number of harbor and sea exercises provide opportunities to improve the capacity of participating nations’ teams to combat maritime crimes effectively,” he said.

Discussing the inaugural AMAN Dialogue and its anticipated outcomes, Ashraf noted that the event has evolved from the International Maritime Conference into a practitioner-focused exchange of views.

“The dialogue seeks to promote shared understanding of maritime security issues, challenges confronting the region, and their linkages to the blue economy. It also deliberates on the efficacy of existing mechanisms for maritime cooperation and the need for innovative solutions to address evolving challenges at sea,” he said.

With maritime threats continuing to evolve, the Pakistan Navy employs technological advances to enhance interoperability with regional and extra-regional navies. Ashraf highlighted the transformative effect of technological innovation on naval warfare.

“We are paying focused attention to leveraging technology to achieve better combat readiness. That is the only way to remain effective against evolving threats. Regarding interoperability, we maintain operational linkages and information-sharing mechanisms with many countries through bilateral and multilateral arrangements, such as the Joint Maritime Information Coordination Center,” he said.

Addressing concerns about maritime pollution and climate change, the admiral said that AMAN-25 would prioritize sustainable practices at sea.

“Climate change and maritime pollution are areas of critical concern. These two issues will receive focused attention during AMAN Dialogue discussions,” he said.

On Pakistan Navy’s bilateral and multilateral agreements beyond the exercise, Ashraf said the force has a long history of cooperation with countries worldwide, even before AMAN’s inception in 2007.

“We have bilateral engagements with many navies through expert-level staff talks, training from basic to advanced levels, and exchange visits of key leadership. We became part of the Combined Maritime Forces in 2004 and have significantly contributed to collaborative security at sea,” he said.

Speaking of his vision for future maritime security amid emerging challenges such as cyber threats and artificial intelligence in warfare, Ashraf warned of the risks posed by disruptive technologies falling into the hands of non-state actors.

“I assess that threats at sea will range from ‘low-cost, high-impact’ technology to conventional weapons coupled with significant cyberattacks. That is why I say that future maritime security will greatly depend on collaborative efforts, where early warning will become a decisive factor,” he said.

Ashraf reiterated the Pakistan Navy’s commitment to maintaining deterrent capabilities against traditional and non-traditional threats. “Pakistan Navy, envisioned as a technologically adaptive military, will maintain its deterrent capability while also participating in regional and international efforts to maintain stability at sea.”

Highlighting AMAN-25’s focus on securing sea lines of communication, Ashraf emphasized the critical role of the Pakistan Navy in safeguarding these economic lifelines. Recognizing the Indian Ocean as a vital artery for global trade, including energy shipments, he said AMAN provides a platform for practical exercises, professional exchanges, and intellectual discourse on maritime security challenges in the region.

“The significance of sea lines of communication is part of the discussions during AMAN, as we alone depend 95 percent on the sea for our commerce. Regional maritime security patrols and participation in CMF’s task forces signify our role in safeguarding these economic lifelines,” he concluded.

Under the theme “Secure Seas — Prosperous Future,” this year’s AMAN Dialogue will address security challenges in the Indian Ocean, including strategic competition, regional conflicts, and piracy, as well as narco-trafficking, and the use of force by non-state actors.

The exploitation of ocean resources, climate change, and emerging technologies such as AI and unmanned systems are transforming the security landscape, posing risks to global trade and economic development.

The dialogue will focus on key themes such as maritime security in the Indian Ocean, perspectives on maritime security and cooperation, the blue economy, as well as the challenges and opportunities presented by emerging technologies.

These discussions will emphasize the need for collaboration to ensure a stable and prosperous maritime future.


How AI is driving innovation in event management and urban development in Saudi Arabia

Updated 02 January 2025
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How AI is driving innovation in event management and urban development in Saudi Arabia

  • AI technologies are central to the Kingdom’s mega-projects, enhancing personalized services, transport, and entertainment
  • From autonomous transport to real-time event coordination, AI communication tools are enhancing efficiency and user engagement

RIYADH: Artificial intelligence is poised to play a transformative role in Saudi Arabia’s urban development, event management and visitor experiences, particularly as the Kingdom prepares to host major global events like the FIFA World Cup 2034.

AI technologies are already central to the Kingdom’s megaprojects, including NEOM and Qiddiya, and are positioning Saudi Arabia as a global leader in innovation and smart city development.

From autonomous transport systems to real-time event coordination platforms, AI-driven communication tools are enhancing efficiency and user engagement in many sectors, particularly sports and entertainment.

“The Saudi Pro League has implemented AI-powered tools like OptaVision to enhance on-field analysis and deepen fan and sponsor engagement,” Amsal Kapetanovic, country manager at Infobip KSA, a communication platform specializing in AI solutions, told Arab News.

“The Saudi Company for Artificial Intelligence has also launched SportNative, an AI-driven sports product suite that optimizes operations and harnesses the full potential of the current sports ecosystem.”

The impact of AI was evident in Riyadh on Dec. 21 when the boxing rematch between Oleksandr Usyk and Tyson Fury featured an experimental fourth judge powered by AI, designed to eliminate bias and human error in scoring.

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Beyond enhancing sports, AI is being used to manage large crowds at events, reduce queuing times, and improve navigation, enhancing experiences for visitors.

“AI-powered systems can provide personalized recommendations, real-time translations, and seamless navigation for international visitors,” Kapetanovic said.

In Saudi Arabia's northwest, the NEOM smart city project is incorporating AI to redefine urban living. (Supplied)

“The Saudi Tourism Authority’s virtual travel companion, SARA, demonstrates how AI delivers real-time insights and information about attractions and events.”

NEOM, Saudi Arabia’s $500 billion smart city project on the Kingdom’s northwest coast, is incorporating AI to redefine urban living. The technology is expected to play a pivotal role in personalizing services, optimizing transport, and enhancing hospitality.

“AI will revolutionize communication technologies in projects like NEOM by facilitating intelligent, scalable, and seamless interactions,” Kapetanovic said. “In NEOM’s envisioned smart city ecosystem, AI-powered platforms could enable real-time collaboration, multilingual translation, and predictive analytics.”

DID YOUKNOW?

• AI technologies are central to Saudi Arabia’s megaprojects, enhancing personalized services, transport, and entertainment experiences.

• AI-powered tools, such as SportNative and OptaVision, optimize sports operations, on-field analysis, and fan engagement in the Kingdom.

• AI systems like SARA provide personalized recommendations, real-time translations, and seamless navigation.

AI is also expected to enhance travel and logistics in NEOM, enabling real-time route planning, efficient cargo management, and predictive maintenance of transport networks. 

“These tools have the potential to empower residents, visitors and businesses through dynamic, efficient communication and logistical systems,” Kapetanovic said. “By leveraging AI, NEOM aspires to become a global benchmark for interconnected and sustainable living.”

The influence of AI extends beyond infrastructure to retail and entertainment, where conversational AI is reshaping customer interactions. Data from Infobip revealed a 26 percent increase in customer interactions during Black Friday, reflecting the growing adoption of AI in consumer communications.

AI is now being used to manage large crowds at events, reduce queuing times, and improve navigation, enhancing experiences for visitors. (Supplied)

“This surge in digital communication aligns perfectly with the smart city vision of projects like NEOM,” Kapetanovic said.

Qiddiya, meanwhile, another megaproject taking shape near Riyadh, is expected to redefine leisure, entertainment and events through advanced AI applications.

In November, software development company Globant and the Qiddiya Investment Company‎ signed an agreement to develop Qiddiya’s “PLAY LIFE Connected Experience,” an AI-powered platform offering personalized itineraries, event bookings, and community engagement.

AN AI rendering of the Qiddiya project in Riyadh. (Supplied)

“The platform will allow visitors to book events, manage their itineraries, discover new adventures, and engage with the community through a real-time interface,” Kapetanovic said.

AI is also critical to Saudi Arabia’s Vision 2030 goals, which prioritize sustainable development and quality of life. From predictive maintenance to efficient resource allocation, AI-driven infrastructure advancements are minimizing costs while accelerating progress.

“When it comes to infrastructure, AI could drive predictive maintenance and efficient resource allocation,” Kapetanovic said. “These advancements align with Vision 2030 by fostering innovation, enabling sustainable development, and elevating the quality of life.”
 

 


Saudi Broadcasting Corporation partners with director Timothy Baker for reality show ‘Ozoom’

Updated 02 January 2025
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Saudi Broadcasting Corporation partners with director Timothy Baker for reality show ‘Ozoom’

  • Baker, known for work with The Rock, praises Saudi crew
  • ‘I am directing this show like I would in the United States’

RIYADH: The Saudi Broadcasting Corporation has announced its collaboration with acclaimed director Timothy Baker, best known for his work with Dwayne “The Rock” Johnson.

Baker will apply his expertise to the Saudi version of “Ozoom,” a reality show that helps people to overcome their fears, which is currently being broadcast by the SBC.

The director has worked on high-level projects including the American adaptation of the reality show “Wake Up Call” featuring Johnson.

In an interview with Arab News, Baker said: “‘Ozoom’ focuses on changing a person’s life for the better, and we are trying to capture genuine emotion and lifestyle changes with our camera coverage.  I am directing this show like I would in the United States.”

He was full of praise for the local team, saying: “The local crew is a talented group of people. Many make movies, scripted TV shows, and commercials. The crew has excellent professional knowledge of cinematography and audio. 

“What is different with ‘Ozoom’ is we are making a reality show. Reality TV is unstructured, and the story can change on the fly. I am helping people be more flexible in camera coverage and adapting to a changing environment when working with cases.

“I see the Saudi production world growing immensely in the future, so working in different genres of showbusiness is essential in a growing market.”

“Ozoom” is a pioneering series hosted by Saudi artist Ahmed Al-Bayed, featuring individuals who, with determination and the program’s support, work to overcome challenges and achieve their dreams. 

The show aims to inspire viewers by highlighting the power of resilience, determination, and community support. The SBC is committed to collaborating with international talent to advance the production sector and develop local expertise.

Mohammed Al-Hamid, supervisor of “Ozoom,” noted that the partnership aligns with the vision of CEO Mohammed Al-Harthi and Ibrahim Al-Farhan, supervisor of programs and content. 

He said that the initiative seeks to merge international expertise with local production, creating relatable content that empowers and develops the skills of Saudi professionals.

“Ozoom” is broadcast weekly every Wednesday on SBC.